Helen enjoyed a boozy night out with her palsCredit: InstagramShe was axed from Celebrity Ex On The Beach after just four episodesCredit: Paramount
Another social media user enthused: “Wow, such a beautiful face and stunning body.”
Somebody else commented: “Classy and stunning,” while a fourth added: “Looking hot there babe.”
Her evening out comes after she was axed from CelebrityEx On The Beach after just four episodes.
She joined the likes of Towie’s Dani Imbert and Love Island’s Toby Aromolaran to shoot the new series of the Paramount+ reality show in Tenerife last year.
When it was revealed the boys had picked Helen to go home, while the others looked stunned, she wasn’t upset by the decision.
Smiling, she said: “Thank you so much!”
Speaking in a confessional, Dani, 28, said: “I’m so shocked the boys have picked Helen, I feel like they loved her so much.
“It’s going to feel so strange not having her here in the morning. Really sad to see her go.”
The Celebs Go Dating star said of her exit: “I do feel a sadness that I didn’t find a romantic spark, but I feel that the connection I have with the girls… I feel sad leaving them.”
DECADES on from when ‘Ladette’ culture dominated the 1990s, the trend appears to be making a comeback – with popular TV stars at the forefront.
Olivia Attwood and Helen Flanagan are leading the charge as they rally against a polished media profile in favour of authenticity… just like original ladettes Sara Cox, Zoe Ball and Denise Van Outen.
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TV presenter Olivia Attwood is leading the Ladette resurgenceCredit: InstagramOriginal ladette Denise Van Outen back in the day posing in a cheeky bikini topCredit: GettyOlivia was fed alcoholic shots by her friend in the pool in a recent wild holidayCredit: InstagramHelen Flanagan has come under fire for being on a sexy reality show as a mum-of-threeCredit: Paramount +/ Cris Ríos Bordón
From Olivia’s raucous holiday with Pete Wicks instead of her husband, to Helen starring in steamy dating shows with three kids at home, the girls are proving they won’t apologise for doing what they want – despite facing backlash over their part in the era’s resurgence.
It follows a spell of female stars in the spotlight – like Holly Willoughby – who took on the “good girl” image – with any suggestion of naughtiness carefully constructed for dramatic effect.
PR and Entertainment expert Lynn Carratt said: “The ladette era was famous in the late 90s, early 00s as an era in which women ruled supreme.
“And now it appears the boozy and unfiltered 90s trend is enjoying a second wave.
Zoe Ball was an original Ladette, pictured at the Brit Awards in 1999Credit: GettyShe and Sara Cox were known for their boozy behaviour in the 90sCredit: Getty
“TV stars Olivia Attwood and Helen Flanagan appear to be leading the revival with the same throwback energy – loud, emotional, unpredictable, and unapologetically visible – like Sara Cox and Zoe Ball, back in the day.”
While Holly Willoughby was famous for juggling being the nation’s sweetheart on This Morning, alongside her role as a doting wife and mother of three, younger female celebrities don’t feel the need to pretend they have it all figured out.
The 45-year-old would feign shock and giggle behind her hand at any filthy humour on her ITV2 show Celebrity Juice, which aired after 9pm, but her hangovers after the National Television Awards became a well known skit.
In 2016, dressed in her ballgown from the night before, Holly hosted This Morning alongside Phillip Schofield in a tux, telling viewers: “I haven’t been home yet. I came straight here.”
It became a running joke every year about Holly’s “wild” night out – but those behind the scenes suggest it was all carefully curated.
In 2016 Phillip Schofield and Holly Willoughby were wearing their clothes from the night before after the NTAsCredit: ITV
Then, along came former Love Island star Olivia who has become ITV‘s newest darling – presenting a host of shows including Bad Boyfriends and Getting Filthy Rich.
The 34-year-old has recently separated from her husband of three years, footballer Bradley Dack.
She says the split has made her feel “incredibly passionate” about being self-sufficient.
“Navigating what I’ve been going through, the fact I have my own place and car, I can’t even imagine not being able to look after myself,” she says.
Olivia shakes her bum in a thong bikiniCredit: Not known, clear with picture deskThe Love Islander gave an unfiltered look at her summer holidayCredit: InstagramShe was married while away with her new lover PeteCredit: Instagram
Last summer, she ended up in the doghouse with her then-husband Brad when she was pictured cuddled up to close pal Pete on a yacht in Ibiza.
The pair have since struck up a secret romance following her marriage split in January. Pals insist “there was no overlap”.
Soon after her wild week with pals in Ibiza where she was spotted dancing on a boat in a thong bikini, downing shots and posting hungover pics, Olivia was back on This Morning presenting.
She posted hungover snaps with PeteCredit: InstagramIt’s a similar snap to Zoe Ball taken at the Brits in 1997Credit: Getty
Lynn added: “You have to hand it to Olivia Attwood, she has managed to do what few reality stars achieve to do and turn notoriety into a high-profile media career.
“She is a permanent fixture on ITV with presenting roles and prime-time appearances, she has built a success podcast brand, as well as appearing on Kiss.
“She one of reality TV’s most in-demand personalities and has developed a polished media profile. But sitting alongside that something far more chaotic behind the scenes: headline-making holidays, relationship drama and brutally honest social media posts that regularly ignite debate and she likes to party.
