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If you feel like your favorite morning news or talk show is frequently trying to sell you something, you’re right.

Shopping segments within the program content of NBC’s “Today,” ABC’s “Good Morning America” and “CBS Mornings” have grown in recent years. Using QR codes on the screen, viewers are taken directly to dedicated e-commerce sites where they can put in their orders, with the program getting 20% or more of the revenue generated.

The segments typically feature a contributor or expert presenting household items, fashion or personal care products, alongside the host viewers know and trust. While hosts typically don’t do the actual pitching, their presence provides a seal of approval that helps drive a purchase.

The segments are also a staple of talk shows and syndicated programs such as “The View,” “The Jennifer Hudson Show,” “Entertainment Tonight” and “Inside Edition” and have spread to local TV stations. Ownership groups have signed deals with companies that match them up with brands looking for exposure that goes far beyond what they get with a 30-second commercial.

“This is the savior for media, if they really focus on it,” said Brian Meehan, co-founder of Knocking, a Connecticut-based company that specializes in embedding e-commerce into TV and digital content.

That may seem bit hyperbolic, but there is little doubt that TV outlets are looking for help as they navigate the upended media industry.

Streaming has pulled viewers away from traditional television, driving down ad revenues. Since 2022, ad spending on broadcast and cable TV has dropped 23%, to $51 billion in 2025. Consumers bypassing or canceling their cable subscriptions are cutting into the fees stations receive from pay TV providers.

As a result, both networks and TV stations have had to make significant cuts in their news operations to maintain profit margins. The daytime syndication business has declined dramatically as well, with NBCUniversal exiting the market and canceling “Access Hollywood” and “The Kelly Clarkson Show.”

Networks and stations don’t reveal how much they earn from the shopping segments, which typically run four minutes, but insiders say it’s well into the eight-figure range.

Bill Hague, executive vice president for the media research firm Magid, said more TV stations are turning to the segments to help fill the additional hours of local news they are programming instead of syndicated talk shows.

“Why invest in syndication when you can have the same audience and more revenue tied to it?” Hague said, adding that the company’s research shows consumers don’t believe the practice diminishes the quality of a newscast.

Jeff Rossen, a former consumer reporter for NBC News, recently pitched online shopping deals for Tegna’s TV local stations. The products he demonstrated sold briskly, likely helped by the credibility and trust he has accrued as a journalist.

That authority matters to viewers. NBC says its research shows that 94% of “Today” viewers trust the product recommendations made on the program.

Morning shows, with their mix of hard news, entertainment segments and lighter fare, have always had more latitude in what they present. But the current dire circumstances of the TV business explain why there is little pushback.

“If helping me buy a better blender also helps pay for an investigative reporter, I’m fine with it,” said Andrew Heyward, a former CBS News president who has consulted for TV station groups.

Heyward said consumers have gotten accustomed to editorial content being a gateway to online shopping. The New York Times gets a cut of sales linked to its Wirecutter product review site.
Book reviews in the Los Angeles Times are linked to Bookshop.org, and the newspaper gets a commission for any sales.

Amazon and other web platforms have made e-commerce account for 21.8% of all U.S. retail purchases, according to the Department of Commerce.

Direct selling on traditional media goes back decades. In 1978, a Clearwater, Fla., radio station accepted 112 electric can openers from an advertiser who could not afford to pay for commercial time. Station owner Bud Paxson had a newscaster auction the inventory over the air and it sold out quickly, leading to a regular show called “Suncoast Bargaineers.”

In 1982, Paxson moved the concept to a local Tampa cable outlet, called it Home Shopping Channel and, after a few years, took it national as Home Shopping Network. HSN soon had celebrities pitching their own product lines, a technique that is now occasionally used by the morning shows.

Candi Carter, whose Cistus Media handles e-commerce for Tegna, said viewers have long been accustomed to seeing products touted inside of programming content, going back to the days of Oprah Winfrey’s “favorite things” segments.

“Brands do it for visibility,” Carter added. “They don’t have to pay a product integration fee and they get revenue from the sales.”

The broadcast networks experimented with direct selling to viewers over the years. NBC even put its name on ShopNBC, a cable channel it co-owned in the 1990s. But the concept was not mastered until NBC’s “Today” introduced “Steals and Deals” in 2010 as an occasional segment that grew over time.

The program now has 30 contributors who present wares in about 350 shopping segments each year. They are available across digital, social, newsletters and mobile platforms after they air on “Today.”

