AI

Barnes & Noble clarifies stance on AI-written books after blowback

Barnes & Noble was turning a page on the chain’s history of declining sales, but recent comments have stirred bad blood for the bookseller.

James Daunt, the chief executive credited with breathing new life into the retailer, is clarifying the store’s stance on stocking its shelves with AI-written books.

The controversy stems from Daunt’s Monday appearance on “Today” with Jenna Bush Hager. In a viral clip from the interview, Daunt said, “I have actually no problem selling any book, as long as it doesn’t masquerade or pretend to be something that it isn’t. So, as long as an AI-written book says it’s an AI-written book, then we will stock them.”

By Wednesday, thousands of calls to boycott the bookseller had flooded social media.

Kathlin Finn, a writer and former employee of the chain, posted on social media, writing, “Hey Barnes & Not Noble, I worked for you and have supported you, but your latest AI decision is extremely disappointing. I will not be shopping or promoting B&N unless you change your AI policy.”

Author Cristin Bishara wrote, “As an author this [is] the most depressing news. I’ve been saying for a long time that this was coming. People told me I was overreacting. And I had a feeling it would start with a cute round table at the front of a B&N.”

Another social media user added, “The Barnes & Noble CEO saying they’ll stock AI generated books as long as they’re labeled and aren’t ‘ripping off somebody else’ is wild considering all generative AI is ripping off someone else.”

Daunt told The Times that the wave of backlash is based on misinterpretations of what he said, and that only a “highly edited version” of what the bookseller “actually said” had been aired.

In an emailed statement, he said the bookseller does not sell AI books, “as far as we are aware.” Barnes & Noble “demand[s] that publishers label any books that are AI generated,” and the chain takes “active measures to exclude all AI generated books.”

Daunt further stated that Barnes & Noble “will sell AI generated books if there is clear demand” and not “ban reputable books published by reputable publishers, even if AI generated, should these be published, labeled and there be clear evidence of customer demand.”

He also said that the retailer thinks it’s “very unlikely” that there will be customer demand for AI-generated books or that reputable publishers will publish them.

“The argument is nuanced, and perhaps over nuanced, but there are important principles that have to be balanced and I believe we do so as sensibly and thoughtfully as is possible,” he said. “Book banning is a clear and present danger, so we are very careful with demands to ban any books” while also remaining vigilant “not to sell AI generated books that masquerade to be by real authors.”

Last year, Daunt spoke with BBC on the issue of AI in publishing and bookselling and said that there’s a huge proliferation of AI-generated content, and “most of it is not books that we should be selling.” He told the broadcaster that, as a bookseller, the company sells what publishers publish and that he’d be surprised by efforts to put forth an “AI-generated piece of nonsense” but that, ultimately, the decision on reading material would lie with the reader.

“We don’t dictate, and we don’t dictate around politics or any other particular issues around books,” he said. “We leave it up to the reader to decide.”

In June 2025, more than 70 authors issued a call to action to big-five publishers Penguin Random House, HarperCollins, Simon & Schuster, Hachette Book Group, and Macmillan, asking the companies to pledge that they will never release books that were created by machines. Authors Lauren Groff, R.F. Kuang, Emma Straub and Emily Henry were among the petitioners.

“At its simplest level, our job as artists is to respond to the human experience. But the art we make is a commodity, and our world wants things quickly, cheaply, and on demand,” the letter read.

“We are rushing toward a future where our novels, our biographies, our poems and our memoirs — our records of the human experience — are ‘written’ by artificial intelligence models that, by definition, cannot know what it is to be human. To bleed, or starve, or love. …

“Every time a prompt is entered into AI, the language that bot uses to respond was created in part through the synthesis of art that we, the undersigned, have spent our careers crafting. Taken without our consent, without payment, without even the courtesy of acknowledgment.”

In March, Hachette pulled “Shy Girl” from publication after widespread allegations that the horror novel appeared to be AI-generated and was swiftly scrubbed from Amazon and the Hachette website. The book’s author, Mia Ballard, denied that she had relied on AI to pen the book but said an acquaintance she had hired to edit the novel used AI.

“Hachette remains committed to protecting original creative expression and storytelling,” a Hachette spokeswoman said, per the New York Times.

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AI has invaded the L.A. mayor’s race. Some fear it’s just the beginning

The Hollywood sign is ablaze as Spencer Pratt, the reality TV star now running for mayor of Los Angeles, suits up as Batman, enters City Hall and leads the people to overthrow a cabal of corrupt, out-of-touch progressives intent on destroying the city.

Then he is Luke Skywalker. Dressed in a Jedi robe, he swoops through the city on an Imperial speeder bike, as California Gov. Gavin Newsom (Emperor Palpatine) rebukes incumbent Mayor Karen Bass (Darth Vader) for not burning the city down to the ground in her first term.

“Make sure you finish the job in your second,” Newsom tells Bass with a tilt of the head and a smirk.

“The only thing that can stop us is someone telling the truth,” Bass replies. “As long as they don’t have any hope, the city’s ours.”

Pratt’s fan-generated AI election campaign videos have been praised and mocked, but heavily shared. And some see them as a harbinger of how artificial intelligence could reshape political messaging across the country.

His supporters are far from the first to create AI-generated ads. But political experts say it’s remarkable the degree to which they have used new technology to churn out a stream of outlandish, hyper-cinematic memes, creating buzz around his campaign and his message.

Some warn, however, that as the technology becomes more sophisticated, it will become harder for many people to distinguish between AI and real videos.

“When you’re creating content that is not based in reality, and then platforms are amplifying it in order to attract more eyeballs, you are putting a burden on the public for figuring out what is real and what is factual, and what is fake and misleading,” said Mark Jablonowski, the chief executive of DSPolitical, a progressive advertising firm.

Pratt’s campaign did not create the viral AI videos depicting him as a superhero taking on a cast of California Democratic villains. But he has shared the ads crafted by AI filmmaker Charlie Curran, founder of L.A.’s Menace Studio.

Supercharged and Hollywood inspired, the videos represent a brazen new era of fan-generated AI in political campaign advertising. Deploying generative AI tools to clone human voices and images, they bolster a hyperbolic and ultra-conspiratorial political narrative that depicts L.A. under Democratic rule as a hellscape in which Newsom and Bass deliberately conspire to harm the people.

Bass has condemned the ads, describing them as “very scary” and “absolutely 150% fiction.”

“His social media is now taking on a violent turn,” Bass told CNN, citing the Batman ad that depicts Angelenos pelting her with tomatoes.

Some political experts dismiss such fears of AI campaign ads as overblown. Most AI videos shared by political campaigns and their fans, they note, are more comedic than deliberately misleading.

“Spencer Pratt is using AI the way it should be used, which is to sharpen reality,” said Matt Klink, an L.A.-based Republican political consultant. “His whole shtick is that Los Angeles is broken, the insiders have failed, and the political class wants to explain away what voters are seeing with their own eyes.”

“Obviously, you don’t run an AI ad where you have someone saying something that they didn’t say, and you should disclose that they’re generated by AI,” Klink noted. But when it comes to ads that depict Pratt as Batman or Luke Skywalker, he said, “if you don’t know that they’re AI generated, you’re pretty clueless to begin with.”

For as long as political candidates and their supporters have experimented with new technology — from the pamphlets of the 1600s to the memes of the 21st century — they have faced complaints that they mislead the public.

As large language models ushered in a new era of AI, Sen. Richard Blumenthal (D-Conn.) warned in 2024 that “a deluge of deception, disinformation and deepfakes are about to descend on the American public.”

The term “deepfake” was first coined in 2017 by a Reddit user who used open-source face-swapping technology to splice celebrity faces onto porn performers’ bodies. Within months, it entered the mainstream lexicon as a way to describe any AI-generated synthetic media that realistically clones a person’s image or voice.

Blumenthal cited a “chilling example.” In January 2024, Republicans placed robo calls using an AI “deepfake” voice mimicking President Biden to New Hampshire residents to discourage Democrats from voting in the presidential primaries.

New Hampshire authorities said the message violated the state’s voter suppression laws. A month later, the Federal Communications Commission outlawed robocalls that use voices generated by AI. The company that sent the messages agreed to pay a $1-million fine.

But others kept pushing the boundaries of AI — mostly as overt parody or satire, an arena that offers greater 1st Amendment protection.

