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Spotify to label ‘AI personas’ and rid AI music from recommendations

In its latest effort to protect human creators from the flood of synthetic music, Spotify will soon require AI-generated identities to carry an “AI Persona” label while barring their tracks from users’ algorithmic mixes.

The change will take effect in mid-September. It follows Spotify’s earlier moves to help subscribers understand the difference between genuine and artificial creators. The platform announced a verification badge in April designed to highlight human artists. In a statement Tuesday, Spotify said the new AI Persona label is meant to make the streamer “the most transparent and trustworthy place to listen to music.” Music from labeled AI Personas will also be excluded from the Swedish company’s personalized recommendations by default.

“While we believe all artists have creative choice in determining how they present themselves, Spotify’s programming is focused on elevating music from authentic artists building careers in music,” the company said .

The AI persona badge will soon appear on an artist’s profile, in the search feature and in playlists.

This is a step in the right direction, said Tiffany Naiman, the director of Music Industry Programs at UCLA. But, she said, she’s more interested in how the company will be identifying AI personas.

“I want to know the process. How [will they] know the difference? Are there going to be [real] artists that get tied up in it?” Naiman said. “It feels very ‘Blade Runner,’ right? Like you’re human, you’re not human.”

Starting Tuesday, Spotify users will be able to identify themselves as AI personas, if applicable. But the company said it “won’t rely on self-disclosure alone” and will use “human review alongside AI investigative tools to apply the label.”

Artists who get labeled as AI personas by Spotify will be allowed to appeal the label. In the coming months, users will also have the ability to report artist profiles as potential AI personas.

The label is the latest feature from the streaming platform that builds on transparency between the artist and their listeners. Recently, Spotify has also introduced SongDNA, an interactive feature that shows the creative team behind the track; AI Credits, a disclaimer where artists can reveal how much AI was used in their creative process and Artist Profile Protection, which allows artists to review and approve all releases on Spotify.

Artificial intelligence is becoming an essential part of Spotify’s business. The company announced a new AI deal last week with the digital music licensing company Merlin. The partnership will enable artists across the more than 30,000 labels and distributors in Merlin’s network to participate in Spotify’s upcoming AI tool. It hasn’t launched yet, but the goal is to let fans create AI-generated remixes and covers of existing songs on the platform.

Spotify is following in the steps of other streaming platforms that have taken more aggressive approaches to the new technology. Deezer, a French streamer, was the first to detect, tag and exclude AI-generated music from algorithmic recommendations. The company recently disclosed that up to 90,000 AI tracks are being uploaded to the platform daily, representing more than 50% of its new music uploads. Tidal has banned AI-generated music from receiving royalties on its platform.

“We know the music ecosystem is evolving, and so will our approach,” said Spotify in a statement. “We’ll continue to adapt as the landscape changes and as we learn from artists, listeners, and industry partners.”

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New weekend Netflix recommendations including sci-fi hit with 15 million views

Netflix have updated their viewing figures and it makes for a compelling list of what you should binge next

The Boroughs official Netflix trailer

If you’re looking for the next binge watch to see you through the weekend, Netflix already has you covered.

The streamer has updated its latest viewing figures and it pretty much reads as the new list of recommendations you need. So rather than scrolling through for hours on end, you can make your way through at least one of these titles and it will most likely only take you one sitting.

Not only that but there is something for everyone, including a sci-fi hit, a tense crime thriller and also a heart warming laugh out loud comedy.

The Boroughs

Website Collider call the series a ‘sci-fi masterpiece’ and compare it to a Steven Spielberg movie. They also report that the title managed to accumulate 15 million views in its first 10 days of being available.

It is the most watched Netflix series globally over the last couple of weeks and remains in the UK top 10 at the time of writing. It is set in the sun-drenched expanse of the New Mexico desert and a picturesque retirement community which promises its residents the time of their lives.

But for new arrival Sam Cooper, paradise feels more like a prison. Everything changes when a terrifying night time encounter reveals that something monstrous is stalking the manicured cul-de-sacs.

One review said it is “Stranger Things Meets Thursday Murder Club”. Meanwhile many viewers say they watch it in one sitting. A fan added it “has everything that your next binge-watch needs.”

