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Kylian Mbappe, Real Madrid and La Liga have apologised for the French striker’s comments about Mao Zedong, but the damage to their reputation in China will not be easily or quickly repaired, experts say.

The France captain, one of the best footballers on the planet, is at the centre of a controversy after a video emerged this week of him appearing to make fun of former leader Mao.

Mbappe talked about being amused by an internet meme of his face digitally altered onto “some guy, think he’s a Chinese dictator”.

Mao remains officially revered as the hero of the communist revolution and founder of the People’s Republic of China.

He is blamed by historians for millions of deaths, but publicly mocking him is taboo, and Mbappe’s remarks saw him become the latest foreign sports figure or entity to infuriate Beijing.

Leading Chinese brands cut ties with the 27-year-old, and Spanish top-flight matches will be pulled from state television broadcaster CCTV’s schedule.

Chinese state media and social media users lined up to lambast Mbappe, although they were left in the dark about what exactly he said.

China is the world’s second-biggest economy and most lucrative market. Within two days, as the video, purportedly filmed in April, circulated online, the striker, his club Real Madrid and La Liga apologised.

A spokesman for China’s Ministry of Foreign Affairs said the government took Mbappe’s apology “seriously”.

‘Very damaging incident’

So is that the end of the matter?

“Viewed from a calm, objective and emotion-free standpoint, this is clearly a very damaging incident,” Yan Qiang, a veteran sports commentator, told the AFP news agency.

“It causes serious damage to the image of La Liga and Real Madrid in China.

“In the age of the mobile internet, things blow up on social media quickly and emotions run high.

“An apology does not necessarily mean the end of the story.

“It’s better to have an apology than no apology at all, but it’s definitely not the end of the story.”

The furore and the fallout are not an unfamiliar tale.

Various overseas sports leagues or players have found themselves in hot water for comments on topics that are politically sensitive to China.

China effectively cut ties with the National Basketball Association (NBA) in the United States in 2019 after then-Houston Rockets general manager Daryl Morey tweeted his support for Hong Kong protesters.

NBA executives said Morey had the right to freedom of expression. In contrast, La Liga immediately distanced itself from what Mbappe said.

Basketball is among the most popular sports in China along with football. However, Morey’s remark saw the NBA wiped from CCTV for more than a year.

NBA preseason matches returned to China only last year.

Australian National University lecturer Debby Chan called the NBA case – and now Mbappe’s – an illustration of China’s consumer nationalism, where online sentiment and state media converge into “a spiral of outrage”.

NBA commissioner Adam Silver said the league lost “hundreds of millions of dollars” over the split.

No way back for Mbappe, Real Madrid and La Liga?

Spanish football also has a lot to lose.

A source within La Liga told AFP that China and the US alone finance the “majority” of international broadcasting rights, which were valued at 748 million euros ($834m) for the 2024-25 season.

According to the Real Madrid-affiliated newspaper Marca, the Madrid club generates 10 to 15 percent of its jersey and other merchandise sales in China.

Real Madrid also counts Chinese companies among its main sponsors, with Hisense, sports betting firm Kaiyun Sports and Linglong Tire all featuring prominently.

Adam Zhang, founder of the Beijing-based Key-Solution Sports Consulting, said showing fast and heartfelt remorse was the first step.

“This will influence the decision on whether to continue the broadcast ban and, if so, for how long,” he told AFP.

Sports commentator Yan cast doubt on whether the reputation of Mbappe, whose face has adorned drink bottles and advertising campaigns in China, can ever fully recover.

“Judging by commercial sponsorships and big ad campaigns he appeared in during the World Cup, he has a huge influence in China,” he said.

“If that influence can’t be sustained, there can be no talk of commercial interests, and La Liga and Real Madrid will definitely be badly affected.”

Yan said it was “genuinely hard to predict” what happens next.

“In the short term, I’m certainly not optimistic,” he added.

“If they want to repair their image and the relationship, their future actions and behaviour will be key.”

UCLA football fans are accustomed to watching the Bruins struggle, so it took some time to believe new coach Bob Chesney really could back up his inspirational messages.

After a big road win against longtime nemesis Oregon, video posted online showed Chesney delivering a fiery speech to his team in the tunnel before facing the Ducks. He relayed the story of Hernán Cortes telling his crew to burn boats behind them so that there was no way out but forward. The Bruins, he said, had to burn the boats and fight through the Ducks.

