These quirky tours offer visitors the chance to explore everything from London’s historic pubs and its tasty food scene to the city’s street art, music, and medieval history
The London Small Group Tour of Historical Pubs is one of the most popular options(Image: Viator)
As a city home to nearly 2,000 years of fascinating history alongside one of the most vibrant and diverse arts and culture scenes in the world, it’s little wonder that London attracts more than 20 million visitors every single year. And if you’re one of those people, it can be hard to know exactly where to start.
Littered with landmarks from Big Ben and Buckingham Palace to Westminster Abbey and the Tower of London, most tourists come to the UK capital with a sightseeing checklist. But in visiting the most famous spots, it can be all too easy to miss out on some of London’s must-see hidden gems and the stories that accompany them.
This is why many opt for a walking tour during their trip, which can be a great way to see a city’s highlights while getting insider knowledge from an expert guide. London has many unusual and quirky options, from tours delving into different periods of the city’s history to walks exploring the capital’s art scene or its famous food and drink.
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One place to find walking tour inspiration is Viator, where there are more than 4,000 options listed for London alone. Our travel experts have scoured the most popular and highly rated walks to pick out seven tours that offer up the opportunity to explore a different side of the city beyond the landmarks that everyone knows.
From a tour exploring how the city inspired rock ‘n’ roll music to sites of ghostly tales and grizzly murders, here are some tour ideas with a twist available to book in London.
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These quirky tours offer visitors the chance to explore everything from London’s historic pubs and its tasty food scene to the city’s street art, music, and medieval history.
London pub tour
The award-winning London Small Group Tour of Historical Pubs by Liquid History Tours is one of the most frequently booked tours of London offered on the Viator website, and takes participants to four traditional London pubs while learning insider stories. Walking via landmarks such as St Paul’s Cathedral, Fleet Street and Covent Garden, this tour offers a unique twist on delving into the history and culture of the city.
Priced from £29pp and earning a five-star rating from more than 98% of people, one participant of the Historical Pubs tour said in their review: “This was a great experience. Loved all the history Freddie provided during the tour. We enjoyed the entire tour and enjoyed conversation with others on the tour and with our guide, Freddie, while in the bars. We highly recommend this pub crawl and would do it again when we return to London.”
Another said: “Absolutely incredible tour! Mike was knowledgeable and hilarious! Had a great night out with co-workers and made a few new friends too. I’d recommend this to anyone travelling in London! Great brews and a great time!”
And a third praised: “Fabulous pub tour with Adam. Loved the pubs he chose, giving us the history of the pub and the surrounding area. His sense of humour was superb, making the whole evening so enjoyable!”
However, one person fed back: “The pubs were cool, but the information was shared on noisy streets where it was difficult to hear.”
And someone else commented: “Pubs were extremely busy as it was Saturday, so I’d recommend going on another day.” The tour operator responded, suggesting that those looking for a quieter time are advised to book between Sunday and Wednesday.
Beer lovers can also book The Bermondsey Beer Mile Tour (from £79pp), which stops off at six taprooms and has beer included at every stop. Or mix tipples with a bit of famous London history with the Jack the Ripper Tour with Historic Pub Stops (from £31pp), including a pub with ties to two of the serial killer’s victims and an inn near the site of a notorious murder.
London music tour
A must for music lovers, The Great British Rock and Roll Walking Tour by Experience Local Ltd is another quirky way to discover London, led by a local musician. With a route running through the likes of Soho and Mayfair, participants will learn about the London roots of some of the biggest names in rock ‘n’ roll, from Led Zeppelin to David Bowie.
Priced from £27pp, and another tour that has earned five-star reviews almost exclusively from its participants, one person praised the Rock and Roll walk: “This was the best tour of my week in London! Calum, our tour guide was great! Both entertaining and full of rock and roll information. Definitely would recommend!”
Another echoed: “Really enjoyed the tour with Danny. Learned a lot about what happened to rock and roll music in London and visited parts of the city we would not normally see.”
