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WASHINGTON — In the latest escalation of a fight over the use of paid social media creators, Tom Steyer’s campaign for governor filed a complaint Tuesday accusing influencers who posted content supportive of Xavier Becerra’s campaign of failing to disclose that they had been paid, which is required by California law.

The complaint, filed with California’s Fair Political Practices Commission, accuses Jay Gonzalez of producing at least 14 pro-Becerra posts on Instagram and Facebook in late April and early May, after he was hired by the campaign, and only belatedly editing the posts to acknowledge they had been sponsored by the campaign.

The complaint also said that a social media creator named Maggie Reed, who posts under the username mermaidmamamaggie, created four pro-Becerra posts on Instagram and had previously offered to create paid posts for another gubernatorial campaign, though the complaint doesn’t specify how the campaign knows Reed was paid.

Reed and a talent agency that represents her did not immediately respond to requests for comment.

The Becerra campaign maintained that it has not paid influencers who have created posts in support of the campaign.

“All of the content you see online is entirely and purely organic,” said Becerra spokesman Jonathan Underland.

Becerra and Steyer have been the top two Democratic candidates in recent polling for the governor’s race, with Becerra consistently maintaining a slight edge in those polls.

The complaint by Steyer’s campaign comes after two influencers who support Becerra filed a complaint last week accusing social media creators hired by the Steyer campaign of failing to disclose that they had been paid to produce their posts.

The campaign of the billionaire candidate for governor had previously disclosed payments to some influencers with large audiences, including one creator with the user name zayydante, who has 1.8 million followers on TikTok, and another with the user name littleyeg, who has nearly 350,000 followers on TikTok. The complaint filed last week said that both of these influencers failed to disclose that they had been paid by the campaign to produce content.

The complaint also highlighted several accounts created by user who don’t appear to live in California who created posts promoting Steyer and, in at least one case, posted elsewhere that they had been paid by the campaign.

The influencers who filed the original complaint said they saw the newly filed complaint as an attempt by Steyer’s campaign to deflect criticism.

“All he’s done is attack his opponent instead of taking accountability for violating the law,” said Kaitlyn Hennessy, one of the two influencers who filed the complaint against Steyer’s campaign. Hennessy and the other influencer who filed the complaint both said they have not been paid by the Becerra campaign.

In a post on Substack, Steyer defended his campaign’s use of paid social media influencers and said that it had been transparent about their use.

“Every creator we compensate has been and will be publicly disclosed as required by law,” he wrote.

Under a California law passed in 2023, social media creators who create paid content on behalf of a political campaign are required to disclose in their post that the material was sponsored and who paid for it.

The onus is on creators to provide the disclosure, but campaigns are required to notify influencers they hire of the requirement.

Violation of the rules doesn’t trigger criminal, civil or administrative penalties but the FPPC can take alleged offenders to court and ask a judge to force compliance with the law.

Emma Willis dropped several hints on Instagram before the official BBC Strictly Come Dancing presenter announcement – and these five telling clues show she was always destined for the role

With the news announced today (May 19) that Emma Willis is joining Josh Widdicombe and Johannes Radebe in the ultimate Strictly hosting trio, we’ve been examining her Instagram feed for the telltale signs that this had been in the pipeline for quite some time.

Following months of wild speculation after Tess and Claudia’s emotional exit, the BBC has at last announced that Emma Willis is entering the nation’s most dazzling ballroom. Yet for devoted followers monitoring @‌emmawillisofficial, the reveal may not have been entirely unexpected, as online detectives have been doing their thing! Scrolling through her stylish Instagram profile, it appears Emma has been leaving clues about her Strictly Come Dancing fate for months.

From perfecting the quintessential presenter look to demonstrating her live broadcasting prowess, here are the subtle signals that suggested she was always destined for the ballroom.

1. The trademark ‘Claudia’ power suits

If there’s one commandment of Strictly presenting, it’s that you need an impeccable wardrobe of tailored suits—and Emma’s Instagram essentially serves as a tutorial in power dressing.

Well before the BBC’s official word, her profile has been brimming with sharp tailoring, pristine blazers, and sophisticated monochrome ensembles. Whether she’s sporting a velvet suit that channels “Movie Week” or a polished black tuxedo radiating serious Claudia Winkleman vibes, Emma has been visually campaigning for the Saturday night style icon position for years.

2. Mastering the co-host dynamic

Tess and Claudia were the ultimate television double act, meaning any successor needed to know how to share the spotlight. Fortunately, Emma’s recent social media activity has been largely centred on her effortless chemistry with her favourite co-host: her husband, Matt Willis.

Through their promotional content for Love Is Blind UK, Emma has demonstrated she is the undisputed queen of the sideways glance, the encouraging nod, and the sharp-witted ad-lib.

If she can manage emotionally volatile reality stars while bouncing off her husband, keeping Josh Widdicombe and Johannes Radebe in check on a live Saturday night will be an absolute doddle.