“His speech before the Oregon game — where he talked about burning boats — that just fires you up. It makes me want to run through a wall,” said Brian Jacobsen, a 1987 UCLA graduate.

Jacobsen, 62, brought his family to Eugene to watch UCLA defeat Oregon for the first time since 2004 because he felt this team was special.

A fan with a UCLA themed Star Wars storm trooper mask dances during the Bruins’ win over Wisconsin at Rose Bowl on Saturday.

(Ronaldo Bolanos/Los Angeles Times)

UCLA fan Luis Flores, 54, grew up watching the Bruins and said he can’t recall feeling this excited about the team.

“It’s the culture and the way the coaches have these kids going the right direction. Where they are disciplined, they believe in [Bob] and they believe in the Bruins,” Flores said.

Jacobsen and Flores were among the 36,045 fans at the Rose Bowl Saturday during UCLA’s 17-7 win over Wisconsin. The Chesney train is picking up steam, but the Rose Bowl was still far from sold out Saturday.

Joel Fierberg, music director of the UCLA Alumni Band, has seen the football program’s highs and lows during his 30 years leading the band.

“There have been some up-and-down years, but I am excited for what’s been happening,” Fierberg said.

Fierberg values fans who have stayed with the Bruins through thick and thin, especially now that the program has given them wins to celebrate.

“There are a lot of fans, including a lot of my band [members], who are here every week regardless,” Fierberg said. “It’s always exciting for them, having lived through the difficult times, to have something to be excited about.”

UCLA fans haven’t seen this kind of dominance since the Bruins opened the 2022 season 6-0.

Jeremiah Calvillo, 15, said he remembers the Chip Kelly era, but he couldn’t be more excited about what this UCLA team has done for him.

“[Chesney] is a very good coach who is leading this program to better things,” Calvillo said.

UCLA running back Anthony Woods and quarterback Ty Dieffenbach celebrate after scoring a touchdown in the fourth quarter against Wisconsin at the Rose Bowl on Saturday.

(Ronaldo Bolanos/Los Angeles Times)

UCLA alum Garry Sakson enjoys seeing all the praise the Bruins have received on social media after beating Oregon in Eugene. Sakson attended as many games as possible during the Kelly era at UCLA.

“The mindset this team has is different,” Sakson said. “With Chesney, it’s the way he acts and carries himself.”

Fans are cautious about discussing UCLA’s chances of making the College Football Playoff, despite the Bruins becoming the last undefeated team in the Big Ten and SEC. That superstitious approach shows how quickly Chesney has raised expectations.

“I’m very optimistic about Chesney in his first year, but talking about the playoffs already is wild. Still, it’s amazing that we’re even in this position,” said 2009 UCLA alum Tim Dawson.

Dawson was a freshman when the Bruins started the 2005 season 8-0 and finished 10-2, during coach Karl Dorrell’s third year.

That season, the Bruins were known for their high-scoring offense and their ability to pull wins out, until they fell to Arizona in Week 9.

This season, the Bruins have a potent rushing game, a dynamic new starting quarterback and defense that has delivered explosive plays. Dawson said this feels different than the 2005 team because the defense is strong.

The players are proud of how quickly they shifted from going 3-9 last season to a 6-0 start.

Fans watch UCLA face Wisconsin at the Rose Bowl on Saturday.

(Ronaldo Bolanos/Los Angeles Times)

“Think the progress that we made from January, when we all arrived, till now is just out of this world,“ UCLA wide receiver Landon Ellis said. “It’ll be hard to look back into history and find teams that have turned it around this fast. So if you’re not all the way in, I don’t know what you are doing,”

Chesney said a bruising win over Wisconsin that shows UCLA can hold its own against brawny Big Ten terms should win over more fans unaccustomed to success.

“I think this win changes things a little bit,” Chesney said. “We won games in different ways, whether it be the offense or defense, but I think [Saturday] was a tough, physical game of football that you got to have a lot of pride in. And I think this should be the one that gives them a lot of confidence to understand just exactly what we are doing.”

Jimmy Crowley, the son of former Southern Section commissioner Dean Crowley, had a Friday night off from officiating Big Sky Conference football games, so he went to St. John Bosco last week to evaluate the high school officials for a game against Orange Lutheran.

