tickets

Spotify Technology SA announced several new initiatives — from concert ticket perks to a major AI-generated music licensing deal — that the Swedish audio streaming company said will help fuel growth over the next four years.

At the first investor day led by new co-chief executives Gustav Söderström and Alex Norström, Spotify outlined a vision revolving around features that will allow people to personalize their listening experience, whether with music, podcasts, audiobooks or working out. Investors liked what they heard, pushing Spotify shares up as much as 18% over the course of the presentation.

Spotify addressed one of Wall Street’s biggest concerns about artificial intelligence by announcing a major new licensing deal with Universal Music Group NV. The agreement will let Spotify launch a tool to let fans create covers and remixes of their favorite songs from artists and songwriters who opt in. Powered by generative AI, the tool will be available as a paid add-on for Spotify Premium users. It will open up additional revenue streams for Spotify and create a new source of income for artists and songwriters on top of what they already earn on the platform, according to the companies.

Spotify has been working with the music industry on ways to harness the power and consumer interest in AI without violating artists’ rights. Last October, the company announced an agreement with the biggest record labels to use AI in a “responsible way,” but didn’t specify at the time what those tools would look like.

“This era of generation doesn’t need to threaten the future of music,” said Charlie Hellman, Spotify’s head of music. “Because we built the system legal, trusted and aligned, we can make sure that the value flows back to the people who created it.”

In another big announcement, the company laid out plans to work with Live Nation Entertainment Inc. to offer Spotify subscribers the option to purchase two tickets to their favorite star’s concert before they go on sale to the general public. The move could help resolve some of the issues fans have had in beating ticket resellers to face-value tickets, while encouraging customers to stay on as subscribers even as Spotify raises monthly fees.

Fans have long complained about the ticketing process for live performances, which often pit people against bots and scalpers, leading to high prices and sold-out shows.

“It’s frustrating for fans,” said Rene Volker, head of live events. “It’s frustrating for artists too, who look out at a crowd and wonder, are the fans who built my career actually here?” The new “Reserved” perk is designed to relieve some of that tension. “No racing bots, no chasing around online for presale codes. Just two tickets held for you,” she said.

The presentations Thursday were designed to comfort investors and prove that Spotify can still innovate. Wall Street has been skeptical that the company can rein in costs while staying ahead of competitors, particularly as it relates to AI. Those concerns have weighed on shares this year, sending them down 25% through Wednesday’s close. While the company makes most of its money through subscriptions, the executives sought to reinforce the idea that they have other levers to pull in order to generate sales beyond monthly fees and that people are willing to spend more for certain features.

The company outlined its growth targets through 2030, including a compound annual growth rate in the mid teens, a gross margin of 35% to 40% and an operating margin above 20%. Spotify remains committed to its long-term goal of 1 billion subscribers, $100 billion in revenue and over 40% in gross margin, the executives said.

Spotify sees its podcast and audiobook features as complementary to music and said the combination of the multiple verticals has helped broaden its community and convert users from free listeners to paid subscribers. Today, more than 500 million people have streamed a video podcast on Spotify, up nearly 50% from a year ago. And in just a few years, Spotify has captured about 20% of the audiobooks market in the US, executives said. People who use all three verticals — music, podcasts and audiobooks — are engaging with Spotify almost every day of the month, according to the company.

Giving people the tools to personalize their listening experience helps keep them in Spotify’s universe — creating what executives described as the “all day user.”

Personal Podcasts, for example, lets people write a prompt in the Spotify app and AI will create a unique podcast in response.

“We see this much more as a daily brief and a recommendation engine than something that would replace you listening to one of your favorite podcasts,” Söderström said in an interview. He noted that 60% of users in mature markets for Spotify don’t yet listen to podcasts, so features like Personal Podcasts could get them to dive into the medium.

The company said its podcast business has been profitable for two years.

Spotify’s Audiobook+ tier gives listeners more than their allotted 15 hours of audiobook listening per month for an additional fee. It has 1 million subscribers and is on track to generate $100 million in annualized revenue, the company said. To capitalize on the demand, Spotify will start selling even more audiobook hours to super users. Additionally, it will allow podcasters to offer memberships, so subscribers can access special episodes and other content. Spotify will take an undisclosed slice of revenue from the memberships.

Carman writes for Bloomberg.

