trips

Holidaymakers are increasingly planning their next destination around music, sporting and cultural events

More and more British holidaymakers are planning their trips around music, sports, and cultural events, according to a recent study. This surge in event-driven travel is shifting how people holiday, prompting 45% of respondents to explore destinations they’d never even thought of visiting before.

What’s more, out of all the travellers who stayed overnight for an event in the past four years, 62% planned their entire trip specifically around it. Looking ahead to 2027, 36% say they’re even more excited to travel for a concert, festival, exhibition, or big game than they were last year.

The survey of 2,000 adults revealed that 56% of sports fans would happily use their annual leave to follow their favourite team anywhere they play—and 31% are willing to head abroad to do it.

With hotels right near nearly every NFL stadium, Marriott Bonvoy—an Official Sponsor of the NFL—is helping fans build the ultimate game plan by bringing on Efe Obada as their official Check-In Coach.

Efe Obada said: “In the NFL, preparation gives you a strong starting point, but you’ve also got to trust your team and be ready to adapt when things change.

“I approach travel in the same way. If you’ve only got a few days in a city, be tactical, adaptable and make a game plan.

“Book your hotel, know how you’re getting to the main event and ask people who know the city for advice. That’s how to make the most of every trip.”

The research also identified four NFL-inspired traveller types, showing the roles people typically adopt while on holiday.

A quarter (25%) see themselves as ‘The Quarterback’, the trip leader who unites the group, takes charge of major choices, and adjusts plans when circumstances shift.

An equal proportion (25%) regard themselves as ‘The Coach’, the organiser who handles the practicalities, from accommodation and transport to excursions and schedules.

Meanwhile, 24% assume the position of ‘Rookie’, the first-timer who is discovering a location or occasion for the first time and seeks advice and insider tips from companions.

In contrast, 19% fell into ‘The Receiver’ category, the impulsive explorer who identifies possibilities, proposes unplanned diversions, and contributes to unforgettable experiences.

Andrew Watson from Marriott International, said: “This research highlights what we see in our hotels, that travellers are increasingly planning trips around the things they are passionate about.

“Our partnership with the NFL is just one example of a wider commitment to helping our members pursue what they love.”

Efe, who applied the strategy to his hometown, London, added: “London is one of those cities where every neighbourhood has its own personality.

“For a perfect weekend, I’d book at stay at citizenM Tower of London then grab a coffee at Qima Café in Covent Garden, walk along the Thames around Southbank or spend an afternoon at Hampstead Heath for unbeatable London views.

“For food, you can’t beat 2210 by NattyCanCook in Herne Hill or head to Passyunk Avenue in Waterloo for unmatched game-day vibes and a Philly cheese steak.”

EFE’S PLAYBOOK FOR A TACTICAL WEEKEND TRIP:

• Do your pre-match analysis: Book your hotel early, check journey times and map out the key moments you don’t want to miss.
• Kick off strong: Give yourself time to fuel up before heading out. A good game plan always starts with the essentials.
• Teamwork is key: Local knowledge can make all the difference. Ask hotel staff for recommendations and insider tips.
• Don’t be afraid to adapt: Leave room for unexpected discoveries – be that a bar, restaurant or neighbourhood. Sometimes the highlights aren’t part of the original strategy.

CONSIDERING an all-inclusive break with drinks on tap or looking for a cheap midweek staycations that include theme park tickets?

Well, we’ve found some of the best package deals in the UK that you might not have even known existed – with breaks that start from an unbelievably low £2.43 per person, per night.

Short Break Deals

Many holiday parks will drop the prices of midweek breaks and offer deals on outstanding dates they want to fill which make it perfect for a break if you have leftover annual leave.

Hoseasons has its own specific tab for breaks under £150 with holidays still on offer from now through December.

In Exmouth at Devon Cliffs, a family of four can stay in a Saver 2 Caravan between November 9 -16 for £89 – or £3.17pp per night.

The holiday park has direct access to an award-winning beach as well as a heated indoor swimming pool, arcade, climbing wall, as well as a bar, restaurant and Wetherspoons pub.

For those who want some added thrills, it’s very near Crealy Theme Park which has over 60 rides and attractions.

Away Resorts has a ‘Midweek Breaks 2026’ tab where you can select three or four night holidays – some of which are also under £150.

