sustainability

The World Cup cicada: India’s rare insect on a four-year clock | Environment

The final journey

“By mid-June it is over,” Evansis says.

The mature cicadas, dark-shelled and spent, begin flying towards the Umrong River in large numbers and drop into the rapids. The river fills with them. Along the banks, dead cicadas collect against wet stones and bamboo roots, their wings plastered flat by the current.

Locals call it niangtaser suicide. Hajong offers a simpler explanation: Cicadas are naturally drawn to sound and movement, and the fast-moving river may trigger that instinct in their final hours.

For the fish below the surface, it is a feast. For the forest above, closure.

The journey that began four years earlier beneath the ground ends in the same river that separates Livi’s home from the sanctuary.

Not everyone has watched that cycle for as long as Kewstar Majaw.

At 92, he has witnessed more emergences than almost anyone alive in the village. He served in the Indian Army. He loves watching football. And every four years, without fail, he waits for his noisy visitors.

For Kewstar, the passing of the cicadas has become another way of measuring life. World Cups came and went. Governments changed. Forests retreated. But every four years, if the rains arrived on time and the bamboo still held, the forest sang.

As a boy, he would follow his parents into the forest carrying bamboo containers, the sound reaching them before the insects came into view. In those days, the niangtaser was everywhere. Behind houses. In the trees along village paths. Young ones, mature ones – the forest floor was alive with them.

The chorus was so loud, he recalls with a laugh, that people stuffed cotton into their ears to bear it.

The insect did not need to be searched for. It found you.

Kewstar sits quietly for a moment. At his age, he has watched the forest retreat, the bamboo thin, and the chorus fade with each passing emergence. The insect that once appeared on his doorstep now requires a torch and a walk in the dark to be found.

“It was everywhere,” he says softly. “Now you have to go looking for it.”

In a few weeks, the cicadas will disappear beneath the earth once more,  keeping time in darkness until the cycle begins again. By the next emergence, another football World Cup will be under way somewhere else in the world.

Whether Saiden’s forests will still sing with them depends on what survives until then.

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EU’s New Greenwashing Regulations Bring Sharper Penalties

New EU greenwashing regulations threaten hefty penalties and litigation for financial institutions and corporations that fail to verify their ESG marketing.

Under new EU greenwashing regulations, companies making false or misleading sustainability claims could face hefty penalties as the Empowering Consumers for the Green Transition Directive takes effect on September 27. The most brazen scofflaws should expect fines of up to a 4% of the company’s annual gross income, product recalls, and possible class-action lawsuits, under the directive.

Though the Directive sets a framework, it leaves the precise levels of those penalties to each European Union member state, Mateusz Leźnicki, a senior associate at global law practice Dentons’ Warsaw office, told Global Finance. “That said, the stakes are high — in a number of jurisdictions, penalties for large-scale greenwashing directed at consumers can reach up to 10% of a company’s annual turnover, with personal liability for individual managers on top.”

Related: Sustainable Finance Awards 2026: Environmental Rollbacks Ding Markets

The complete penalty landscape is still evolving as implementing the directive into local commercial regulations is an ongoing process. Germany and Italy already have implemented the enabling legislation, while France, Belgium, and Poland are in advanced stages of transposing the directive into national law.

Historically, France, Germany, the Netherlands, the Nordic countries, and Poland have been the most active enforcers in this space, while the Central and Eastern European markets have been less developed, Leźnicki said.

“The full penalty landscape will only become clear as member states complete their transposition, which remains ongoing in many jurisdictions,” he added. “We are closely monitoring developments across all EU jurisdictions for our clients, as the situation is highly dynamic.”

Prohibited Practices

The Directive’s list of 12 prohibited practices includes the use of “empty” marketing terms associated with sustainability, like “green,” “environmentally friendly,” “energy efficient,” and “biodegradable,” that cannot be demonstrated. It also now requires that any sustainability-related claim made by a company about its product be verified by an independent third party. Other issues addressed by the Directive include planned obsolescence and limitations on aftermarket repairs.

The blacklisted practices hit almost every aspect of a business, including marketing, sales and distribution channels, sales and product teams, product development, supply chains, finance and corporate communications, according to a joint Web posting by My Green Labs, a non-profit that supports sustainable scientific research, and global law firm Eversheds Sutherland.

Impact on Financial Services

Companies outside manufacturing should pay close attention, as the directive covers any commercial communications containing environmental claims, including those made by financial institutions.

“For financial products specifically, the picture is more nuanced: Retail-facing financial products marketed with sustainability or ESG claims may fall within scope where dedicated sector-specific regulation — such as SFDR [the E.U.’s Sustainable Finance Disclosure Regulation] — does not already cover the ground,” said Leźnicki. “The boundaries here are still being tested, and the interaction between the Directive and financial services regulation is exactly the kind of question companies should be seeking specific legal advice on before September 2026.”

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