viewer

Perhaps it was predictable that reality TV would become a pipeline into American politics. After all, political theater was the ultimate unscripted spectacle before reality TV became a genre unto itself.

Consider the raw drama of the first televised presidential debate, where a sweaty Richard Nixon and confident John F. Kennedy traded barbs. Or Anita Hill’s should-have-been-damning testimony against then-Supreme Court justice candidate Clarence Thomas during Senate Judiciary Committee hearings in 1991. Or President George W. Bush’s 2003 “mission accomplished” speech from a carrier off the coast of California, mere weeks into a war in Iraq that lasted years.

Modern programmed reality TV isn’t political theater, but it has become a springboard into modern politics for some stars of the genre. From President Trump to Dr. Oz, Caitlyn Jenner to Sean Duffy, campaigns and political offices are littered with the names of former cast members from reality series. Here’s a list of the most memorable jumps from trash TV to the smoldering dumpster of 21st century politics.

Donald Trump, president of the United States, ’The Apprentice’

Before he was a two-time president of the United States, Trump was one of America’s most recognizable make-believe bosses thanks to his 14-season run on NBC’s reality competition “The Apprentice,” created by reality TV kingmaker Mark Burnett. With his practiced executive scowl and scripted boardroom catchphrase, “You’re fired!,” the show burnished his image as a decisive billionaire dealmaker, even as his real-life business results were far less impressive. Off camera, Trump’s businesses filed for Chapter 11 bankruptcy protection six times between 1991 and 2014. Never mind. It was his knack for showmanship, and his undying need for attention, that proved the perfect entry into post-decorum politics. How does pretending to be in charge on a middling reality competition qualify anyone to safely and successfully run the most powerful nation on Earth? It doesn’t. Sleep tight.

Sean Duffy, Transportation secretary, ’The Real World’ and ‘Road Rules: All Stars’

Sean Duffy first appeared on MTV’s “The Real World: Boston,” where he was introduced as a flirtatious, conservative lumberjack/student hybrid. In short, he was a casting director’s dream. He later joined “Road Rules: All Stars,” where he met his future wife Rachel Campos-Duffy. Trading hot tub confessionals for courtrooms, Duffy became a Wisconsin district attorney and then a congressman. By 2025, he’d risen to secretary of Transportation under Trump, completing a career arc from staged arguments with pretend roommates to heated exchanges with the press about the effects of a government shutdown on airport safety. Dude.

Markwayne Mullin, Homeland Security secretary, MMA fighter

After a fiery confirmation hearing, Mullin is now Trump’s second secretary of Homeland Security in the 2.0 administration, following the disastrous tenure of wannabe reality show star Kristi Noem. Mullin was not a reality star per se, but in his role as a professional mixed martial arts (MMA) fighter he performed in cages for live, streaming and pay-per-view cable audiences. As an early 2000s champ in the sport, Mullin boasted an undefeated 5-0 record and the Oklahoma chapter of the National Wrestling Hall of Fame inducted him in 2016. How do these MMA skills, or his former life running the family plumbing business qualify him to protect the national security of this great nation? It’s unclear, but his fighting instincts have already resulted in a viral moment out of a 2023 Senate hearing, when he challenged Teamsters President Sean O’Brien to a physical fight, offering to “finish it here.” Now he’ll be running the DHS. What could go wrong?

Omarosa Manigault Newman, former assistant to Trump and director of communications for the office of public liaison, ‘The Apprentice’

Newman became one of reality television’s more memorable villains thanks to her run on “The Apprentice,” where her Machiavellian ways and unapologetic ambition revolted viewers and impressed her fake boss. She would eventually parlay that dubious notoriety into more than one role in the first Trump White House. Her tenure was brief, ending in a high-profile departure and her accusation that Trump is a “racist, a bigot and a misogynist.” She then wrote a book, “Unhinged: An Insider‘s Account of the Trump White House.” Perhaps she’ll adapt her written account into a reality show, only to reignite her fame and win the White House. From there? She’d hire Trump, of course, then swiftly end his run on the show with two simple words: “You’re Fired!”