ABC’s “Good Morning America” started its own version in 2011, brazenly calling it “Deals and Steals.” The network now has daily segments on both “GMA” and the afternoon hours “GMA 3” and “The View.” Network contributor Tory Johnson has handled “Deals and Steals” since its launch and has long been one of the most familiar faces on “GMA.” Other contributors, such as former fashion magazine editor Laurie Bergamotto, have been added over the years.

Meehan recalls the biggest hurdle to launching the segments at ABC was the language explaining the arrangement to viewers — making it clear that the network stands to benefit.

“It came down to the attorneys just saying, ‘ABC may receive promotional or financial consideration,’” he said. “It took a long time to go through that process.”

CBS News, historically cautious about any endeavors that could tarnish its legacy as a journalism organization, was the last of the traditional networks to get into e-commerce in 2022 after COVID-19 lockdowns depressed ad revenues. The division was also under pressure to improve its financial performance as Shari Redstone, then-chair of parent Paramount, was intent on improving the company’s balance sheet ahead of a sale.

“Shop CBS” segments, as they’re called, are presented multiple times a week on “CBS Mornings” and “CBS Saturday Morning” and have become key revenue drivers for the struggling news division. Any resistance from producers or on-air talent recedes once they learn how much money e-commerce takes in, according to one veteran at the division not authorized to discuss the matter publicly.

While ABC and NBC broker their e-commerce deals in-house and through some of their contributors, CBS turned to Knocking to develop its segments. The company makes deals with product suppliers looking for in-program exposure, supplies the on-air talent that does the pitching with the network’s hosts and builds the websites that handle the transactions.

While on-air network journalists appear in the segments, they are not asked to do the selling. When CBS News signed on with Knocking, the division insisted the talent and producers involved be able to test the products before putting them on air. When they can react with enthusiasm, it’s a big help.

“When ‘CBS Mornings’ co-host Nate Burleson puts on a massager and he’s like, ‘Ooh, wow, this feels like real human hands,’ — none of that is scripted,” said Meehan.

Still, programs are putting their credibility on the line by selling the products. There is little margin for error or customer dissatisfaction, as disgruntled viewers will tune out.

Meehan said Knocking does its best to mitigate that possibility by accepting returns up to six months after purchase.

“A bad experience will hurt both the product or service being featured, and the broadcaster,” Heyward said. “All the parties have a vested interest in honesty, and in a good user experience.”

Skin Rocks is the skincare and anti-ageing brand founded by Caroline Hirons, and it has a steady stream of fans – including our beauty editor. Here’s her honest review of every product…

Octopus one even moderately interested in beauty will know about skincare super-influencer and author Caroline Hirons – as well as her expanding range of products, Skin Rocks. Shunning gimmicks and trends and instead focusing on brilliant formulas with clinically proven results, as well as with no-nonsense instructions, Skin Rocks has quickly become popular with beauty fans – including myself.

As Reach’s Beauty and Wellness Editor, I and my team have been lucky enough to try every product from Skin Rocks, often before they hit the shelves, from cleansers and moisturisers, through to the latest launch, The Strong Acid, so we know which are really worth shouting about. Spoiler alert: I’ve never used a Skin Rocks product I didn’t like – they’re expertly formulated, never irritate my skin, and are well packaged – but here are the products that I would genuinely rebuy when I get to the bottom…

READ MORE: Caroline Hirons on ‘utter filth’ beauty trend and the one product teens should avoid

READ MORE: This is not for everyone’ Caroline Hirons launches Skin Rocks’ strongest acid ever and it’s ‘barely legal’

Pros

• Really well formulated: they’re very effective but never pill or irritate the skin
• Packaging looks and feels great, and is clear to understand, with notes about who it’ll suit (and who it won’t), and handy guides on the lids showing how much to use
• Clinically proven results
• Lots of the products are refillable, with refills costing a little less
• Lots of the products come in fragranced or fragrance-free options (I always choose fragrance-free)

Cons

• The prices range from mid range to high end
• Bottles are made of glass and are heavy (good for recycling, less good for travelling)

Skin Rocks product reviews

Skin Rocks Cleansers:

Caroline has been a vocal advocate for double cleansing since the beginning (before Skin Rocks, she created the two-in-one Double Cleanse with PIXI).

