In the 1990s this iconic building was the ultimate destination for kids and teenagers before it was abruptly abandoned, and it’s now set to get one of the city’s largest
The iconic building was left abandoned for years(Image: Criterion Capital)
If you were a child in the 90s, or just a kid at heart, then there was one place you would have no doubt wanted to visit on a trip to the capital. London Trocadero, an iconic building set at 30 Shaftesbury Avenue has had many different uses over the years, but among millennials it’s perhaps best known for its time as the ultimate indoor amusement park.
From 1996 to 2011, the Trocadero was home to SegaWorld, later renamed to Funland, a sprawling seven-floor, neon-lit complex that was accessed by a long enclosed ‘Rocket Escalator’. It’s perhaps best remembered for the huge indoor drop ride in the centre, and the floor after floor of coin operated arcade machines from the golden era of gaming.
However, after closing, the venue’s future remained uncertain, and the building lie abandoned for many years. The space had a variety of uses over the years, until 2025 when the Zedwell Piccadilly took over a large part of it, creating a pod hotel with 728 windowless rooms and a large rooftop bar.
Now, there are plans to turn part of the building into a giant branch of JD Wetherspoon, creating one of the largest branches in the capital, and the pub chain’s first-ever venue in London’s Theatreland.
The new pub will be called Piccadilly Hall, taking its name from a historic hall which gave Piccadilly Circus its name back in the 17th-century. It’ll span over 3,600 square feet, offering a massive 280 covers, and will open from 7am until midnight seven days a week.
The venue will serve Wetherspoon’s breakfasts and all-day food and drink menus, and is expected to attract theatre audiences, tourists, and locals thanks to its central location. At the moment, there’s no confirmed opening date for this new London branch.
Earlier this year, Wetherspoon opened its first branch outside of the UK, offering British pub food and Spanish favourites to travellers passing through Alicante-Elche Miguel Hernández Airport near Benidorm. The chain also expanded its portfolio with four new branches opening within Haven holiday parks.
Other upcoming openings for the brand include The Sir Ronald Wates in Guildford, which will have the distinction of being the first university-owned Spoons set on a University of Surrey campus. A large branch will also open in Edinburgh in September named The William Chambers, in a building that was once a multi-storey bar and club.
Founder and chairman of JD Wetherspoon, Tim Martin, said: “We are delighted to be opening our first venue in Theatreland in partnership with Criterion Capital. The West End is one of the world’s great hospitality destinations, attracting millions of visitors each year, and we believe this site is exceptionally well suited to the Wetherspoon model of offering good-quality food and drink at reasonable prices in well-managed and historically interesting buildings.”
He added: “We look forward to becoming part of this vibrant area of the West End.”
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