Spencer Pratt, Los Angeles mayoral candidate, ‘The Hills’

Best known as one-half of reality TV’s most polarizing couple on “The Hills,” Pratt built a reputation as a needling instigator, often leaning into the role of villain with annoying enthusiasm. After stints on other reality shows such as “Big Brother U.K.,” he began speaking out about local California issues, including wildfire recovery and environmental policy. Earlier this year Pratt, a Republican, announced that he would be running for mayor of Los Angeles in the upcoming mayoral election, challenging incumbent Karen Bass. Does he really want to govern the Left Coast, or is his candidacy a ploy for a new reality show? Let’s hope it’s the latter.

Caitlyn Jenner, California gubernatorial candidate, ‘Keeping Up With the Kardashians’

An Olympic gold medalist long before reality TV fame, Jenner reentered public consciousness through a show about nothing. The hit series relaunched her into the spotlight as a member of one of America’s most visible families. Using that fame, she ran as a Republican in 2021 in California’s gubernatorial recall election, positioning herself as a political outsider. Her campaign leaned heavily on her life story — from her athletic achievement to her personal reinvention — but she failed to keep up with the competition.

Clay Aiken, U.S. congressional candidate, ‘American Idol’

Aiken rose to fame as the earnest, vocally gifted runner-up on “American Idol” circa 2003. His polite demeanor, impressive vocal range and dramatic rendition of “Bridge Over Troubled Water” earned him a devoted fanbase known as the “Claymates.” Aiken went on to have a semi-successful music career before running for Congress in North Carolina as a Democrat in 2014. Aiken made the mistake of leaning into his strengths as a thoughtful, policy-oriented candidate rather than relying on his past achievement as a vapid reality show contestant. He lost, of course.

Jim Bob Duggar, Arkansas state House representative and state Senate candidate, ’19 Kids and Counting’

As the patriarch of TLC’s “19 Kids and Counting,” Jim Bob Duggar became synonymous with a conservative Christian lifestyle when the show aired in 2008; it garnered high ratings and ran for 10 seasons. He espoused many of the same ideals as an elected official in the Arkansas House of Representatives from 1999 to 2003, before leaving the political stage for reality TV. But the show was canceled in 2015 when the Duggars’ eldest son, Josh, admitted to molesting several girls, some of whom were his sisters. A conviction on child pornography charges followed. (More recently, his brother Joseph was charged with child sex abuse.) Jim Bob Duggar attempted a political comeback in 2021 when he ran for a vacated seat in the Arkansas state Senate, leaning on what he believed was his reputation as an upstanding family man. Reality bit back, and he lost.

Mehmet Oz, U.S. Senate candidate and administrator of Centers for Medicare & Medicaid Services, ‘The Dr. Oz Show’

Like so many questionable figures Americans came to trust in the 2000s, Dr. Oz got his start as a frequent guest on “The Oprah Winfrey Show.” He went on to launch “The Dr. Oz Show,” where he dispensed health advice to millions of viewers. His blend of seemingly measured medical guidance and on-camera charisma appealed to viewers who were tired of looking at egg-headed doctors, like the kind who practice real medicine off screen. He announced his candidacy for the U.S. Senate in Pennsylvania as a Republican in 2021, focusing on an anti-establishment platform. He lost the general election to Democrat John Fetterman, but the doctor is still in. Trump appointed him administrator of the Centers for Medicare & Medicaid Services.

Sarah Palin, former Alaska governor and vice presidential nominee, ‘Sarah Palin’s Alaska’

File this under “Folks who tried to reinvent themselves on reality TV after tanking in politics.” Sarah Palin served as the ninth governor of Alaska before being selected as Sen. John McCain‘s running mate ahead of the 2008 presidential election. After losing to Barack Obama and Joe Biden, she veered away from politics, a decision that probably had nothing to do with an ethics scandal dubbed Troopergate that involved Palin. Burnett saw an opportunity, producing the 2010 TLC reality series “Sarah Palin’s Alaska.” It followed the Palin family engaging in activities such as fishing, prospecting for gold and camping in the region. In short, it looked like a tourism ad for Alaska and was canceled after one season. It also failed to kickstart her political career. She lost her 2022 bid for Alaska’s U.S. House seat, failing in both a special election and her general election comeback attempt. Apparently it isn’t Sarah Palin’s Alaska, after all.

