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Online reviews have become one of the most powerful tools people use when booking holidays, but experts warn that not every review tells the full story

Millions of Britons are gearing up for their summer getaways, but experts are urging travellers not to place too much trust in a sea of glowing five-star reviews.

Online reviews have emerged as one of the most powerful influences when selecting hotels, resorts and holiday rentals, with many holidaymakers depending on them to determine where to invest thousands of pounds. However, according to review verification specialist TruthEngine, not all reviews paint the complete picture. Daniel Mohacek, CEO of TruthEngine, said holidaymakers should view reviews as one element of their research rather than concrete evidence that a property will live up to expectations.

He said: “Reviews have become one of the most powerful tools people use when booking holidays. A string of five-star ratings can persuade someone to spend thousands of pounds on a hotel, resort or rental they have never seen in person.

“The problem is that not every review tells the full story. Some may be exaggerated, outdated, incentivised or, in some cases, not actually genuine.”

TruthEngine cautions that fake, manipulated and misleading reviews can leave holidaymakers arriving at destinations that bear little resemblance to what was advertised online. In some instances, guests uncover dated rooms, substandard facilities, hygiene problems, deceptive photographs or loud locations that were never flagged in the reviews.

One of the most common errors travellers commit, according to Mr Mohacek, is believing that a near-flawless review score automatically indicates a property is outstanding.

He said: “Holidaymakers should not assume that a high rating automatically means a property is perfect.”

TruthEngine recommends reading two, three and four-star reviews first, suggesting that these typically offer the most balanced and valuable insight.

He added: “Our advice is simple, to slow down before booking. Read the two, three and four-star reviews as these are the least faked, check recent feedback, compare different platforms and look at real guest photos.”

He also urged travellers to watch out for repetitive phrases, reviews that resembled marketing material rather than authentic experiences, and sudden spikes of glowing feedback appearing within a brief timeframe.

He said: “If the same complaints keep appearing, or if the reviews all sound too polished and too similar, that should ring alarm bells.”

Another frequent error is depending entirely on a single booking platform. TruthEngine advises cross-referencing reviews across multiple sites including Google, Tripadvisor, Booking.com, Airbnb and Expedia, while also examining social media and photographs uploaded by travellers.

Mr Mohacek added: “A holiday is one of the biggest purchases many families make each year. Taking 10 extra minutes to check whether reviews feel authentic could be the difference between a dream break and an expensive disappointment.”

For holidaymakers seeking a swift reality check, TruthEngine suggests a straightforward 30-second review assessment: examine the middle-range reviews, filter by the latest comments, cross-check several platforms, remain cautious of excessive references to particular staff members and take note of recurring grievances. According to Mr Mohacek, those additional few checks can uncover considerably more than a five-star rating ever could.

Samantha King visited a fancy five-star hotel in one of the cheapest cities in the UK for a luxury break to see whether she’d get a good deal for her money

Illuminated by candles and boasting a valet service, swanky on-site restaurant and enviable Leeds city centre location might sound like it would set you back a hefty sum, but it is actually one of the cheapest luxury stays in the UK.

Leeds has just been named as one of the most affordable places to go if you want to sleep in five-star accommodation, with Hotels.com’s 2026 Hotel Price Index revealing that the average cost of top lodging in the northern metropolis totals around £145 per night.

Situated just a four-minute walk from the city’s train station is Dakota Leeds, a boutique hotel that offers cost-conscious travellers a quiet cocoon right next door to some of the city’s most talked-about nightlife spots. Its immediate neighbour is the revered Chinese restaurant, Tattu. Better still, rooms can be found for even less than that average nightly rate.

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The glossy black building on Russell Street houses a dimly lit and lightly scented hotel lobby offering a calming atmosphere evocative of a spa, and I was welcomed like an old friend as I spilled through its front doors sweaty, flustered and just a tad sunburnt on a particularly hot Saturday afternoon for my one-night stay.

Thankfully, a quick and efficient check-in service awaited, and I was swiftly directed to my balcony room on the ninth floor, accessible via a lift. As a big light hater, I loved that the subdued lighting wasn’t confined to the lobby. The corridors on each floor were dark too, with the lights only switching on one by one to mark the way to your room.