In July 2024, an AI content creator created a mock campaign ad of Democratic presidential candidate Kamala Harris with a computer-generated voiceover to make it seem she was describing herself as the ultimate “diversity hire” and “deep state puppet.” The post was titled ‘Kamala Harris Campaign Ad PARODY.’

Newsom slammed the post, saying on X, “Manipulating a voice in an ‘ad’ like this one should be illegal.” Two months later, he signed into law a series of bills that clamped down on AI in politics.

But a federal judge blocked one of the new laws that regulated election-related content that is “materially deceptive,” saying it probably violated the 1st Amendment.

No comprehensive federal rules govern the use of AI content in political ads or messaging. According to the National Conference of State Legislatures, 29 states have passed laws restricting the use of deepfakes in political campaigns: Some states, such as Texas and Minnesota, prohibit the use of deepfakes  a certain number of days before an election; the other 27 states require a media disclosure if content contains a deepfake.

Some political advertising experts call for more federal regulation. The state-by-state patchwork of regulations, they argue, makes it very difficult for social media platforms to be compliant.

“At the end of the day, we really need to see platforms being more responsible with the content that they’re sharing,” Jablonowski said. “We need to have clear guidelines and a level playing field across the country, so we’re not in a position where what’s OK in one state is not OK in another.”

Pratt’s embrace of AI is part of a larger 2026 political trend.

In January, Texas Atty. Gen. Ken Paxton released an ad depicting two of his opponents for a Senate seat — Republican Sen. John Cornyn and Democratic Rep. Jasmine Crockett — waltzing and swinging. A few months later, the National Republican Senatorial Committee shared a video that used a manipulated image of James Talarico, the Democratic nominee for the Texas Senate seat, mouthing his own tweets.

But Pratt has been particularly successful in using fan-based AI to help garner attention, pulling in a number of content creators to craft AI videos for his campaign.

One posted a video parody of the 2004 Downfall film, portraying Bass as Hitler. Another created an animated video, geared to a Latino audience, showing Angelenos lining the streets to cheer as Pratt wheels a garbage can piled with trash and the incumbent mayor. The slogan “SPENCER, SACA LA BASSURA” [Spencer, take out the trash] flashes atop the screen.

A recent survey from the American Assn. of Political Consultants shows that AI adoption is growing rapidly among political consultants — and Republicans are more likely to use it than Democrats.

But political observers in L.A. note that leading Democrats in the mayoral race are unlikely to follow Pratt in using AI. Bass, they note, is a more cautious political figure than Pratt, a brash online influencer who relished playing the role of villain on MTV’s “The Hills.”

While Pratt’s user-generated AI ads have inspired giddy delight from out-of-state Republicans — conservative radio host Buck Sexton praised the Batman video for ushering in “a new era of online persuasion” — it’s still not clear if they will convince Angelenos to vote for him.

Certainly, the ads have helped Pratt gain recognition. They have also given voice to a groundswell of frustration with L.A.’s Democratic establishment and created space for more pressing debate on the future direction of the city.

But there is little evidence that the AI ads, in themselves, are persuading new voters.

So far, none of the AI ads that Pratt has shared have received as many views on his X account as a non-AI ad his campaign produced that has racked up more than 14 million views.

In it, Pratt stands outside Bass’ city-owned Hancock Park mansion and Nithya Raman’s home in leafy Silver Lake, then pans to an Airstream on the charred ruins of his own home, which burnt down during the Palisades fire.

“They don’t have to live in the mess they’ve created,” Pratt says as he walks down an L.A. street littered with homeless tents.

Meghan Daum, a former Los Angeles Times columnist who has endorsed Pratt and dubs herself a self-appointed “liberal elite whisperer for Pratt,” said she thought Pratt’s Airstream ad was more effective than the AI superhero ads. She voiced concern his sharing of AI videos could actively undermine his campaign.

“They will be repellent to the undecided voters Pratt needs to catch, most of whom will think they’re coming directly from the campaign,” she said on X. “Get smarter, guys.”

Using AI, she told The Times, could turn off voters in a town where so many film workers have lost jobs to AI. She also worried about the legality of ads — such as one video purporting to be a Bass campaign ad — that put words in the mouth of computer-generated politicians.

But Daum noted that others told her this was the aesthetic of the new world and a way of getting people who have not voted in the past excited about something.

“That may be true,” she said.

So far, there is little evidence that AI in U.S. political campaigns has affected elections.

“There’s a lot more fear about the effects of AI in politics than evidence of the effects of AI in politics,” said Brendan Nyhan, a political scientist at Dartmouth College who co-authored a recent report on AI and persuasion.

During the 2024 election, Nyhan noted, AI was frequently used to create “obviously false” images of attention-grabbing, funny or raging content. “It seems to be more of a mechanism for reaching your base,” he said, “rather than persuading voters who haven’t made up their mind or might stay home.”

Ultimately, Pratt’s personal story of loss — and more specific complaints about L.A.’s systemic failures in preparedness and emergency response during the 2025 firestorms and spending on unsuccessful programs to house the homeless — may resonate more than simplistic AI stories of evil Democrats hellbent on razing their city.

Some L.A. political observers admit they were surprised by Pratt’s performance in a May 6 televised debate with Bass and Raman.

”Spencer Pratt was kind of a laughingstock when he first announced that he was going to run, and he has dramatically exceeded expectations,” said Klink, the GOP strategist. “I think that he surprised people in his ability to come up with solutions. … That’s what’s going to convince people to vote, not the Batman or Star Wars ad.”

As millions of people click on Pratt videos — in some cases more than the 3.8 million people living in L.A. — Klick said there was one question Pratt needs to be asking: “Do views of his ads translate into votes?”

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Tech leaders funding Matt Mahan’s campaign for California governor say it’s not about tech

San José Mayor Matt Mahan’s run for California governor has been defined from the start by his donor list.

Mahan entered the race late and with little statewide name recognition, but catapulted into contention thanks to massive funding from billionaire tech titans, venture capitalists, cryptocurrency investors and other Silicon Valley elites. In a state with more than 23 million voters and hugely expensive media markets, the money signaled Mahan would be a contender.

It also spurred accusations from his more liberal Democratic competitors and powerful labor leaders that Mahan is beholden to Big Tech, including forces aligned with President Trump.

California Labor Federation President Lorena Gonzalez Fletcher recently described Mahan as “funded by Trump’s big tech billionaires,” while fellow Democratic candidate Tom Steyer — a billionaire running against corporate interests — called him “MAGA Matt Mahan.”

That framing has persisted, despite Mahan being a centrist Democrat who has publicly criticized Trump.

On Thursday, Mahan released a four-page “Plan to Hold Big Tech Accountable and Ensure AI Works for All Californians.” The proposal called for AI and data centers to pay for their power and water needs, fund workforce stability initiatives and ensure human oversight of AI tools in critical sectors such as healthcare. It also called for the state to use AI to become more efficient, to bar cellphones in schools and to require parental consent for kids 15 and under joining social media.

In an interview with The Times, Mahan, 43, said AI is “one of the most significant trends in society” and needs to be addressed.

He also rejected the notion that he would do Big Tech’s bidding, and the idea that his support from tech leaders is entirely or even largely premised on his plans for their industry.

“I’ve spoken very little about tech with any of my donors,” he said.

Mahan said his fundraising has instead been “centered on how we get California on a better path in terms of building housing, improving the quality of our public schools, solving our biggest problems,” which “just resonates with people in the tech industry.”

A ‘digital native’

Mahan, the son of a teacher and a mailman, grew up in the farming community of Watsonville but commuted to San José to attend high school at Bellarmine College Prep on scholarship as a low-income student. He went on to Harvard University, where he was student body president and classmates with Facebook founder Mark Zuckerberg, spent a year in Bolivia building irrigation systems, and then taught for two years in Alum Rock as part of the Teach for America program.

He then joined Causes, an early Facebook application that allowed nonprofits to build grassroots support online, and rose to become chief executive. In 2014, he co-founded Brigade, a nonpartisan platform where voters could advocate for issues, which was acquired in 2019. He won a San José City Council seat in 2020, and was elected mayor in 2022.

An early mayoral profile described Mahan as painting a whiteboard behind his desk to “write on the wall as I did in my tech days.” Another noted he used ChatGPT to write speeches. A third recounted how he’d used AI to make city buses run faster.

