hosting

Chinese media and think tanks view the United States’ hosting of the FIFA World Cup from a purely geopolitical, economic, and commercial perspective, critically assessing the infrastructure and political climate. Chinese circles see the tournament not merely as a sporting event but as a central tool for the United States to polish its image, bolster its global leadership amidst current international polarization, and advance its political agenda. This perspective is highlighted through several key points, the most important being the geopolitical dimension. Here, Chinese think tanks argue that the tournament reflects the level of competition between major powers, with Washington attempting to use hosting as a soft power tool to project its influence. However, Chinese media, in turn, emphasized the state of sharp international polarization and division, criticizing the political challenges and the wrangling that accompanied the broadcasting negotiations. Furthermore, a number of (commercial considerations) have been raised, with the tournament facing criticism from Chinese media due to its exorbitant cost and the significant time difference between North America and China, leading to a decline in Chinese public interest. This hesitation was reflected in the negotiations, as FIFA incurred financial losses after China Media Group (CMG) signed the broadcasting agreement late and at a price significantly lower than FIFA’s requested.

Regarding the (organizational and policy challenges), Chinese research and media institutions expressed reservations about the tournament’s logistical challenges, particularly the longer travel distances between host cities compared to previous editions, as well as concerns related to US immigration laws and security restrictions. Despite the absence of the Chinese national team from the tournament, China’s commercial involvement was substantial. Beijing demonstrated its active presence through Chinese commercial sponsors, such as Hisense, and sporting goods factories in eastern China, which reaped significant economic benefits from manufacturing tournament flags and souvenirs. Chinese media coverage, particularly through its official channels, was extensive. CGTN, the Chinese state broadcaster, developed comprehensive plans to broadcast and cover the matches, ensuring the event reached millions of Chinese fans across its various platforms.

Furthermore, Chinese state media and intelligence and military think tanks utilized Washington’s hosting of the FIFA World Cup to offer a number of strategic, media, and intellectual analyses regarding China’s calculations in response to American actions. Major events are often used as a primary arena for geopolitical competition between the two superpowers. Beijing’s vision can be summarized by its use of major sporting, cultural, and other events as a political tool. Beijing views Washington’s hosting of major international tournaments or events as more than just sporting or cultural occasions; it sees them as an extension of American information and decision-making strategies aimed at projecting American influence and hegemony globally. While China seeks to highlight international contradictions, Beijing has directed its media apparatus to demonstrate that Washington’s attempts to unilaterally assume leadership or project messages of unity are, in reality, met with sharp division and polarization within the international system. Here, China has attempted to counter American soft power. This media coverage of the FIFA World Cup in the United States reflects a continuous Chinese effort to neutralize Western and American soft power by focusing on structural issues in international relations, such as the absence of multipolarity, and by promoting the Chinese model as an alternative striving for a more balanced world.

In this context, Chinese media and think tanks view the United States’ hosting of the World Cup through the lens of soft power, geopolitical strategies, and trade, while sharply criticizing the infrastructure and political circumstances surrounding the tournament, particularly in the aftermath of the Iran War and a number of global geopolitical upheavals stemming from US policies. Chinese analyses focus on purely commercial interests, criticizing the exorbitant costs of broadcasting rights. Conversely, they highlight the role of leading Chinese companies in profiting from the event by providing innovative and advanced broadcasting technologies and exporting merchandise and fan supplies. However, they also offer several critical observations regarding the infrastructure and political climate. Chinese research centers express critical skepticism about the readiness of US cities, suggesting that complexities related to visa requirements and a strict security and political environment could hinder fans and undermine the freedom of movement necessary for such events.

Based on the preceding understanding and analysis, we can discern the perspective of Chinese media and research centers that the United States exploits hosting international sporting and political events as a prominent tool for employing sports to enhance American soft power, attempting to project influence to manage conflict, and solidifying its leadership of the global order. Therefore, Chinese think tanks and intelligence agencies have developed a comprehensive media and research plan to expose American polarization worldwide. Conversely, Chinese media and think tanks emphasize Washington’s failure to garner international consensus, highlighting the sharp division and widening gap between Western powers and the rising powers of the Global South. This underscores the mechanism of conflict transformation, where competition is no longer limited to the economic and military spheres but has expanded significantly to encompass soft power tools and media discourse. This reflects a picture of expanded strategic competition and its impact on international stability.