New York City is launching a lottery for 1,000 discounted World Cup tickets priced at $50. The city’s Mayor, Zohran Mamdani said match prices had soared into the thousands of dollars. The scheme is intended to give working-class New Yorkers access to matches.

Pricing for 2026 World Cup has been under heavy scrutiny, including in New York where city mayor cuts limited tickets.

Some lucky New York City residents will soon get a chance to snag cheap seats to this summer’s high-priced World Cup.

Mayor Zohran Mamdani announced on Thursday that 1,000 tickets costing $50 will be made available to city residents of the city of more than 8 million for the world’s most watched sporting event.

“To put that into perspective, that is five lattes in New York City,” Mamdani quipped from a bar in Harlem’s Little Senegal neighbourhood, alongside US men’s national team star Timothy Weah.

The tickets will be available for seven of the eight games played at the 82,000-seat MetLife Stadium in New Jersey, across the river from Manhattan. The lone exception is the high demand July 19 final, where some seats are costing nearly $33,000.

The tickets will also include free round-trip bus transportation to the stadium and will be distributed via a lottery starting May 25.

With persistent concerns about the sky-high costs for tickets to the games, Mamdani said the city ensure the ones they distribute go to New York City residents and are not resold on the secondary market.

He said the tickets will be non-transferable, with a “variety of ways” used by city officials to verify residency. They will only be handed out directly to fans as they board buses on game day.

“We are making sure that working people will not be priced out of the game that they helped to create,” Mamdani said.

The Democrat, who took office in January, said the effort underscores how his administration is not simply focused on making everyday things like housing and groceries more affordable.

“It extends to making it possible for every New Yorker to take part in the things that make us human,” he said.

During his campaign, Mamdani called on FIFA, football’s global governing body, to make it cheaper for New Yorkers to go to games by setting aside 15% of tickets at discounted prices. He had launched a petition calling on FIFA to reverse its plan to set ticket prices based on demand.

The $50 tickets don’t come directly from FIFA, but from those allotted to New York and New Jersey’s joint host committee for the games, according to the mayor’s office.

Previously, FIFA had made some $60 tickets available for every game at the tournament in North America following backlash over exorbitant prices.

Those reduced price tickets, though, went to the national federations of the teams playing, with the federations deciding how to distribute them to loyal fans who have attended previous games at home and away.

Besides the final, the home stadium for both the NFL’s New York Giants and New York Jets is set to host five group World Cup matches and two knockout stage games. Group stage matches for former winners Brazil, France, Germany and England, along with other nations, begin on June 13.

ALL aboard for a summer of family fun at Drayton Manor Resort, where Sun readers can grab up to four tickets to the UK’s best-value theme park and zoo.

There are 10,000 FREE tickets up for grabs, plus another 90,000 tickets for just £20 — that is the lowest price you will anywhere, and that’s guaranteed!

With over 50 thrilling rides and attractions, plus a 15-acre zoo all in one destination. It is the perfect place for unforgettable family adventures and shared experiences. 

Join Sun Club for just £1.99 a month — don’t miss out.

From adrenaline-filled rollercoasters to family rides designed for all ages, there’s excitement around every corner, including guests under 90cm tall.

Younger guests can explore the magical world of Thomas Land™, Europe’s only Thomas & Friends™ themed area, featuring 25 rides and attractions inspired by the beloved characters from the Island of Sodor.

Families can also explore Drayton Manor’s zoo, home to animals from around the world, where they can swap rollercoasters for unforgettable animal experiences without ever leaving the park, making it both fun and educational.

Whether you are planning a big family day out, celebrating a special occasion or simply looking for a memorable adventure, Drayton Manor Theme Park & Zoo offers epic family fun.

How to get four tickets to Drayton Manor Resort

To secure your seats, follow the steps below:

Step 1: Download the Sun Savers app or sign up at sunsavers.co.uk

Step 2: Go to the Offers section on the app or website and click Start Collecting on the Drayton Manor Resort page.

Step 3: Once you have FOUR out of 12 Sun Savers codes. We will print one daily from Saturday, May 23 to Wednesday, June 3.

Step 4: Once you have collected FOUR Sun Savers codes, enter them on Sun Savers to unclock booking from 11am Tuesday, May 26. Click the Redeem code button and get your unique code, then book tickets on the Drayton Manor website by midnight Tuesday, June 23.

