10 things to do in the chill coastal neighbor to celebrity hot spot Santa Barbara
When my husband and I bought our home, my dad recommended that I avoid sharing the name of our new city.
“Don’t tell people you’re in Goleta,” he said with a smirk.
I grew up in Santa Barbara, and despite my proximity to the little ag town of Goleta just 10 miles north, I knew little about it. But after enjoying its relaxed vibe, wide-open spaces and tight-knit community, I realized what I’d been missing.
Goleta might not have the glitz of its more famous neighbor, the one Angelenos frequently visit for its picturesque palm tree skyline, Spanish architecture and coastal resort vibes, but it deserves its own spotlight. And it’s been getting one lately: Goleta’s Monique Limon is making waves in the California Senate, the Austrian national soccer team will call the city home for the FIFA World Cup 2026, a renovation of the Ritz-Carlton Bacara welcomed chef Danny Grant’s new restaurant Marisella, and the debut of a full-scale train station is expected by summer.
Still, it can feel like there are more acres of walnut and lemon groves in Goleta than people — that’s part of the charm. Called the Good Land, a nickname pulled from obscurity by the late historian Walker A. Tompkins, Goleta largely remained dedicated to farming well into the 1900s. The city itself didn’t incorporate until 2002, though UC Santa Barbara had made Goleta its home 50 years earlier and the Santa Barbara Airport technically sat on Goleta land.
“We are a very young town and the longtime locals still have a very rural mindset,” says small business owner and lifetime Goleta resident Tom Modugno.
I’ve come to appreciate the blend of agricultural history and buzzy new developments in Goleta, but more than that, I love the small-town feel and running into friends wherever I go. That might be on the trails alongside the beach at Ellwood Mesa Open Space, at the new beachfront restaurant the Ellwood, at Lake Los Carneros while freshwater fishing or at the outdoor dining hall featuring local restaurants like On the Alley and Los Agaves. This list of great things to do is nowhere as comprehensive as it gets, but I hope it shows you a bit of why I’m proud to call Goleta home.