Mahan said he learned as a startup leader and a classroom teacher that metrics matter — that “when we take our precious tax dollars and invest them in public services, we should measure our performance.”

He said he has always believed government should take the best tech has to offer while being vigilant about the risks it poses, which maybe comes naturally to him as a millennial who remembers “the world before the internet” but is also something of a “digital native.”

Donors explain

Between Jan. 1 and April 18, Mahan’s campaign raised nearly $13.5 million, according to state campaign finance filings. During the same period, an independent expenditure backing Mahan called Back to Basics raised about $22.7 million, while another launched by the group Deliver for California raised nearly $3.3 million.

The donors are a who’s who of tech leaders, venture capitalists and other leaders in the gig, gaming, digital media and AI defense fields.

Sergey Brin, the co-founder of Google, gave the maximum individual contribution of $39,200 to Mahan directly, and $1 million to the Deliver for California committee. Reed Hastings, the co-founder and chairman of Netflix, gave the maximum contribution to Mahan, plus $1 million to the Back to Basics committee.

Some donors, such as LinkedIn co-founder Reid Hoffman, who gave the maximum to Mahan, are well-known supporters of progressive causes. Others, such as Palantir co-founder Joe Lonsdale and crypto founder David Marcus, who maxed out to Mahan, are also Trump backers.

Brin, a friend of Gov. Gavin Newsom since the Democrat was mayor of San Francisco, has been moving rightward recently. He has donated to the Republican National Committee and in March was appointed to the White House tech advisory council. He’s also a major donor to the nonprofit opposing the ballot measure for a new tax on California billionaires — which Mahan also is against.

Brin, Lonsdale and Marcus did not respond to a request for comment. Hastings and Hoffman declined to comment.

Several other tech donors did speak with The Times — and universally described their support for Mahan as less to do with his tech policies, and more to do with issues important to all Californians.

Jamie Siminoff, who sold his home security startup Ring to Amazon for $1 billion and gave the maximum donation to Mahan, said he thinks L.A., where he lives, is the “greatest city in the world” and California is the “best state in the world.” But he sees Mahan as someone who could make improvements by bringing the state toward the political middle on public safety, housing and homelessness.

“He’s just like a nice, pragmatic, sort of centrist person, from what I can see, [who] wants to make California better, and I’m 100% behind that.”

Siminoff said it doesn’t hurt that Mahan speaks the same language as many tech leaders, who are mostly just “pragmatic inventors and entrepreneurs” who want California’s leader to be “principled in thinking about fixing things.”

Ruchi Sanghvi, the first female engineer at Facebook and a former Dropbox executive who state records show donated $25,000 to Mahan, said she has known Mahan since he was leading Causes but fell out of touch. When he entered the governor’s race, and she “got all these emails from people that I respect” saying they were supporting him, she asked for a meeting.

At that meeting, she said, Mahan “really dug in on some of the core issues that I care about,” including housing, homelessness and education.

The San Francisco resident, political independent and mother of three said the idea that tech leaders are backing Mahan because they believe he will scratch their back in business is wrong. Referring to his tech plan’s restrictions on social media for youth, she said, “I don’t think of that as scratching my back.”

Instead, “what really resonates with me and my peers is that, yes, he is pragmatic,” Sanghvi said. “He cares about measurable outcomes, which I think is very critical.”

Marc Merrill, co-founder, co-chairman and chief product officer of L.A.-based video game developer and e-sports company Riot Games, gave the maximum to Mahan, as did his wife, Ashley, founder of the sleepwear brand Lunya. In a statement to The Times, Merrill said he and his wife are lifelong Californians who love the state and support Mahan because of his record “addressing California’s most pressing challenges with practical, results-oriented solutions” in San José.

Merrill said Mahan brought down violent crime, reduced homelessness with “data-driven programs that address root causes rather than just managing the problem,” and “fostered an environment where businesses are choosing to invest and grow in the city.”

Tech vs. labor?

Gonzalez Fletcher said tech leaders have long “been very clear about their desire to support candidates who won’t regulate AI, to support candidates who will go after organized labor” — and their support for Mahan is no different.

She pointed as an example to a March event attended by Mahan and hosted by one of his most vocal backers: Garry Tan, a venture capitalist and chief executive of Y Combinator, a startup incubator in San Francisco.

At the event — which was part of Tan’s launch of a new statewide group called Garry’s List, which he has described as a “Rotary Club for radical centrism” — Chris Larsen, the co-founder of the cryptocurrency network Ripple, railed against the influence of unions in California politics and the “weak” response from business leaders, according to video.

“We’ve got to fight on par with the unions when they’re proposing stupid, job-killing ideas like the San Francisco CEO tax,” Larsen said. He noted that several other candidates for governor, including former Orange County Rep. Katie Porter, whom he’d donated to, had backed the measure to tax companies that pay their chief executive 100 times more than their average employee.

Neither Tan nor Larsen responded to a request for comment.

Gonzalez Fletcher, a former state legislator, said the argument that California Democrats have caused the state’s biggest problems by bowing to unions is false, and that what is more true is that “ruling class” Democrats such as Newsom “acquiesce to business interests” driving the state’s affordability and homelessness crises.

She said employers get away with underpaying workers and big landlords are allowed to take advantage of renters. She said Airbnb, as a tech example, has gone unchecked despite causing “a lot of the removal of housing stock.”

She said one reason she opposes Mahan is that he “suffers from the same love affair with Big Tech” as Newsom.

Steyer — who has funded his own campaign to the tune of nearly $200 million — has repeatedly struck a similar note.

Earlier this month, his campaign wrote that “Mahan continues to fail working Californians by catering to tech billionaires and wealthy special interest groups.” In February, it wrote that although Mahan had the support of “powerful special interests hellbent on keeping California a playground for the rich,” Steyer had the backing of “bus drivers, cafeteria workers, and custodians.”

Airbnb declined to comment but in the past has denied claims its platform substantially contributes to housing affordability issues, and has donated to housing initiatives. Airbnb co-founder Nathan Blecharczyk, a Mahan donor, did not respond to a request for comment.

Mahan said he values unions, in part because he grew up in a union household and benefited from the high-quality healthcare that provided, included when he was hospitalized for a collapsed lung as a teenager.

He said he has also worked with tech employers who “are inventing the future, quite literally,” and “creating a lot of jobs and opportunity.”

Mahan said the idea the two are inherently at odds is false, because “business needs labor, and labor needs business,” and the real question is “how to balance everyone’s needs.”

“If we don’t have a strong enough regulatory environment, and business has too much power, workers can be exploited, the environment can be exploited and we can see really negative social outcomes,” he said. “But the flip side is also true. If labor in our politics has too much power, you can also see distortions, you can see investment flow elsewhere, you can see less housing get built.”

Mahan said that “neither side has a monopoly on the truth,” and that government has to “bring people together and strike the right balance.”

He also defended Airbnb, which in San José pays taxes just like hotels, he said.

“We don’t see Airbnb as an antagonistic thing. We don’t let them take over the market, we regulate them, we charge them, and we use their tax revenue to provide services to people.”

He said the state’s housing crisis is due to over-regulation slowing new building to the point where it cannot keep up with job growth — which he called “fundamentally unsustainable and unfair” to low-income folks pushed out of job centers as a result.

The answer is building more homes, more quickly, he said, including by reducing building fees and streamlining permitting processes — which he said he has done in San José and would replicate statewide as governor.

“I am, first and foremost, focused on making government deliver results that make a real difference in people’s lives,” he said. “That’s my North Star.”

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SAG-AFTRA gets more AI protections in new tentative contract

Union leaders trumpeted gains in SAG-AFTRA’s tentative contract with the major studios, citing stronger AI protections and the consolidation of previously separate pension plans.

“The theme of this negotiation really has been about looking out for the future of performers, and I think that the contract delivers on that,” Duncan Crabtree-Ireland, SAG-AFTRA’s chief negotiator, said in an interview Tuesday.

After striking the deal a little over a week ago, SAG-AFTRA said its national board approved the proposed contract on Monday.

The union‘s membership, which includes more than 160,000 actors, broadcast journalists, dancers, DJs, stunt performers, voice-over artists and other entertainment professionals, will begin voting on the new contract later this week.

“The scope of the contract is something that I hope the members find meaningful,” SAG-AFTRA President Sean Astin said.