3.Live TV glamour prep

You can’t simply waltz onto the Strictly set without a genuine appreciation for serious glamour, and Emma’s behind-the-scenes posts have been quietly radiating “high production value.” Her feed is scattered with backstage selfies in the makeup chair, highlighting her flawless, camera-ready look and her famously stylish, cropped hair being expertly perfected by her team of stylists.

She has a profound appreciation for the effort required to get television-ready, regularly tagging her glam squad. She’s already well-versed in spending hours in the makeup chair — now they simply need to double the hairspray and throw in a few rhinestones.

4. Ballroom-ready fitness

While she may be clutching the microphone instead of performing the Argentine Tango, presenting Strictly demands hours of standing in stilettos, racing up and down those iconic stairs, and maintaining relentless energy.

Throughout the past year, Emma’s followers will have spotted subtle hints about her remarkable fitness regimen. From Pilates classes to core-focused training, she’s been steadily developing the endurance needed to endure the demanding autumn timetable. Those stairs won’t stand a chance.

5. A secret penchant for sequins

Emma is typically recognised for her low-key, effortlessly chic style, but occasionally, her feed unveils a glimpse of pure theatricality.

A surprise appearance of a shimmering party frock here, a glittering statement piece there—these were the key subliminal hints. She’s been gradually preparing us for a universe where she can confidently stand alongside a rhumba performer draped entirely in Swarovski crystals without appearing remotely uncomfortable.

The Verdict

The BBC couldn’t have selected a superior candidate. Emma Willis’s Instagram demonstrates she holds the precise combination needed to embrace the Strictly role: she’s exceptionally stylish, genuinely compassionate, and completely unruffled by live broadcasting mayhem.

People have been leaving comments on her social media saying that she’ll be “perfect” for the role, and they can’t wait to watch the three of them in action.

As she teams up with Josh and Johannes to introduce a brand-new chapter of Saturday evening entertainment, one thing is guaranteed, and that’s that her feed is about to become considerably more dazzling.

Situated in the south west of Germany, on the border of the iconic Black Forest mountain range, the city has jointly been designated a UNESCO World Heritage Site

If you’re thinking about a trip to Europe, but want something a bit off the beaten track, one “hidden gem” with historic spas, Roman ruins, and incredible museums could be just the ticket. Situated in the south west of Germany, on the border of the iconic Black Forest mountain range, the city has, along with Bath in Somerset and nine other locations, jointly been designated a UNESCO World Heritage Site as one of ‘The Great Spa Towns of Europe’.

Travel influencer Katherine McQueen, who has 685,000 followers on Instagram, where she is known as vineyardsandvoyages, posted a look into everything the city has to offer. She said: “This is one of Europe’s most elegant hidden gems… and most people skip it.”

Describing the city as “polished, romantic, and completely different from the bigger stops most travellers add to their itineraries”, she hailed its “pastel streets, grand architecture, thermal baths, elegant cafés, beautiful gardens, and old-world glamour around every corner”. But it was the history which she hailed as its most important element.

“People have been coming here for the thermal waters since Roman times, and wellness is still one of the biggest reasons to visit today,” she said. “You can soak in mineral-rich baths, wander through historic spa buildings, and experience a side of Germany that feels slow, refined, and deeply relaxing.”

Katherine also praised the city’s glittering casino, food – including, of course, the iconic Black Forest gateau – and location, calling it “one of the most unexpectedly charming places I’ve visited in Germany”.

The city in question is Baden-Baden, located around 15 miles east of the French border, and 42 miles west of Stuttgart.

In the post Katherine explained more about what the city has to offer. “Some of the bathhouses here feel more like palaces than spas, with mineral pools, grand domes, and centuries of wellness history,” she said. “But it’s not just a spa town. It’s also filled with elegant architecture, gardens, colonnades, and beautiful places to wander.”

She added: “The whole city has this refined, romantic atmosphere. Long covered walkways, grand buildings, art, gardens, and peaceful corners everywhere.”

Concluding, she said: “It has that rare mix of history, wellness, food, architecture, and nature, all in one very walkable little city. Everywhere you look, there are details that make it feel grand without feeling overwhelming. This town rewards slow wandering. Hidden side streets, stairways, dreamy corners, and beautiful views around every turn.”

The city’s official tourism website says: “Baden-Baden was founded 2,000 years ago to do people good. Thermal water at temperatures of up to 68 degrees gushes out of the earth from 12 thermal springs in Baden-Baden. Even today, our spa town at the foot of the Black Forest is the perfect place to enjoy spa tradition – whether in the Caracalla Spa or in the historic Friedrichsbad Spa.”

How can I get to Baden-Baden?

By air: Direct flights to Baden-Baden are available from London Stansted Airport. Indirect flights are also available from most other UK airports.

By train: You can take the Eurostar to Paris or Brussels, with various connecting routes available.

By car: You can drive by taking the Eurostar and then heading south east through France, or east into Belgium before crossing, into Germany. Once arriving in France, the route is between 400 and 450 miles, taking between six and seven hours.