Courtois

Iran’s terrible, horrible, no good, very bad World Cup got a lot better Sunday.

By playing Belgium to a scoreless draw before another packed house at SoFi Stadium, Iran is in position to win its group with a victory over Egypt on Friday and advance to the knockout stage for the first time.

That would be a just reward for a team that is unbeaten two games into what has been a trying tournament off the field.

Before it even left Iran, the team was forced to move its training camp from Tucson to Tijuana, and more than a dozen members of its delegation were told they would be barred from entering the U.S. The players had their movements in the U.S. severely limited, heard their national anthem jeered twice and generally have been unwelcome as the first qualifiers to play a World Cup game in a country with which they are at war.

And if all that wasn’t bad enough, on Sunday, Iran had a brilliant first-half goal, one that seemingly had given it its first lead of the tournament, erased on a video replay that confirmed the narrowest of offside violations.

The disallowed goal, one of the best any team has scored in this World Cup, came on a set piece in the 25th minute. Iranian captain Ehsan Hajsafi took the free kick from about 35 yards, but instead of going to the goal, he pushed the ball through the Belgium wall to Mehdi Taremi, who took a clean first touch, then put a left-footed ball between Belgian keeper Thibaut Courtois and the left post.

Iranian soccer fans hold a pre-revolutionary Iranian flag following the team’s scoreless draw with Belgium in the World Cup at SoFi Stadium on Sunday.

(Robert Gauthier / Los Angeles Times)

The play caught Belgium completely by surprise, and for one of the few times in this tournament, Iran had reason to cheer. But the celebration was short-lived when referee Dario Herrera took the goal away after a lengthy video review determined Taremi to be offside.

That was the best thing that went right for Belgium in a first half it dominated, only to come up empty. It had an 11-2 edge in shots, completed six times as many passes and controlled the ball for more than 36 of the first 45 minutes. But it couldn’t get the ball past Iranian keeper Alireza Beiranvand.

If the World Cup has been trying for Iran, it’s been frustrating for Belgium, which needed an own goal from Egypt’s Mohamed Hany to escape with a draw in its opener. And a smothering Iranian defense that frequently packed seven players in the box added to that frustration Sunday.

Belgium forward Romelu Lukaku, left, and Iran defender Shojae Khalilzadeh battle for the ball in the second half of a World Cup match at SoFi Stadium on Sunday.

(Robert Gauthier / Los Angeles Times)

That allowed Iran to get the first dangerous chance of the second half — and it also came off a set piece — with Taremi banging a clean volley on target from the center of the box. But Courtois stood his ground and made the save.

The game took a turn in the 62nd minute when Belgium’s Nathan Ngoy mishit a weak backpass, sending Taremi on a breakaway with only Courtois to beat. When Ngoy reached out and grabbed the Iranian by the shirt, pulling him to the ground, he drew a red card, leaving Belgium to play the final half-hour down a man.

Iran clearly deserved a better fate after absorbing wave after wave of a withering Belgium attack without breaking. It also was quicker and far more creative on offense, though it had nothing to show for that.

For Belgium, still looking for its first goal of the tournament, the result was another strain on an aging golden generation of players. If they don’t beat New Zealand in their final group-stage game Friday, they’ll leave the World Cup after the first round for a second straight time.

Returning to the now, manager Patrick Videira has the club second in Ligue 2 with just one game remaining – and on course for back-to-back promotions.

Consolidation in the second tier was the objective following promotion from the National, an amateur division, the previous summer.

“If, as an objective, you set an obligation to go up, it is the best way to not go quickly and to not reach that objective,” says Gomez.

But Oliveira is clear on the club’s direction of travel: “I would say that our goal in seven years is to consolidate [a place in] Ligue 1, to be one of the top 10 academies in France and to have a brand that is recognisable in global football.”

To grow the “branding and sponsorship” Oliveira has been influenced by Italian side Como, who he considers the benchmark in this domain.

Inspiration, however, will not be drawn from clubs such as Chelsea.

Le Mans have now entered into a multi-club (MCO) model with Coritiba. And while, currently, OutField has no plans to acquire further clubs, such organisations are perceived with scepticism in France.

The anti-BlueCo protests at Strasbourg are a case in point, while, to a lesser degree, there has been opposition to Black Knight Football Club’s (BKFC) full takeover at Lorient earlier this season – Bill Foley’s consortium also owns Bournemouth.

“We don’t like to see ourselves at OutField as the traditional MCO structure. [At BlueCo] you can clearly see that there’s a pyramid and everyone involved is working towards the club on top,” says Oliveira.

“It is the same with City [Group] and with Red Bull. We don’t want to be that and that’s why we’re establishing this horizontal model.”

Gomez speaks about “preserving the club’s identity”, adding: “The investor’s first objective is to understand the club that he invests in, to understand its identity, to remain close to local actors, be it business, supporters, the wider public.”

Growing that fanbase is also on the lengthy list of objectives. In the wider region, there are Rennes, Nantes, Angers, Lorient and Brest to compete with.

Such competition provides sporting challenges – notably regarding youth talent acquisition – and also potentially limits the scope for growing the support.

But the aim is to make Le Mans known for something beyond its 24-hour race, all while harnessing that rich motorsport heritage.

Massa and Magnussen, it is hoped, will help “build a narrative” around the club, whose ground sits in the middle of the famous circuit; it is a sellable one, but to be successful, it must be substantive, too.

In a town famous for its endurance race, Le Mans’ new owners are looking to build a project that will last.