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Is our Instagram era literally shrinking books? An L.A. bookseller weighs in

In the age of Ozempic, the buzziest hardcovers are getting smaller — and slip right into your Baggu. At Book Soup in West Hollywood, the bestselling hardcover fiction display is marked with laminated cards that denote the book’s place in the top 10, with each one cut snugly into the popular hardcover frame of 6-by-9 inches. But lately, more of the books rising to the top wear the placard noticeably looser.

I should know, I work at Book Soup so I spend a lot of time staring at this display and can tell you, the answer to this problem is definitely to print out smaller cards cut to the little sister “trim size” of 5-by-8 inches — or 5½-by-8¼ to be specific.

While the New York Times bestsellers from 2025 skew in favor of the 6-by-9 trim, the popularity of 5-by-8 books appears to be on the rise. Current utilizers of the smaller cut include the buzzy Vanderbilt heir Belle Burden’s “Strangers,” George Saunders’ darkly humorous “Vigil” Lena Dunham’s millennial-tinged tell-all “Famesick” and the infamously tablet-sized “Transcription” from Ben Lerner.

Gretchen Achilles is the director of interior design at Farrar, Straus and Giroux. Achilles recently implemented the 5-by-8 cut for one of this year’s breakout hits, “Lost Lambs” by Madeline Cash. “It’s a tone,” she says. “Smaller trim sizes have an intimacy. … You want to echo what’s going on in the text as an experience for the reader.”

According to Achilles, FSG frequently implements the 5-by-8 trim size. She said that length is the No. 1 factor when deciding to employ it, followed by genre. She listed literary fiction, memoir, biography, and essay collections as the defining genres of the smaller size books.

Caroline Mason is a writer in New York whose debut novel “An Endless Cycle of Evenings” from Hyperion Avenue is slated for 2027; she runs the Instagram account @literarycrushes. Mason described a 5-by-8 hardcover as shorthand for a specific book she seeks out when she is in a bookstore because it often signals a character-driven novel. “It’s my favorite kind of book,” Mason says. She adds that it’s also Instagram-friendly.

“Holding the book up to take a photo of it is easier,” she says with a laugh. “Although I do sometimes still drop it.”

Dahlia de la Vega is an L.A.-based Bookstagrammer who runs the page @ofpagesandprint. According to De la Vega, she finds the shrunken books more approachable. “When I sit down to read a small hardcover, it almost feels like I’m reading a journal,” she says. “Whereas when I read a large hardcover, it almost feels like I need a journal to jot down notes about what’s happening.”

Ethan Mann, my colleague and a supervisor at Book Soup, told me he remembers the place he was both mentally and physically when he purchased a 5-by-8 hardcover copy of “The Parade” by Dave Eggers. (Right before the pandemic struck at CSUN campus store at Cal-State Northridge). “It’s easier to attach relevance to the specific feel of [the book] because it seems one of a kind,” he says.

Mann adds that hardcovers are sometimes a tough sell on the floor. They are often derided for their cost, and customers declare they will wait till the paperback comes out. But the smaller hardcover has the benefit of fitting into nearly any bag.

Esther Margolis is a publishing veteran and the founder of Newmarket Press. She says that the 5-by-8 hardcover is nothing new. According to Margolis, the smaller trim size was previously the industry standard for U.S.-based publishing houses, and any fluctuation is due to the evolution of printing technology.

“Unlike for mass-market paperbacks, hardcover books were shelved, so it didn’t matter that the books were different sizes,” Margolis says. “They didn’t have to fit into a pocket.”

The popularity of the 5-by-8 hardcover is, at the very least, indicative of a shift in what I witness consumers at Book Soup seeking out. With social media making it easier than ever to connect over the act of reading, or looking like you are reading, cover design and presentation — and how it cuts through the noise of the attention economy— is perhaps a factor too.

“A small hardback is like a Labubu,” my co-worker Mann says. “ The feeling in your hands isn’t just about books — it’s about all cute things. … We like small things we can control.”

The success of the publishing industry could never rest on the tiny shoulders of the small hardcover. It may not even represent any changes in production. But on the bestsellers display at your favorite local indie, it represents the small pleasure of palming a near-pocket-size book in your hands.

And, yes, maybe Instagrammability too.