The cheapest is a four-night break to Whitecliff Bay on the Isle of Wight between October 12-16.

A family of four can stay in a Value Chalet from £80 – or £5pp a night. The accommodation has everything you need including a kitchen with all the essentials, a TV and comfy beds.

From the holiday park, it’s a short walk to the beach, there’s an indoor swimming pool with a flume, and plenty of activities like crazy golf and adventure playground.

There’s entertainment aplenty with shows for kids as well as karaoke, late DJs, quizzes and outdoor cinemas.

Butlin’s

Butlin’s is renowned for cracking deals for less and those taking advantage of its ‘showtime term-time midweek’ will be even more enthralled by the price.

Midweek holidays start from just £39 – we found a family of four can stay at the Bognor Regis Resort for four-nights between November 2-6 in a Comfort Room for this price, which works out as £2.43pp per night.

That price doesn’t just cover accommodation either – included in the price are the live shows, daytime activities, fairground rides and waterparks.

There are restaurants and bars on-site too – but if families want to stay in control of their food and drink, Butlin’s also offers dining packages.

The cheapest is the food court dining plan which includes buffet breakfast and dinner from £25.95 per adult per day.

Prices for those age 6-14 start from £25.95 and children 2-5 can eat from £7.25, those under two years old can go free.

Check out the all-inclusive drinks package too which start from £25.95 per adult per day and £10.50 per child per day.

This includes use of the new self-serve bars which have than 20 drinks options including popular brands, including Madri, Guinness, Smirnoff and Butlin’s own cocktails.

UK Breakaways

UKBreakaways.com offers ‘Sensational Value Superbreaks’ which start from £59.95 per person.

These can be across the UK ranging from seaside resorts to rural breaks.

Currently there’s an offer for a two-night break at Adamton Country House Hotel in Ayrshire from £79.95 per person.

This includes a three-course evening meal at the hotel restaurant each evening and full English breakfast in the morning.

The hotel itself is an 11th- century manor and sits just outside of Prestwick and is a 15-minute drive from Ayr.

The resort town has a stretching sandy beach and a mile-long promenade where on a sunny day visitors can see across to the Isle of Arran.

It’s also possible to add on an excursion to the Christmas market in Glasgow with a two-night stay available from December 11.

With the Christmas market addition, the break would start from £129pp.

Great Little Breaks

For anyone who wants a staycation with extras that make the break all-inclusive, Great Little Breaks has over 100 options.

For anyone who fancies a short stay in Harrogate, one break offers a bed and breakfast stay with dinner at The Old Swan Hotel.

On arrival there will be a chilled bottle of sparkling wine waiting for you, and enjoy dinner at the hotel (with a £30pp allowance).

This can be booked from £76.50pp with breaks available from now until December 17.

Other popular breaks include a two-night bed and breakfast holiday at Netherwood Hotel and Spa in the Lake District.

This includes dinner on the first night (£35pp allowance), access to the thermal suite for 90-minutes, a 25-minute treatment each, and late check out from £169pp.

The hotel is set in Grange-over-Sands and Morecambe Bay is steps away too.

Myhotelbreak

Myhotelbreak specialises in packages across the country – it has some where breakfast is included every morning, as is dinner on at least one evening of the stay.

One of the best deals is a two-night dinner, bed and breakfast stay from £129.50pp at the Peebles Hydro Hotel & Spa in Scotland.

This includes a two-night stay in a double room, £30pp allowance towards dinner on the second night, a full Scottish breakfast each morning and full access to the pool and sauna.

The hotel is set in 30 acres of grounds, it also has a swimming pool, spa bath, sauna and steam room, along with games like table tennis and pool.

The Scottish hotel is set in amongst plenty of countryside so it’s the perfect spot for hikes and even mountain biking, or stay in the hotel and relax at the spa.

Another offer is at the Formby Hall Golf Resort & Spa where you can enjoy a two-night stay bed and breakfast with dinner on the first night from £130pp.

Included in this is a £25pp allowance towards dinner, two-nights’ accommodation, full breakfast each morning and complimentary use of the facilities.

These leisure facilities include a fitness suite, Himalayan salt sauna, steam room, relaxation area, indoor swimming pool, ice fountain, experience showers and heated loungers.

Virgin Experience Days

Sometimes a Virgin Experience day means skydiving, hot air ballooning or spa breaks – but did you know it can also include hotel stays?

