westwood

You compete.

Or you complain.

UCLA head coach Bob Chesney coined it at the beginning of preseason camp last year in Harrisonburg, Va., before leading James Madison to a 12-2 record, a Sun Belt championship and its first College Football Playoff appearance.

“You either compete or complain, you can’t do both,” Chesney said on Aug. 5, 2025. “You are either full of pride and won’t allow yourself to have mental, physical and emotional lack of discipline and toughness, or you fill yourselves with pity and you have a lack of all three of those things.”

Chesney carried that same tune on his first day of fall camp in Westwood, leading his new team.

The Bruin faithful got its first taste of their newly minted head honcho at his introductory news conference on Dec. 9, where he made promises of turning around the football program, elevating it to its height of the past, and reengaging the Bruin community.

UCLA quarterback Nico Iamaleava looks to throw a pass during the first day of preseason camp at Spalding Field on Thursday.

(Ronaldo Bolanos/Los Angeles Times)

And Chesney has not wavered since.

From his halftime speech at a UCLA men’s basketball game versus Indiana — where he proclaimed that the Bruins would be Big Ten champions — to throughout spring practice and all through Big Ten media day last week, Chesney has stayed consistent.

And that consistency includes the way he is training his players leading up to UCLA’s opener against California, where the former Pac-12 rivals will meet for a night game between two first-year head coaches.

Chesney has emphasized, throughout his short tenure in Westwood, that while physical development is imperative in the offseason, the mental side of the game carries the same weight. Central to that, is putting players in adverse situations in the offseason to get them battle-tested come game day.

“Those are the moments that test you. Pay no attention to a virtue that’s not been tested in fire, and that’s ultimately something that we got to be able to do is put them in situations where we’ve tested them in fire,” Chesney said. “We know how they’re going to react and how they’re going to respond. We know when the moment’s on the line. That’s the most important thing that we can do out here. That’s what this whole entire camp is ultimately about.”

In order to test his players’ resiliency, Chesney has implemented “compete periods” throughout his time in Westwood to emulate the speed and intensity of live reps.

Alongside competition has been grading everything a player does, so there is no ambiguity as to where a player stands on the depth chart or in the program.

Outside of the actual drills and exercises Chesney implements, the coach has also purposefully scheduled some of his practices in the afternoon to expose his players to the intense Los Angeles heat — his version of throwing his players into the fire to help get them acclimated and test their mental toughness.

Chesney’s mental training ultimately serves as a litmus test in discovering who is cut from a different cloth.

“Procedural discipline was a big part of what we want to make sure that we’re constantly talking about,” Chesney said. “And then, how quickly can I get to the next play? How much do I love being coached, and how hard am I going to be coached and accept that coaching and make myself get better?”

With passion and excitement emanating from players on the first day of fall camp, and less than a month away from the first game of the season, Chesney highlighted that it is about striking a balance: testing his players’ resolve but also not being reactionary.

The new head coach underscored that it can be easy for impulse and emotion to take over, but uplifting one another and letting mistakes refine you rather than define you is integral to success.

UCLA defensive linemen Jacob Busic (97) and Anthony Jones (15) run drills during the first day of preseason camp at Spalding Field on Thursday.

(Ronaldo Bolanos/Los Angeles Times)

Central to that is teammates, particularly within the same position group, celebrating the success of one another rather than letting the depth chart dictate morale.

“If someone’s above you and perceived to be above you, what are you doing? Are you trying to elevate your game and compete with them, or are you trying to knock them down and pull them back towards you?” Chesney asked.

“The best teams in the world love that that guy above him is a little better, and they are chasing him every single day. We have a good amount of that on our team, and it’s got to continue because we are going to need everybody, whether they know it or not,” he said.

UCLA will not play its first game until Sept. 5.

However, battles will be won and lost within the team along the way.

But to Chesney, it is how you respond to those successes and failures that prevail.

Brooke McCree, a 22-year-old recent UCLA graduate, is the first to admit she’s been going to the movies a lot less.

Back when Regency operated the local Village and Bruin theaters in Westwood Village, she would often take advantage of the student discount and see as many movies as possible. But in the two years since the theaters closed, she said moviegoing for many UCLA students has become inaccessible.

“At UCLA, it’s been rough because I’ll have to walk really far or take the bus [to the movies]. There’s nothing really nearby,” said McCree, who recalled fond memories of seeing movies like “Madame Web” and a “Hunger Games” prequel in a dense crowd of excited college students. “I was pretty devastated when it initially closed.”

There is still hope for the Village Theatre, which recently received a breath of new life thanks to some of Hollywood’s biggest names.

For the first time since 2024, the theater opened its doors early last month for the Los Angeles debut of Billie Eilish and James Cameron’s co-directed concert film, “Hit Me Hard and Soft: The Tour. ” Hundreds of fans filled the college town’s sidewalks, and streets were closed for the black SUVs that dropped off A-listers and executives on the bright blue carpet.