And a third said: “Our guide Tom was extremely informative and extremely friendly. We really felt we were transported back in rock and roll time!”
While someone else remarked: “A little Beatles heavy for my taste but really interesting.”
Those who can’t get enough of John, Paul, George and Ringo can check out a Beatles Walking Tour of Marylebone and Abbey Road via Brit Music Tours (from £17pp for adults), with the chance to recreate the iconic Abbey Road album front cover. And there’s plenty more pop culture secrets to uncover in London, including TV icons like James Bond and Doctor Who.
London medieval history tour
One of the most fascinating aspects of London is undoubtedly the rich history to be discovered on every street – and the Medieval History Walking Tour from The Tower of London delves into some of the city’s most ancient secrets. This guided walk stops at a selection of the city’s famed cathedrals, theatres, palaces and bridges to be transported back to centuries past.
With this tour priced from £18pp and also earning a five-star score, one impressed participant said: “The guide was fantastic! He had so much interesting information to share along the entire route including a folder with pictures of all the characters from this historical walking tour. Engaging, interesting and absolutely brilliant!”
A second reviewer agreed: “Our tour guide Mick was an absolute delight. The depth of his knowledge was impressive and it was very clear he was passionate about medieval history. He was very entertaining and I would highly recommend this tour.”
And a third echoed: “Mick was absolutely amazing! He was an expert on so many facets of medieval history! His enthusiasm and knowledge were engaging; I found myself hanging on his every word. His use of props and images was helpful in bringing the past to life!”
Meanwhile, someone else advised: “I recommend, if you’re doing this when it’s hot, to load up on water. It is no shortage of steps and strolls with little rest.”
There is, of course, plenty more history to be uncovered across London. Visitors can travel to the 20th century and get a taste of the city in wartime with a Winston Churchill and London in WWII Walking Tour from £29pp, or explore more of London’s hidden history with a Secret Old London Walking Tour from £20pp, which stops off at a medieval churchyard, one of the city’s principal execution sites, and a hidden memorial.
London food tour
The London food scene is world-renowned, bringing together dishes and flavours from all over the world, and the London Foodie Adventure Tour with Sherpa Food Tours offers the chance to sample plenty of the highlights. Travelling via Soho and Covent Garden, participants will follow a food-loving guide to taste more than 10 dishes and drinks at hidden gem spots, from bao buns to hard cider.
Priced from £83.26pp and impressing participants with a five-star rating based on more than 1,000 reviews, one person praised following their tour: “A wonderfully delicious way to spend an afternoon under the guidance and kindness of Sam. Each food stop was so thoughtful and a very nice variety of dishes to enjoy!”
Another echoed: “Great experience on this food tour. The food was fantastic and the tour guide, Ella, was amazing. Would highly recommend if you are in London and want to try great food in the Soho neighbourhood.”
And a third said: “Our guide was very personable and gave great recommendations of places to eat and drink when not on the tour. As for the tour, he took us to a great variety of places and gave us a lot of history along the way. The food and beverages were excellent. This was a great experience and highly recommended.”
A few reviewers were less impressed with the food, however, with one writing: “Our tour guide Luca was absolutely amazing, 10 stars to him. However, for the price – the food portions were small.”
For more foodie adventures across the city, another quirky option is a London Cheese Walking Tour with Tastings from £35pp, which includes sampling a range from London’s cheesemongers and seeing the cheesemonger where Winston Churchill bought his cheese. For sweet-tooths, meanwhile, there’s the London Chocolate Tour For Two, currently £35 instead of £100, visiting the city’s chocolate supplies and tucking into samples.
London ghost tour
Every old city has its fair share of ghostly tales, and Wicked Westminster: The Original London Ghost Walk by See Your City offers the chance to hear some of London’s most spine-chilling stories. This night time tour stops off at the city’s so-called most haunted house, and includes a cruise on the Thames to sail past landmarks full of macabre tales.