One of the chief gains, he said, was merging of the pension plans of the two previously separate unions — the Screen Actors Guild and the American Federation of Television and Radio Artists — fourteen years after they agreed to combine.

Their health plans were consolidated in 2017, but the pensions have remained separate until the current negotiation cycle. That was a major sticking point with members, some of whom couldn’t qualify for benefits as their contributions were split between two plans. Studios agreed to boost their overall contributions to the combined plan by 1%.

Union leaders also pointed to stronger protections against AI, including new guidelines that govern how studios should use generative AI and that strongly favor “human performances.”

The guardrails state that producers should not intend to use AI in a human role unless a synthetic actor brings “significant additional value” to the production. The contract draws a distinction between a digital replica that is created with a performer’s consent vesus a synthetic digital character that is not authorized.

“Digital replicas are derived from human beings who have compensation and other protections available to them,” Astin said. “If it can’t be done like that, then they’ve got to bargain with us for some very unique use of synthetics…That’s a pretty high bar.”

Under the new contract, minimum wage rates will increase by 3% annually. The agreement also boosts the so-called bonus for residuals that performers get on most-watch streaming shows. Members will increase their contribution to the health plan by 1%.

The actors’ union first began negotiations with the Alliance of Motion Picture and Television Producers in February and extended those talks in March. They were briefly paused to allow the studios to finish negotiations with the writers’ union.

SAG-AFTRA joins WGA as the latest Hollywood union to strike a four-year deal with the studios. The previous contract term was three years.

The Directors Guild of America is the last union that still needs to land its own agreement. Negotiation sessions with the studios started on Monday. The contract is set to expire on June 30.

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Fears of an AI breakthrough force the U.S. and China to talk

Three years ago, in the idyllic town of Woodside south of San Francisco, the United States and China held their first high-level talks on the dangers posed by artificial intelligence. President Xi Jinping and his longtime foreign minister appeared serious in their conviction that a channel should be a established between Beijing and Washington — a red phone for AI in case of emergencies.

They authorized a diplomatic effort that would begin in 2024 in Switzerland, only months before the U.S. presidential election. A large U.S. delegation arrived with high hopes that were abruptly dashed, according to four sources who attended the talks. The Chinese contingent dismissed American concerns over runaway AI as academic, almost theoretical, quickly turning the conversation to export controls seen in Beijing as yet another U.S. effort to hold China back.

“They naturally view any American diplomatic initiative involving limitations or restrictions of one flavor or another on a capability as being a trap,” Jake Sullivan, U.S. national security advisor under President Biden, said in an interview.

Despite the distrust — and Democrats losing the White House to Donald Trump — an accord was struck in November of that year in Peru, where both sides agreed to keep AI out of the command and control of nuclear weapons.

“It was a breaking of the seal that we could actually do something on AI,” Sullivan said. “In the transition, I told the incoming Trump team that they should really pick up that dialogue. But the Trump administration’s view was just far more laissez-faire, and they didn’t seem particularly interested in it.”

“That’s all changed in the past few weeks,” he added.

A Trump administration once eager to gun for technological supremacy is now, for the first time, reckoning with the power AI could unleash if left unchecked.

In a surprise reversal, quiet discussions have taken place ahead of President Trump’s state visit to China this week to explore reviving talks on an emergency channel, officials told The Times, prompted by shared alarm in Beijing and Washington over the debut of Mythos, Anthropic’s powerful new model.

One senior administration official told reporters Sunday that the White House was looking to create a channel of communication for AI like others that they have “in many areas that have intense focus with the U.S. and China.”

“I think what that channel of communication looks like, its formality and what that looks like, is yet to be determined,” the official said, “but we want to take this opportunity with the leaders meeting to open up a conversation. We should establish a channel of communication on that matter.”

Mythos’ capabilities are seen across the industry and government as those of an unprecedented cyberweapon, able to infiltrate and exploit digital communication systems — including government databases, financial institutions and healthcare programs — with untold consequences.

Whether an announcement will come to fruition this week is not yet clear. Any talks between the United States and China over AI regulations — designing some kind of arms control agreement governing the use of a technology that neither side fully understands or controls — will be fraught with suspicion, misunderstandings and risk, experts say.

“Right now, there is almost no support from U.S. policymakers to engage in formal discussions on AI governance with China,” said Aalok Mehta, director of the Wadhwani AI Center at the Center for Strategic and International Studies.

“The logic is that this is a winner-takes-all race,” Mehta said, “and that it’s imperative to accelerate AI progress to ensure that the United States wins that race.”

America in the lead

China would enter those discussions with a powerful argument, that U.S. leadership in AI — and the prevailing strategy of American AI companies — is propelling the world to a fraught frontier.

Every major U.S. player in the arena — OpenAI, Google, Anthropic, Microsoft and Meta Platforms — is racing to be the first to build a model capable of artificial general intelligence, or AGI, a threshold without a common definition, but that most agree will require a model to perform any intellectual human task.

The prevailing theory is that the first to achieve AGI will secure a prize that multiplies itself: a self-training, recursively improving intelligence, growing exponentially and leaving all competitors in its wake.

Chinese companies, by contrast, are following a state-sanctioned strategy focused on integrating AI into siloed industries and systems, training models to improve individual tasks and accelerate growth in a more tailored approach.

“The Chinese believe there is no single race, but multiple races,” said Scott Kennedy, senior advisor on Chinese business and economics at the Center for Strategic & International Studies. “The U.S. is focused on achieving AGI, while China is focused on diffusion and applications of AI into the rest of their economy — manufacturing, humanoid robotics, all aspects of the internet of things.”

China scholars, AI industry insiders and successive administrations have questioned Beijing’s strategic thinking and forthrightness.

“It’s so baked into the community here that AGI will have this transformative potential that people can’t believe China isn’t focused on this, as well,” said Matt Sheehan, a scholar of global technology issues at the Carnegie Endowment for International Peace with a focus on China. “It says it’s focused on applications, but is that a fake out for an AGI program hidden in the mountains somewhere?”

But most insiders believe that Beijing’s guidance to Chinese companies reveals its true intentions.

“They are not as AGI-pilled as the United States is, and I think that remains the case today,” Sullivan said, “so they regarded a lot of the conversation in the U.S. around extreme frontier risk — misalignment and loss of control — as a bit abstract, and not really as relevant to how they saw AI diffusing in China.”

President Biden greets Chinese President Xi Jinping in Woodside, Calif., in 2023.

President Biden greets Chinese President Xi Jinping in Woodside, Calif., in 2023.

(Doug Mills / Pool Photo)

Although China’s progress has exceeded U.S. expectations — especially since DeepSeek released its model over a year ago — the state has focused computer power on specific applications rather than the broad strategy needed to develop more powerful models capable of advancing toward AGI.

“It’s not just chips. It’s money,” Sheehan added. “China’s leading companies are much more financially constrained than U.S. companies. There’s concern over a bubble here, but OpenAI is valued at something near $800 billion. Leading Chinese companies that have gone public are valued at $20 billion. There’s just an orders-of-magnitude gap in available financing.”

Still, some in the U.S. government fear China won’t need comparable computing power if it simply steals the technology wholesale.

Doing so isn’t simple. But last month, in a memo, the White House Office of Science and Technology Policy accused Chinese actors of “industrial-scale campaigns to distill U.S. frontier AI systems,” in effect replicating the performance of the most advanced existing models “at a fraction of the cost.” The memo did not accuse Beijing of endorsing the activity.

In the process, the memo added, carefully constructed security protocols are deliberately stripped away.

China’s negotiating advantage

Whatever its strategic calculus may be, China would enter talks with the Trump administration trailing in the race — while disagreeing on the nature of the finish line.

AGI, in theory, could reach a stage of recursive self-improvement that results in a loss of human understanding or control. But if it is only the Americans, and not the Chinese, seeking to reach that threshold, then who is responsible to stop it?

Daniel Remler, who led AI policy at the State Department during the Biden administration and took part in the Geneva talks, cast doubt on Chinese claims of disinterest in AGI and ignorance of its risks. China falling behind in the race is no strategic design, he said.

“Chinese technologists are close observers of the U.S. AI ecosystem, and sometimes they say what they think,” Remler said. “Many were impressed by the [Mythos] model to the point of despair. Leaders in China’s top AI labs have been vocal in recent months, even before Mythos, about how compute-constrained they are at the frontier. Some have said they may never catch their American competitors.”