ABC’s Sunday telecast of the 98th Oscars averaged 17.9 million viewers, ending a four-year streak of audience increases.

The figure from Nielsen is down 9% from the 19.7 million viewers who watched the telecast on ABC and Hulu in 2025.

After ratings for the Oscars cratered to an all-time low of 10.5 million viewers in 2021, the event’s audience levels ticked back up in recent years.

But the show has not topped 20 million viewers since 2019, as younger viewers are content to watch highlights of the ceremony on social media, rather than sit through a three-hour-plus telecast on traditional TV.

The awards held at the Dolby Theatre in Hollywood honored “One Battle After Another” for best picture, Michael B. Jordan for lead actor in “Sinners,” and Jessie Buckley for lead actress in “Hamnet.” Conan O’Brien was the host for the second straight year.

Critics said the ceremony was light on political statements about President Trump, whose name was not mentioned during the telecast. The show’s highlight was an extended “In Memoriam” segment that gave extra tribute to legendary actor and filmmaker Robert Redford and slain actor, director and producer Rob Reiner.

ABC had success in selling out the commercials for the Oscars, which is perennially the most watched non-sports telecast of the year. But the network will only have the event for two more years as the Academy of Motion Picture Arts and Sciences chose to take a better financial offer from YouTube for the rights to the telecast starting in 2029.

O’Brien poked fun at the YouTube move. He closed with a video that shows him being appointed Oscars “host for life.” As he takes in the honor, poison gas seeps into the office he is given. After O’Brien’s lifeless body is wheeled out, a name plaque with a new host is put on the door. His successor is YouTube star Mr. Beast.

NBCUniversal is cutting “Access Hollywood” and several other of its daytime talk shows, effectively ending its first-run syndication business as daytime television atrophies.

The company confirmed that “Access Hollywood,” and its counterpart “Access Live,” will be coming to an end in September. The shows, produced in Los Angeles, are currently hosted by Mario Lopez, Kit Hoover, Scott Evans and Zuri Hall.

Talk shows “Karamo” and “The Steve Wilkos Show,” produced out of NBC’s facility in Stamford, Conn., are also shutting down. The programs have already completed their production for the season and will run through the summer.

NBC previously announced that “The Kelly Clarkson Show” is also ending later this year after seven seasons.

“The Steve Wilkos Show” ran for 19 seasons. The host is a former bouncer for “The Jerry Springer Show.”

Francis Berwick, chairman of Bravo and Peacock unscripted, said in a statement that the company will continue to distribute library episodes of its talk programs and network shows such as “Law & Order.” But NBCU’s days of launching series for daytime and the hour before prime time are over.

“NBCUniversal is making changes to our first-run syndication division to better align with the programming preferences of local stations,” Berwick said. “The company will remain active in the distribution of our existing program library and other off-network titles, while winding down production of our first-run shows.”

“Access Hollywood” was first launched by NBC in 1996 as a competitor to CBS Media Ventures’ “Entertainment Tonight.”

First-run syndication allows producers to sell TV shows to stations on a market-by-market basis, instead of distributing them through a single network. This model was a major success for talk show staples such as Oprah Winfrey and Ellen DeGeneres.

But streaming has pulled viewers away from traditional television, as viewers can watch their favorite shows and movies anytime on demand. The audience levels needed to generate enough ad revenue to support first-run programming in daytime no longer exists.

Many TV stations are filling their hours with more local news as daytime talk goes away.

After Nexstar Media Group announced layoffs at KTLA-TV this week, some viewers have expressed shock and dismay over losing several longtime local broadcast journalists at the station.