WASHINGTON — When nearly all the scheduled musical performers pulled out of a concert series marking America’s 250th anniversary — fearing the event had become too closely tied to President Trump — he responded by making it official.

Trump announced he’d now be the headlining act of the Great American State Fair.

That put to rest any possible scenario where a president who has built his personal and political persona on seizing the spotlight might cede the stage to avoid overshadowing a national celebration bigger than himself. It also offered a peek into how the president is likely to approach hosting the upcoming World Cup.

From his reality shows before becoming a politician, to hours spent entertaining at events in ways planned and impromptu, to proudly showing off his various properties and efforts to overhaul the White House, the president relishes hosting. Last year he even jokingly mused about leaving the presidency to do it again full time on TV.

Trump can be a gracious, personable and highly watchable master of ceremonies — but he’s also one who tends to make every event about himself.

“The president has an outsized personality,” said Timothy Naftali, former director of Richard Nixon’s presidential library and professor at Columbia University’s School of International and Public Affairs. “There’s a predictability to the way in which the president frames his actions — or any actions around any event associated with him — and that’s just part of who he is, and his makeup and his professional background.”

Exhibit A is the fair, which begins June 25 and was supposed to feature concerts but now will be kicked off by a Trump rally. That will follow a UFC bout at the White House on June 14. Trump is a longtime cage match fan and the event marks his 80th birthday, but the president has sought to bill it as part of the anniversary festivities.

Many presidents relished hosting — but not like this

Andrew Jackson threw open the White House for an 1829 Inauguration Day bash so unruly that staff eventually dispersed the crowd by moving tubs of whiskey and ice cream to the lawn. Franklin D. Roosevelt mixed pre-dinner cocktails for friends and aides at White House gatherings he playfully dubbed “The Children’s Hour.” Audrey Hepburn was among the luminaries Ronald Reagan hosted at the White House.

Trump frequently had first-term dinners with business leaders but has more fully embraced the role since returning to the White House. He built a patio area similar to one at his Mar-a-Lago estate and frequently travels to Florida and his properties in Bedminster, New Jersey, and Sterling, Virginia, to headline fundraisers and other swanky gatherings.

Asked if Trump might overshadow events meant to bring the country and the world together, White House spokesman Davis Ingle pointed to the president’s efforts to lead extensive renovations at the White House and around Washington. He said in a statement that the “historic beautification” gives the city “the glory it deserves during our nation’s historic semiquincentennial celebration — something everyone should celebrate.”

Still, Trump has found unprecedented ways to inject himself into the anniversary.

The State Department is issuing passports with the president’s picture and officials have designed a new $250 bill with his likeness. The Trump Organization, being run by Trump’s children while he’s president, applied to trademark “Trump 250” logos and other merchandise.

The U.S. Mint is also producing a 24-karat gold commemorative coin with Trump’s face, though that recalls a half-dollar silver coin bearing the likeness of President Calvin Coolidge to help mark America’s 150th anniversary in 1926.

Past presidents had starring anniversary roles

Ulysses S. Grant opened a Centennial Exposition in Philadelphia to mark the 100th anniversary of the signing of the Declaration of Independence in 1876. Richard Nixon, in 1971, inaugurated a five-year “Bicentennial Era” ahead of the 200-year mark, though he resigned before the big day arrived.

Nixon’s successor, Gerald Ford, then in the midst of an ultimately unsuccessful reelection campaign, began the week of July 4, 1976, by inaugurating the Smithsonian Institution’s National Air and Space Museum and attending a Kennedy Center event featuring Bob Hope, OJ Simpson and others reading patriotic texts.