Talks at this point in the race could follow a familiar pattern in the recent history of U.S.-China diplomacy, in which Beijing claims it is behind the United States in development, ultimately securing a handicap and greater concessions at the negotiating table.

In other competitive domains — such as with China’s entry into the World Trade Organization and in cybersecurity negotiations between Beijing and the Obama administration — agreements were ultimately reached that Washington believes in hindsight disadvantaged American companies.

The Trump administration, Remler added, “needs to approach AI diplomacy with China with clear-eyed expectations anchored to our own national interests.”

Silicon Valley itself is divided over regulating AI. Anthropic, which was founded on concerns that other AI companies were failing to take safety and alignment concerns seriously, raised alarms over Mythos, its own model, to the Trump administration, a moment that has prompted reflection at the White House on the best path forward.

Spooked after meeting with leaders from America’s top banks over their vulnerabilities, Treasury Secretary Scott Bessent internally advised U.S. government reviews of future model releases — a practice already underway in China, where the training parameters for models, known as “weights,” have been publicly released.

Even the suggestion of government oversight sparked backlash from Silicon Valley. Last week, the White House sent out a memo to reassure industry allies that submitting new models for federal review would be strictly voluntary.

If talks ultimately resume between Washington and Beijing on AI, experts believe the negotiations would be far more complex than those that resulted in arms control agreements governing nuclear weapons in the Cold War.

The superpowers would not only be discussing threats of instability to the global financial system, but also fears of proliferation — advanced AI tools getting into the hands of bad actors interested in using bio- or cyberweapons that could target both countries.

And they ultimately would have to decide whether to discuss regulating the integration of AI into the Chinese and U.S. militaries, an almost unfathomable goal between the world’s biggest adversaries, where trust is lowest and verification would be hardest.

Those in the industry who most fear what artificial superintelligence could bring have told the Trump administration that talks with China are an existential necessity.

Dario Amodei, the chief executive and co-founder of Anthropic, speaks at an event in New York in 2025.

Dario Amodei, the chief executive and co-founder of Anthropic, speaks at an event in New York in 2025.

(Michael M. Santiago / Getty Images)

But even within Anthropic, which has championed diplomacy, there are concerns that Beijing could exploit its current disadvantage to entangle American industry at the cusp of its crowning achievement.

Rather than pushing for a single sweeping agreement, industry insiders are advising the administration to pursue targeted deals with Beijing to mitigate specific risks, like the pact on nuclear command and control, two industry sources said.

In private, both Xi and Chinese Foreign Minister Wang Yi seemed to understand that the gravity of the emerging technology before them required some form of cooperation, Sullivan said.

“At a conceptual level, I believe they had a conviction on that and authorized it,” Sullivan said, “but I believe their level of urgency was considerably lower than ours, and saw this as a longer-term process that would play out over time.”

“Their level of urgency and their stake in it has gone up,” he added.

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China’s AI IPO Boom Leaves US in the Dust

Chinese AI firms dominate Hong Kong IPOs with $22 billion in exits, while US tech listings lag amid investor skepticism.

China’s artificial intelligence companies are driving a sharp divergence in global IPO markets, dominating first-quarter listings in Hong Kong and outpacing U.S. tech peers as investor sentiment fractures across regions.

Consider the trend: Chinese AI firms listed in Hong Kong accounted for four of the largest public listings in the first quarter. According to new data from PitchBook, these companies — Z.ai, MiniMax, Biren Technology and Iluvatar CoreX Semiconductor — collectively helped drive more than $22 billion in AI-related exit value during the quarter.

Adding Edge Medical, a surgical robotics company, brings the total for all five Chinese listings to over $24 billion.

The performance stands in sharp contrast to the muted reception many U.S. technology IPOs have faced. Investors have grown increasingly skeptical of richly valued software companies amid concerns that AI could disrupt traditional software business models.

“It’s genuinely a confluence of factors rather than any single driver,” Harrison Rolfes, senior research analyst at PitchBook, told Global Finance. “The DeepSeek moment in early 2025 fundamentally shifted investor perception of Chinese AI capability, and that rerating carried momentum into these listings.”

Rolfes said geopolitical considerations also played a major role, creating what he described as a “national champion premium” among investors in Hong Kong and broader Asian markets.

“Structurally, these companies came to market at more digestible valuations relative to their growth profiles compared to U.S. tech IPOs, which have repeatedly disappointed at high entry multiples,” he said.

Investor enthusiasm surrounding Chinese AI firms has emerged as U.S. IPO performance deteriorates.

A Record Stretch of IPO Underperformance

According to PitchBook data, the median U.S. IPO has underperformed its benchmark by 42 percentage points within 120 days of listing over the trailing 12 months.

“That’s historically the worst stretch in our dataset,” Rolfes said.

PitchBook noted that 2025 already represented a record low, with median IPOs trailing benchmarks by 35.6 percentage points after 120 days. Early 2026 listings are performing even worse, according to the report.

The closest comparison, Rolfes said, was the post-boom correction in 2021, when median U.S. IPOs lagged their benchmarks by 32 percentage points following aggressive pricing during the .

Globally, the median venture capital-backed IPO has underperformed the Morningstar U.S. Market Broad Growth Extended Index—a broad U.S. equity benchmark—by nearly seven percentage points over the past year. In the U.S., the index as a growth-stock yardstick shows that the gap widens sharply to 42 percentage points within 120 days of listing.

Roughly 66% of companies that have gone public since the start of 2025 are currently trading below their IPO prices, PitchBook found.

“The deterioration is progressive, suggesting that initial pricing optimism is giving way to fundamental reassessment as lockup expirations approach and more information reaches the market,” according to the May 5 report.

The divergence in performance has been particularly stark among high-profile tech listings.

SaaSpocalypse to Blame?

CoreWeave, based in Livingston, New Jersey, saw its shares nearly triple since its debut as investor demand for AI computing infrastructure accelerated. But many other venture-backed listings have struggled—badly.

Among the U.S.-listed laggards are shares of eToro, down 45.2%; Netskope, down 61%; Klarna, down 67.1%; Figma, down 85.7%; and Gemini Space Station, down 86.3%.

PitchBook said broader public SaaS markets have also weakened as investors increasingly treat AI as a threat to incumbent software firms rather than a growth catalyst.

“Public markets appear to be treating AI not as a tailwind for existing software but as a displacement risk, which many are calling a ‘SaaSpocalypse,’ in which incumbents are repriced downward even as private AI unicorns command record valuations,” according to the report.

For investors, the divergence raises questions about whether U.S.-listed AI companies still offer the best risk-adjusted exposure to the global AI boom.

“The companies leading Hong Kong’s surge — semiconductor designers, applied AI platforms and robotics-adjacent businesses — are generating real revenue with defensible vertical positioning, and they have outperformed their U.S. counterparts by a wide margin,” Rolfes said.

What’s Next?

Expect investors to take a closer look at how heavily their portfolios are tilted toward specific geographies, considering AI-related valuation premiums are persisting longer in Hong Kong than in New York.

Rolfes also cautioned that some of the highest-valued Chinese AI names could eventually face corrections. Still, the underlying businesses are stronger than many Western investors have assumed, he argued.

“The broader takeaway,” he said, “is that Chinese AI has likely graduated from a risk to monitor to a market to understand.”

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Anthropic in talks to secure UK-based Fractile AI chips and diversify supply

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The major AI company Anthropic is exploring a potential partnership with the British semiconductor firm Fractile to secure a steady supply of chips for custom inference and reduce the significant overheads associated with current semiconductor solutions.


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According to reports, these talks represent a strategic effort by the San Francisco-based firm to decrease its dependency on Nvidia whilst enhancing the speed and efficiency of its current and next-generation models.

As the global demand for generative AI capacity continues to climb, the financial burden of the hardware required to run these systems has become a primary hurdle for developers.

Anthropic, which has received multi-billion-dollar investments from both Amazon and Google, currently relies heavily on Nvidia’s H100 units alongside custom processors provided by its cloud partners.

However, the high market price and limited availability of these industry-standard chips have squeezed profit margins, prompting firms to look elsewhere.

According to industry analysts, a deal with a specialised firm like Fractile could allow Anthropic to exert greater control over its technical infrastructure.

