presale

LA28 reserved the first Olympic tickets for locals. To kick off the second round of ticket sales, it’s a sponsorship connection that could help fans get to the front of the line.

Before the second Olympic ticket drop officially begins Aug. 10, LA28 announced Wednesday there will be a presale for Visa cardholders that will run from July 29-31.

Visa has sponsored the Olympics for 40 years and is the only credit card accepted for payment in Olympic zones. For a chance to be selected for the presale, fans need to first confirm their status as a Visa cardholder. Fans who have already registered can log into their existing LA28 ticket account, check the “Visa presale box” and save changes. New registrants must select the Visa cardholder option during the registration process. All ticket sales during the presale must be completed with a Visa credit card.

Fans can register for the second ticket drop at tickets.la28.org until July 22. Those who already registered for Drop 1 but weren’t selected or didn’t purchase their full 12-ticket allotment do not have to sign up again and are automatically entered into the lottery for Drop 2, which will run from Aug. 10-20.

Fans who are randomly selected for the Visa presale will be notified of their time slot on July 27. Those who aren’t selected for the presale remain eligible for a time slot in Drop 2. Email notifications for Drop 2 time slots will go out from Aug. 6-7.

The second ticket drop will offer tickets across all Olympic sports at a range of price points, LA28 said in a statement, subject to inventory availability. Prices start at $28 for individual tickets, but of the total 1 million $28 Olympic tickets, half were scooped up during the Drop 1 presale that was reserved for locals living near venue cities in Southern California and Oklahoma City.

April’s ticketing debut frustrated fans who were surprised by high prices, a 24% service fee on every ticket and limited inventory for key events. Still, LA28 sold 4 million tickets across 85 countries, a historic number that had International Olympic Committee officials giddy for the potential of the 2028 Games.

“What we thought we were going to sell, and what we thought we were going to get for people who registered for interest, we exceeded those by magnitudes,” LA28 Chief Executive Officer Reynold Hoover told The Times on June 4 after IOC members visited L.A. “We were able to set Olympic records in terms of sale, but I think the broader picture about all of that is people want to be a part of something really big and be part of something here in L.A., a part of history.”

LA28, the organizing committee behind L.A.’s first Olympics in 40 years, expects to generate $2.5 billion in ticketing and hospitality to support what has been advertised as a privately funded Games. The estimated $7.1-billion operations budget is also buoyed by $2.5 billion in expected sponsorship revenue. LA28 already has $2 billion in domestic partnership money.

Start sending out “Smoke Signals.” Phoebe Bridgers finally announced her upcoming phone-free arena tour, and it includes two spooky nights in the Los Angeles area.

Bridgers shared details about the Lost Tour on Friday morning, following a sold-out show the previous night at Madison Square Garden in New York City and a series of secret pop-up shows across the United States.

The tour will kick off in Indianapolis in September and cap off the North American run with back-to-back shows at Inglewood’s Intuit Dome on Oct. 30 and 31, fitting dates for the skeleton suit-wearing singer-songwriter. A European leg will follow in November.

All tickets for Bridgers’ surprise acoustic show at Madison Square Garden were sold for $20 or under, and proceeds were donated to the Community Justice Exchange’s Immigration Bond Freedom Fund, which provides bail support to ICE detainees. For the Lost Tour, Bridgers will donate $1 from every ticket sold for North American concerts to RAINN, the nation’s largest anti-sexual violence organization and operator of the National Sexual Assault Hotline.

A phone ban was also instituted at the MSG show and Bridgers’ previous pop-up sets, with attendees storing their devices in Yondr bags, which physically lock using magnets. The same policy will be in effect throughout the upcoming tour.

At the Intuit Dome, home of the Los Angeles Clippers, guests may not need their phones at all to access tickets or purchase concessions, since the arena is equipped with “GameFace ID” facial recognition technology.

The Lost Tour is Bridgers’ first full-band solo tour since Reunion Tour in support of her 2020 album “Punisher” wrapped in April 2023, though she has since toured as a member of the supergroup Boygenius. “Punisher” is her latest solo album, and her debut album with Boygenius, “The Record,” came out in 2023.

Though she debuted eight new songs at Thursday’s MSG show, she has yet to announce a new album.

Singer-songwriter Alex G will provide support on the tour’s North American leg, including the Inglewood dates, while former Black Country, New Road frontman Isaac Wood will support in Europe. The tour’s eerie imagery was created in collaboration with fine art photographer Gregory Crewdson.

In an effort to get tickets in the hands of fans, rather than scalpers or bots, there will be two days of presales before the general sale. Fans can register from now until midnight Sunday for lottery access to the Day 1 presale taking place Tuesday. There will be another presale Wednesday. Tickets go on sale to the general public June 12.

Bridgers last played in L.A. as part of a secret show at all-ages venue the Smell in February 2024, where Boygenius announced its hiatus.

In addition to touring, Bridgers has a role in the upcoming A24 feature “Primetime,” directed by Lance Oppenheim, which hits theaters in September.

Bridgers, who grew up in Pasadena and attended the Los Angeles County High School for the Arts, told The Times in 2022 that her music taste was shaped in part by her upbringing in L.A., where she attended massive music festivals and local Día de los Muertos celebrations alike.

“I learned that there can be fun in the darkness,” she said.