Or join Sun Club at thesun.co.uk/club for just £1.99 a month. Head to the Drayton Manor Resort page on Sun Club hub. Click the Redeem code button and get your unique code, then book tickets on the Drayton Manor Resort website by midnight Tuesday, July 21.

Tickets are available from the start of June until the end of September, excluding August.

18+ UK only (exc. IoM & CI). Sun Savers multiple code collect 23/05/26-03/06/26 or subscription to Sun Club or Digital Newspaper required. Booking closes 23/06/26 (Sun Savers/Digital Newspaper) and 21/07/26 (Sun Club). Tickets available from 01/06/23 – 30/09/26 excluding August, 2026. Non-transferable & non-refundable. Subject to availability, daily allocation limits apply. Limit of 4 tickets per person (maximum 2 free tickets). New customer offer: £1.99 per month or £12 per year unless you cancel at least seven days before your next billing date. Full T&Cs apply, see sunsavers.co.uk or club.thesun.co.uk/sun-club.

Join Sun Club for just £1.99 a month — don’t miss out.

ONE railway with some of the best views in England is dishing out tickets for £1.50.

The Settle & Carlisle Railway is celebrating 150 years of being one of Europe‘s most scenic train journeys and is treating its passengers to a bargain offer.

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The 73-mile route in the North of England is considered one of the most beautiful thanks to its views of the Yorkshire Dales and Cumbria countryside.

The railway is allowing passengers to ride the entire length of the route from Leeds to Carlisle – and everywhere in-between for £1.50.

You can buy one of these cheap tickets from now until May 22 for travel between May 22 and July 17.

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Alex Hornby, Northern’s Commercial and Customer Director said: “The Settle to Carlisle Railway is famous around the world for its spectacular scenery and community engagement.

“We want as many people as possible to share in the experience of this wonderful line, which is why we’re offering everyone the chance to travel for just £1.50 during the 150^th anniversary year.”

The stretch of railway has consistently been dubbed one of the most picturesque by the likes of Lonely Planet.

It said: “Passengers can feast their eyes on mile after mile of magnificent Yorkshire Dales and North Pennines scenery, interrupted only by stations so pretty you would expect to find them pictured on a box of biscuits.”

The line is part of the British rail network and serves both mainline and steam trains.

The most famous part of the route is the the Ribblehead viaduct which was first built in 1870.

It’s described as “a stunning piece of Victorian engineering” by the Yorkshire Dales National Park website.

They added: “Ribblehead viaduct is just over the border from Cumbria into North Yorkshire and is undoubtedly the most impressive structure on the Settle-Carlisle Railway.”

FOUND in a small seaside town in Wales is a railway that was said to be the inspiration for Thomas the Tank Engine.

Talyllyn Railway is celebrating its 75th anniversary this weekend to acknowledge the day when it became a ‘world first’, not to mention that children can enjoy hopping aboard for as little as £5.

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The Talyllyn Railway in the Welsh county of Gwynedd was saved from closure in 1951 by volunteer train enthusiasts.

This was the first time in history that a railway had been taken over by volunteers, and now it’s celebrating 75 years of being ‘The World’s First Preserved Railway’.

One of the very first railway volunteers was actually children’s author Rev Wilbert Awdry who was the creator of beloved character Thomas the Tank Engine.

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It’s said that Wilbert Awdry based some of his stories on his experiences while working at the railway.

One tale in one of the books is from the time when Wilbert left a colleague, the refreshment lady behind at Abergynolwyn which is at the far end of the line.

Railway historian Tim Dunn said the Talyllyn Railway had made its way into a number of Thomas the Tank Engine books.

He even called the railway the “spiritual home” of Thomas the Tank Engine.

The railway is open seasonally with train journeys throughout spring and summer.

The best part is that children can visit the Talyllyn Railway now and hop onboard for as little as £5 with a ‘Child Explorer’ ticket.

An ‘Adult Explorer’ fare starts from £29 – if you fancy reserving whole compartments this is from £155 (which seats up to six passengers).

The one-hour return journeys start from Tywyn Wharf and head to Nant Gwernol stopping in-between at Pendre, Rhydyronen, Brynglas, Dolgoch and Abergynolwyn.

You can even add an Afternoon Tea or Welsh Cream Tea Package to your experience.

On arrival at the Abergynolwyn stop, the teas are set up with fresh scones, cream and jam with a pot of fresh pot of tea or coffee – these start from an extra £6.50 per person.