On Independence Day, Ford spoke at historic Valley Forge, then traveled to Philadelphia’s Independence Hall, declaring, “Liberty is a living flame to be fed, not dead ashes to be revered.“ He also went to New York Harbor for a tall ship parade, presided over naturalization ceremonies at Thomas Jefferson’s Monticello estate and hosted a state dinner for Britain’s Queen Elizabeth II.

Still, “while Ford certainly hoped to use the bicentennial to promote his reelection campaign, he didn’t do it in such a self-aggrandizing, self-centered, narcissistic way,” said Marc Stein, a history professor at San Francisco State University and author of “Bicentennial: A Revolutionary History of the 1970s.”

Ford, added Naftali, “knew when to step out of the limelight and make sure the focus was on what mattered, which was the United States of America and the Declaration of Independence.”

Trump, by contrast, “generally has contempt for norms” and rarely mentions “the great sweep of history,” Naftali said.

Dueling anniversary planners as Trump pushes to revise history

Congress charged a national organization, America250, with planning commemorative events. Ahead of the 2024 election, the group drafted a memo asking whomever the incoming president was to mobilize federal agencies and welcoming presidential involvement in events and initiatives.

Asked about Trump, America250 Chair Rosie Rios said the group “has had a very supportive and collaborative relationship with the organizations planning initiatives on behalf of the president.”

But Rios’ organization is separate from Freedom 250, a mix of public and private partnerships which the Trump administration established to fund and prepare anniversary events — which has caused confusion.

America250 aims to “inspire our fellow Americans to reflect on our past, strengthen our love of country, and renew our commitment to the ideals of democracy through programs that educate, engage, and unite us as a nation.”

That might seem a departure from the “Restoring Truth and Sanity to American History” executive order Trump signed last year. It sought to beat back a “revisionist movement” responsible for “replacing objective facts with a distorted narrative driven by ideology rather than truth.”

Stein, now serving a one-year term as president of the Organization of American Historians, is helping organize “We Want More History,” a push to coordinate local events celebrating the public’s love for the subject in fact-based ways.

He said Trump’s version of history is “closer to propaganda, and it’s closer to cheerleading.”

World Cup gives Trump another platform to play host

The president has similarly taken his exceeding-normal-limits approach to the soccer tournament the U.S. is co-hosting with Mexico and Canada.

He created a federal World Cup task force, and leads it. He collected a peace prize from soccer’s governing body, FIFA, and said he’d be on stage to present the tournament’s golden trophy to the winning team.

Trump even oversaw the tournament’s draw at the Kennedy Center, which he’s sought to rename for himself, sparking legal challenges.

He returned to the same building to headline December’s Kennedy Center Honors, noting, “We never had a president hosting the awards before.” He later posted on social media, “Would you like me to leave the Presidency in order to make ‘hosting’ a full time job?”

Naftali noted, “Whatever filters there were in the first term — and there weren’t many — are gone.”

“It’s undiluted Donald Trump.”

Weissert writes for the Associated Press.

THIS summer, six cities across the UK will be hosting a major sporting tournament – and each one makes for a great weekend break.

This summer, the ICC Women’s T20 World Cup 2026 will take place from June 12 to July 5 across Manchester, Birmingham, London, Leeds, Southampton and Bristol.

Follow The Sun’s award-winning travel team on Instagram and Tiktok for top holiday tips and inspiration @thesuntravel.

With the cricket being played in these cities, it is the perfect excuse to book a UK staycation city break and enjoy everything else each city has to offer.

Whilst fans of fast bowling, wearing white and tea breaks will delight in the cricketing drama, there are plenty of other opportunities to relish during a summer city break in England.

Birmingham

Outside of the sporting event, Birmingham has a lot to offer – with everything from Peaky Blinders sets, the Balti curry and a jewellery quarter, according to Visit England.

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Head to the Black Country Living Museum to learn about the industrial history of the city or, if you are a fan of Formula 1, then drop by the F1 Arcade for some competitive racing.

The city is also home to a number of canals which are the ideal place to paddle on Roundhouse Birmingham’s three-mile kayak tour.