Nemesis

Coming from the creator of Power, the eight-part series follows two rivals from opposite sides of the law who are at each other’s throats when a daring heist in Los Angeles opens up old wounds. What follows is an exhilarating game of cat-and-mouse as an LAPD cop desperately tries to hunt down a criminal mastermind behind a string of robberies.

One viewer claimed: “Kept me engaged and not sure whose side I was on. Binge watched twice. I need season 2.” Another said: ““Binged in one sitting- very authentic catchy story line. I hope there is a season two.”

While someone else contributed: “This was a masterpiece! The rollercoaster, amount of cliffhangers, and overall writing was top notch!” It has spent three weeks in the global top 10 charts also claiming more than 15 million views on the streamer.

The Four Seasons

One of the more recent additions, the series has just returned for its second season. Co-created by 30 Rock’s Tina Fey and based on the 1980s movie of the same name.

A group of married couples who regularly vacation together throughout the year reunite once again after one of the most difficult times in their relationships. They have new members of the group to contend with as well as some old problems.

It has immediately become the third most watched series across the world among Netflix users. Many fans admit to becoming ‘obsessed’ with it.

One person simply shared on social media: “The Four Seasons” is a must-watch series on Netflix.” Someone else added: “I binged it the day it came out with my man. We’re obsessed!” Another admitted: “I literally started it last night and I’m already on season two. I love it.”

The Witness

This is Netflix’s latest true crime thriller. While the platform have yet to release the official viewing figures, it has immediately surged to the number one spot among UK subscribers.

As a result, it’s expected to compete with the numbers of all the titles already mentioned. Consisting of only three episodes and based on a gripping but horrifying true story, it is bound to keep viewers captivated and watching all the way through in one go.

It follows the experiences of Alex and André Hanscombe as they deal with the devastating impact of a brutal act of violence. When Rachel Nickell was killed on Wimbledon Common in 1992, André became a single parent overnight. Putting his own grief to one side, he made his son Alex – the only eyewitness to the attack – the centre of his world.

This is the story of how a father and son moved through the aftermath of unimaginable tragedy, from darkness into light. Fans sharing their thoughts on the series include one who posted: “15 mins into The Witness on Netflix and I’m already broken.” Someone else said: “The Witness on Netflix will give you the chills.”

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Trump tells agencies to align with study calling for narrower childhood vaccine recommendations

President Trump on Friday gave his endorsement to a January study by the Department of Health and Human Services that calls for cutting the number of vaccines recommended for every American child.

An executive order from Trump directs federal agencies to align their policies behind the study, which recommended an overhaul long called for by Health Secretary Robert F. Kennedy Jr. The study found that the United States recommends more childhood vaccines than many peer nations.

The Trump administration previously moved to narrow the number of recommended childhood vaccines in response to the report, but the move was blocked by a federal judge in Massachusetts. The administration is appealing the decision.

The study recommends vaccinating all children against 11 diseases. Several others would be recommended only for high-risk groups or when doctors recommend them in what’s called “shared decision-making.” That includes vaccines for flu, rotavirus, hepatitis A, hepatitis B, some forms of meningitis and RSV.

Trump’s order adds weight behind the study at a time when the administration had appeared to be trying to shift focus away from Kennedy’s more contentious vaccine policies and toward topics with more widespread support among medical professionals, such as healthful eating.

The order directs the Centers for Disease Control and Prevention to review the study and “take any appropriate steps” to update its vaccine recommendations. It says the CDC should “provide maximum flexibility to parents and doctors” and directs agencies to make sure all actions, regulations and funding are aligned with the study.

The order adds that any changes should ensure that Americans retain their current access to vaccines.

States, not the federal government, have the authority to require vaccinations for schoolchildren. While CDC requirements often influence those state regulations, some states have begun creating their own alliances to counter the Trump administration’s guidance on vaccines.

Trump directed the Department of Health and Human Services to carry out the study in December.

Kennedy is a longtime activist against vaccines and has sought ways to inject his skepticism about the shots into national guidance, running counter to the overwhelming consensus of medical experts. Last year, he announced the CDC would no longer recommend COVID-19 vaccines for healthy children and pregnant women, though public health experts said they saw no new data to justify the change.

Last June, he fired a 17-member CDC vaccine advisory committee and later installed several of his own replacements, including vaccine skeptics.

The January report found that vaccine recommendations for American children had increased in recent decades. It also highlighted countries where no vaccines are required to attend school.

Binkley writes for the Associated Press.

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