If double cleansing to you still sounds like too much time and effort, here’s why it’s probably worth you doing:

• Oil removes oil, which is why an oil-based balm cleanser is effective for make-up, SPF (especially water-resistant stuff) and sebum, the skin’s natural oil (which you don’t want to strip, but removing excess can be good). If your skin is normal/dry, you don’t use make-up and you’ve not applied SPF, you won’t need an oil-based balm cleanser. (Though by the way, if you’ve not applied SPF, that’s a bigger problem).
• Meanwhile a cream, gel or foaming cleanser will get off all the everyday grime, sweat and pollution – bits that those oil cleansers are not as effective at. That is why you might find the cream or gel cleansers aren’t the best for removing layers and layers of waterproof mascara – it’s not designed to.

The Cleansing Balm, £58 here

Though it’s probably your first step in a routine, this is the latest cleanser Caroline has released – and it’ll come as no surprise to learn that it’s truly one of the best I’ve ever tried. It melts into the skin, breaks down make-up and SPF easily, and emulsifies away quickly with water and a flannel, leaving skin feeling conditioned but absolutely no oily residue left behind.

There are also a few high street cleansing balms that I love and are cheaper, namely Versed Day Dissolve Cleansing Balm, £16.50, and e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm, £11. However, if you love luxe offerings such as Elemis Pro-Collagen Cleansing Balm (I’ve reviewed the newest cherry scented one here), I encourage you to try this Skin Rocks one next.

Side note: the Skin Rocks flannels are the biggest – and best – I’ve found.

Skin Rocks The Cream Cleanser, from £35 here

Skin Rocks’ first cleanser, and it’s a real goodie. As I’ve already covered, it’s not completely effective on layered up waterproof mascara, but for everyday make-up and daily grime, especially if your skin is on the drier side, it’s perfect. If I was only going to use one cleanser from Caroline’s range it would be the next one, but my colleague Octavia, with her dryer skin, would pick this one.

Due to popular demand, this and The Gel Cleanser (below) are now available in supersize 250ml tubes.

Skin Rocks The Gel Cleanser, from £39 here

This is nothing like the typical foaming, drying gel cleansers you’re probably used to. The formula is so unique – thick, nourishing and rich in moisture-locking glycerin – yet washes completely away as a milky liquid, that it would suit all skin types: young or old, dry or oily, sensitive or not. I squeezed out every drop of this and loved it, and would buy it again.

Skin Rocks Acids:

Exfoliating acid toners can brighten, renew and refine skin – though they are easy to overdo if you pick the wrong one for your skin type, age or routine – something I’m definitely guilty of. Caroline’s collection of three, covers all skin types and she’s really clear that the Strong is what is says in the bottle – so it’s not for everyone.

• The Control Acid, £45 hereIdeal for oily, congested and spot-prone skin, this salicylic acid (BHA) helps to control breakouts and minimise pores.
• The Gentle Acid, £53 hereThe brand’s original all-skin-types formula, contains AHA and PHA, is for tackling signs of ageing. It’s not actually that gentle compare to a lot that is on the market, but it’s a great balance of suitable for everyone to use but with effective results. I think you’ll notice a difference within a week if this is the first time you’re adding an acid toner to your regime.
• The Strong Acid, £75 here NEWThis is about as strong as an acid can get and stay on the right side of legal in this country. It’s a combination of AHAs, BHAs and PHAs in a secret formula (to prevent copycats) and even Caroline herself advises you don’t add it to your regime unless your skin is used to acid exfoliators already. You’ll feel it tingling on your skin when you apply (use cotton pads – not hands – for this one, and don’t be afraid to scrub a bit with them as you go to aid exfoliation). Two to three times a week is enough to see impressive results.

Skin Rocks Retinoids:

Retinoid 1, £70 here and Retinoid 2, £80 here

Retinoid 1 and 2 were Skin Rocks’ first products, and are a brilliantly formulated – and foolproof – way to introduce skin-renewing and anti-ageing ingredient vitamin A into your skincare routine: start with Retinoid 1, then move on to Retinoid 2. I find that I can use Retinoid 1 every night without any irritation, peeling or flaking; a rarity for me when using this potent ingredient.

Skin Rocks Retinoid 3, £90 here

Designed for more experienced users, Skin Rocks has launched its most advanced retinoid formula to date, created to deliver powerful results when targeting visible signs of skin ageing. The formula combines the brand’s highest concentration of vitamin A with 0.21% retinal and 0.5% Adapinoid — a third-generation retinoid known for helping to reduce breakouts while also addressing fine lines, texture, and overall skin ageing concerns.