We’ve found a couple that could really tickle your fancy – for those who want to combine the joys of the seaside with theme parks -there’s an offer for a one -night stay for £162 for two – or £81pp.

It includes an overnight stay at The Big Blue Hotel in Blackpool with breakfast in the morning, a three-course dinner at Blues Brasserie and access to Pleasure Beach Park.

For rail enthusiasts, check out the one-night break with a Heritage Railway trip for two for £194 – or £97 each.

The experience includes an overnight stay at the Mercure Tunbridge Wells Hotel, along with a £50 dinner allowance, a full English breakfast and a day out on the Spa Valley Railway.

Along the way, it stops at Eridge, Groombridge, High Rocks or Royal Tunbridge Wells.

If you fancy more of an experience along with an overnight stay rolled into one, Virgin offers a Sunday Night Manchester Dining Break and The Coronation Street Experience for £225 – or £112pp.

It includes a stay at Trafford Hall, a two-course dinner at the restaurant, and the following morning, a full breakfast.

During the day, head to Coronation Street for a 90-minute tour of the sets and see the likes of Roy’s Rolls and The Rovers Return for yourself.

Britannia Hotels

As part of its packages, Britannia Hotels offers Relax & Refresh Breaks from £45pp.

It includes a one or two-night stay, full English breakfast each morning, three-course buffet meal for one evening.

There’s also a bottle of sparkling wine in the room and guests taking advantage of the offer will also have access to its leisure facilities.

The offer is available across 21 of its hotels with the cheapest being Europa Gatwick Hotel and Norbreck Castle Hotel Blackpool which start from £45pp.

This is available until December 22, 2026.

Potters Resorts

Potters Resorts prides itself on having ‘UK’s only Fully Inclusive Family Breaks’ where everything is included from food and drinks to activities and entertainment.

The five-star retreat has two UK resorts, Hopton-on-Sea is in Norfolk and Five Lakes is in Essex.

For a four-night midweek stay at Hopton-on-Sea from October 19, adults can book from £649pp – and this includes absolutely everything.

It’s full board dining involving four meals a day, accommodation and West End entertainment with musicals, and live music.

There’s a full schedule of activities including archery or laser clays, golf, go-karting, use of the heated indoor pool, sauna, climbing wall, table tennis, badminton, snooker, darts and bowls.

Drinks are fully included too like coffees, soft drinks after an activity, a glass of wine with lunch or a gin and tonic.

After a family break? It has all-inclusive over half-term too and at the moment there are October savings.

Rather than £719 per adult, half-term breaks can be booked for £649. Breaks for children between 10-17 will cost £489 and three to nine year olds start from £389 – those under three cost £30.

Just like with the adults midweek breaks, everything is included and kids can enjoy activities like the VR experiences, Cliffhanger Climbing Wall, assault course, quizzes and games.

The Cumberland, Bournemouth

Heading down the seaside? The Cumberland in Bournemouth has deals to take advantage of including dinner, bed and breakfast from £98.

It includes a buffet-style breakfast with both full English and continental available as well as a three-course dinner and an overnight stay.

The hotel has a spa too for those wanting a little extra with treatments and massages available to book.

The Cumberland is minutes away from the seafront, so it’s the perfect spot to take an autumn walk along the beach or head into the town.

For more to do in Bournemouth, one local has all the best bars, restaurants and attractions to visit.

The offers with The Cumberland are valid until April 2027.

There are lots of other deals too like the sea view winter escape two- night deal from £134.50 per night – this includes accommodation for two, a two-course dinner, breakfast and hot chocolate on arrival.

Best Westerns

Best Western has around 200 hotels in the UK – and many of them offer overnight stay packages too whether you’re after a weekend getaway or midweek break.

One stay Sun Travel found is for two adults and one child at the Best Western Plus Centurion Hotel from October 1-2 from £137 per night.

It not only includes an overnight stay with breakfast – but also included in the price is Planet Volt Soft Play Tickets.

This is the hotel’s own soft play and inflatable centre with lots of slides, tunnels, and interactive fun for all ages.

For an adult weekend, head to the Kings Court Hotel which includes a guided gin tasting at Shakespeare Distillery from £85.35 per night.

