Blow for Harper Beckham, 14, after ‘little entrepreneur’s’ beauty brand REFUSED naming rights in US
HARPER Beckham has been refused naming rights for her beauty brand in the US.
David and Victoria’s 14-year-old girl has got UK approval for Hiku By Harper.
But the US Patent and Trademark Office issued an “initial refusal” against the name because of the “likelihood of confusion” with existing companies.
It said “Harper” was already trademarked for the sale of brooms and scrubbing brushes, while “Haiku” is registered for fragrance and toiletry products.
Harper has been working on the project for more than a year and hopes to sell products for spot-prone teens.
The US application covers make-up and acne medications, as well as footwear and clothing, keyrings, stickers, hair decorations and brushes.
She and her parents have six months to respond, after applying for the trademark in November.
Fashion designer Victoria, 52, this week spoke about her daughter’s plans, describing her as “very ambitious” and “a little entrepreneur”.
She said Harper came to her “two or three years ago and she was really struggling with her skin”.
She added: “I suffered with child acne, teenage acne, adult acne, every acne under the sun, I’ve been there. So I could really relate to her.
“And she said, ‘I want to create a brand because I don’t want other people to have to go through what I’ve been through’.”