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Spotify wants to give historic venues such as the Troubadour and the Paramount — and the independent musicians who play there — a boost.

The steaming giant on Wednesday said it is partnering with the National Independent Venue Assn. (NIVA) to promote local music nationwide, including at dozens of clubs in L.A.

In the yearlong partnership, the company said it aims to boost visibility for independent music venues through its live events feed that will feature links to music from local artists and their performances at clubs in the Los Angeles area.

As part of the initiative, NIVA will choose someone who books the acts for these indie venues to work with Spotify’s editorial team and create a playlist featuring artists.

Spotify is launching the playlist this summer to celebrate and highlight the people shaping independent live music from behind the scenes.

The Regent Theater, Gold Diggers, the Teragram Ballroom and the United Theater on Broadway will be included in the program, Spotify said in its statement.

“Independent venues are the heartbeat of live music,” said Rene Volker, Spotify’s senior director of live music. “They’re where artists take risks, build devoted communities, and where fans discover what they’ll love for the rest of their lives.”

Spotify’s history in the music industry is complex, and it has previously faced some criticism over how it compensates artists whose songs stream on its platform.

Bill Werde, the director of Syracuse’s recording and entertainment industries program, said Spotify’s support for indie musicians could help them during a difficult time.

“It costs money to market, to collect good data and to do most of the things required to break through in today’s attention economy,” Werde said in a statement. “This creates a disadvantage for smaller music companies and smaller artists, who may not have the resources of larger acts and larger venues.”

ACTRESS Zendaya goes against the grain — with a bizarre sand-like outfit.

The US star, 29, dressed the part to promote upcoming flick, Dune: Part Three.

She was joined at CinemaCon by her co-star Timothée Chalamet, 30, and director Denis Villeneuve, 58, for a first look at the sci-fi sequel, which is out in December.

Last month the US actress, wore abridal-style gown at the Los Angeles premiere of her film The Drama.

The movie is about a couple unravelling on their wedding week.

Zendaya has been dating her Spider-Man co-star Tom Holland, 29, since 2021.

stamp of approval

Zendaya flashes side-boob and shows off new tattoo tribute to Tom Holland

‘AT EASE’

Zendaya shares moment she knew Tom Holland was The One but won’t confirm wedding

She also stars in the recently released third season of TV series Entourage alongside Sydney Sweeney.

Nicole Kidman, 58, and Sandra Bullock, 61, were also at Caesars Palace in Las Vegas to promote their new film Practical Magic 2.

Sandra also joined Instagram for the first time — gaining over three million followers in under an hour.

She took a step back from acting in 2022 to spend more time with her family, and has now returned to Hollywood.

LAS VEGAS — The Super Bowl will return to Las Vegas in 2029 for the second time after NFL owners voted Monday to award the nation’s gambling and entertainment capital the big game.

Las Vegas getting the Super Bowl back seemed only like a matter of time after Kansas City defeated San Francisco 25-22 in overtime at Allegiant Stadium in February 2024.

Commissioner Roger Goodell all but gave the return his blessing after the first Super Bowl in a city the league long shunned because of concerns about legalized sports betting.

“We’re excited to bring the Super Bowl back to Las Vegas and provide our fans another incredible experience in one of America’s greatest sport and entertainment destinations,” Goodell said in a statement.

“Super Bowl LVIII demonstrated the scale, energy and hospitality the city brings to global events, and we look forward to working alongside the Las Vegas Convention and Visitors Authority, the Raiders and the community to deliver an even greater experience this time around.”

The game will be broadcast by Fox.

Next year’s Super Bowl will be played at SoFi Stadium in Inglewood. Santa Clara was the site of this year’s game in which Seattle beat New England 29-13.

Atlanta will host the 2028 game.

Fake is the operative word. Tom Brady’s beef with Logan Paul, Paul’s beef with Rob Gronkowski and Brady’s beef with World Wrestling Entertainment all are as fake as plant-based meat.

It’s also so much fun.

That’s the consensus opinion of fans and participants alike to the promotional shenanigans ahead of this weekend’s Fanatics Flag Football Classic at BMO Stadium in Los Angeles and next month’s WWE WrestleMania 42 at Allegiant Stadium in Las Vegas.

Brady used the word himself, calling wrestling “fake B.S.” Wednesday night at the Flag Football Classic draft at a Beverly Hills hotel. The comments came shortly after Brady went on Paul’s “Impaulsive” podcast and told the WWE star in no uncertain terms that he was not on the same athletic level as NFL players.

Paul took exception, pointing out that he played linebacker in high school. He is on the flag football roster of Team Wildcats alongside NFL quarterbacks and captains Joe Burrow and Jayden Daniels, so inquiring minds can evaluate Paul’s gridiron bona fides during the three-team flag fun televised at 1 p.m. PDT Sunday on Fox Sports.

In addition to Team Wildcats, the inaugural flag football event features a team led by Brady and Jalen Hurts called Founders and another consisting of the U.S. men’s national flag football roster.

In promoting the venture, Brady poked the enormously popular WWE organization, telling Paul, “You know, I love WWE. It’s very cute. But honestly, this is like real football. This is just real competition.

“I’m glad you’re going to be there and finally participate in a competition that matters.”

Brady upped the ante after Sports Illustrated playfully asked how many WWE wrestlers it would take to sack him.

“They wouldn’t even get near me,” he replied. “Plus, if I had a good offensive line, they’d punch those guys right in the throat and they’d probably be crying.”

All a deft segue to WrestleMania 42, which many followers suspect is positioning Brady to be some sort of scripted villain during the WWE’s annual five-day extravaganza. Last year WrestleMania 41 attracted more than 100,000 fans to Allegiant Stadium, generating roughly $65 million in ticket revenue and reaching a global audience with more than a billion social media views.

Adding the greatest quarterback of all time would only boost those numbers. Introducing a surprise antagonist has long been a key ingredient of the WWE recipe, and at this point Brady surfacing is all but expected.

The seven-time Super Bowl champion has morphed into a glue guy, whose employment as a Fox Sports NFL television analyst, part owner of the Las Vegas Raiders and key partner with Fanatics binds him with almost every major stakeholder in the Flag Football Classic and WrestleMania 42. Every stakeholder except the WWE.

That gives Brady license to take good-natured shots at wrestling for now and positions him to become a high-profile heel at WrestleMania 42.

It’s no coincidence that both events are in partnership with Fanatics, the outfit that has grown from designing and manufacturing licensed fan gear into a ubiquitous global digital sports platform and e-commerce company.

That leaves only the feigned feud between Paul and Gronkowski — Brady’s longtime pal and New England Patriots teammate. It started when Gronkowski labeled Paul a “flake” on a podcast a few days ago after Paul made a $1-million boxing challenge to NFL players and subsequently backed out of a fight with former running back Le’Veon Bell.

The tongue-in-cheek beef culminated in a verbal volley at the flag football draft with Gronkowski jawing at Paul while balancing a paper plate stacked with hors d’oeuvres and Paul shouting back over the head of 5-foot-5 comedian Kevin Hart, who somehow found himself in the role of peacemaker.

“No one can tackle me. So if Logan Paul wants a piece of me, I’m down to throw it down on the field and even throw my fist and just go at it, an all-out brawl on the flag football field,” Gronkowski said with an impish grin.

Crazy how Fanatics posted a video of the exchange so quickly. It had racked up 250,000 views as of Friday morning. Just Gronkowski and Paul following Brady’s lead, knowing their job descriptions include promotion as well as performance.