For Peaky Blinders fans, you can step into the living set and filming spots featured in the series including St George’s Hall, the Georgian Quarter and Stanley Dock.

You can even grab a ‘Ruby Murray’ (a 1950s singer who’s name became Cockney rhyming slang for curry) on Birmingham’s famous Balti Triangle.

Make sure to explore Digbeth too, which is a trendy neighbourhood with a new food hall.

A Visit England spokesperson said: “Top tip – Edgbaston Village is not only home to the cricket ground but also leafy streets, a buzzing food scene and historic gardens.

“Take a leisurely stroll around the reservoir or try your hand at paddleboarding, kayaking or sailing via Edgbaston Watersports (disability-friendly sessions are available).”

Matches will be taking place at Edgbaston Cricket Ground on:

• Friday June 12 – England vs Sri Lanka
• Sunday June 14 – Bangladesh vs Netherlands & India vs Pakistan
• Wednesday June 17 – South Africa vs Pakistan 

Bristol

Heading more south, Bristol offers amazing street art as well as swimming and even surfing.

Visitors can head to The Wave, which is a surfing and bodyboarding simulator, in an in-land lake.

But if you prefer a dip, you can head to Bristol Lido instead, which dates back to the Victorian period.

If you prefer to see art, then Bristol is ideal as you can head to Wake the Tiger or visit the new ‘Cracking Exhibition Gromit: 50 Years of Aardman’ in Bristol at M Shed between June 20 and September 13.

Bristol of course has a lot of street art to explore as well, which was recently named one of Lonely Planet’s Best in Travel experiences for 2026.

If you want to get even more hands on and embrace your inner Banksy, you can participate in a Where the Wall spray painting session.

A Visit England spokesperson said: “Don’t forget to call into the Gloucestershire Cricket Museum and Learning Centre for the chance to see some top cricket memorabilia.

“The collection includes the Benson & Hedges Super Cup, won in 1999, plus a collection of bats, balls and other cricketing equipment signed by some of the most famous cricketers of our time, including Brian Lara, Courtney Walsh and Jack Russell.”

The museum is open on match days.  

Matches taking place at Bristol County Ground include:

• Sunday June 21 – West Indies vs Sri Lanka
• Tuesday June 23 – New Zealand vs Scotland & Sri Lanka vs Ireland
• Thursday June 25 – South Africa vs Netherlands
• Saturday June 27 – Pakistan vs Netherland & West Indies vs Ireland

Manchester

In Manchester, football lovers can check out the National Football Museum and even try out the interactive games floor with a penalty shoot-out challenge.

If history is more your thing, then make sure to not miss out on the Everyone Welcome Manchester LGBTQ+ Walking Trail, which heads around the Gay Village.

Alternatively, you could swing by the Manchester Museum, where you can come face-to-face with a T-rex named Stan.

Currently, The Mystery of Banksy – A Genius Mind exhibition is also on at Depot Mayfield until July 5

And as for music events, visit Aviva Studios which has events year-round.

A Visit England spokesperson said: “Stay as close to the action as possible with a pitch-side hotel room at Hilton Garden Inn, Emirates Old Trafford.

“Rooms look over the grounds, with two match tickets offering access to a private balcony overlooking the pitch.”

Matches at Old Trafford Cricket Ground include:

• Saturday June 13 – Scotland vs Ireland & Australia vs South Africa
• Sunday June 21 – South Africa vs India 
• Thursday June 25 – India vs Bangladesh
• Friday June 26 – Sri Lanka vs Scotland

Leeds

In Leeds, you can get into the cricket atmosphere by heading to Sixes, which allows visitors to play the sport in a fun, party-style way, with World Cup and T20 ‘modes’ available to play.

Elsewhere in the city, visitors can also head on a guided food tour and visit six independent spots to eat, showcasing the best of Yorkshire food.

Make sure to also wander around the Victorian Quarter, where you’ll find a mix of high-street, designer and independent brands across the historic shopping arcades.