On-site, the railway has a Narrow Gauge Railway Museum with a collection of items – some of which are 200 years old.

There’s even a special collection dedicated to the author of Thomas the Tank Engine.

The King’s Café and Quarryman’s Caban at Tywyn Wharf Station are open for breakfast, Sunday lunches, takeaways – there’s even a licenced bar.

The railway is a favourite attraction amongst its visitors with over 1,200 five-star reviews on Tripadvisor.

One visitor even said: “I visited for the first time yesterday. No exaggeration, it was the best day of my life.”

Another added: “My wife and I took a trip to this historic railway during their Awdry Extravaganza weekend and loved it. The trip up the valley is beautiful on a sunny day.”

It holds events throughout the year too – and this weekend the railway is holding its 75th Anniversary Gala to celebrate Talyllyn Railway being saved by volunteers.

Across the weekend, special locomotives are taking to the tracks, like an overnight steam train which will return to the railway for the first time in 11 years.

Trains from various eras like the 1950s, 60s, 70s, 80s all the way to modern day will also be on display.

Other events include Sunset Specials which run on Wednesday and Sunday during spring bank holiday week between 6PM until 9PM for pretty views.

The ‘Railway Adventure’ event is where visitors can travel behind a historic steam locomotives. Guides explain how Talyllyn Railway got to be a world first, and delve into the early days of the Preservation Pioneers.

During ‘The Slate Trail’, passengers can experience a train journey inside a Victorian-era carriage. Tickets for these two experience start from £23.75 for children and £47.50 for adults.

Ticket buyer: Alec Mackie of Los Angeles

Events: Men’s baseball gold medal finals, women’s basketball gold medal finals, men’s soccer gold medal finals, swimming preliminary and tennis quarter final mixed doubles

Thoughts: ”My uncle made a spreadsheet. The tickets are for me, my uncle, friends and I’m hoping to take my nephew as well. I was 10 years old at the 1984 Olympics and got to go to gymnastics, swimming and closing ceremonies, and my nephew will be 10 in 2028. I know L.A. is going to have an amazing Olympics, we are Los Angeles! Ten million creative, beautiful people, always dreaming and we know how to wow people. I can’t wait and hopefully traffic is smooth, a glamorous sequel to ’84.”

Tickets for the cohosts’ opening game in Los Angeles are available for prices ranging between $1,120 and $6,050.

With under 40 days to go until the World Cup, tournament organisers continue to struggle with ticket sales as seats remain available for most group-stage games, albeit at exorbitant prices.

Home fans can find tickets for tournament cohost United States’ (USA) opener against Paraguay, with prices starting at $1,120 and going as high as $4,105, with many tickets priced around $2,000 for the June 12 match in Los Angeles. Seats in the hospitality package groupings go as high as $6,050 per seat.

Tickets are still available on FIFA’s official website through its “last-minute sales” section.

Football fans are already outraged by exorbitant match prices — the most expensive ticket for the final costs nearly $11,000 — since the first phase of ticket sales in December. Late last month, FIFA announced yet another “last-minute ticket phase” with tickets for all 104 matches available on a first-come, first-served basis.

The stagnant sales contradict FIFA President Gianni Infantino’s assertion in January that demand for tickets for this year’s tournament in the US, Canada and Mexico would be the equivalent of “1,000 years of World Cups at once”.

Experts attribute dynamic pricing and greed as key factors, with fans saying they have been “priced out” by FIFA.

While many in the US are accustomed to the pricing model commonly adopted at the Super Bowl, fans from around the world are not used to dynamic pricing and legal profiting from ticket resales, sports executive Peter Moore told Al Jazeera in a recent interview.

“FIFA taking a 30 percent cut of dynamic pricing is outrageous,” the former Liverpool chief executive said.

“FIFA is taking advantage of the unique commercial opportunities in the US, dynamic pricing and the secondary market being legal here, to make money. Infantino has said [he expects] FIFA revenues from the World Cup to exceed] $11bn. Why not make it more reasonable and accessible and make, maybe, $8bn?”

Last month, four seats for the World Cup final were listed at just under $2m each on FIFA’s official resale site.

A total of seven group-stage games still have general sale tickets available for $380, including Austria vs Jordan, New Zealand vs Egypt, Jordan vs Algeria, Cape Verde vs Saudi Arabia, Algeria vs Austria, Congo DR vs Uzbekistan and Curacao vs Ivory Coast.