The cuts included KTLA weatherman Mark Kriski, weathercaster Kacey Montoya, midday anchors Lu Parker and Glen Walker and reporter Ellina Abovian. The layoffs come as Nexstar attempts to cut costs and pursues a merger with rival media company Tegna.

Abovian, who was a general assignment reporter at the station, reflected on the layoffs on social media, saying in a video posted to Threads on Thursday that she was “blindsided,” and that the cuts were “part of corporate restructuring.”

“Corporate layoffs are a part of life and this is just the game of life. They’re impacting people across multiple industries right now, so I’m not the only one, and my situation certainly isn’t unique,” said Abovian, who worked at the station for more than a decade. “But it’s hard to process, considering how it happened.”

Some viewers and fellow journalists have also expressed their disappointment.

CNN anchor Elex Michaelson responded on X, writing, “Mark Kriski is an L.A. broadcasting icon. As a kid, the OG KTLA Morning News crew (Carlos, Barbara, Mark, Sam, Eric, Gayle, etc) inspired me to want to be a journalist. I have great respect for Glen, Lu, Kacey, and Elina as well … all great people … and talented broadcasters.”

Each of the laid-off journalists had been with the station for a number of years. Kriski had been with KTLA since 1991, and Walker sat at the station’s anchor desk since 2010. Parker joined KTLA in 2005.

KTLA morning news anchor Frank Buckley addressed the situation before continuing with the broadcast Thursday.

“As you probably know, we are extremely limited in what we can say,” Buckley said. “But if you are a regular viewer of this program and of this TV station, you also know that we are a family here. We consider you to be part of that family. And when family members experience tough times, we all feel it. So this is a difficult time for us. And we will go through it together.”

SAG-AFTRA, which represents the laid-off journalists, issued a release on Wednesday condemning the cuts. The guild disclosed that it is “actively bargaining with Nexstar stations in multiple markets.” It accused Nexstar of pushing “to gut severance pay and insert onerous provisions into the union contract that limit workers’ ability to freely negotiate the terms of their own employment.”

“By laying off journalists across the country, Nexstar is eroding the resources and talent that local communities rely on for trusted news,” said SAG-AFTRA’s President Sean Astin in the release. “These actions highlight the risks of media consolidation and underscore the urgent need for regulators and the company to prioritize the public interest and the professionals who serve it.”

Nexstar operates 201 stations in 116 local markets in the U.S., reaching 70% of American households. It is the largest TV station ownership group in the U.S. Tegna owns television stations in 51 U.S. markets. Following the pending $6.2-billion merger, the standing company will have 265 stations, representing 80% of U.S. TV households.

President Trump has expressed his support for the deal in a social media post earlier this month.

He wrote, “Letting Good Deals get done like Nexstar – Tegna will help knock out the Fake News because there will be more competition, and at a higher and more sophisticated level. Those that are opposed don’t fully understand how good the concept of this Deal is for them, but they will in the future.”

Over 32.6 million viewers watched President Trump address the nation on Tuesday night, according to Nielsen data.

It’s both the smallest audience Trump has received for the annual speech to a joint session of Congress, and the longest State of the Union address in recent history.

This was the president’s first State of the Union address of his second term. Previously, his addresses scored 45.5 million in 2018, 46.8 million in 2019 and 37.1 million in 2020, the Nielsen data show.

This year’s speech clocked in at 107 minutes, topping the previous record set by President Clinton in 2000.

Facing low approval ratings, Trump played up positive economic numbers, some of which were misstated, and the administration’s aggressive crackdown on undocumented immigrants, drawing polarized reactions in the chamber.

Trump also recognized the Men’s Olympic hockey team, which won its first gold medal since 1980 on Sunday with its victory against Canada, and a number of other guests attended the address, including the widow of right-wing activist Charlie Kirk and Paramount Skydance’s CEO David Ellison.

The U.S. Olympic men’s ice hockey team arrives for the State of the Union address .

(Kenny Holston / Pool, Getty Images)

There were 15 networks that televised the speech. Fox News had the largest audience with 9.1 million viewers. ABC was second with 5.1 million, followed by NBC‘s 3.6 million, CBS’ 3.3 million, MS NOW’s 2.4 million, CNN’s 2.2 million, and the Fox broadcast network’s 2.1 million.