A Visit England spokesperson said: “The suburb of Headingley is buzzing with bars, pubs and restaurants and is sure to provide a lively atmosphere around the match.

“Post-match, sports bar The Box, offers rooftop views over towards the stadium.

“For a pre-match bite, another rooftop location is Crowded House in Leeds city centre set within the Trinity Centre, alongside Trinity Kitchen which offers an array of global cuisine.

“Stay at Headingley Stadium Hotel and wake up close to the action.”

Matches at Headingley Cricket Ground include:

• Wednesday June 17 – Australia vs Bangladesh & India vs Netherlands
• Thursday June 18 – West Indies vs Scotland
• Saturday June 20 – England vs Scotland
• Tuesday June 23 – Australia vs Pakistan

Southampton

For a sporting city on the south coast, you should visit Southampton.

The World Cup Cricket Tournament is taking a ‘tea break’ in the Southampton Hampshire Bowl, where reigning champions New Zealand will attempt to defend their title.

Of course though, while in Southampton, you have to make the most of the water and can do so by heading to Southampton Water Activities Centre with canoeing and jet skiing.

Alternatively, you could step into the Solace Sauna in Lepe Country Park, which is a heated, beachside sauna experience with add ons including aromatherapy, scrubs and masks.

A Visit England spokesperson said: “Following a World Cup tour can be tiring, Eforea Spa at Utilita Bowl however offers a side of relaxation and rejuvenation alongside the thrilling jeopardy.

“Guests can experience an outdoor hot tub, Ice Fountain and Hydrotherapy Pool pre- or post-match.”

Matches at Utilita Bowl include:

• Saturday June 13 – West Indies vs New Zealand
• Tuesday June 16 – New Zealand vs Sri Lanka & England vs Ireland
• Friday June 19 – New Zealand vs Ireland
• Saturday June 20 – Australia vs Netherlands & Pakistan vs Bangladesh

London

Would this list really be complete if it didn’t feature the UK’s capital?

London has two major cricket venues – Lords in North London and The Kia Oval in South London – which will both host matches in the ICC Women’s T20 World Cup 2026.

Lords is home to the Marylebone Cricket Club which is one of the most famous clubs in the world.

And if you are heading to a match at Lords, then you can also visit the nearby Regent’s Park and Marylebone Village, which is bursting with spots to grab a bite to eat, bars and independent shops.

Even though you are in a city, you can still enjoy a bit of water fun as well by heading paddleboarding with Paddleboarding London, which operates tours around Primrose Hill, Little Venice and Camden Market.

As for The Oval south of the river, it is home to Surrey County Cricket Club and you can even go on a tour of the grounds.

Nearby, make sure to visit Market Place in Vauxhall for some top notch street food.

A Visit England spokesperson recommended: “Lords is the fitting backdrop to host the final, taking place on July 5.

“Cricket enthusiasts can go behind the scenes and gain access to exclusive areas of the ground including the Long Room, Player’s Dressing Rooms and MCC Museum, home of the Ashes Urn – cricket’s best-known artefact, as part of a museum and tour experience.”

Matches in London at Lords in North London and The Kia Oval in South London include:

• Wednesday June 24 – England vs West Indies at Lords
• Saturday June 27 – England vs New Zealand at The Oval
• Sunday June 28 – South Africa vs Bangladesh & Australia vs India at Lords
• Tuesday June 30 – Semi Final at The Oval
• Thursday July 2 – Semi Final at The Oval
• Sunday July 5 – Final at Lords

Match tickets start at just £5 per child and £20 per adult, via the official ICC Women’s T20 World Cup 2026 website.

Football has gained a foothold in the United States, and the country seems ready to host the World Cup this summer – which was not clear in 1994.

Back then, when the US last hosted the World Cup, the country had no professional league and the national team was cobbled together with ex-collegians, journeymen, and semi-professionals.

“Leading into ’94, we were at risk on the ticket side,” former US Soccer President Sunil Gulati told Al Jazeera in a recent interview. “For the US Organizing Committee, it was a big concern if we could sell all the tickets.’’