Messinger is a writer in L.A. who runs the Substack adumbmessinger.



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Barnes & Noble clarifies stance on AI-written books after blowback

Barnes & Noble was turning a page on the chain’s history of declining sales, but recent comments have stirred bad blood for the bookseller.

James Daunt, the chief executive credited with breathing new life into the retailer, is clarifying the store’s stance on stocking its shelves with AI-written books.

The controversy stems from Daunt’s Monday appearance on “Today” with Jenna Bush Hager. In a viral clip from the interview, Daunt said, “I have actually no problem selling any book, as long as it doesn’t masquerade or pretend to be something that it isn’t. So, as long as an AI-written book says it’s an AI-written book, then we will stock them.”

By Wednesday, thousands of calls to boycott the bookseller had flooded social media.

Kathlin Finn, a writer and former employee of the chain, posted on social media, writing, “Hey Barnes & Not Noble, I worked for you and have supported you, but your latest AI decision is extremely disappointing. I will not be shopping or promoting B&N unless you change your AI policy.”

Author Cristin Bishara wrote, “As an author this [is] the most depressing news. I’ve been saying for a long time that this was coming. People told me I was overreacting. And I had a feeling it would start with a cute round table at the front of a B&N.”

Another social media user added, “The Barnes & Noble CEO saying they’ll stock AI generated books as long as they’re labeled and aren’t ‘ripping off somebody else’ is wild considering all generative AI is ripping off someone else.”

Daunt told The Times that the wave of backlash is based on misinterpretations of what he said, and that only a “highly edited version” of what the bookseller “actually said” had been aired.

In an emailed statement, he said the bookseller does not sell AI books, “as far as we are aware.” Barnes & Noble “demand[s] that publishers label any books that are AI generated,” and the chain takes “active measures to exclude all AI generated books.”

Daunt further stated that Barnes & Noble “will sell AI generated books if there is clear demand” and not “ban reputable books published by reputable publishers, even if AI generated, should these be published, labeled and there be clear evidence of customer demand.”

He also said that the retailer thinks it’s “very unlikely” that there will be customer demand for AI-generated books or that reputable publishers will publish them.

“The argument is nuanced, and perhaps over nuanced, but there are important principles that have to be balanced and I believe we do so as sensibly and thoughtfully as is possible,” he said. “Book banning is a clear and present danger, so we are very careful with demands to ban any books” while also remaining vigilant “not to sell AI generated books that masquerade to be by real authors.”

Last year, Daunt spoke with BBC on the issue of AI in publishing and bookselling and said that there’s a huge proliferation of AI-generated content, and “most of it is not books that we should be selling.” He told the broadcaster that, as a bookseller, the company sells what publishers publish and that he’d be surprised by efforts to put forth an “AI-generated piece of nonsense” but that, ultimately, the decision on reading material would lie with the reader.

“We don’t dictate, and we don’t dictate around politics or any other particular issues around books,” he said. “We leave it up to the reader to decide.”

In June 2025, more than 70 authors issued a call to action to big-five publishers Penguin Random House, HarperCollins, Simon & Schuster, Hachette Book Group, and Macmillan, asking the companies to pledge that they will never release books that were created by machines. Authors Lauren Groff, R.F. Kuang, Emma Straub and Emily Henry were among the petitioners.

“At its simplest level, our job as artists is to respond to the human experience. But the art we make is a commodity, and our world wants things quickly, cheaply, and on demand,” the letter read.

“We are rushing toward a future where our novels, our biographies, our poems and our memoirs — our records of the human experience — are ‘written’ by artificial intelligence models that, by definition, cannot know what it is to be human. To bleed, or starve, or love. …

“Every time a prompt is entered into AI, the language that bot uses to respond was created in part through the synthesis of art that we, the undersigned, have spent our careers crafting. Taken without our consent, without payment, without even the courtesy of acknowledgment.”

In March, Hachette pulled “Shy Girl” from publication after widespread allegations that the horror novel appeared to be AI-generated and was swiftly scrubbed from Amazon and the Hachette website. The book’s author, Mia Ballard, denied that she had relied on AI to pen the book but said an acquaintance she had hired to edit the novel used AI.

“Hachette remains committed to protecting original creative expression and storytelling,” a Hachette spokeswoman said, per the New York Times.

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