The USA vs Paraguay opener is the most expensive group game, followed by Argentina vs Austria ($2,925), Ecuador vs Germany ($2,550), Uruguay vs Spain ($2,520) and England vs Croatia ($2,505).

According to FIFA’s website, a total of 17 group-stage games are sold out, including the tournament opener between Mexico and South Africa in Mexico City on June 11.

Seven games staged in Mexico are sold out, including the cohosts’ two other matches against South Korea in Guadalajara and the Czech Republic in Mexico City.

Turkiye vs USA in Los Angeles, Brazil vs Morocco in New York/New Jersey and Scotland vs Brazil in Miami are among other sold-out games.

OLIVIA Rodrigo is set to embark on a huge world tour later this year.

She is releasing a new album in the summer, and to mark it, the superstar singer will be performing across the globe.

What are Olivia Rodrigo’s UK tour dates?

To mark the release of her upcoming record, Rodrigo is going on a world tour that will span North America, Europe and the UK, with over 60 dates announced.

It is titled ‘The Unravelled Tour’ and will start in the US in September 2026.

The tour will start its UK leg in April 2027, with four nights at London’s O2 Arena the only dates announced so far in Britain. The dates announced for the London shows are:

• Monday April 5 2027 – The O2
• Tuesday April 6 2027– The O2
• Thursday April 8 2027 – The O2
• Friday April 9 2027 – The O2

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How can I get tickets for Olivia Rodrigo’s tour?

Tickets for the tour go on general sale on Friday, May 7 at 12pm, and will be available on Ticketmaster here – but there are ways to grab tickets ahead of that date.

There are various presales in which you can secure your place at one of the gigs:

• O2 presale – Tuesday May 5 at 10am. Only for O2 customers
• Album presale – Tuesday May 5 at 12pm. This is for fans who preorder Olivia’s new album.
• American Express presale – Tuesday May 5 at 12pm. For American Express card holders.

There will also be tickets available on secondary ticket websites, such as Viagogo here.

No prices have yet been confirmed for the tour, however for an idea of how much they could be, her 2024 GUTS tour ranged from around £65 to £200 for non-VIP tickets.

Cheaper “silver star” tickets will also be made available during the tour. In the US they’ll cost just $20, with the UK dates priced at ‘a local currency equivalent’. 

These tickets will be made available at a later date.

When is Olivia Rodrigo’s new album released?

Olivia’s new album “You Seem Pretty Sad for a Girl So in Love” comes out on June 12.

So far, she has only released one track from her new record, a song called “Drop Dead”.

This deal from Wowcher means you could be enjoying the magic of Disneyland Paris, with the cost of the ferry and a two-night stay at a hotel close to the park, at under £200 per person

Nothing beats the magic of a day at Disneyland, but it can be a costly choice just for the tickets alone. That’s why it often works out cheaper to book a deal that includes extras such as accommodation.

Wowcher has just launched a 4* Disneyland Paris Break which is now available to book that includes two-nights in a hotel, transport across the channel, and a one-day Disneyland Paris park entry for each guest, with prices that start at £189 per person.

You can check the availability calendar on Wowcher’s website to see the prices for each date. At the moment, the £189 deal is available in the first week of May with a 37% discount available. However, these dates are likely to sell out quickly, so you may need to snap them up soon.

Dates are available later in the year for November and December at around £249, and this can be an excellent time to visit the parks for the festive period. If you’re looking for summer holiday dates, then the last week in August is the cheapest, with dates from £309 per person.

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The package includes a stay at the 4* Paxton Hotel Paris MLV, just 10-minutes from the gates of Disneyland by car, which also offers a bus connection to the parks. The price also includes a return ferry crossing for a vehicle, and the drive from Calais to the hotel is just over three hours, mostly on motorways.

The one-day entry pass includes access to all attractions, shows, Character Encounters, parades, and more, so you can pack a lot into your trip.

Since the package has two nights in a hotel, you may also want to enjoy the onsite indoor pool, spa, and hammam, or even head to nearby Bussy-Saint-Georges station to get a train into Paris for some sightseeing. The city centre is about half an hour away by train.