In the end, the 1994 tournament was successful. A record 3.5 million (68,991 per game) attended matches; the US advanced from the group stage for the first time since 1930, losing 1-0 to eventual champions Brazil in the last 16; and seeds were planted for a professional league, Major League Soccer.

Football has since moved from the margins to the mainstream in the US.

MLS is thriving, the national team is ranked a creditable 16th in the world by FIFA, and as the World Cup returns this summer, ticket demand far outpaces supply.

“If you said in 1994 MLS would be a 30-team league, with [22] soccer-specific stadiums and averaging 20,000 crowds – not in our wildest dreams,” Gulati said.

“The landscape is completely different. The most visible thing is the development of professional leagues, MLS and the women’s league [NWSL]. We had no first division league. And now there is [also] USL Division 2 and 3. The number of teams has increased dramatically.”

Today, the US Soccer Federation, commonly referred to as US Soccer, sanctions 127 professional teams – 102 men’s and 25 women’s.

“Eighteen of the top 50 [valued] teams in the world are in MLS,” Gulati said. “That’s an extraordinary statistic. The women’s team in Columbus just sold for $205m. Commercial interest in soccer and soccer leagues is at an all-time high.”

Credit Joao Havelange for seeing the future. During his reign as FIFA president, Havelange usually got what he wanted, and he wanted the 1994 World Cup in the US, along with a professional league.

Easier said than done, though. Organised football has been played in the US since the late 19th century, with the American Cup inaugurated in 1884. But over the following decades, several professional leagues collapsed, and after the North American Soccer League (NASL) folded in 1984, there appeared to be little future for the game. Enter Havelange and FIFA.

“FIFA recognised a long time ago that, for the sport to grow internationally, it had to be successful in the US,” Farrukh Quraishi, a Tampa, Florida-based administrator who played in the NASL, told Al Jazeera.

“For me, it was purely a matter of time. This is a huge and wealthy market. Now, you look at who is buying clubs in MLS, and it’s a who’s who of NFL owners.”

Looking back, it’s remarkable that the US actually competed in World Cups and played host to one at all, without a nationwide professional league.

For years, football’s foundation in the country was built on amateur and youth participation. By the early 1990s, the numbers were high, with an estimated 18 million people playing the sport at some level in the US. But the pyramid lacked a top tier, leaving a dead end for aspiring players, little media coverage, and scattered fan interest.

The 1994 World Cup came and went, and, in 1996, MLS finally kicked off.

Havelange duly arrived to commemorate the inaugural game, sitting in the rickety stands of Spartan Stadium in San Jose, California.

The San Jose Clash edged DC United 1-0, as Eric Wynalda scored an 88th-minute goal – just in time to avoid the game going to a “shootout”, in which draws were decided by players going one-on-one with goalkeepers from 32 metres (35 yards) out. This novel method of deciding games ended in 2000.

Football-specific stadiums started springing up in 1999. Lamar Hunt’s Columbus Crew Stadium became the country’s first major purpose-built football venue since Mark’s Stadium in Fall River, Massachusetts, in 1922. Now, Columbus are on their second stadium, the ScottsMiracle-Gro Field, and a total of 22 MLS teams compete at their own venues.

Football finally became part of the American sporting scene.

“Is it in the same way as the NFL, with [average figures of more than 18 million] watching it, or the American Pastime that baseball is? No,” Gulati said.

“It’s not at that viewership level, [but] there is worldwide coverage of games. Look at everyone wearing jerseys on the street, Lionel Messi playing in Miami. It is part of the mainstream.”

‘Soccer still isn’t king in the US’

Not that the picture is not flawed. Wynalda, who went on to score 34 goals in 106 games for the US national team, sees the current system as a recipe for mediocrity, registering millions of youngsters but limiting their ambition as few US players take up prominent roles on MLS teams.

Most are offered the league’s minimum annual salary ($80,622) and only two US players were listed last year among the top 40 highest-paid, according to the MLS Players Association – Austin FC forward Brandon Vazquez (24th at $3.55m) and Nashville SC defender Walker Zimmerman (27th at $3.45m).