This strategy reflects a broader trend among tech giants, including Microsoft and Meta, who are increasingly moving away from general-purpose chips in favour of internal or boutique designs.

A shift in memory architecture and a boost for British technology

Founded in 2022 by Oxford PhD Walter Goodwin, Fractile has gained significant attention for its unconventional approach to processor design.

Unlike standard chips that must constantly shuttle data between the processor and separate memory modules, Fractile’s “memory-compute fusion” architecture keeps data directly on the chip using static random-access memory, or SRAM, which does not need to be refreshed.

According to the British start-up, this method can run large language models up to a hundred times faster than existing hardware while lowering operational costs by 90%.

While these performance claims are impressive, the technology is still in the development phase.

Fractile has not yet launched a commercial product, and its specialised chips are not expected to be ready for full-scale data centre deployment until 2027.

Despite the long timeline, the start-up is reportedly in negotiations to raise $200 million (€170.5m) in funding at a valuation exceeding $1 billion (€853m).

The potential partnership highlights the growing significance of the UK’s semiconductor sector on the world stage. If a formal agreement is reached, Fractile could become Anthropic’s fourth major chip supplier, joining the ranks of Nvidia, Google and Amazon.

According to market reports, the discussions remain at an early stage and no binding contract has been signed.

However, the interest from a major player such as Anthropic suggests that in the AI race, the ability to deliver faster and cheaper compute power is the defining factor.

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Florida redistricting and a rocky special session put DeSantis back in the Republican spotlight

Ron DeSantis was once the future of the Republican Party, a battle-tested conservative twice elected as governor of Florida. Then Donald Trump steamrolled him on his way back to the White House.

Now, more than two years after DeSantis ended his presidential campaign and endorsed Trump, the governor has called a special legislative session on redistricting and other issues that will put him back in the national spotlight and maybe remind Republicans that he could lead the party one day.

But there are also plenty of risks involved for the 47-year-old governor, and they became immediately apparent after lawmakers convened Tuesday.

DeSantis is pushing state lawmakers to redraw Florida’s congressional map as part of a coast-to-coast redistricting battle ahead of November’s midterm elections. His proposal, released the day before the session began, would make it easier for Republicans to win up to four more seats, equivalent to Democrats’ potential gains from last week’s referendum in Virginia.

The governor also wanted lawmakers to adopt new regulations for artificial intelligence and loosen vaccine requirements. However, his proposals quickly hit a roadblock when House Speaker Daniel Perez, a Republican but not a DeSantis acolyte, told members that he would not advance any legislation on those issues.

Perez said the governor’s maps are on a fast track, with a House vote expected Wednesday, but some Republicans are worried that a gerrymandered map will backfire and make it easier for Democrats to pick up seats, something that would be a black eye for DeSantis.

He already faces tough prospects on the national stage, even with Trump constitutionally barred from running for a third term in 2028. DeSantis has had a relatively low profile during Trump’s second presidency and would likely have Vice President JD Vance and Secretary of State Marco Rubio, another Floridian, to contend with in a Republican primary.

“The window for Ron looks reasonably narrow at this point,” said Whit Ayres, who served as DeSantis’ pollster in his first campaign for governor in 2018.

DeSantis’ office did not immediately respond to a request for comment on Tuesday. But the governor has at least embraced the national redistricting fight. When House Minority Leader Hakeem Jeffries (D-N.Y.) last week dared Florida Republicans to go ahead with their special session, the governor punched back with the kind of aggressiveness he showed in the early days of his failed White House bid.

“I will pay for you to come down to Florida and campaign,” DeSantis said of Jeffries. “I’ll put you up in the Florida governor’s mansion. We’ll take you fishing.”

DeSantis wants four more Republican seats

DeSantis unveiled his proposed congressional map to Fox News on Monday even before it had been widely circulated among lawmakers. He argued that the 2020 census shortchanged the state’s population, making it necessary to redraw the lines.

The governor’s map, if approved, would reshape districts in Democratic areas around Orlando, Tampa Bay, Miami and Fort Lauderdale. The changes could cost Democratic Reps. Jared Moskowitz and Debbie Wasserman Schultz, among others, their seats.

The current maps yielded a 20 to 8 Republican tilt in 2024. DeSantis’ version would aim for an advantage of 24 to 4.

DeSantis first announced the special session in January, months after Trump started pushing Republican-run states to redraw their congressional boundaries. What followed has been a tit-for-tat battle, with each party looking for an edge in the midterms.

The Virginia referendum celebrated by Democrats is facing a court challenge. Another legal battle is playing out in Wisconsin, where Democrats also hope to pick up another seat or two.

There’s no guarantee that new maps will play out the way parties hope. For example, Texas based its revised lines largely on Trump’s performance in 2024, theoretically redistributing the president’s voters across more districts to pull them into the Republican column. But Trump’s popularity has waned since his reelection, including among Latino voters who figure prominently in the state.

Florida could face a similar conundrum. Creating more majority-Republican districts but with thinner margins could dilute GOP advantages and give Democrats more opportunities to win seats, especially if there’s an anti-Trump backlash at the polls this year.

Karl Rove, a former top political advisor to President George W. Bush, warned that if Florida Republicans get too aggressive, “they may lose a seat or two.”

Brian Ballard, an influential Florida lobbyist who has been DeSantis’ top fundraiser, said it’s worth remembering that DeSantis was the muscle behind the current map that expanded Republicans’ advantage in the state.

“He’s incredibly smart and capable,” Ballard said. “And he doesn’t get enough credit for that map. He’s done this before.”

Florida legislative leaders are not rubber stamps for DeSantis

As it did Tuesday, the Florida House has grown more willing to buck the governor in recent sessions. Perez and Senate President Ben Albritton made clear for weeks that they were not drawing their own proposals and would react only to what DeSantis put forward.

Albritton sent multiple memos to senators reminding them of Florida’s state constitutional limits on redistricting and the requirement that it not be done as a blatantly partisan act.

Perez sidestepped questions Tuesday about whether the maps violate those requirements, which Florida voters approved by a nearly 2-to-1 margin in 2010. Democrats and political advocates have promised legal challenges.

Beyond redistricting, DeSantis was effectively asking House members to approve AI and vaccine proposals that they refused even to advance out of committee earlier this year.

On AI, DeSantis wanted to require tech companies to ensure children cannot interact with chatbots without parental permission. He also wanted to prevent AI from generating harmful material for minors. That proposal put DeSantis at odds with Trump, who wants the federal government to be the regulator of AI technology. Perez said he sides with the president, calling AI a “national security issue” that is “bigger than just one state.”

On vaccines, DeSantis wanted to add a conscience-based exemption to public school vaccine requirements, similar to the existing religious exemption. That aligns him with the anti-vaccine portion of the Trump base that was instrumental in making Robert F. Kennedy Jr. the U.S. Health secretary.

Perez countered that vaccine requirements in the U.S. “have been working for decades” and said he remains uncomfortable with “children being in school without measles and mumps and polio and chickenpox vaccines.”

Political observers are watching — even at the White House

Ballard downplayed any political concerns for DeSantis. What may seem to some as strained relations with certain Republican legislative leaders, he said, is simply measuring DeSantis against the opening years of his tenure.

“I mean, he went from batting a thousand to maybe batting .600,” Ballard said, using a baseball analogy for the governor who played the sport while attending Yale. “That isn’t failure.”

During the last Republican presidential primary, DeSantis initially gave conservative establishment figures and key donors an option other than Trump, who grew frustrated by the challenge and mocked the governor as “Ron DeSanctimonious.”

But Trump seemingly forgave DeSantis when he dropped out of the race and endorsed Trump following his victory in the Iowa caucuses. He even promised to call DeSantis by his actual name.

There’s more bad blood within the White House, though. Chief of Staff Susie Wiles, a Floridian, managed DeSantis’ razor-thin 2018 victory, only for the governor to have a falling-out with her.

Wiles did not respond to a request for comment. But Ayres said he’s certain she’s paying attention.

“Donald Trump has a long memory, and Susie Wiles has a longer one,” he said. “And that doesn’t bode well for Gov. DeSantis to be Donald Trump’s Republican successor.”

Barrow writes for the Associated Press. Scott Bauer contributed to this report from Madison, Wis.