The event was reportedly the first of a limited number of premieres and screenings planned for this summer to support a 12-month renovation set to begin this fall.

The revival is being led by Village Directors Circle, a group of 35 filmmakers who purchased the theater in 2024. They include prominent directors Jason Reitman, who is leading the effort, and Christopher Nolan, J.J. Abrams, Guillermo del Toro, Judd Apatow, Steven Spielberg and Chloé Zhao.

A representative for Reitman declined to comment on the plans.

Nissan GT-R NISMO sports cars are seen outside the Fox Westwood Village Theatre, promoting the “Gran Turismo” movie in 2023.

(AaronP / Bauer-Griffin / GC Images )

The $25-million restoration, which organizers previously told The Times would be completed next year, includes plans for a restaurant, bar, gallery and a multipurpose space in the lobby for filmmakers and hosting premiere-related events.

Last year, the coalition of directors announced that American Cinematheque would operate the theater, hosting special screenings of new releases and repertory titles and conversations with filmmakers. The film non-profit already runs Santa Monica’s Aero Theatre and co-programs both the Egyptian Theatre in Hollywood and the Los Feliz 3.

Historically, the neighborhood has been a tricky market for businesses, said Jonathan Kuntz, a former lecturer at the UCLA School of Theater, Film and Television. He worked in the area for nearly 40 years and saw much turnover among local businesses due to high rents and inadequate parking.

“We’ve had some great things, like bookstores and eateries that have flourished sometimes for a decade or two, but it faded out,” Kuntz said. “[The theater] will certainly help Westwood if it is a success.”

For that to happen, Kuntz said, 1400-seat theater will need to screen a regular supply of films to a diverse customer base, including nearby students that have long been among its most frequent customers.

Many current UCLA students are already eagerly anticipating the theater’s reopening, said Ingrid Fan, a senior at the university majoring in public affairs.

“It’s been a bummer to have it closed for so long,” said Fan. “My friends and I always talk about how we just wish it opened sooner.”

While the theater’s renovation timeline won’t be complete before she graduates, she’s certain that other students will make good use of it when it reopens.

“Westwood is a college town, and we are always looking for a new source of community. It’s a space a lot of students would definitely flock to,” Fan said.

Broxton Avenue in Westwood Village during one of UCLA’s First Thursdays community events.

(Myung J. Chun / Los Angeles Times)

A historic movie hub

The university and its surrounding village, including the theater, were developed simultaneously throughout the 1920s and 1930s. Designed by Percy P. Lewis, the Westwood Village Theatre originally opened as a part of the Fox Theatres chain in 1931.

Despite launching during the Great Depression, the Westwood Village Theatre had a prime location working in its favor.

Westwood was imagined as a satellite town in West L.A. that would eventually support the growing UCLA campus. The neighborhood became known as the third major movie theater hub, behind downtown and Hollywood. In the 1920s, when the Chinese and the Egyptian theaters opened on Hollywood Boulevard, Westwood was next in line as a booming premiere destination.

“It was much more convenient to those folks than going to downtown Los Angeles, or even to Hollywood,” Kuntz said.

This was an era of moviegoing when premieres were essential to a movie’s box office success, drawing substantial marketing opportunities. The volume of films being produced at the time made it necessary to have multiple premiere-ready theaters around L.A., Kuntz said.

A “Terminator” poster is unveiled at the world premiere of “Terminator 3: Rise of the Machines” in 2003.

(Robert Mora / Getty Images)

Over its 95-year history, the venue has been remodeled a handful of times, including in the 1950s when television became a mainstream medium. Soon, multiplexes emerged, which put the Westwood Village location at a disadvantage. To this day, the theater can only show one film at a time.

In the 1970s, the venue joined the Mann Theatres chain, and in 1988, it was designated a historic cultural monument.

Regency Theatres took over the Village Theatre and its neighboring film venue, the Bruin, in 2010. Notably, in 2018, Quentin Tarantino used the Bruin during the filming of “Once Upon a Time … in Hollywood,” which is set in late-1960s Los Angeles.

The ticket booth at the Regency Bruin theater in Westwood Village all boarded up, as seen on the afternoon of Nov. 3, 2020.

(Carolina A. Miranda / Los Angeles Times)

Regency continued to operate the two locations until its lease ended in 2024. Although the group of Hollywood directors was quick to bid on the Village (the Bruin was not included in the deal), the theater has remained closed since then, with the exception of the recent Billie Eilish premiere.

As theaters continue to navigate rough waters amid hopes of a durable post-pandemic recovery, celebrity buyers have become a driving force in the effort to preserve some of L.A.’s historic venues. Tarantino operates both the New Beverly Cinema and the Vista, and most recently, Kristen Stewart purchased the Highland Park theater.

“A lot of people in Hollywood want to preserve at least some of what made classic Hollywood successful, like the big screen experience,” Kuntz said. “These folks are the ones who could afford to buy a movie house or two, program it and keep that tradition alive.”

L.A. Times staff writers Josh Rottenberg and Meg James contributed to this report.