Biggest Harry Potter shop in Europe with immersive Diagon Alley and full-size Knight Bus opens in the UK TOMORROW
POTTERHEADS will need their wands (and wallets) at the ready as the biggest Harry Potter shop in Europe opens tomorrow.
The enormous store on Oxford Street will be a haven for fans with plenty of photo opportunities, exclusive merchandise and Butterbeer treats.
In fact, the shop is so big that it’s the joint biggest Harry Potter store in the world alongside the one already open in New York.
The UK shop will be set across two floors and as visitors first walk into the shop, they’ll be transported to Diagon Alley – the famous shopping street in the franchise.
There will be ‘hidden magical details’ along the way, and you’ll be likely spot familiar stores like Ollivanders Wand Shop and Flourish and Blotts.
Visitors should watch out for the enormous dragon that towers over Gringotts Bank.
At the Leaky Cauldron pub, shoppers can take a break from browsing and enjoy a refreshing pint of Butterbeer.
They will also serve up Butterbeer Ice Cream and other sweet treats.
There are plenty of photo opportunities throughout the store including one inside a full-sized purple Knight Bus – so you’ll feel fully immersed in the action.
Inside the Oxford Street shop will be exclusive merch for sale including a Diagon Alley wand, a Harry Potter Funko Pop and artwork.
There’s also the Hogwarts Bear Ceremony – an interactive experience where fans can ‘celebrate the magic of the Sorting Ceremony’.
It will also sell goodies like knitwear (think Ron’s Weasley’s jumper from the Philosopher’s Stone), as well as gift and even Christmas decorations.

There will be an option to personalise the products too including customised house robes, exclusive trunks and notebooks.
You can even get a Hogwarts Acceptance Letter personalised with your name and address.
The store will join the King’s Cross Shop as the only official Harry Potter retail destinations in the UK.
Celebrating the announcement of the magical new store, Karl Durrant, Warner Bros senior vice-president of worldwide retail, said: “Following the success of our Harry Potter shops around the globe, opening the Harry Potter Shop in London is a truly special milestone.
“We’re incredibly proud to bring the magic back to the city where Harry Potter’s story began.
“There’s no better place to create a destination that celebrates the magic, creativity and storytelling that has captivated generations of fans around the world.
“Step inside and you’ll feel as though you’ve walked straight into Diagon Alley. Every detail has been designed to transport fans into the wizarding world.”
The shop on Oxford Street will open ahead of the new HBO series launching on Christmas Day.