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Taylor Swift’s new trademark filings aim to protect voice, likeness

Taylor Swift is entering her trademark era.

The global pop star’s company, TAS Rights Management, filed three new trademark applications last week, per the U.S. Patent & Trademark Office. Two of the applications relate to soundbites of her voice, saying the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” The other is a well-known image of Swift, often representative of her recent Eras tour, featuring the 36-year-old onstage, holding her pink guitar and dressed in a shimmering bodysuit.

The push to lock down her public image comes at a time when many high-profile celebrities have called for regulations against unauthorized AI-generated content. Matthew McConaughey was one of the first Hollywood A-listers to leverage trademark law as an extra layer of protection.

In January, the “Interstellar” actor secured eight trademarks for his likeness, including images of him smiling and the iconic recording of him saying, “Alright, alright, alright,” from the 1993 movie “Dazed and Confused.”

“My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it,” the actor told the Wall Street Journal in January. “We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.”

Registering a trademark for a celebrity’s speaking voice to defend against the prospect of AI-voice generation is a novel legal approach that has not yet been tested in court. Representatives for Swift did not respond to a request for comment on the intent of the recently filed trademarks. But Josh Gerben, one of the first attorneys to report Swift’s latest legal moves, said this is one of the growing gaps in intellectual property protection that AI can exploit.

Before AI infiltrated the internet, musicians, like Swift, would typically rely on copyright law to help prevent the unauthorized use and distribution of their music, while right to publicity laws would protect them from unlawful commercial use of their likeness. But with AI, users can manipulate people’s voices and images to sing or say practically anything.

So if McConaughey has a trademark on his voice saying a phrase, then theoretically any AI-generated voice that sounds similar to it could be considered a violation of that trademark, according to Gerben.

“If they have this trademark protection in place, then the [AI] platforms can’t use that same voice to create new content,” Gerben said. “Every celebrity would essentially have to go and do the same thing, but it’s trying to cut this off at the source as much as possible.”

Variety first reported news of Swift’s trademark filing.

As one of the most popular musicians, Swift has dealt with her share of unauthorized AI-generated content. She was previously one of the many female celebrities whose likeness was among several of Meta’s AI chatbot virtual celebrities. The illicit chatbots allegedly produced pornographic images. Before the 2024 presidential election, Donald Trump also shared AI-generated images of Swift falsely suggesting that she had endorsed him, including one of her dressed as Uncle Sam with the words, “Taylor wants you to vote for Donald Trump.”

Because Swift is such a recognizable public figure, Luke Arrigoni, the chief executive of Loti AI, a tech company that focuses on likeness protection, said trademark filings like these aren’t merely defensive but rather a setup for a long-term protective infrastructure.

“By locking down these trademarks now, she’s ensuring that if a brand wants to use a ‘Swift-like’ AI voice in 2027, they’ll have to go through her authorized gates or face federal trademark infringement,” Arrigoni said in a statement. “She’s essentially putting a price tag on her digital self, and that’s exactly where the entire talent industry needs to go to survive.”

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L.A. Times Book Prize winners talk AI, book bans, diverse novels

Some of our finest contemporary writers got their laurels Friday night at the 46th Los Angeles Times Book Prizes ceremony at USC’s Bovard Auditorium.

At the awards ceremony, which opens the annual L.A. Times Festival of Books weekend, Oakland-born writer Amy Tan and literary nonprofit We Need Diverse Books received achievement honors, and finalists in 13 other categories became prize winners.

The presenters and awardees who took the stage balanced a spirit of playfulness — Times senior editor Sophia Kercher called the weekend’s festival “my personal Coachella” and Times columnist LZ Granderson saluted his fellow “booktroverts” — and one of reverence as they celebrated writing as an instrument for advocacy, imagination and history-keeping.

As Bench Ansfield virtually accepted his award in the history category for “Born in Flames: The Business of Arson and the Remaking of the American City,” which exposes a pattern of landlords setting residential fires to collect insurance payouts, he said, “It’s a scary time to be a historian in the United States.”

“Our field, like so many other fields, is under attack,” Ansfield said. “To understand the crises in front of us, we have to understand our history.”

Among the crises highlighted was AI encroachment, the subject of science and technology category winner Karen Hao’s “Empire of AI: Dreams and Nightmares in Sam Altman’s OpenAI.” The AI expert and investigative journalist’s book is a critical investigation into the rise of OpenAI and its impact on society.

In Hao’s acceptance speech, read by presenter Jia-Rui Cook in her absence, the author said she “can’t help but be disturbed by how the themes of this book have grown more relevant by the day.”

“That said, I have never been more hopeful of our chance to advance a different future,” the author said, adding that L.A.’s history of resistance movements — including the recent Hollywood strikes — made it an apt place to accept her award.

“Gatherings like this are one of many radical acts of resistance against the imperial project that seeks to strip us of our meaning and our humanity,” Hao said. “Let us continue to resist defiantly together and let us remember lessons in history: When people rise, empires always fall.”

Tan echoed Hao’s sentiments as she accepted the Robert Kirsch Award, which celebrates literature with regional and thematic connections to the Western United States, for her acclaimed portfolio of writing exploring identity and cultural inheritance — often through the lens of the immigrant experience.

In her speech, “The Joy Luck Club” writer said that while she never particularly considered herself a “political writer,” her stance on that has changed as government actions have made her think critically about her own identities.

“My birthright and that of millions of others is now being argued before the Supreme Court, and no matter what the outcome is, it’s been a kick in the gut to know that those in the highest echelons of government and those who support them believe that we don’t belong.”

As an author, Tan said, “I imagine the lives of the people I write about,” and that act of compassion, for writers, inherently “reflects our politics and our beliefs. And so yes, I am a political writer.”

Later, Caroline Richmond, executive director of We Need Diverse Books, celebrated the work of her nonprofit — the recipient of this year’s Innovator’s Award — which has made it so her daughter “has never really had to look that far to find herself on the page.”

Still, she said ongoing book bans are threatening those strides toward a more diverse literary marketplace.

“The work is very much far from over,” Richmond said, “but I have to remind myself that the people banning books are never the good guys in history, and it’s up to us in this room and beyond — as readers, as book lovers — to fight back because diverse books, we really need them now more than ever.”

As the ceremony wore on, the room was as charged with celebration as it was with resistance.

When writer-editor and former child actor Adam Ross accepted the Christopher Isherwood Prize for “Playworld,” a semi-autobiographical novel about a teen growing up in 1980s New York, he gleamed with joy about his second novel being out in the world and finding readers.

“When it became clear to me that I was writing something that was going to be a lot bigger and take a lot longer than I planned, I promised myself I would use all of my ability to capture my experience of a particular era in an enduringly magical city, and to hopefully express it in such a way that any reader willing to embark on a journey with me, but upon finishing close the book and say, ‘Yes, I know exactly what that was like,’” Ross said in his acceptance speech.

“Winning this award makes me feel like I succeeded in that endeavor,” the author said.

Other winners included Ekow Eshun, who topped the biography category for “The Strangers: Five Extraordinary Black Men and the Worlds That Made Them,” which parses Black masculinity as embodied by various civil rights activists, philosophers and other visionaries, and Bryan Washington, who accepted the fiction award for “Palaver,” which details the tense reunion of a Jamaican-born mother and her queer son, who are navigating years of estrangement in Tokyo.

The 31st annual L.A. Times Festival of Books will host 500-plus authors and celebrities and 300-plus exhibitors across more than 200 events including panels, book signings and cooking demonstrations. Top-billed guests include musician-memoirist Lionel Richie, veteran actor and recent Golden Globe Carol Burnett Award honoree Sarah Jessica Parker, and the mastermind behind “Curb Your Enthusiasm,” Larry David.

The schedule for the Saturday-Sunday event can be found here.

Here’s the full list of finalists and winners for the Book Prizes.

