Saudi Vision 2030

RIYADH: Saudi Arabia’s first automotive company and original equipment manufacturer, Ceer, will unveil its first flagship electric vehicles, a sedan and an SUV, on Sept. 21, marking a major milestone in the Kingdom’s efforts to establish a domestic automotive industry.

The reveal comes as Saudi Arabia accelerates its push to develop advanced manufacturing capabilities and build an electric-vehicle ecosystem under Vision 2030, supporting economic diversification and strengthening the Kingdom’s position in the global automotive industry.

Established in 2022, Ceer is moving from vehicle development to the unveiling of its first models as Saudi Arabia seeks to establish itself as a regional hub for electric-vehicle manufacturing.

James DeLuca, CEO of Ceer, said: “At the beginning of this year, we said that 2026 is the year of Ceer. I am happy to announce that we’ve set the date for the reveal of our first flagship vehicles.”

He added: “The world is about to witness a historic moment, the result of an incredible journey from initial design and intensive engineering to the buildup of one of the most advanced manufacturing facilities in the world, in record time.”

Saudi Arabia’s EV push

The Public Investment Fund is driving the Kingdom’s electric vehicle ambitions through investments in companies including Ceer and Lucid, while supporting a broader ecosystem covering manufacturing, infrastructure, technology and supply chains.

Ceer was established as a joint venture between PIF and Foxconn to develop Saudi Arabia’s automotive industry. The company designs, engineers, sources, validates and manufactures vehicles, with plans to sell and service them in the near future.

Workforce and local impact

Since its establishment, Ceer has expanded its workforce from 20 to 2,300 employees, bringing together Saudi talent and global automotive experts.

The company has secured partnerships with international companies including BMW, Hyundai Transys and Rimac, as well as Siemens, Sabelt, Isoclima, ANDRITZ Schuler, Durr and XYG.

These partnerships support Ceer’s target of achieving 45 percent local content by 2034. The company is also developing an advanced manufacturing complex and vehicles tailored to the needs of Saudi Arabia and the wider region.

Ceer is expected to contribute around SR30 billion ($8 billion) to Saudi Arabia’s gross domestic product, improve the trade balance by SR80 billion and create about 30,000 jobs, with Saudis accounting for 80 percent of direct employment.

The company also supports the Saudi Green Initiative’s target of achieving net-zero emissions in the Kingdom by 2060.

RIYADH: Hail Municipality has unveiled five new investment opportunities for investors, aiming to boost investment prospects in the region, develop commercial, agricultural and recreational activities, and make use of municipal sites in ways that support economic development and improve the urban landscape.

The investment opportunities include the establishment, operation and maintenance of a mixed-use site in the Al-Nuqrah district covering 5,129 sq. meters, with a contract term of up to 20 years, the Saudi Press Agency reported.

They also include an agricultural nursery site in the Al-Rawabi Al-Awwal district covering 9,999 sq. meters, with a contract term of up to 10 years, and a second nursery site covering 16,828 sq. meters, with a term of up to five years.

The opportunities also include the establishment, operation and maintenance of a commercial complex in the Hittin district covering 6,297 sq. meters, with a contract term of up to 20 years, and the establishment, operation and maintenance of a mixed-use site on Jubbah Road covering 20,326 sq. meters, with a contract term of up to 20 years — offering investors diverse opportunities in commercial, agricultural, recreational and tourism activities, and supporting the development and investment of municipal sites in the region.

The Hail Municipality said the opportunities build on its efforts to empower the private sector, encourage investment, and develop commercial, agricultural, recreational and tourism activities, in line with the goals of Saudi Vision 2030 to strengthen partnership with the private sector, support sustainable development and improve quality of life. It invited the public to view details of the opportunities through the municipality’s investment platform.