If you’d rather stay onsite at the parks, you can book Disneyland Paris breaks via its official website, which gives you the option to stay in official Disney hotels. Staying in an official Disney property gives you perks such as early access to the parks and a quicker journey home at night, but it is a pricier option.

One night at the Disney Newport Bay Club in early May, with a two-day park pass comes in at £372.45 per person, and considerably more during peak times.

Another way to save money is to look for the deals that Disney offers throughout the year. For example, Walt Disney World in Florida has just relaunched its popular Free Dining offer, as well as offering up to £400 off breaks. This deal can be found on disneypackages.co.uk, and is available during most school holidays. This site also offers packages that include flights, making it easier to plan your trip.

Have a story you want to share? Email us at webtravel@reachplc.com

Football’s governing body puts more tickets on sale but has introduced new premium-priced tiers that angered some fans.

The International Federation of Association Football (FIFA) is putting more World Cup tickets on sale after angering some fans by adding new, more expensive categories.

FIFA announced on Tuesday that it would make more tickets available at 11am EDT (15:00 GMT) on Wednesday for all 104 games in Categories 1, 2 and 3, in addition to the new “front category” pricing it added this month.

The new category led to online complaints from fans, who said they had thought that the better seats in the categories they had bought tickets for were withheld, and they had been assigned less favourable locations.

FIFA in December put tickets on sale at prices ranging from $140 for Category 3 in the first round to $8,680 for the final, then raised prices to as much as $10,990 when sales reopened on April 1.

FIFA did not respond to an April 9 request for comment about the new ticket categories it added.

Also on Tuesday, The Athletic reported that ticket sales are lagging for the US opener against Paraguay on June 12 at Inglewood, California. It said a document distributed to local organisers, dated April 10, said that 40,934 tickets had been bought for the US-Paraguay game, and 50,661 were bought for the Iran-New Zealand contest on April 15.

FIFA projects the capacity at the Los Angeles SoFi Stadium, where the US-Paraguay and Iran-New Zealand games will be held, to be about 69,650, noting that it may change.

FIFA’s December sale priced US-Paraguay tickets at $1,120, $1,940 and $2,735, and Iran-New Zealand seats at $140, $380 and $450.

Transit fares from New York to MetLife Stadium in New Jersey for World Cup matches will rise to $150, with officials citing costs not covered by FIFA, drawing criticism as other host cities kept prices lower for years.

Host cities may have made a commitment to provide transport to games at the usual cost, but the prices in New Jersey and Foxborough go far beyond that.

Not all cities are the same, however.

Free shuttles, external are being offered in Arlington from Centerport Station, and Kansas is charging $15, external (£11) for a return bus to the stadium from four pick-up points.

Philadelphia has said the usual fare of $2.90, external (£2) will remain in place across the six games in the city.

Concannon added that as more high prices are announced, “this sort of stuff is starting to not surprise us”.

“Every single thing coming out of this tournament so far is just fans getting fleeced,” he added.

“With there being no concessionary prices that’s obviously going to impact families, senior concessions as well.

“Who knows what even a pint of beer is going to cost in the normal bars? What’s food going to be like? And then there’s obviously the tipping culture.

“Costs are just getting higher and higher and higher.”

The prices in New Jersey and Foxborough will hit both England and Scotland fans.

The Three Lions take on Ghana in Foxborough on 23 June, and then head to the MetLife to face Panama on 27 June.

Steve Clarke’s Scotland have two games in Foxborough, against Haiti on 13 June and Morocco on 19 June.

Scotland’s third match, against Brazil, is in Miami – and there is still no information on how fans are being transported to fixtures at Hard Rock Stadium.

The cost of parking at stadiums is also very high, with a space at the MetLife costing $225 (£166). Foxborough is priced at $175 (£129) for one car.

“We’ve already seen England fans putting buses on independently run to get to the game in Foxborough from Boston and Providence,” Concannon said.

“England fans are very, very good at looking after each other and working a way to get there as cheaply as they possibly can.

“But this just hasn’t been made easy – again. All this shouldn’t be something that England fans are having to worry about.

“It just goes to show that the organisation hasn’t been great.”

Last week, Fifa put on sale a new batch of tickets under ‘Front Category 1’ and ‘Front Category 2’.

The seats were in the first rows of lower sections and up to three times the price of a regular Category 1 ticket.

As has been the case throughout the sales process, there was no prior warning that these tickets existed or when they would go on sale. Fifa would not comment on its ticket sales policy.