The deal includes an English breakfast buffet, guided gin tasting tour, a welcome gin and tonic – and of course, the overnight stay.

Mum of two Hannah Britt shares her top tips for family road trip success, from choosing the right sized rental car to arming yourself with equipment-free games. Bon voyage!

Planning a successful road trip with children requires smart packing, strategic timing, and easy entertainment to keep everyone happy. And as a mum of two young children, I’ve got it down to a fine art. This summer we hired a car with Sixt and drove through the south of France, often for long periods at a time. But armed with a bit of knowhow, it was child’s play for all the family. Here’s how it’s done…

Pack the essentials

• Mess-free snacks: Pack dry foods like crackers or popcorn in separate plastic containers or use silicone cupcake liners for easy, spill-proof portions.
• Plenty of wipes: Bring an abundance of antibacterial wipes and tissues for sticky fingers and unexpected juice spills.
• Comfortable clothes: Dress children in soft, loose, and easy-to-wash clothes or let them travel in pyjamas if you leave early or late.
• First-aid and emergency gear: Keep sickness bags, a small first-aid kit with child-friendly medicine like Calpol, and bin bags for daily rubbish within easy reach.

Keep kids entertained

• Activity bags: Give each child a small bag filled with rotating toys, colouring books, or magnetic games, and allow them to explore each one at a time.
• Audio and music: Create a shared family playlist or queue up engaging audiobooks and children’s podcasts to pass the hours.
• Screens with headphones: Download movies or games onto tablets ahead of time and pack backup chargers and headphones for each child.

Manage the journey

• Time drives with sleep: Depart right before nap times or early in the evening so young children sleep through a major portion of the drive.
• Plan active stops: Stop every two to three hours at parks, playgrounds, or open fields so kids can run around and burn off extra energy.
• Pre-emptive breaks: Pull over for a toilet break whenever you approach a service station, even if nobody asks yet.

Game time

• 20 Questions: One person thinks of a secret person, place, or thing. Everyone else takes turns asking up to 20 yes-or-no questions to guess the answer.
• I Spy: One player says, “I spy with my little eye something beginning with…” and names a letter of an object seen inside or outside the car. The others guess the object.
• The Animal Name Game: The first player names an animal. The next player names a new animal that starts with the last letter of the previous animal (for example: lion ends in N, so the next player says newt).
• I’m Going on a Picnic: The leader states an item they are bringing on a picnic based on a secret rule (like starting with the letters of the alphabet in order, or items that spell their name). Other players guess items to figure out the rule.
• Rainbow Cars: Players look out the windows and spot cars matching the colours of the rainbow in order—from red and orange through pink.
• The Alphabet Game: Passengers look at roadside signs, billboards, and license plates to find every letter of the alphabet in order from A to Z.
• License Plate Game: Work together or compete to spot license plates from different regions, states, or countries.

Choose the right car for the family

Choosing the right hire car depends on matching vehicle categories to your passenger count, luggage volume, and driving environment. Because rental companies assign vehicle classes rather than exact makes or models, focus on size segments and practical constraints. For our road trip through France, I chose a BMW X5, which was roomy enough for all of us – plus a mountain of luggage. And snacks.

Small and economy cars

• Best for: Solo travellers or couples on city breaks with light luggage.
• Capacity: 1–2 adults, 1 small cabin bag.
• Pros: Highly fuel-efficient and simple to park on narrow streets.
• Cons: Very limited boot space and minimal highway power.

Compact and intermediate (hatchbacks etc)

• Best for: Small families or longer road trips balancing comfort and versatility.
• Capacity: 2–4 adults, 2–3 medium bags.
• Pros: Better highway stability and easier fuel economy than large vehicles.
• Cons: Tight rear seating for three adults on extended journeys.

SUVs & full-size estates

• Best for: Rural touring, mountainous terrain, or bulky gear.
• Capacity: 4–5 adults, robust luggage capacity.
• Pros: Elevated driving position and generous cargo room.
• Cons: Difficult navigation and parking in tight historic European garages.

People carriers & MPVs

• Best for: Large families or groups travelling together.
• Capacity: 6–9 passengers.
• Pros: Maximum seating flexibility and vast interior volume.
• Cons: Height restrictions in underground parking and high fuel consumption; note that using all seats in a 7-seater often eliminates boot space.

*For more information about Sixt, see HERE