“Look at the growth of [MLS] and you can say soccer looks professional, looks like a big deal, looks major league. And a lot of people look at the sport with a different lens now because it’s a legitimate sport,” Wynalda, now a coach and commentator, told Al Jazeera.

“[But] facilities do not create ability. We need more focus on a competitive environment to develop players. We tell them winning doesn’t matter and then wonder why they can’t win. We’ve lost that competitive mentality.”

He favours introducing promotion/relegation as a solution.

“If you’re going to a team that is never going to be relegated, because it’s got enough money, you never learn how to fight relegation, how to beat 11 angry men with their livelihood on the line,” Wynalda said.

And while the MLS franchise model has created riches, with teams valued as high as Los Angeles FC at $1.25bn (thanks to owning the 22,000-seat BMO Stadium) by Forbes Magazine, the quality of play does not always correspond.

MLS teams have tended to struggle in CONCACAF competitions, although in 2022 the Seattle Sounders ended a 22-year drought for an MLS side to win the federation’s elite competition, which was previously won by DC United in 1998 and LA Galaxy in 2000.

“There are things we agree with and disagree with, on and off the field, but [MLS] is successful,” Fox Sports commentator Alexi Lalas, a central defender for the US in 1994, told Al Jazeera. “I don’t think you can argue against that.”

Thanks to the 1994 WC and MLS, football in the US became “a very different world, to finally be even recognised for what you did, let alone respected”, Lalas said. “You know, soccer still isn’t king in the US, but, let’s be honest, it’s part of the palate and certainly part of the landscape when it comes to this generation.”

Lalas predicts the US will harness the “magic” of being hosts to reach the quarterfinals, while Gulati expects the sport to continue to grow in the US after the World Cup.

“That is what the legacy of the tournament is about and why we bid,” Gulati said.

The UK government says it is in “discussions about supporting potential bids” for the Olympics and Paralympics in the 2040s.

It added that “initial work examining whether the UK could host the Games for the first time since London 2012 will assess key factors such as potential cost, socio-economic benefit and [the] chance of success”.

Ministers say they are also considering whether to support bids to stage golf’s Ryder Cup and Solheim Cup in the 2030s.

The last time the two team competitions were staged in the UK was in 2014 and 2019 respectively, both at Gleneagles in Scotland.

In recent months there has been growing momentum behind a possible attempt to bring the Olympics back to the UK for a fourth time.

Last year London mayor Sadiq Khan said he wanted the city to bid for the 2040 Games.

With Los Angeles in the US and Brisbane, Australia hosting the 2028 and 2032 Games respectively, the International Olympic Committee (IOC) is yet to choose cities to stage the events in 2036 and beyond.

In December, the chair of funding agency UK Sport told BBC Sport a bid “has to be an aspiration”, suggesting Liverpool and Manchester could be co-hosts.

In February, a group of political leaders urged the government to ensure any future bid would be based in the north of England, saying there was a “compelling” case for it to host the event.

The Ryder Cup takes place every two years with 24 of the best players from Europe and the USA going head-to-head over three days in matchplay competition. The two continents take it in turns to host the event.

In March, it was revealed that Bolton is bidding to host the Ryder Cup in 2035. If successful it would be the first time in more than 30 years that the event is staged in England.

Last year England Golf urged the government to underwrite its bid to stage the Solheim Cup – a contest between the leading female golfers of Europe and the US – in the country for the first time.

As part of a new ‘sporting events framework’, the government says it will look to make it a criminal offence to resell tickets for specific major sporting events without authorisation such as Euro 2028, claiming it “will make it easier to bid for, secure and deliver major sporting events”.

England, Scotland, Wales and the Republic of Ireland are hosting Euro 2028, while the UK is the sole bidder to host the 2035 Women’s World Cup.

In November, the government announced legislation to outlaw the sale of tickets to sports events at inflated prices – but it did not apply to football.