“I know I’m not going to be a millionaire running a bakery,” says Phil Clayton.
We are speaking in the busy bakery he runs with his wife Tina. It is only 10am, but the operation has been in full swing for nine hours.
Clayton says it is “absolutely not true” that the bakery enjoys more profit due to price rises.
In May, families were paying 2% more for bread rolls than they were a year earlier, according to the CPI.
But in April, farmers were receiving 0.3% less for wheat, the main ingredient, according to API figures.
The 2% increase in prices for customers is smaller than the 3% rise seen across the whole CPI index.
Clayton says he does not regret increasing his prices by 10p to 20p.
“My responsibility is to make sure all of this lot get paid,” he says, referring to his 30-strong team, which includes bakers, delivery drivers and Saturday staff employed in the cafe that adjoins the bakery.
Clayton points out the extra money shoppers pay at the tills goes towards increases in rent, wages, National Insurance, delivery fuel and the rising cost of flour – much of which originates from farms in the region.
Brooklyn Beckham made a savage dig at his family for a new advertCredit: InstagramDavid and Victoria Beckham are said to be ‘furious’Credit: Getty
Brooklyn – whose dad played for England in three World Cups – tells the camera: “You’re probably wondering why I’m watching the FIFA World Cup 2026 from home…”
He ends the DoorDash ad laughing: “It’s a long story.”
Now sources close to David and Victoria say they’ve been left “furious” over the ‘attack’ ad.
A source close to the Beckhams said: “To do an ad based on estrangement from family as if it’s a joke when his family is devastated and sister and grandparents are inconsolable…
“Surely he’s going to get stick for claiming he wants peace and privacy and nothing to do with his family, before trying to cash in on it all?
“He says he wants nothing to do with his family, but is now completely trading off them again.”
Brooklyn has been estranged from his family – including his siblings – for more than a year.
In January, the Beckhams’ eldest son made a dozen explosive accusations in a ruthless statement hitting out at his family.
The 26-year-old called out his famous parents for their “inauthenticity”, accused them of making bribes and scolded the family for their treatment of his wife on their wedding day.
He sent his parents a legal notice warning they can only contact him via lawyers.
In the extraordinary “desist” letter, he also instructed them not to “tag” him on social media.
But in a surprising twist, Brooklyn filmed a World Cup advert taking a savage swipe at his family’s estrangement.
It showed Brooklyn throwing down his match tickets onto the coffee table, which appeared to show a £250,000 designer watch gifted to him by his dad and a stack of unopened letters.
The ad went live on social media after we revealed Brooklyn spurned his sister Harper‘s attempt at a reconciliation.
The 14-year-old was pictured delivering a letter to the house Brooklyn shares with his wife Nicola Peltz at the weekend.
The couple were not home at the time and have not yet responded.
They quickly hit back at the Beckhams, claiming the letter felt like an “orchestrated move by his family” – insisting it “made them feel uncomfortable.”
A spokesman for the couple added: “That photographers were in place as the letter was hand-delivered says it all.
