arte moreno

In his first offseason as the Angels’ owner, Arte Moreno landed the best player available in free agency: Vladimir Guerrero, the only player to wear an Angels cap on a Hall of Fame plaque.

Could Stan Kroenke do the same thing in his first offseason as the Angels’ owner?

Kroenke is not expected to be approved as Moreno’s successor until early next year. By then, players might be in spring training — or might still be sitting home, awaiting the end of a lockout and a subsequent free-agent signing frenzy.

The best player in this fall’s free-agent class is certain of one thing: Whenever Kroenke takes over, Anaheim instantly becomes a preferred destination for stars across the major leagues, with a new owner not just promising to spend to win but a demonstrated history of doing so.

“Absolutely,” Dodgers pitcher Tarik Skubal told The Times. “Not only an owner that has obvious financial backing, but an owner that has turned the Rams into what the Rams are. I think they’re the Super Bowl favorite this year. There’s an owner that cares about winning.

“The impact he brings to the Angels? You bring an owner that really cares about winning and is willing to do whatever it takes to win and invest, not only with players on the field but all the stuff behind the scenes, like clubhouse renovations. I’m sure there will be a lot of stuff there that changes to make it state-of-the-art, because all that stuff matters.”

Under Perry Minasian, the Angels’ general manager from 2021-26, the largest free-agent signing approved by Moreno: pitcher Yusei Kikuchi, for $63 million.

Kroenke would be the richest owner in baseball, with a net worth estimated by Forbes at $24 billion.

Skubal said he is focused on helping the Dodgers toward a third consecutive World Series championship and has not thought much about his free agency. Speaking generally, he said, it is likely that players that might not have considered signing with the Angels might now do so.

“You want to feel wanted,” Skubal said. “And you have an owner that is willing to do whatever it takes to win. Winning is the most important thing in sports. When you get yourself in that environment, I think guys do want to play there.

“Just look around the league: Guys tend to gravitate toward teams that are winning and teams that are in the playoff hunt every single year, with World Series aspirations every single year. I think free agents gravitate toward that in general. I’m sure that will be the case.”

From the players’ viewpoint, the successive sales of major league franchises at record values — the San Diego Padres at $3.9 billion, then the Angels at $4 billion — reflects good economic times. From the owners’ standpoint, the mid-market Minnesota Timberwolves of the NBA just sold at a $4.5 billion valuation.

Commissioner Rob Manfred has cited lagging franchise values in baseball as a reason owners want a salary cap, which the NBA has. Yet the Padres and Angels sold before their owners found out whether they could secure the salary cap the league insists is a primary objective in collective bargaining.

“I think it’s pretty obvious what that says, right?” said Skubal, one of eight players on the union’s executive subcommittee.

“If that’s the complaint that ownership and MLB is holding onto, I think they’re proving themselves wrong by selling these teams for record values. I think those clubs selling continues to support the argument that our game is in a really good spot.”

The owners also pitch a salary cap as a tonic for competitive balance, citing what they say is a $441-million gap between the Dodgers’ top-ranked payroll and the Miami Marlins’ bottom-ranked payroll.

The players point to franchise sales as another economic indicator. The Padres last sold for $800 million, in 2012. The Angels last sold for $183.5 million, in 2003.

“It’s a very profitable business venture,” Skubal said. “The sport itself is great. The product on the field is outstanding.”

Texts lit up my phone this morning from friends who had wasted most of their lives rooting for the Angels: Arte Moreno finally was selling the team.

“First order of business: it’s the Anacrime Angels,” Nelson Rodriguez cracked before sending a meme of Stringer Bell in “The Wire” wearing an old-school California Angels cap and saying, “I want you to put the word out there that we back up.”

“This news honestly made my year,” texted Anaheim City Councilmember Natalie Rubalcava, who graduated a year ahead of me from Anaheim High and whose daughter works at my wife’s restaurant. “Excited to leave the controversy and negativity behind and look forward to a new era of Anaheim baseball.”

“Shame this didn’t happen when [Shohei] Ohtani was an Angel,” the Mountain shared on a group text thread of childhood friends who call each other by long-standing nicknames — I’m the Consigliere.

“I get invited to the games but hell no,” replied the Butcher, who’s been a fan since the days of Hall of Famer Nolan Ryan in the 1970s.

“I’ll finally go back” to a game in person, my cousin Plas added. “A Trumper [Latino] what could’ve gone wrong …” he wrote, referencing Moreno, before asking if Kurt Suzuki was still manager because “that’s how little I’ve kept up with the team.”

Those are the texts I can print in a family newspaper.

