Sparks are growing but Mark Walter should still sell the team
Mark Walter doesn’t need to sell the Sparks. It said so in a release from his company Wednesday: “TWG is not looking to sell its sports assets at ‘fire sale’ prices to raise capital for its insurance operations.”
He should sell the Sparks anyway.
Not because of the investigations into allegations that insurance companies under Walter’s umbrella failed to properly disclose and conduct transactions between other companies he controls.
But for the sake of the storied WNBA franchise, which hasn’t won a championship in a decade and is about to miss the playoffs for the sixth consecutive season — something that would have been unthinkable six seasons ago.
Sell for the sake of the Sparks, who have long deserved an owner who wants seriously to run the team like Walter’s group runs, well, the Dodgers.
With passion and pride, foresight and smarts.
A steel beam is raised as the final structuarl piece of the Sparks’ $150-million training facility in El Segundo on Wednesday.
(Ronaldo Bolanos / Los Angeles Times)
And, yes, the new $150-million training facility that’s going to open in El Segundo next year is a better-late-than-never step in that direction.
It’s not too little; the 64,000-square-foot space, which will be tremendous in a prime location near the beach and shopping.
But it’s very late. Wednesday’s topping-out ceremony, when a construction crew lifted the final structural beam into place, doesn’t change that.
While so many of the Sparks’ rivals have had the upper hand in recruiting and retaining talent with state-of-the-art private practice spaces for the past few years, the Sparks have been — to use star forward Nneka Ogwumike’s word — “nomads.”
The Sparks have always offered fans a famously fun game-day experience, but their players had to continually get familiar with facilities all over Southern California, from L.A. Southwest and El Camino College to Academy USA in Glendale to Jump Beyond Sports in Torrance, from Windward School and Galen Center to JR286, the gym in Torrance where they practice now.
Starting next season, they’ll have a home.
A rendering of the Sparks’ new training facility in El Segundo.
(Ronaldo Bolanos / Los Angeles Times)
But it’s not because the Sparks’ ownership wanted to do what Mark Davis did with the Las Vegas Aces when he was the first owner to provide fancy new digs in 2023.
Not because they were resolute about giving the Sparks a first-class experience, like Joe Tsai did when he chartered flights for New York Liberty before the league said it was legal, getting himself fined $500,000.
But because the Sparks would fall further behind if they didn’t.
Because now “it’s the bare minimum,” said forward Dearica Hamby, whose input — dedicated spaces for family and naps — was incorporated into the building’s design.
It also will include two regulation basketball courts, a performance and training environment, hydrotherapy and recovery rooms and a player sanctuary.
“It represents a belief in our players,” said Stacy Johns, the team’s president. “It represents a belief in the future of the Sparks. And it represents a belief in where women’s basketball and women’s sports are going.”
Members of the media and guests gather with the Sparks’ front-office staff for the topping-out ceremony in El Segundo on Wednesday.
(Ronaldo Bolanos / Los Angeles Times)
Where’s that? Up.
Valuations are growing. In May, CNBC reported that the WNBA’s current teams were worth an average of $460 million — 84% more than the league’s most recent expansion fee of $250 million.
The Sparks — without taking the new facility, the largest investment to date in the history of women’s sports, into account — were valued at $415 million, seventh among the WNBA’s 15 teams.
The Golden State Valkyries, an expansion team in 2025, were valued at a record $1 billion, more than any women’s sports team in history.
That’s because the Valkyries — who are owned by the Golden State Warriors’ Joe Lacob and Peter Guber — have been innovative and imaginative, run more like the Dodgers than the Sparks, who are owned mostly by the same folks as the Dodgers.
The Dodgers instituted a private player-only plane and added Japanese-style toilets after then-recruit Roki Sasaki asked. The Valkyries established a 30-plus network of area bars for fans to gather to watch games and they helped a player with sleeping problems by offering everything from a different comforter to a sleep study.
Rendering of the inside the contrition of the Sparks’ new training facility, including a dining area.
(Ronaldo Bolanos / Los Angeles Times)
The Dodgers gave the keys to Andrew Friedman and Dave Roberts. The Valkyries’ GM is Ohemaa Nyanin, formerly an assistant GM with the WNBA champion New York Liberty, and their coach is former UCLA Bruin Natalie Nakase, before an assistant on Aces championship teams and an NBA assistant for years with the Clippers.
The Sparks have for the past several seasons cycled through unproven coaches and GMs, or fired experienced ones. Unable to pick a lane and drive it, they keep ricocheting between preaching patience and acting impatiently. And at the moment, they don’t even have a GM after firing Raegan Pebley in July.
Johns, who was brought on to oversee the team’s business in April, said things are changing. And change takes time.
The Sparks are 13-25, behind the expansion Portland Fire in the standings and having lost twice to the expansion Toronto Tempo. But they’ve tripled their sports staff this year, adding performance and mental health therapists and additional basketball data people — who apparently aided in the construction of an old, uncompetitive roster.
“I couldn’t tell you what happened or who woke up one day and decided,” said Johns, who worked for the MLS champion LAFC and Super Bowl champion Indianapolis Colts. “But when I was recruited … I was explicitly told like, ‘This is changing,’ and like, ‘We’re hiring you because we want to signal change.’”
The biggest change that could help the Sparks? At the top, with someone who wants to push the envelope instead of compensate and play catchup.
Rendering of the inside the contrition of the Sparks’ new training facility, including a basketball court.
(Ronaldo Bolanos/Los Angeles Times)