“It’s not a surprise that these things are getting rolled out and ultimately trying to make as much money as possible,” Concannon added.

“And again, it’s just a shame. It’s a real shame to see.”

A POPULAR European city destination is adopting a green voucher scheme that will see tourists rewarded for litter picking this summer.

The city is hoping to attract tourists who don’t mind getting their hands a bit dirty on their holiday.

Germany‘s capital, Berlin, is set to introduce the ‘BerlinPay’ scheme that will see tourists rewarded for engaging in sustainable behaviour, like supporting social projects and collecting rubbish.

Those getting involved are set to receive benefits at museums, restaurants, and Berlin experiences when the scheme gets underway this summer.

This year, the scheme is going to be centred around water tourism and, partnered with the Senate Department for Economics, Energy and Public Enterprises, the model hopes to make responsible engagement around the waters visible and appreciated.

The tourism agency, Visit Berlin, has described the scheme as “an initiative that raises awareness and encourages responsible behaviour on and around Berlin’s waterways among visitors and Berliners”.

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The agency has continued: “Those who behave responsibly on and around the water, for example by collecting trash, beautifying the neighbourhood, or supporting social projects – receive recognition from participating partners: small benefits or special Berlin experiences.”

The scheme is hoping to create a virtuous circle, where people get engaged, appreciate the city, and in turn are rewarded with a positive experience that will then drive engagement up further.

Berlin is currently looking for companies and initiatives to get involved with the reward scheme this summer and is keen on partners related to “Berlin’s water world”.

The tourism agency emphasized companies involved in water sports, leisure and tourism, gastronomy, hotel industry, culture and education, mobility, and environmental and urban initiatives should apply.

This new project appears to be following in the footsteps of Denmark, which launched ‘CopenPay’ for the country’s capital back in 2024.

So far, the scheme has proved to be effective and has had positive effects in the city, as tourists are given rewards such as boat trips and free bike rentals for their sustainable behaviour.

The head of communications and behavioural research at Wonderful Copenhagen, Rikke Holm Petersen, has reiterated the benefits to both the tourists and the city.

“When people are on holiday, they are more open to new ideas, and with CopenPay we have shown that tourists are not only happy to take part but are also inspired to…take new habits home with them,” Peterson said.

When tickets for the 2028 L.A. Olympics dropped earlier this month for locals, emotions around town quickly moved from pure excitement to shock and confusion.

Prices have been all over the place. A seat at the opening ceremony ranges from $329 to $5,519, The Times reported. Tickets for sessions similarly run the gamut. Some prices we’ve seen and heard: $2,460 for the women’s gymnastics team final. $498 for the men’s volleyball preliminary. $1,141 for the mixed track and field final. Women’s handball for $241. And yes, some lucky fans were able to grab $28 tickets for some events, but those opportunities have seemed slim.

We’re asking readers: If you have been lucky enough to snag tickets, how much did you spend and what event(s) will you be attending? Also, what does being at the first Los Angeles Olympics in 44 years mean to you? Share your experience using the form below and we may feature you in an upcoming story.

You ask. We answer. Or at least we’re going to try.

The Times asked readers for their burning questions regarding the Olympics, and it’s the ticketing process that’s bringing the most heat. Locals in Southern California and Oklahoma City endured the presale headaches and sticker shock before the global audience got their shot at securing tickets this week. But with more than two years remaining until the Games open, expect that there will be more questions.

Here is what Times readers wanted to know:

Why are tickets so expensive?

A price tag of $5,000 to watch the opening ceremony or $2,500 for women’s artistic gymnastics finals shocked hopeful fans on the first day of ticket sales. But it’s not 1984 anymore.

Ticket sales and hospitality are expected to cover about $2.5 billion of the total $7.1 budget. LA28 will have 14 million tickets available across the Olympics and Paralympics, so taken in total, the average ticket for the Games would have to be roughly $179 to reach the budget estimate. Paralympic tickets, which will go on sale in 2027, are expected to be less expensive than Olympic tickets. LA28 said the average Olympic ticket — inclusive of the 24% fee — is less than $200. The math is mathing.

LA28 did not release a complete price list before tickets went on sale, likely fueling some of the sticker shock after fans just heard about the promise of $28 tickets. And a 24% fee raised additional eyebrows.