According to Skin Rocks’ clinical studies, Retinoid 3 helped reduce the depth of deep wrinkles, minimise the appearance of UV pigmentation, and improve overall skin texture after four weeks of use. The studies also reported improvements in skin firmness, elasticity, and brightness. In consumer trials, 81% of users said their skin felt firmer after two weeks, while 91% felt their skin looked more youthful after eight weeks. The accompanying before-and-after images and customer feedback are equally impressive.

Skin Rocks The Eye Cream, £65 here

I’m fussy about eye creams – lots either irritate my skin, aren’t moisturising enough, or are too rich – but this one is absolutely perfect – immediately silky, smoothing and plumping. I’d happily use this one forever if I could.

Skin Rocks Moisturisers:

Keeping things as simple as possible, there are only three moisturises in the range – light, normal and rich, with each available fragranced or unfragranced. As someone with combination and occasionally blemish-prone skin, I go for the lighter Moisturiser, and it’s as close to a perfect face cream as you can get. It’s hard to pinpoint exactly why it’s so good, but it layers well with other products, leaves my skin looking and feeling much healthier and, crucially, doesn’t cause breakouts.

My colleague Octavia on the other hand, can’t get enough of the the rich version: ‘My skin is normal-to-dry, but generally dehydrated (probably because I’m better at drinking coffee than water) so I love, love, love The Rich Moisturiser, which I’ll happily use all year round. I love the instant drink feeling it has and how well it dried down to a make-up base with no pilling. It’s just silky. It’s not my only moisturiser, I change things up, but it’s a core part of my repertoire.’

This is definitely one I would invest in, beaten only ever so slightly in price by my other ‘near perfect’ moisturiser.

Skin Rocks The Eye Cream,£70 here

I don’t mess about when it comes to eye cream – I’m very particular! Many either irritate my skin, aren’t hydrating enough, or are too heavy – but this is instantly silky, smoothing and plumping. I’d happily use this one forever if I could afford to.

Skin Rocks The Antioxidant, £70 here

Admittedly the one Skin Rocks product I haven’t thoroughly tested, mainly because of the aforementioned stripping of my skincare routine down to basics in a bid to repair its barrier, but I has tried it a few times, and it feels so nice on the skin and gives an instant subtle glow, and I love how it contains more antioxidants than just vitamin C.

The Hyperpigmentation Serum, £90 here

Another I can’t give a full review to as hyperpigmentation or melasma isn’t a big skin concern of mine, but as I’m naturally freckly I used this regularly in summer to try and reduce some of the unwanted post-summer pigmentation. If the clinical studies and incredible before-and-after photos of this new serum are anything to go by, this is the product I’d trust to help to tackle serious hyperpigmentation. I’ve also recommended it to others on numerous occasions and the feedback I’ve had was excellent.

Like all of Caroline’s products, it’s foolproof to use – it doesn’t pill, irritate or need introducing slowly into your routine, and feels wonderfully hydrating on the skin – and the results speak for themselves.

The Amplifier, £70 here

Another newbie on the Skin Rocks roster: a supercharged essence that does more than just hydrate skin – it’s clinically proven to make your other skincare products work more effectively, too, plus it increases moisture and skin firmness, and minimising the look of pores.

I’ve been using this liquid after cleansing and before serums for a couple of weeks now, and it’s an excellent way to add another light layer of hydration to my skin, especially at this time of year when the weather’s getting colder. I haven’t noticed a dramatic difference, but skin does feel smoother, softer and more hydrated afterwards.

I find this one quite difficult, because it’s a literal extra step in your skincare regime that I’d hope was already covered in other areas. But at the same time, it takes every one of your skincare products and makes it work harder, which in turn makes them better value for money. So overall, I wouldn’t say it’s the most essential product to have in your routine (I’d always prioritise a good cleanser, SPF and targeted serum), but if you can afford this additional step, it’s definitely a nice-to-have – a luxurious extra boost.

Conclusions – which Skin Rocks products I’d buy again tomorrow

Overall, it’s difficult to find fault with any of the Skin Rocks products. They’re a brand I completely trust, and I genuinely feel my skin would thrive using nothing but their range. That said, if I had to narrow it down to a few standout favourites, I’d choose the Retinoids, The Moisturiser, and whichever cleanser best matches your skin type and cleansing preferences.

If you’re beginning to notice new signs of ageing and want to introduce something effective into your skincare routine with visible results, I’d especially recommend The Acids. There are three options to choose from, so you can pick the one that best suits your skin’s needs and where you are in your skincare journey.

For more of Caroline’s practical, no-nonsense skincare advice, you can also pick up her books, Skincare: The New Edit, £17, and her latest one, Teen Skincare, £16.99.