Finland

TORN on where to go on holiday next year? You’re in luck – the cool new places have been revealed.

Skyscanner’s Travel Trends 2027 report has looked at which destinations are seeing the biggest year-on-year searches.

This means these are the destinations which are seeing a boom in interest in demand, and much higher than the year before.

Skyscanner boss Bryan Batista said: “Travel is entering a new era.

“As people become more intentional about how they spend their time and money, they’re making different choices about where they go, how they book and what creates lasting value.”

So here are the top 10 destinations set to be the next big thing for Brits next year.

GO BIG

Foreign holiday destinations set to be big in 2027 – including Europe’s Maldives

TAKE OFF

First look at new £1.1bn airport terminal opening at trending holiday destination

1. Bishkek, Kyrgyzstan

The destination with the biggest boom in searches is Bishkek in Kyrgyzstan.

Searches are up 501 per cent, which could be accredited to it featurin in this year’s Race Across The World.

Expect Soviet architecture and leafy parks overlooked by the Tian Shan mountain range.

You’ll have to stopover to get to Bishkek, with common flight routes being with Pegasus or Turkish Airlines via Istanbul, taking around 10 hours.

2. Hurghada, Egypt

Hurghada might not be little-know, being a popular winter sun holiday destination.

Yet searches there are up 186 per cent, most likely up after seeing a slight drop by the Middle East conflict earlier this year.

The Egyptian resort is loved by those wanting to fly and flop, or is big with divers.

You can easily find holiday packages to Hurghada with seven nights for as little as £249pp with loveholidays.

3. Malmö, Sweden

Forget Stockholm, Malmo is the trending destination in Sweden.

With searches up 103 per cent, it makes a great alternative city break that is quieter than the other busier cities.

It’s hard not to spot the huge Turking Torso skyscraper, as well as its beautiful castles (and much-loved falafel street food scene).

EasyJet has recently launched new city breaks to Malmo – or you can fly there with Ryanair for £14.99, taking just 1hr50.

4. Trapani, Italy

Sicily’s Trapani, a coastal city in the west, has seen a boom by 95 per cent in searches.

The huge Greek temple of Segesta is its main attraction, dating back to 430BC.

Otherwise it is used as a popular jumping off point to explore the Egadi Ilands.

Direct flights with Ryanair can be found from Bournemouth for £14.99.

5. Samos, Greece

Forget Mykonos and Santorini – after all, Greece has hundreds of other islands to explore without the crowds.

And Samos has seen an increase in searches, up 75 per cent.

Actually nearer to Turkey than Greece, expect all the classics – ancient ruins, beautiful beaches and a fantastic food scene.

Jet2 has added new flights, while TUI has said it is set to be big as well.

6. Chongqing, China

If you’ve ever wanted to step into the set of Blade Runner, you need to head to China’s cyberpunk city of Chongqing.

The city – which has seen searches up 70 per cent – has huge skyscrapers best seen lit up at night.

China is having a moment too, with visas scrapped for Brits until the end of the year, and seeing a huge boom in tourism.

You can even fly there direct with Tianjin Airlines, taking around 11 hours.

7. Da Nang, Vietnam

Vietnam is often named as one of the most affordable holiday destinations, yet most trend to travel to Hoi An or Ho Chi Minh.

Yet the beach city of Da Nang has seen searches increase by 68 per cent according to Skyscanner (just after it was named a top 2027 holiday destination by Lonely Planet too).

There’s white sand beaches, but it is also, bizarrely, famous for its two beaches – Golden Beach, which is held between two huge stone hands, or Dragon Bridge which is shaped like the creature itself.

To get there, it is best to fly via places like Singapore or Bangkok, or a short domestic flight from other cities in Vietnam.

8. Sal, Cape Verde

Cape Verde remains a popular winter sun destination for Brits.

And a 67 per cent increase in searches to Sal means it is getting even more popular.

Hot weather all year round, no jet lag and short direct flights – all you’d need from a warm break from the UK

Flights to the African island are direct, with tour operators like TUI offering affordable package holidays.

9. Kittilä, Finland

If you want the ideal Christmas break, where better than Lapaland?

With searches up 65 per cent, Kittilä in Finland has it all husky sledding, reindeer safaris and and Northern Lights.

You an even head over to Levi for some fantastic skiing too.

EasyJet fly direct, and they start from £28.99.

10. Guatemala City, Guatemala

The last trending destination on the list is Guatemala City which has seen searches increase 63 per cent.

It is actually the biggest capital in Central America, with everything you could want – fantastic coffee scene and historic museums.

The scenery is pretty stunning two, with a number of volcanoes being the backdrop.