The fees “align with standard industry practices for ticketing live events in the U.S.,” LA28 said in a statement and cover the costs of secure processing and delivering tickets.

Are there still $28 tickets available?

Yes. LA28 chief executive officer Reynold Hoover said at a recent press event that there are $28 tickets that have not yet been released.

But expect the tickets to go quickly whenever they are available.

There are roughly 1 million $28 tickets total. Divide those tickets to ensure they can be distributed over a number of drops and then divide each drop’s $28 tickets across multiple sports. It’s quickly resembling a small number of needles in a big haystack.

The 1 million $28 tickets are spread across every sport, but not every session. So don’t expect $28 tickets for finals or knock out rounds to the most in-demand sports including women’s artistic gymnastics, basketball, swimming or track and field to be sold at all. Cross your fingers, look for qualifying rounds, especially sports that have a lot of early pool matches such as 3×3 basketball or field hockey, and be open to exploring a new sport you’ve never heard of. Handball is actually a lot of fun to watch.

How many tickets are available in each drop?

This is a question everyone wants to know. And trust me, we’ve asked. LA28 declined in multiple settings to release specific numbers. The lack of information likely contributed to much of the confusion about what to expect when fans logged into the portal for the first time, and it makes it difficult to project what the ticket distribution will look like in future drops.

I had a time slot but didn’t buy my full allotment of tickets. What now?

If you didn’t buy the maximum 12 tickets allowed, you’ll automatically be entered for the next ticket draw later this year. LA28 has not released any additional details about when exactly that next opportunity will be, but it will have the same steps as the first one: a period of open, free registration, a random lottery and assigned time slots during which fans can log in and purchase tickets.

Fans will be automatically rolled over into future lotteries until they’ve reached the maximum 12 general tickets. So you don’t have to do anything extra if you’ve already registered for the first drop. But if you’ve bought your 12 general tickets and not the additional 12 soccer tickets, you won’t be entered into the next draw.

I didn’t register for the presale/first drop. Can I still get a chance to buy tickets?

Don’t panic. You can register next time. The next drop, which will come later this year, will have the same registration period, lottery, time slot pattern, but there will not a presale period. Each lottery is random, so whether you are a first-drop rollover, a new registrant on the first day or someone who signs up on the last day, you all have the same chance to get a time slot.

There will be multiple time slot-based ticket drops before tickets move to a complete first-come, first-served sale.

How can groups get access to the tickets available through the donation program?

Last November, LA28 launched a donation program to help fund tickets for local organizations. The Rams were the first contributors to the program, pledging $5 million to the campaign. But LA28 has not released additional information yet about how the tickets will be handled or distributed in the future.

Will I be able to transfer tickets to friends/family?

Yes. Digital tickets for recent Olympics have been distributed through an app and when they hit your account, you can send them to friends and family using their email addresses/Olympic account information. Just be prepared to download yet another app on your phone.

Why are some events in Oklahoma?

The softball tournament will be in Oklahoma City’s Devon Park, which hosts the Women’s College World Series every year, and canoe slalom will take place at Riversport OKC, the official U.S. Olympic and Paralympic training center for rowing and canoe/kayak.

These Games were intended to use existing infrastructure instead of building new venues, which greatly cuts down on costs. Hosting the canoe slalom events near L.A. would have required an expensive temporary build. It’s true that Southern California has many great college softball teams with existing facilities, but it would be difficult to prepare to a scale suitable for Olympic athletes, stakeholders, media and fans. I’ve covered many softball games at UCLA. The fan capacity is less than 1,500 and there’s room for about seven people in the press box. Eight if you scrunch. You can’t build temporary stands there; the outfield touches Sunset Boulevard.

In Tokyo, the last time baseball and softball were at the Olympics, the sports shared a venue. But LA28 organizers heard feedback from softball athletes saying that converting a baseball stadium into a softball venue compromised some of the Games experience. Moving the softball and canoe slalom events outside of Southern California is a trade off though. Those athletes will not be able to have some of the same Olympic experiences as others, but organizers were mindful to make the competition schedule to ensure that athletes could still attend either the opening or closing ceremonies despite competing far away.

Every Olympics wrestles with finding the perfect venue, and for the L.A. Games, which have more sports and more athletes than any Olympics in history, that calculus is harder than most. There are no perfect solutions.

The Times will continue answering reader questions leading up to the Olympics. Use the form below to submit your questions and check back later for more responses.