The room itself, I stayed in 907, had a generously sized corridor that opened up into the cosy double room, which had all the essentials and then some. There was a sofa with a sumptuous wool throw, a chair, a table and a desk which featured a particularly thoughtful detail: a built-in piece of slate to pop your hot curling tongs on.

A mysterious black box that looked like it could house two cufflinks was also waiting on the table. I discovered it contained salted caramel chocolate drops, which I would go so far as to say were the most delicious I have ever tasted. I washed them down with an espresso rustled up from the room’s generous drinks station, which featured two complimentary packets of chocolate cookies and an array of Teapigs teas, all of which I had gratefully consumed by the time I checked out the next day.

The bathroom was frankly gorgeous, with soft grey tiles, a rain shower and a separate bath, plus Molton Brown toiletries and a basket full of towels of all sizes. There were also two hotel robes hung up ready to use.

Staying on a Saturday night meant the party was in full swing around the hotel, truly testing its soundproofing. Despite the thrum of the city below, I heard only the faint sound of buskers drift up to the outdoor balcony, plus the occasional faint growl of a plane coming in to land at the nearby airport. Sliding the balcony door shut effectively blocked out the sound of the outside world entirely, which was reassuring given how much of a light sleeper I am.

I had booked to eat at the on-site restaurant that night, with the menu boasting an array of steaks and other lovely-sounding dishes from the grill, though forget affordability if you are looking to dine in, as it is expensive.

The usual restaurant area had been booked out for a private function the night I was there, so I was offered a spot on the covered outdoor terrace to eat. The space was decorated tastefully, with twinkling lights, faux olive trees and sheepskin throws over each chair, creating an intimate and romantic dining spot. Sadly, no amount of plastic plants could subdue the sound of revellers on the other side of the wall.

Despite the party atmosphere jarring with the upmarket dining experience, the food was still divine and the service top-notch. I enjoyed a starter of Fritto Misto (£12), a perfectly cooked medium-rare 12oz rib-eye steak (£45) for my main, with a side of truffle and Parmesan chunky chips (£8.50) and onion rings (£5), and a chocolate tart (£8) for dessert. The meal alone cost a little over £200 for two diners with drinks and the service charge on top, but it is easily something to swerve if you want to keep costs down, though you will not be disappointed should you choose to indulge.

With a full belly, I had a fantastic night’s sleep on a satisfyingly firm mattress with just the right amount of give, and the following morning I finally got a look at the restaurant area as I headed down for breakfast.

Aside from the room itself, the £24 breakfast was one of the trip’s highlights. I could not believe how much you got for your money. Warm and beautifully presented breakfast dishes such as eggs Benedict, smoked salmon and scrambled eggs were available to order and have served to your table, as well as a buffet laid out with fresh fruit, yoghurts, juices and cakes to pick at.

Would I stay at Dakota Leeds again? In a heartbeat. But I would be more savvy about when I would go. As the Hotel Price Index advises, the best deals can be had by booking one week ahead and opting for a Sunday night stay.

Staying at off-peak times such as Sundays means you can bag a room at Dakota Leeds for as little as £125 before adding any optional extras such as breakfast. Signing up to the hotel’s free loyalty scheme brings that down even further to £110, meaning it rivals the prices of the UK location deemed most affordable of all in the Hotel Price Index, Brighton, which comes in at an average of £115 per night.

Earlier this year, I paid £60 for a hotel room on the other side of Leeds that had a fire escape for a front door. I can hardly believe that for about £50 more I could have stayed at Dakota Leeds, which feels welcoming and warm and is a perfectly situated sanctuary for anyone looking to soak in all the city has to offer in style.

The cheapest UK cities for a 5* hotel stay

1. Brighton: £115
2. Bristol: £115
3. Chichester: £120
4. Llandudno: £125
5. Worcester: £125
6. Bournemouth: £130
7. Cornwall: £135
8. Leeds: £145
9. Cardiff: £155
10. Liverpool: £170