Guatemala’s tourism minister suggested earlier this year that more flights from Europe could connect to the city – but until then, you’ll have to fly via Madrid with Iberia.

Countries including Germany, South Africa and Canada suggest international institution to set and enforce standards.

Twenty countries and the European Union have issued a call for international cooperation to ensure AI remains under human control, including the potential creation of a global oversight body to set and enforce standards.

The countries, including Germany, South Africa, Canada, Australia, the United Arab Emirates and Singapore, issued the joint statement on Monday as global leaders prepare to discuss the risks posed by rapidly advancing AI at the annual gathering of the United Nations General Assembly.

The declaration, released by the office of Finnish President Alexander Stubb, calls on governments and industry to act immediately to ensure that AI is developed in line with international law and remains under “human direction, oversight and control”.

“To realise AI’s potential, industry, governments and society must act now,” the statement says.

“We must address these risks and strengthen oversight – without widening the gap between countries in access to the benefits of AI.”

The declaration urges countries to develop and coordinate “common standards”, share reports of serious safety incidents, and explore the establishment of an international institution to “set standards, enable verification, and convene states when capability thresholds are crossed”.

Signatories include German Chancellor Friedrich Merz, Norwegian Prime Minister Jonas Gahr Store, European Commission President Ursula von der Leyen, Kenyan President William Ruto, Kazakh President Kassym-Jomart Tokayev and Turkish Foreign Minister Hakan Fidan.

The United States and China, the world’s two leading AI powers, did not join the statement, which remains “open for endorsement” by other countries.

US President Donald Trump and Chinese President Xi Jinping are expected to discuss AI when they meet at the White House on Thursday for their third face-to-face summit in less than a year.

Washington and Beijing, which are in a race to dominate cutting-edge technologies, have both rebuffed calls to slow down AI development to ensure greater safety.

Other AI players not among the signatories include India, South Korea, Japan, the UK and France.

The declaration comes as the AI sector is engaged in a heated debate about safety following calls for a slowdown in development by top industry leaders.

In an essay earlier this month, Anthropic CEO Dario Amodei called on firms to “slow the pace” of development to mitigate risks, a proposal that was swiftly endorsed by rivals including OpenAI CEO Sam Altman and SpaceX and Tesla CEO Elon Musk.

Amodei’s call followed a series of cases of AI models engaging in unsanctioned malign activity, including an incident in July in which AI agents being tested by OpenAI hacked the AI start-up Hugging Face.

In the latest intervention by industry on Monday, OpenAI said the US should lead an international effort to develop technical standards for advanced AI.

“The United States is well positioned to lead because its AI industry is at the technical frontier, and it still stands in a privileged global network position in critical areas such as finance, trade, defense, technology, and information systems,” the San Francisco-based AI giant said in a blog post.

“Leading now will determine whether the United States shapes the global AI framework or watches a fragmented, uneven, and conflict-ridden system take hold around it.”

The UN-backed Independent International Scientific Panel on AI, which examined the Hugging Face incident, on Monday also added its voice to calls for new guardrails, saying the cyberattack had exposed the “unravelling” of existing safeguards.

WANT to know what true happiness feels like? You’ll need to ditch crowded European beaches for mud-covered, chill out sessions and freezing cold lakes.

Earlier this year, Finland was named the happiest country in the world for the ninth year running.

According to the World Population Review, Finland scored 7.74 out of 10 overall in the most recent index – compared to the world average which is 5.57.

The happiness score factors are calculated across six categories including social support, life expectancy and freedom to make choices.

Win one of five incredible holidays to Turkey, the Norwegian fjords and Spain by voting in The Sun’s Travel Awards – enter here to win.

The report also mentions that top-ranked countries tend to have a combination of a higher income average, longer life expectancy and great freedom.

Read more on travel inspo

GO ON

All the little-known websites for cheap or FREE tickets to gigs, theatre & festivals

CHEAP BREAKS

UK’s best 100 cheap stays – our pick of the top hotels, holiday parks and pubs

So on a recent trip to Finland, I really put those stats to the test exploring different parts of Finnish life and culture to find out just why they are so cheerful.

Saunas

If the Finns are known for one thing, it is their saunas.

With a staggering 3.2million saunas compared to 5.2million people, there is nearly a sauna per 1.6 people.

And until experiencing the sauna culture in the country for myself, I didn’t get the hype.

But being in a sauna is the ultimate relaxation.

And they aren’t all the same kind – you get saunas of different temperatures, wood-fired saunas, smoke saunas and so on.

My favourite was the peat sauna, where I covered myself in mud and let it harden before scrubbing it off in the shower.

