mao

Mao founded the People’s Republic of China in 1949 and ruled through tumultuous decades in the 1960s and 1970s.

His attempt at rapid industrialisation, which he called the Great Leap Forward, led to a famine that killed tens of millions. Then came the Cultural Revolution: a violent purge of anyone seen as a threat to Communism, which included Chinese intellectuals, landowners, artists and often rivals within the Party.

His death in 1976 brought a new era for China, which began to open its doors to the global economy. Even as the country moved away from Mao’s rule, he continued to be hailed by the party as a national icon whose legacy was beyond reproach.

So jokes or memes about Mao are seen not just as an insult to the party but also its closely-guarded narrative about the country’s past.

It’s unclear when the Mbappé meme involving Mao began but the nickname – “the dictator” – has made the striker the subject of many memes and jokes online.

In 2024, he sued a French influencer and kebab shop owner for using his name in the description of one of the shop’s sandwiches, leading to more jokes about the nickname.

France team-mate Ousmane Dembele jumped on the trend during the 2026 World Cup, calling Mbappé Mobut – a reference to Mobutu Sese Seko, the dictator who ruled the Democratic Republic of Congo, formerly Zaire, for three decades.

In an interview with France Football in September, Mbappé acknowledged the light-heartedness behind many of these memes, but said they “sometimes reveal a lack of political and human awareness among people”.

“There’s a side that’s a bit less funny, because we know the damage people like that have caused throughout history,” he said.

“Being compared to people who murder others, or who have made millions upon millions of people miserable… I don’t think I’ve done that in my life.”

Additional reporting by Fan Wang and Osmond Chia

Mbappe appears to say that the funniest internet meme he had seen was of his face photo-shopped onto that of “a Chinese dictator”.

Kylian Mbappe has been dropped by two major brands in China after a video circulated online in which the French football superstar apparently joked about former Chinese leader Mao Zedong.

In China, jokes about Mao, the country’s founding leader who died in 1976, are considered disrespectful and remain a social taboo.

“Our company firmly opposes and has a zero-tolerance policy towards any behaviour that offends national sentiments,” drinks giant Dongpeng said in a statement on Tuesday, adding that “with immediate effect we are terminating all cooperation with Kylian Mbappe”.

Advertisements showing AI-generated images of the 27-year-old France captain drinking a Dongpeng sports drink were regularly shown in China during this year’s FIFA World Cup.

Mengniu, China’s largest dairy producer, also cut ties with the Real Madrid forward, who until this incident was hugely popular among Chinese fans with millions of followers on social media.

Mbappe is fondly nicknamed “Guigui”, the Chinese translation of “turtle”, due to his popularity as a character in a Teenage Mutant Ninja Turtles meme.

“With immediate effect our company is terminating all cooperation with Kylian Mbappe,” Mengniu said in a statement.

“Mengniu firmly opposes and has a zero-tolerance policy towards any words or actions that hurt the feelings of the Chinese people,” it added.

The announcements came after a video emerged online with Mbappe saying the funniest internet meme he had seen was of his face digitally altered onto that of “some guy – I think he’s a Chinese dictator”.

This was an apparent reference to a meme of Mbappe superimposed on an image of Mao, one of several using the footballer’s face and other historical figures.

“Dongpeng Beverage ends cooperation with Mbappe” was the top-trending topic on Chinese social media site Weibo.

One Weibo user said the “extremely serious wrong remarks … crossed the red line. They are completely unacceptable.”

Others urged Dongpeng to remove Mbappe’s image from their energy drink bottles.

Dongqiudi, one of China’s biggest online football outlets, said in a statement on Monday evening that Mbappe’s remarks were “offensive to China and the Chinese people” and “have hurt the feelings of Chinese football fans and the Chinese people”.

In September, Mbappe addressed a previous meme depicting him as a military dictator in an interview with French sports newspaper L’Equipe.

“There’s a part of it that’s funny. You can tell that, for some people, it’s all in good fun. But there is another part that’s a bit less funny because of the damage such people have caused throughout history,” he said.

“Being compared to individuals who murder others, or who have brought misery to millions upon millions of people – well, I don’t think I’ve ever done anything like that in my life,” he said.

The furore in China came a day after Mbappe lost out to Harry Kane for the Ballon d’Or, the most prestigious individual award in football.

Global sports stars who have commented on sensitive topics such as Taiwan, Tibet and Hong Kong have previously caused controversy in China and been dumped by sponsors there.

Former NBA player Dwight Howard referred to Taiwan as a country in 2023 as he appeared in a video with the island’s vice president and current President William Lai Ching-te, causing fury on Chinese social media.

Beijing claims Taiwan is its territory and has threatened to use force to take control.

Houston Rockets general manager Daryl Morey posted a tweet in 2019 supporting Hong Kong protests, leading to China suspending sponsorship deals with the NBA and pulling games off Chinese television for a year.