swapping

THIS summer, it looks like it’s time to call a truce on the great Spain vs. Turkey debate.

Because by looking at the latest booking data, I’ve noticed a massive change in 2026.

More and more Brits are swapping Europe’s traditional heavyweight resorts for a handful of Greek destinations.

These spots serve up the exact same sunshine, brilliant beaches, and all-inclusive value – often for a chunk less money.

And because I work in travel, my screen is basically permanently locked onto live price trends and capacity numbers.

The pattern right now is clear: holidaymakers are moving away from the usual high-premium hubs in Spain, the Canaries or the Turkish rivieras because Greece has suddenly become the ultimate value loophole.

A massive influx of flight capacity from the UK means you can bag that peak-summer Mediterranean experience without paying the usual school holiday markup.

If you want to know where the smart money is heading this summer, these are the seven Greek spots I’d be circling.

7. Ixia, Rhodes

If there’s one Greek resort that’s aggressively stealing traffic from the traditional Spanish and Turkish mainstays this summer, it’s Ixia.

Our data shows a massive wave of holidaymakers ditching the likes of Benidorm, Alanya, Costa Adeje, Costa Teguise, Marmaris, and Torremolinos specifically to head here.

It gives you that classic beach holiday setup people love, but with a slightly more premium edge, proper decent hotels, and historic Rhodes Old Town sitting just a ten-minute taxi ride down the road.

Plus, you get a constant coastal breeze, which makes the peak August heat infinitely more comfortable than the suffocating temperatures you get elsewhere.

I spotted five nights at the Belair Beach from Edinburgh on 21 August, with half board and flights included, from £375pp.

The hotel sits right across the road from the front, but the real insider perk here is their specialised windsurfing and water sports station directly on the sand.

Because Ixia is a world-class windsurfing hub, the hotel has gear hire sorted right on your doorstep, meaning you can try your hand at proper coastal sports for a fraction of what a commercial water sports center down the coast would fleece you for.

6. Ialyssos, Rhodes

Just around the bay from Ixia is Ialyssos, another Rhodes resort that’s turning into one of the island’s biggest success stories.

The booking data tells us that the crowds usually bound for Benidorm, Costa Adeje, Alanya, and Marmaris are pivoting here instead.

It offers the exact same guaranteed August sunshine you’re chasing in the western Med, but swaps the crowded strips for a much more relaxed, authentic village vibe and some brilliant, family-run apartment setups.

I found five nights at the Trianta Hotel Apartments from 19 August, with flights included, from £255pp.

Landing peak summer flights and accommodation for barely over two hundred and fifty quid is a massive result.

This property is notoriously highly rated by return guests, and the standout feature here is its poolside taverna nights.

Instead of serving up generic, mass-produced package food, the family that runs the place cooks up proper, home-style Greek mezze using vegetables grown in their own garden lot behind the apartments. It’s elite local dining on a shoestring budget.

5. Messonghi, Corfu

If you’re after somewhere that feels slower, greener, and a bit more rustic than the sprawling concrete mega-resorts, Messonghi is a top-tier shout.

And this year, it’s proving particularly popular with Brits swapping away from Benidorm, Costa Adeje, and Alanya.

Corfu‘s scenery is stunning, the beaches are incredibly calm, and a massive boost in regional UK flight routes this year has driven package prices right down into bargain territory.

One standout deal I spotted was five nights all inclusive at Canvas by Mitsis Messonghi from 20 August, with flights included, from £478pp.

And getting a fully loaded, peak-season Mitsis property under the £500 mark is an absolute steal.

The beachfront setting and massive pool complexes at this hotel are brilliant for keeping kids occupied, but what elevates this place above so many Spanish hotels for me is the complimentary, on-site aqua park.

They’ve integrated a proper mini waterpark into the resort grounds with zero entry fees, saving you from shelling out €40 a head for a public waterpark day trip into town.

4. Faliraki, Rhodes

Faliraki has completely reinvented its identity over the last decade.

While people of my generation might still associate it with rowdy 18-30 nightlife, today it’s quietly morphed into one of Rhodes‘ best all-round family beach resorts.

I’m seeing a huge influx of families swapping over from Benidorm, Marmaris, the Costa Blanca, and Alanya to secure one of the island’s widest sandy coastlines and a massive number of modern hotels.

I found five nights at the Hillside Studios from 25 August, with flights included, from £340pp. 

It serves as a brilliant, no-nonsense base with an immaculate pool area, but the secret benefit of this specific hotel is its location near the Erimokastro hills.

Because it sits just outside the central valley, the hotel offers an incredibly peaceful night’s sleep away from the main resort hum, and it puts you right on the doorstep of the hidden, cliff-sheltered Astron Beach cove – a spot most tourists completely miss!

3. Kiotari, Rhodes

If your main holiday priority is peace, quiet, and premium lounging, Kiotari is easily one of my favourite recommendations on the map.