Southern California high school football games have been used as a proving ground for years and a first stop for officials wanting to move to college and the NFL.

It used to be that the commissioners in the City Section and Southern Section were high school or college officials. Jim Cheffers, a former City Section commissioner, used to officiate in the Pac-8. Now his son, Carl, is one of the top NFL referees and has worked three Super Bowls.

Tony Corrente, a former baseball coach at La Mirada who won a CIF title in 1988, made it to the NFL for 26 years as an official and was referee for Super Bowl XI. Former Hollywood High principal Jim Tunney was a long-time NFL referee.

While fans sometimes don’t appreciate officials, in Southern California high school football, you might be watching a future college or NFL referee.

This is a daily look at the positive happenings in high school sports. To submit any news, please email eric.sondheimer@latimes.com.

Erin Cuthbert expressed joy and relief at making her first appearance of the season in Scotland’s impressive 2-0 win over the Czech Republic.

By winning the Women’s World Cup round-one play-off away leg, the Scots are well set up for the return in Paisley on Tuesday, with Sweden the likely opponent for the team that progresses.

Chelsea captain Cuthbert, 28, is yet to feature at club level this season following a knee injury and came on as a substitute in Pardubice. Fellow sub Claire Emslie finished superbly for the Scots’ second after captain Caroline Weir’s stunning opener.

“It’s so good,” Cuthbert told BBC Scotland.

“It’s been such a long summer. It’s always great to come on and play for my country again – I’ll never take it for granted when I get a serious injury.

“I’m just glad to get back on a football pitch. The relief, the amount of self-doubt that you have, the amount of stress – am I going to be back to the same level, how am I going to perform, is my knee going to be alright? All those things run through your head.

“It was a bad one. I was in crutches and a brace for the best part of a month. I lost a fair amount of muscle and over the summer I was trying to rebuild all of that again.

“It’s been a really, really hard journey.”

Crew members express relief upon return from record-breaking deployment of 265 days that strained conditions on board.

The United States aircraft carrier USS Abraham Lincoln has returned to its home port after a 322-day deployment, including a record 265 consecutive days at sea, during which it helped wage the US-Israel war on Iran.

The vessel returned to Naval Air Station North Island in San Diego, California, on Thursday, where members of its crew were greeted by family and friends.

“It feels amazing,” 20-year-old Abel Ramirez told The Associated Press news agency, adding that his parents had driven from Texas to meet him. “There was a certain point when I never thought I would come off.”

The record-setting deployment of the USS Lincoln became a symbol for larger criticisms of the US war effort, which has dragged on since February with no clear end in sight and has strained US military stockpiles.

The prolonged deployment prompted a series of news reports calling attention to deteriorating conditions, food shortages and a series of reported suicide attempts by crew members.

Pentagon chief Pete Hegseth praised the sailors on Wednesday in remarks that accused the media of trying to turn the ship into “a symbol of dysfunction or a symbol of low morale or a symbol of a failed mission”.

President Donald Trump and members of his administration have frequently lashed out at the news media for critical reporting on the war on Iran. Trump himself has called the reporting about the USS Lincoln “fake news”.

“The Lincoln has been out there for a period of time, a good period of time,” he said at an Oval Office meeting on August 17. “I know people on the Lincoln, and they say it’s beautifully maintained and beautifully taken care of.”

Earlier that month, when confronted with the amount of time the USS Lincoln had spent at sea without a port stop, Trump quipped that its deployment was “not nearly long enough“.

The reports of mental health strain on the USS Lincoln come as public opinion polls show low approval ratings among US voters for the war against Iran.

On Thursday, the Pew Research Center released a poll that found 65 percent of Americans disapproved of Trump’s handling of the war, compared with 33 percent who approved.

The war has also fuelled concerns about the cost of living ahead of the upcoming midterm elections. Since the war began, Iran has hindered commercial traffic through the Strait of Hormuz, a critical waterway for the trade of fuel, fertiliser and other goods.

Sailors returning home on the USS Lincoln said that they were looking forward to fresh meals and spending time with their families.

Alma Solano Velez said that her husband, one of the US service members on board, shared a list of foods he had been craving over his 10-month deployment: oxtail, barbecue chicken, broccoli and shrimp empanadas, among others.

She added that he had spoken about “the lack of food and showers” and was looking forward to seeing their four-year-old daughter.