One year ago, Rebecca Kutler was promoted to president of the cable news network then known as MSNBC.

Taking the helm at a major news organization is the pinnacle of a journalist’s career. But a lot changed after Kutler landed the job.

In August, MSNBC announced it was dropping its name of nearly 30 years to become MS NOW — as its now-former owner NBCUniversal wanted a clean break from the channel, which was spun off to be part of a new media company called Versant.

The spin-off, which NBCU parent Comcast initiated because its cable networks are considered slow-dying properties that weighed down its stock price, was hardly a vote of confidence in the business. Losing the moniker that had decades of brand equity among its politically progressive viewers was not going to help.

At a recent lunch near her Washington office, Kutler, acknowledged the circumstances were less than ideal. But with more than 20 years in the TV news business where she began as a production assistant at CNN, she understood the audience’s connection to her channel begins with the people on-screen, and not the logo.

“I was pretty confident the audience wouldn’t really blink because when they turn on the their television, they see Rachel Maddow, they see Jen Psaki, they see Joe Scarborough,” Kutler, 46, said. “The fact that two letters change does not change any of those audience habits.”

Still there was work to be done. Kutler no longer had the resources of NBC News at her disposal. Instead of paying $60 million annually for its newsgathering services, she chose to have MS NOW build its own newsrooms in Washington and New York. The operation was tested Tuesday as President Trump’s State of the Union address was the first major event MS NOW covered as a freestanding entity.

Kutler has some big professional challenges, but none as daunting as the one that emerged in October when she was diagnosed with breast cancer. Kutler found herself watching the newly rechristened MS NOW on a TV in a hospital room as she received chemotherapy treatments every few weeks.

“If anything it just made me appreciate and love what I do even more,” Kutler said.

As she works through her recovery, Kutler’s spirits have been buoyed by data that prove her point about MS NOW’s audience loyalty. From Nov. 15 — the date of the rebrand — through Feb. 14, MS NOW’s average daily audience has grown to 613,000, up 25% compared to the same period a year ago, according to Nielsen. Weeknight prime time is up 27% to 1.2 million viewers, still a distant second to conservative-leaning Fox News but well ahead of CNN.

There was an audience exodus from MSNBC in the months following President Trump’s election in 2024 as viewers unhappy with the results typically tune out after a presidential campaign. But anxiety over the activities of the second-term Trump White House sent them back into the familiar tent to hear Maddow, Lawrence O’Donnell, Ari Melber and others weigh in.

Lawrence O’Donnell and Rachel Maddow at an MSNBC fan festival in New York City in October 2025.

(MSNBC)

When the name change to MS NOW was announced in October, the network’s internal research showed 31% of viewers found the idea somewhat unappealing or very unappealing, a warning light for what might be ahead. Two months later, that figure dropped to 17%, while the percentage of viewers who found it very appealing or somewhat appealing jumped from 30% to 44%.

A $20-million promotional campaign that focused on the network’s personalities helped. “We made sure the audience knew that it was just a name change, not a strategy change,” Versant Chief Executive Mark Lazarus said.

Programming moves Kutler implemented ahead of the switch helped. Longtime evening host Joy Reid was replaced with an ensemble program “The Weeknight,” with Symone Sanders-Townsend, Michael Steele and Alicia Menendez, and the audience level rose by 30% in February compared to a year ago.

Kutler moved Psaki, the former press secretary to President Biden, to the 9 p.m. Eastern slot Tuesday through Friday, where viewership is up 41%.

At CNN, Kutler had a strong reputation as a producer and in talent development. She was being groomed for a top job at the network before jumping to MSNBC as an executive vice president in 2022. Agents have been impressed with her swift decision-making.

“They have exceeded expectations in an especially challenged environment,” said Bradley Singer, a partner at William Morris Endeavor whose clients include Sanders-Townsend and “The Weekend” co-host Eugene Daniels. “And I would argue that Rebecca is the right leader for this moment because she’s willing to move quickly to try new things. And the business doesn’t really have time to spare.”