More people are moving here from heavy-hitting hubs like Alanya in Turkey because the hotels feel noticeably more luxurious and modern than the older resort blocks elsewhere in the Med, serving up wide beaches, reliable sunshine, and massive all-inclusive footprints without the premium price tag.

One deal that stood out to me was five nights all inclusive at the Kiotari Miraluna Beach Resort from 19 August, with flights included, from £535pp.

My pick of the features at this resort is easily the cinema lounge.

They run open-air family movie nights right on the edge of the sand under the stars in the evening, which is a fantastic, high-end touch that lets you unwind with a drink by the waves while the kids are completely glued to a big screen.

2. Hersonissos, Crete

Crete never goes out of fashion, and Hersonissos remains the undisputed king of its value market.

Holidaymakers are increasingly swapping over from traditional mainstays like Benidorm and Marmaris, tempted by Crete’s reliable weather, lively waterfront, and massive choice of hotels.

It delivers that buzzing, lively atmosphere that Brits love, but pairs it with incredible independent tavernas, fascinating ancient history, and excellent flight availability from pretty much every major UK runway.

I spotted five nights at the Palatia Village Apartments from 20 August, with self-catering and flights included, from £283pp.

The hotel serves up fantastic, panoramic views across the bay, but the real selling point here is the traditional Cretan architecture of the rooms.

The apartments are styled like a mini, stone-walled Greek village rather than a sterile hotel corridor, meaning you get that high-end, boutique aesthetic for under three hundred quid.

1. Kavos, Corfu

Kavos might raise a few eyebrows on a value list, but the resort landscape here is changing rapidly.

Beyond the main neon strip, there is an influx of quieter, family-run properties that are drawing in couples and budget-conscious travellers who simply want cheap sun without the chaos.

And these great summer prices are driving a massive spike in people swapping here instead of choosing Spain’s traditional budget resorts.

A deal that really caught my eye was five nights at the Oula Maisonettes from 25 August, with self-catering and flights included, from just £235pp.

This is a small, family-run complex that heavily over-delivers for the money.

The absolute best feature here is the independent duplex layout of the maisonettes themselves.

Having your living area completely separate from the upstairs sleeping quarters gives you a proper apartment feel, allowing you to relax on your private terrace with a cold drink after the kids have gone to bed without waking them up.

Nearly half of Brits say the cost of living has put them off going abroad in 2026, with many choosing to holiday at home instead.

More than 25 million adults are giving foreign holidays a miss this year – with many choosing staycations to sidestep the stress of airports, travel disruption and worries over fuel shortages.

A survey of 2,000 Brits revealed that almost half (48%) have no plans to travel abroad in 2026, with the cost of living (33%) cited as the most common reason. Others are opting to explore Great Britain, saying they want to see more of the country, support the local economy, and avoid the risk of getting stuck abroad.

Over a third (34%) said concerns over fuel shortages have impacted their holiday plans this year. But despite this, 22% are perfectly happy that they haven’t booked an overseas trip, with 19% saying it isn’t worthwhile in the current climate.

Instead, 46% say there are plenty of fantastic destinations right on their doorstep. The Lake District, Devon and Cornwall rank amongst the most sought-after spots for a getaway in the coming months.

Research commissioned by National Rail found that 36% of staycationers plan to travel on holiday by train.

For many, it’s about more than simply getting from A to B. Picturesque views, the chance to spend time doing things they enjoy – such as reading – and the feeling that the holiday starts the moment the journey begins are all cited as key reasons train travel appeals to so many.

What’s more, the research suggests rail journeys can help people discover new places, with travellers saying they feel inspired to visit locations they pass through on the train.

Rail industry data showed a 10% increase in ticket sales between April and mid-May for summer travel to Britain’s most popular coastal destinations.

Sarah Apps for National Rail, said: “We’re seeing a real shift in how people are thinking about their summer holidays this year – with more looking to discover just how rewarding a Great British break can be.

“From breathtaking coastlines to vibrant cities and a peaceful countryside, there’s an incredible variety of destinations easily accessible by train.

“It’s great to see so many embracing the chance to discover places that feel a world away, without having to travel too far from home.”

The research also found that 35% see staycations as a better way to connect with friends and family, compared to just 9% who said the same about holidays abroad. A third believe staycations are ideal for creating nostalgic memories, while 22% say nothing beats a classic British summer.

Sarah Apps added: “Staycations can feel like a real home away from home, while giving people more time to connect with the people who matter most.

“Whether it’s discovering somewhere new or rediscovering an old favourite, it’s about making the most of the experience from start to finish.

“Travelling by train means your holiday can begin the moment you step on board – giving you time back to spend exactly as you choose. On the train you can relax with a good book, watch your favourite show, or chat and play games with family and friends.”