Robert Kirsch Award

Amy Tan

Innovator’s Award

We Need Diverse Books

The Christopher Isherwood Prize for Autobiographical Prose

Adam Ross, “Playworld: A Novel”

The Art Seidenbaum Award for First Fiction

Andy Anderegg, “Plum”

Krystelle Bamford, “Idle Grounds: A Novel”

Addie E. Citchens, “Dominion: A Novel”

Justin Haynes, “Ibis: A Novel” | WINNER

Saou Ichikawa translated by Polly Barton, “Hunchback: A Novel”

Achievement in Audiobook Production, presented by Audible

Molly Jong-Fast (narrator), Matie Argiropoulos (producer); “How to Lose Your Mother”

Jason Mott, Ronald Peet, and JD Jackson (narrators), Diane McKiernan (producer); “People Like Us: A Novel”

James Aaron Oh (narrator), Linda Korn (producer); “The Emperor of Gladness: A Novel”

Imani Perry (narrator), Suzanne Mitchell (producer); “Black in Blues”

Maggi-Meg Reed, Jane Oppenheimer, Carly Robins, Jeff Ebner, David Pittu, Chris Andrew Ciulla, Mark Bramhall, Petrea Burchard, Robert Petkoff, Kimberly Farr, Cerris Morgan-Moyer, Peter Ganim, Jade Wheeler, Steve West, and Jim Seybert (narrators), Kelly Gildea (producer); “The Correspondent: A Novel” | WINNER

Biography

Joe Dunthorne, “Children of Radium: A Buried Inheritance”

Ekow Eshun, “The Strangers: Five Extraordinary Black Men and the Worlds That Made Them” | WINNER

Ruth Franklin, “The Many Lives of Anne Frank”

Beth Macy, “Paper Girl: A Memoir of Home and Family in a Fractured America”

Amanda Vaill, “Pride and Pleasure: The Schuyler Sisters in an Age of Revolution”

Current Interest

Jeanne Carstensen, “A Greek Tragedy: One Day, a Deadly Shipwreck, and the Human Cost of the Refugee Crisis”

Stefan Fatsis, “Unabridged: The Thrill of (and Threat to) the Modern Dictionary”

Brian Goldstone, “There Is No Place for Us: Working and Homeless in America” | WINNER

Gardiner Harris, “No More Tears: The Dark Secrets of Johnson & Johnson”

Jordan Thomas, “When It All Burns: Fighting Fire in a Transformed World”

Fiction

Tod Goldberg, “Only Way Out: A Novel”

Stephen Graham Jones, “The Buffalo Hunter Hunter”

Mia McKenzie, “These Heathens: A Novel”

Andrés Felipe Solano translated by Will Vanderhyden, “Gloria: A Novel”

Bryan Washington, “Palaver: A Novel” | WINNER

Graphic Novel/Comics

Eagle Valiant Brosi, “Black Cohosh”

Jaime Hernandez, “Life Drawing: A Love and Rockets Collection” | WINNER

Michael D. Kennedy, “Milk White Steed”

Lee Lai, “Cannon”

Carol Tyler, “The Ephemerata: Shaping the Exquisite Nature of Grief”

History

Char Adams, “Black-Owned: The Revolutionary Life of the Black Bookstore”

Bench Ansfield, “Born in Flames: The Business of Arson and the Remaking of the American City” | WINNER

Jennifer Clapp, “Titans of Industrial Agriculture: How a Few Giant Corporations Came to Dominate the Farm Sector and Why It Matters”

Eli Erlick, “Before Gender: Lost Stories from Trans History, 1850-1950”

Aaron G. Fountain Jr., “High School Students Unite!: Teen Activism, Education Reform, and FBI Surveillance in Postwar America”

Mystery/Thriller

Megan Abbott, “El Dorado Drive” | WINNER

Ace Atkins, “Everybody Wants to Rule the World: A Novel”

Lou Berney, “Crooks: A Novel About Crime and Family”

Michael Connelly, “The Proving Ground: A Lincoln Lawyer Novel”

S.A. Cosby, “King of Ashes: A Novel”

Poetry

Gabrielle Calvocoressi, “The New Economy”

Chet’la Sebree, “Blue Opening: Poems”

Richard Siken, “I Do Know Some Things”

Devon Walker-Figueroa, “Lazarus Species: Poems”

Allison Benis White, “A Magnificent Loneliness” | WINNER

Science Fiction, Fantasy & Speculative Fiction

Stephen Graham Jones, “The Buffalo Hunter Hunter”

Jordan Kurella, “The Death of Mountains”

Nnedi Okorafor, “Death of the Author: A Novel”

Adam Oyebanji, “Esperance”

Silvia Park, “Luminous: A Novel” | WINNER

Science & Technology

Mariah Blake, “They Poisoned the World: Life and Death in the Age of Forever Chemicals”

Peter Brannen, “The Story of CO2 Is the Story of Everything: How Carbon Dioxide Made Our World”

Karen Hao, “Empire of AI: Dreams and Nightmares in Sam Altman’s OpenAI” | WINNER

Laura Poppick, “Strata: Stories from Deep Time”

Jordan Thomas, “When It All Burns: Fighting Fire in a Transformed World”

Young Adult Literature

K. Ancrum, “The Corruption of Hollis Brown”

Idris Goodwin, “King of the Neuro Verse”

Jamie Jo Hoang, “My Mother, the Mermaid Chaser”

Trung Le Nguyen, “Angelica and the Bear Prince” | WINNER

Hannah V. Sawyerr, “Truth Is: A Novel in Verse”

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Hollywood editors get new AI tool from Google, Avid

Avid Technology, the editing software company, is the latest entertainment industry player to introduce AI into its toolbox.

The company behind industry-standard platforms Pro Tools and Media Composer said it is entering a multiyear partnership with Google Cloud.

The goal is to implement both generative and agentic AI so that users can turn the “mostly manual process into an intelligent, AI-assisted experience,” Avid said in a statement Thursday morning.

“The primary bottleneck in Hollywood is manual labor [in editing] and managing thousands of hours of high-risk footage,” Avid Chief Executive Wellford Dillard told The Times. “This isn’t us just adding a new tool. It’s going from static files sitting on hard drives, to living data that understands its context.”

Google’s Gemini models and Vertex AI will be embedded directly into Avid’s processes, offering customers a chance to accelerate their editing time. Avid’s Media Composer, the editing system used on most professional film and TV productions, will now include a Gemini extension that could enhance metadata and generate B-Roll.

The company said that, overall, using AI on its platforms enables systems to understand the context of every file — allowing users to describe what they need based on visual movements, on-screen dialogue and emotional cues.

Dillard said that when someone uses Media Composer for editing, it can often be frustrating to click in and out of the application in search of the right shot buried within hours of footage. Now, he said, clients can describe the shot to AI, which could find it faster.

Anil Jain, global managing director at Google Cloud, said that these tools can do both simple functions like tweaking a scene’s background, or achieve more complex tasks, like creating promotional material.

“Most storytellers don’t get excited about putting together a promo, but if they could leverage AI to help do it a lot faster, then it becomes more interesting, gets it done and opens up the possibility of more creative time,” Jain said.

Avid, founded in 1987, is based in Burlington, Mass., and has since established itself as a pioneer in digital audio and video editing software. The company said its software was used to edit 87% of this year’s Oscar-winning productions, including the movies “K-Pop Demon Hunters” and “One Battle After Another.”

Avid is one of the many media companies that has recently incorporated AI into its services. In March, Netflix acquired Ben Affleck’s AI filmmaking company, Interpositive. Disney invested $1 billion into OpenAI’s now shuttered Sora platform. Even in the music industry, the “Big Three” labels have inked individual deals with AI startups like Udio, Klay and Suno — after suing a few of the same companies for copyright infringement.

Ramesh Srinivasan, a professor of information studies at UCLA, said these kinds of deals are the “new normal” and that “almost every single industry is being sort of eaten up by the Pac-Man of AI.”

But he said he’s not sure that this kind of AI will only be used for mechanical tasks.

“Editing is a task that involves creativity and human artisanship. An editor is not just someone who mechanically reproduces a number of steps. They have a sense of storytelling in mind,” said Srinivasan. “In terms of AI-created content, the initial research is showing that it is flattening creativity. It’s putting out the dominant patterns that it can copy, rather than reflect, the specific diverse and creative ways we can write, or edit.”

To Dillard, Avid’s CEO, incorporating AI is a way to ensure that creators can make enough content to keep up with audiences’ increasing demands.

“The demand for content is almost insatiable, and dollars are limited. This work can help compress those production timelines [and make] more content,” Dillard said. “Our hope is that we’re actually enabling the world, within the same budget constraints that the studios have today. You’re producing more content, and you are also opening the doors for smaller production houses to be able to produce more content competitively.”

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