Moreno is selling to Los Angeles Rams owner Stan Kroenke, whose company also owns perennial contenders in the NBA (Denver Nuggets), NHL (Colorado Avalanche) and England’s Premier League (Arsenal). Sources told my colleagues that the price was $4 billion, which would be a baseball record and speaks to the Halos’ untapped potential.

Major League Baseball still needs to approve the deal, but I guarantee that Commissioner Rob Manfred and the 29 other team owners are reacting with the silly swaying dance that Dodgers players do every time they get on base.

“The Moreno Family has been honored to steward the Angels for 23 years,” the soon-to-be-ex-Angels owner said in a statement.

You stewarded nada, Arte: You destroyed.

You started with so much hope and ended up with fans like my friends shooting venom at you like pissed-off cobras. There’s a reason why you’ll leave as one of the most loathed owners in baseball history. Your underperforming reign makes the McCourts of Dodgers infamy seem as amazing and beloved as the O’Malleys.

Not even Shohei Ohtani, at spring training when he played for the Angels in 2023, could change the team’s fortunes under Moreno.

(Morry Gash/Associated Press)

The Tucson native, who made his billions in the billboard industry, bought the Angels from Disney in 2003, the year after they won their sole World Series championship. At a festive press conference, Moreno handed a sombrero to then-skipper Mike Scioscia to wear, then announced that the first order of business was to cut beer prices.

The new owner quickly signed the best players in baseball — slugger Vladimir Guerrero and pitcher Bartolo Colón. Moreno walked Angel Stadium during games to ask fans what they wanted, what they needed, what they dreamed of. That first decade, he made the Angels what they never had been for a prolonged period: winners.

Fans packed the stands — more than 3 million each year from 2003 to 2019, the third-longest streak in baseball. Anaheimers donned Halos jerseys and hats like never before. More incredibly, Moreno was at the cusp of the impossible: convincing a generation of Latino baseball fans in Orange County to side with the Halos instead of the Dodgers.

But there were always signs that something was off.

Moreno renamed the team the Los Angeles Angels two years after he bought them, a ridiculous moniker that made them a national punchline. The renaming also cost Anaheim millions of dollars in legal fees after the city unsuccessfully sued to force Moreno to keep my hometown in the team’s name.

Moreno openly talked about moving the Angels to a city that would build him a new stadium. He also fell into the terrible habit of signing conservative-leaning, past-their-prime ballplayers like Josh Hamilton, Albert Pujols and Anthony Rendon to massive contracts that weighed down the team for years, like one of Angel Stadium’s legendary cinnamon rolls.

Die-hards like my pals trudged on, buoyed by generational talent Mike Trout and the occasional flash-in-the-pan prospect. But even they were turned off by the last three years.

Former Anaheim mayor Harry Sidhu pleaded guilty in 2023 to federal tax evasion charges stemming from accusations that he solicited an illegal $1-million campaign donation for an attempted sale of city-owned Angel Stadium to a Moreno-led company.

That same year, the Halos let Ohtani — who was on his way to a second most valuable player award and already had established himself as one of the most talented baseball players ever — walk away as a free agent while gaining nothing in return.

This season kicked off with Moreno telling the Orange County Register about a survey supposedly revealing that winning wasn’t “a top priority” for Angels fans. The Angels hadn’t made the playoffs in 11 years, hadn’t finished with a winning record since 2015, had landed in last place in their division for the last two years — and that’s what he offered as a speck of hope? No wonder the team is on pace to lose 100 games for the first time in franchise history. No wonder disgusted fans have protested both inside and outside Angel Stadium all summer.

At the only game I went to this year — a sparsely attended afternoon snoozer against the Chicago White Sox — I found the stadium more beat-up than ever: peeling paint, beat-up seats, tinny PA system. For about $25 each, my friends and I bought tickets behind the first-base dugout that would have cost hundreds of dollars at Dodger Stadium.

Billboards along Southern California freeways have broadcast the Angels’ desperate attempts to draw in fans via pathetic promotions. Fireworks every Saturday. A bobblehead giveaway of light-hitting shortstop Zach Neto, who never has made an All-Star team. A “yard sale” that sounds like a giant casting off of crappy memorabilia a week away from the trash can.

Angels fans wave signs and urge owner Arte Moreno to sell the team to an ownership group willing to invest more in winning during a pregame protest at Angel Stadium.

(Joaquin Ruiz / For The Times)

I never cared for the Angels, but I always wanted them to do well. Any success they achieved rubbed off on my hometown, as it did during that magical 2002 run.

I also wanted Moreno, the first Latino to own a major professional sports team, to succeed, so his fellow Trump supporters might know that our kind can excel at the highest echelons of American society, if only we get the chance.