“One minute she’s fronting glossy TV projects, the next she’s dominating tabloid headlines with candid revelations about love, life and everything in between.
“It seems like controlled chaos, but it’s working for her.”
Olivia hosting This Morning with Dermot O’LearyCredit: Shutterstock Editorial
She has been outspoken about the criticism she’s faced for taking part, particularly as a mother.
‘I find it empowering,” Helen said previously.
“There have been comments on social media suggesting I shouldn’t be doing a show like that as a mum of three, but no one would say that about a dad.
“Women should be allowed to have fun and enjoy themselves too.”
Helen Flanagan is currently appearing on Celebrity Ex on the BeachCredit: Times Newspapers LtdHelen with her three kids she shares with footballer ex Scott SinclairCredit: Instagram
Lynn added: “Helen has stepped firmly back into the reality TV spotlight and is currently appearing on Celebrity Ex on the Beach, enjoying herself in a villa under 24/7 filming, sun-soaked conditions and constant emotional scrutiny.
“The former soap star and mum of three was filmed constantly in bikinis, drinking, flirting and kissing on screen, embracing a level of unfiltered reality television that feels ripped straight from the early 2000s.
“Helen’s comments strike at the heart of the debate surrounding modern ladette culture: who gets to be seen as ‘wild’, and who gets judged for it.”
So why now is there a resurgence of the 90s ladette era?
Lynn continues: “In an era of heavily curated Instagram perfection and tightly managed celebrity branding, audiences are increasingly drawn to the opposite – unpredictability, imperfection and personalities who don’t play it safe.
“Olivia Attwood and Helen Flanagan sit at the centre of this shift.
“One balancing mainstream ITV success with headline-grabbing personal drama, the other embracing high-emotion reality television where nothing is off-limits.
“And right now, they are doing anything but staying quiet.”
HOLLY Willoughby giggled the afternoon away on a boozy lunch with her star-studded girl squad after it was revealed she’s plotting a major career rebrand.
Former darling of ITV, Holly, 45, took centre stage in a fun video clip from a lunch date with pals Nicole Appleton, Emma Bunton, Christine Lampard and Vice President of Artist Relations at Universal Music, Shiarra Bell.
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Holly Willoughby hasa lunch time laugh with pals Nicole Appleton, Emma Bunton and Christine LampardCredit: InstagramThe gang had cocktails and joked about Sex and the CityCredit: Instagram
Mojitos looked to be the favoured drink for most of the girl gang, who appeared in playful mood as they looked into the camera.
Holly chose the Sex and the City theme to soundtrack the clip on Instagram and continued the US drama theme in the caption which referenced lead character Carrie Bradshaw [Sarah Jessica Parker].
She wrote: “As Carrie Bradshaw said… They say nothing lasts forever; dreams change, trends come and go, but friendships never go out of style. Love my girls…”
CBB legend Kate Lawler wrote: “Love the energy of this girl gang.”
EastEnders icon Sam Womack said: “Jealous!!!! Love you lot.”
One fan added: “Love that they’ve grown up in the industry together and remained friends. Bet their WhatsApp chats are juicy!”
Holly has been lying low since her time on Netflix‘s Celebrity Bear Hunt early last year.
She’s been absent from TV screens for the longest period in her career, having previously been an ever present on This Morning, Celebrity Juice and Dancing on Ice.
But the mum-of-three, who is married to TV producer Dan Baldwin, is now branching out from traditional TV and is preparing a comeback on YouTube.
Holly has always been a bit of a party girlCredit: Instagram
Our insider explained: “Holly has been slowly shedding her This Morning self for a few years now and has been gradually letting the fans see the real her more and more.
“Once rarely posting on social media, Holly will now happily share her outfits, favourite tipples and days out with her very cool group of pals.
“When she was on This Morning her friendship with the likes of the Appleton sisters was kept on the down-low but now there’s no need for her to live up to a certain image.
“She has always been a party girl at heart, but kept it very well hidden while on the daytime TV show.”
Since stepping back from the box, Holly has posted edgier content on social media, including an out of character F-bomb.
When American hip hop group Salt-N-Pepa announced they would be performing in the UK, a delighted Holly squealed online: “Excuse my language but f**k, I’ve waited my whole life for this.”
The insider continued: “Holly would never have sworn online while she was on This Morning but is deliberately showing a different side to herself. She wants to be seen as cool and edgy.
She’s very close with Spice Girl EmmaCredit: Instagram
“She was definitely keeping up appearances while on the show and can now finally be herself fully.”
Though the former kids TV presenter has maintained a clean cut image, her party girl image has long been talked about in media circles.
In 2019 she partied until the early hours at The Streets’ comeback gig afterparty at Brixton Academy with Nicole Appleton, wearing a T-shirt that read: “Good girls go to heaven, bad girls go backstage”.
Her legendary drinking stamina has led to her being labelled a “robot” by pal Keith Lemon.
“Holly is a party animal. I’m a drinker, but I can’t keep up with her,” he told The Sun.
While Piers Morgan said: “Piers Morgan backed up his comments, admitting: “If I go to a party and Holly Willoughby is there, you know your liver is in for a caning, and you could end up in a career-ending situation. She’s a very dangerous lady. Very dangerous.”
Holly is plotting an edgy comeback free from the constraints of terrestrial TVCredit: Instagram