It is meant to do wonders for your skin and I did feel very refreshed and clean afterwards.

Saunas are also proven to be good for your health, with benefits for your heart, circulation and stress levels – promoting relaxation, better well-being and a decent night’s sleep.

Free foraging

In Finland, there are Everyman’s Rights – a traditional legal principle that allows everyone to freely explore nature without the landowner’s permission or having to pay a fee.

Whether it be swimming, walking, cycling or even riding a horse, you are allowed to do it all – even on privately owned land.

As part of the rights, you are allowed to pick wild berries, mushrooms and flowers as long as they are not protected species.

And Finland is abundant with tasty berries such as blueberries and lingonberries and mushrooms, such as chanterelles and porcini.

I love UK forests and it is always fun to see different mushrooms, but having such a variety that are safe to eat is something a little more special.

Forests & lakes

Seventy per cent of Finland is covered in forest and 10 per cent of the land area is lakes.

With that in mind, there are a lot of lush green places to walk and open calm waters to swim in.

In total, Finland has around 188,000 lakes with the largest being Lake Saimaa, which is where I visited.

Despite the water being a chilly 17C, thanks to the Everyman’s Rights you can dip in and out as much as you like.

The refreshing dips truly are invigorating and very relaxing if paired with a session in a sauna.

Most of the lakes are surrounded by dense forest with towering trees that look like they have been ripped out of a fairytale.

You can spend even longer enjoying it as you are allowed to pitch a tent for a night or two freely.

Kota culture

Across the parks, forests and at the edge of lakes you will find these cosy-looking indoor-outdoor cabins.

These are actually nicknamed ‘kota’ or ‘Grillikota’ and are shelters invented by the indigenous Sami people of Lapland around 4,000 years ago.

Over the years, the huts have been modernised relevant to today’s uses and now they are usually hexagonal or octagonal wooden cabins along hiking trails used to grill sausages and make food while enjoying outdoor adventures.

Public huts, such as those I found on one of the many islands on Lake Saimaa, are unlocked and free to use and are usually managed by the Finnish Forest Administration.

There only tends to be one rule and that is that the space must always be made for the newest, most exhausted hiker who arrives.

Firewood is also provided for free at public kotas and you must leave no trace.

Less people

Finland is about 1.4 times bigger than the UK, yet the country’s population (5.2million) is just over half the population of the UK’s capital, London (9.1million).

While initially I felt a little uncomfortable when walking around Imatra and seeing no people, it means that everywhere is so peaceful and constantly clean.

The entire time I was in Finland I didn’t see a single piece of rubbish – but with an incentive of around 20 cents per bottle you recycle, it’s easy to see why.

Published on
09/09/2026 – 12:16 GMT+2

Helsinki has landed the biggest cheque Google has written anywhere in Europe

ADVERTISEMENT

ADVERTISEMENT

The company announced on Wednesday that a €13 billion investment will fund data centres and supporting infrastructure across four municipalities, along with clean energy projects and funds dedicated to local biodiversity, education, research and workforce development.

The facilities in Hamina, Kajaani, Muhos and Vaala will power a range of Google services, among them its Gemini chatbot. The company described the decision as “a testament to Finland’s leadership in responsibly building AI infrastructure.”

Construction is expected across 2027 and 2028, and the firm estimates the investment will add €3.6 billion a year to Finland’s GDP while supporting more than 37,000 jobs, roughly 16,000 of them in construction.

Once the building stops, Google projects the sites will sustain around 7,000 jobs annually, spanning technical and facility roles, equipment suppliers, as well as the shops, restaurants and services used by those workers and their families.

Finnish Prime Minister Petteri Orpo welcomed the announcement in Google’s statement.

“Google’s decision is a clear testament to our strengths. The value of the data economy extends far beyond direct investment into spurring innovation, research and development,” Orpo said, adding that closer collaboration would “deliver lasting benefits for both parties.”

Why Finland

The appeal to invest in Finland is rooted in its cold climate.

Data centres generate enormous heat and consume vast quantities of electricity, and Finland offers a cold climate that reduces cooling costs alongside relatively cheap and stable power from nuclear plants, wind and hydro.

That combination has produced a boom, with dozens of data centres already under construction across the country.

Google’s own presence dates back to 2009, when it bought a disused paper mill in the coastal city of Hamina and converted it, expanding steadily since.

For Orpo’s right-wing government, attracting this kind of investment has also been a priority, especially since Finnish elections will take place in April of next year.

Finland is contending with record unemployment and weak growth, and the data economy has become one of the few sectors offering the prospect of substantial investment and job creation.

Additional sources • AFP