But for the last few years, I cheered each time the Angels lost. I wanted them to tank, to forever seal Moreno’s legacy as a loser. To serve as a warning to all professional sports owners that they can abuse a host city and its fan base for only so long before people revolt by just not caring.

Good luck to Kroenke as he tries to resuscitate a franchise deader than a stump in the Petrified Forest.

Who’s house? Angels’ house!

To all you long-suffering Halos fans, light that baby up, because salvation is at hand.

His name is Stan Kroenke, and he’s Rams tough, and he’s just spent a record $4 billion to transform your slumbering baseball organization into something that dazzles like Matthew Stafford and dominates like Myles Garrett.

Kroenke, whose illustrious ownership of the Rams resulted in their move to Los Angeles, a $5.5-billion stadium, and a Super Bowl championship, has agreed to take control of the Angels’ carcass from Arte Moreno in the franchise’s best move since Darin Erstad caught that fly ball on Oct. 27, 2002.

Rams owner Stan Kroenke holds up the Lombardi Trophy after his team beat the Bengals to win the Super Bowl at SoFi Stadium in 2022.

(Wally Skalij/Los Angeles Times)

This is huge. This is landscape altering. This is like Southern California just added an expansion team led by one of the best owners in sports.

For the Angels, currently the second-worst team in baseball and on track to finish a league-worst 12th consecutive season out of the playoffs, this is downright life changing.

Kroenke builds. Kroenke spends. Kroenke wins.

The sale is not expected to close until early 2027, so change will come slowly, but buckle up, because a bumps-be-damned renovation is coming.

First, the Angels are getting a new stadium. Kroenke hasn’t confirmed it, but it’s surely happening. He’s a real estate guy at heart who loves turning empty lots into palaces and that’s what he’ll do in Anaheim.

You think SoFi is nice? Here’s guessing the new Angels stadium will be nicer, and surrounded by the sort of commercial baseball village sprouting up all over the major leagues. The stadium and its environs will offer everything the Dodgers can’t, and may just steal a few fans in the process.

Second, the Angels are getting new swashbuckling leadership. Don’t know who, but expect the new general manager to be the kind of leader who will boldly sacrifice the future to win now, because that’s what Kroenke does, he wins now. Think baseball’s version of Les Snead.

Third, the Angels are getting one of the game’s bright young managers. Don’t know who, but he will be a guy who’s big on analytics and even bigger on the human touch, and he’ll probably be very young and very anonymous and eventually very successful. Think baseball’s version of Sean McVay.

The overall theme of Kroenke’s leadership will be championship or bust. He hates finishing second, and has left no stone unturned in giving the Rams every opportunity to succeed.

When he brought the Rams back to Los Angeles in 2016, he gave the team all of 13 games before firing then-coach Jeff Fisher after going 4-9. Soon thereafter he made 30-year-old McVay the youngest coach in NFL history and they’ve since become arguably the most admired franchise in the NFL.

Kroenke wins both on the field and in the community. His entire operation, which also owns the Denver Nuggets of the NBA, the Colorado Avalanche of the NHL, the Colorado Rapids of MLS and Arsenal of the Premier League, is led by Kevin Demoff, a lifelong Angeleno who understands and works the local market as well as any sports executive ever. The community has become saturated with Rams, and the same will be happening with the Angels as they increase their reach into Los Angeles County, something Moreno tried but could never pull off.

The name will remain the Los Angeles Angels, not because Kroenke doesn’t like Anaheim, but because he knows his investment must expand out of Orange County to eventually reap rewards.

“The Angels are a storied franchise anchored in a great market,” Kroenke said in a statement. “We look forward to an exciting future with the Angels organization.”

Storied. Anchored. Exciting. Those are words you rarely heard about the Angels under Moreno, whose 23-year stewardship began with a cheer and ended with a whimper.

Angels owner Arte Moreno has agreed to sell the team to Rams owner Stan Kroenke.

(Sean M. Haffey / Getty Images)

Remember how, in his first news conference after buying the team from Disney, he lowered beer prices? He was fun, he was innovative and he was the first Latino majority owner in major American team sports. It was all so cool, and the team responded with five American League West titles and two appearances in the American League Championship Series.

But he eventually made some terrible free-agent decisions — bringing in Albert Pujols, Josh Hamilton and Vernon Wells — and slowly lost touch with a winning formula.

The last straw was four seasons ago when he refused to trade star Shohei Ohtani and eventually lost him to the Dodgers in a free-agent bidding war he reportedly could have won.

In the end, fans were chanting for him to get out and this columnist wrote that he should sell the team … to Stan Kroenke.

Somebody listened!

It’s a sweet marriage, a perfect match, an outcome that deserves to be accompanied by the words of the late, great Rory Markas.

“Just another Halo Victory!”

Is it ever.