wednesday morning

YouTube is holding onto its exclusive livestream deal with Coachella.

The tech giant in San Bruno, Calif., has renewed its partnership with festival promoter Goldenvoice, keeping exclusive livestream rights to the three-day desert festival through 2030. The next edition, in April 2027, will mark 15 years of Coachella on YouTube.

“We’re excited to bring the energy of the desert to millions of music fans around the world,” Neal Mohan, YouTube’s chief executive officer, said at its Made On YouTube event in New York City on Wednesday morning.

This year’s Coachella, headlined by Sabrina Carpenter, Justin Bieber and Karol G, drew the most concurrent viewers in the history of Coachella on YouTube, according to the company. Bieber, who was discovered on YouTube, even included a nostalgic homage to the platform into his set.

Over the years, the livestream has become an essential part of the Coachella experience, especially for fans who can’t make it to the desert. What started as a single feed has evolved into live coverage of every stage across both weekends.

Beyond Coachella, YouTube doubled down on livestreaming during its presentation, unveiling a slew of new live and AI-powered tools. In August, more than 600 million logged-in viewers watched live content on the platform each day on average, according to YouTube. The new live features include a new co-hosting function in which two creators can appear on the same stream together, and a live auto-dubbing tool that automatically translates speech in real time. Several of the updates are slated to roll out in early 2027.

“Whether it’s a music festival or a creator’s livestream, fandom is no longer a spectator sport,” added Mohan. “Just look at the sheer scale of the live communities we’re seeing today.”

YouTube isn’t the only streamer leaning into live. Netflix has spent the last few years buliding out its own live business, which now includes NFL and MLB games.

Ben Shelton messed up.

Sure, the U.S. tennis star advanced to his second U.S. Open semifinal in epic fashion, knocking off defending champion Carlos Alcaraz in a five-set marathon that did not end until 3:33 a.m. ET Wednesday.

It was during his on-court interview afterward, however, that Shelton committed a bit of a faux pas while discussing the match that ended later than any other in tournament history.

“I’m just hoping that my best friend and my sister over there don’t have to be at work at 6 a.m. in three hours,” Shelton said following the 6-7 (5), 6-1, 6-3, 1-6, 7-6 (10-7) victory. “It’d be huge from their employers to let them have the day off today.”

Shelton certainly didn’t have to give a shout out to two of his loved ones for hanging in there for the entire 4 hours 28 minutes … but since he did, there’s one other person Shelton probably should have mentioned as well: soccer star Trinity Rodman, who also was sitting courtside throughout the match. TV cameras showed her laughing and apparently saying, “What about me?”

Shelton and Rodman have been dating for more than a year, after going Instagram official in May 2025. They are seen in the stands at each other’s sporting events when their schedules allow.

For the record, Rodman apparently did have to work hours later. The U.S. national team and Washington Spirit player posted a video later Wednesday morning on TikTok that showed her inside a gym with the caption, “Yes, I’m at training now.”

She doesn’t seem to hold a grudge over her boyfriend’s omission, though. Rodman posted a video on her Instagram Story of the match’s aftermath, with the caption, “The moment belongs to Shelton!”

And Shelton actually did include Rodman in that moment, with the two of them making eye contact and flashing his signature “dialed-in” hand motion to each other as he celebrated.

Rodman’s schedule with the Spirit hasn’t allowed her to attend all of Shelton’s matches at Flushing Meadows, but she has been to at least three. For his Round 2 victory against Hubert Hurkacz, Rodman wore a black crop top that read, “I ❤️ my boyfriend.”

For the quarterfinal, Rodman carried a Shelton figurine, possibly as a good luck charm.

Shelton will face fellow U.S. player Frances Tiafoe in Friday’s semifinals.