Priced from £20pp and earning an average rating of 4.6 out of five stars with more than 3,000 reviews on Viator, one Wicked Westminster participant said of the tour: “Our guide was very entertaining! I good storyteller is vital to a good ghost tour! The stories shared contained just the right amount of history, spookiness, and entertainment.”
A second praised: “Tom was a ton of fun and had great ghost stories! Along the way, you hit amazing sites with Easter eggs of history that are very off the beaten path.”
And a third agreed: “Tour was interesting, the tour guide did a great job. Went with two adult kids and one teenage son, they were all very engaged.”
But not everyone was as big a fan of the experience, with one person feeding back: “The idea of the haunted walk about Wicked Westminster was very exciting, but the tour lacked a bit. Jack was a good guide but a few more places or ghost stories would have improved the tour.”
There are plenty of ghost tours on offer across London – to put a twist on the tradition, one more unconventional option is the London Comedy Horror Ghost Tour on a Bus, usually from £28pp but currently from £14pp , which will see participants board the Ghost Bus where actors and technical trickery will add to the spooky sightseeing show. Another spine-tingling tour that combines history with magic is the London Witches & History Walking Tour, £37 for two people, delving into the city’s witches and the injustices that befell them.
The darker side of London tour
The Cloak and Dagger Tour in London promises to uncover “the darker side of London” with a guided tour of the South Bank at night, where participants will be treated to lesser-known stories of the city’s grisly past. Then, it’s time for steel nerves as the tour settles down at a 17th century pub in Southwark and watches a recreation of a true story of murder and revenge – told in the very room in which it happened.
Priced from £20pp and averaging a rating of 4.9 out of five stars, one review of the Cloak and Dagger tour of London reads: “As a history buff I thoroughly enjoyed this walking tour. Learned a few things on the way. A perfect combo of history and comedic jokes.”
Another participant praised: “This tour was FANTASTIC! The history is perfectly dark, and a great way to discover a different side of the city. We highly recommend this one. It will leave you talking about the tales well beyond your trip.”
And a third agreed: “Exceptional tour experience where you learn the gritty aspects of London history. Highly recommend for anyone curious about how bad things might have been for people in the early days of this city.”
However, one person complained that the tour felt “quite drawn out” and “a little too theatrical”, suggesting: “Better for a younger audience.”
Lovers of grisly tales have no shortage of adventures to have in London, with tours themed around everything from Serial Killers to Sweeney Todd. They can wander the streets of Whitechapel in the dark to hear the tales of the city’s most infamous murderer with the Jack the Ripper Night Walking Tour, from £16pp, or hear about London’s criminal underworld and the lives of the Kray twins through the Gangster London Walking Tour from £30pp.
London street art tour
London is renowned for its world-class museums and galleries – but for art lovers looking to discover a different side of the city’s creative heart, there’s The Original London Street Art Tour by Alternative London. With a local artist as a guide, this tour takes a journey through London’s ever-changing murals and street art, learning more about their meanings and the artists behind them along the way.
Priced from £20pp with an average rating of 4.9 out of five stars, one participant said of the Street Art Tour: “Learning about this London neighbourhood is fascinating, an important cultural experience, and alternative way to think about art.”
Another reviewer praised: “We really liked the tour; Eva was very knowledgeable about the art, the area and even nuances between the artists. Fully recommend for those who like street art or have an open mind to know more.”
And a third echoed: “I took this street art tour and it was absolutely fantastic. The guide was extremely knowledgeable, and I learned a lot about both the art itself and the culture and history of Brick Lane. Highly recommended.”
While most reviews to date are positive, one person commented: “It’s a long walk over uneven walkway. Older folks may want to think twice.”
To soak up more of London’s art scene, The National Gallery offers private tours led by experts including out-of-hours options, and the National Portrait Gallery also does free tours on a daily basis.