Jen Psaki is the host of MS NOW’s “The Briefing.”

(MS NOW)

Psaki credits Kutler for guiding her transition into TV news. “I wasn’t hired because I spent 20 years as a local news anchor, right?” Psaki said in a recent telephone interview. “I could learn those skills, but Rebecca helped me really start the task of figuring out how to ask the questions that needed to be asked, while also sharing my unique perspective as somebody who’s worked in government and politics.”

MS NOW did have to fill a major hole when political data guru Steve Kornacki chose to stick with NBC after the spin-off. Kutler tapped Ali Velshi, the network’s versatile chief correspondent, to take over the number-crunching during election nights and other big events.

While Kutler can point to ratings increases, she is aware of the long-term doomsday scenario that faces the cable TV industry as more viewers turn to streaming. The people who still have cable like MS NOW a lot — the network has three times as many viewers today as it did 20 years ago when there were far more pay-TV subscribers. But Versant needs to become less dependent on traditional TV as subscriber numbers are sliding every year.

Wall Street will get its first look at Versant’s financial performance when the new company delivers an earnings report next week, expecting to show $6.6 billion in revenue last year. While there have been declines in revenues because of cord-cutting, the company, which includes USA Network, SYFY, CNBC, Golf Channel, E! and Oxygen, says it still delivers double-digit profit margins.

MS NOW President Rebecca Kutler at Vesant’s investor day in New York on Dec. 4.

(MS NOW)

By early fall, MS NOW will launch a direct-to-consumer subscription product aimed at people who don’t have a pay-TV package. CNN launched such a service last year, while Fox News, the perennial ratings leader in cable, is available as part of Fox One, which also offers Fox Corporation’s broadcast network and sports channels.

Kutler said MS NOW‘s direct-to-consumer service will be part of a broader digital offering that can serve as a community for progressives. She describes subscriptions as “memberships.”

“We’re trying to build a product that meets the needs of people who love news, care about democracy and want to come together in a shared space,” she said.

MS NOW already has a strong presence on YouTube. In January, the network had 339 million views of its content, second only to Fox News (466 million) among cable and broadcast TV news outlets.

Mika Brzezinski and Joe Scarborough on the set of MS NOW’s “Morning Joe.”

(MS NOW)

MS NOW also stepped up its podcast business, scoring 140 million downloads last year. The long-form interview program “The Best People with Nicolle Wallace” has been a top download onApple Podcasts, and a new entry, “Clock It” with Sanders-Townsend and Daniels, launched this month.

Kutler also is looking at outside podcast companies to supply programming. Last week, MS NOW announced a deal with Crooked Media to produce a weekly compilation of its podcasts, including “Pod Save America,” which will air Saturdays at 9 p.m. Eastern.

“If there’s content our audience is interested in, we should find a way to bring it to them,” she said.

Overall, the moves at MS NOW show a willingness to invest in growing the business, a situation that did not exist under NBCU, which has been focused on building its Peacock streaming platform. “Liberating us from that was part of the strategy of the entire spin because we now need to do all of those things in order to create a growth company,” Lazarus said.

Kutler even had the green light to enter talks with Anderson Cooper — one of the highest-paid on-air talents in TV news — about joining MS NOW before he decided to re-sign with CNN.

Kutler had her final chemo session last Friday, and doctors say her health prognosis is good. She draws inspiration from her mother, a Philadelphia-area lawyer who raised Kutler as a single parent and successfully battled the disease in her 60s.

“My hardest day would have been my mom’s easiest day,” said Kutler, who is married with three teenaged children. “I was born watching somebody power through stuff. The idea of doing a job that’s busy and demanding and loving your kids and making them a priority is the only thing I ever knew.”

It wasn’t easy to go into Lazarus’ office to break the news about her condition after just six months on the job and a massive task ahead. But Kutler said he didn’t flinch, and the new company has been “1,000%” supportive.

“She’s a tremendous leader and an example of resilience and strength,” Lazarus said.