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PREMIER INN has revealed plans to open a £14million hotel in a seaside town.

The UK’s largest hotel chain is set to to transform an “underutilised” area near to several tourist attractions.

The investment by Whitbread, the company which owns the Premier Inn brand, has been welcomed by residents and businesses in Norfolk.

The site earmarked for development is in Southend Road, Hunstanton.

Premier Inn has been discussions to create the 108-bedroom hotel “for years”.

Planning permission will now have to be gained before the development can take place, which would be built near Seagate (East) Car Park, the council said.

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Simon Ring, deputy leader of King’s Lynn and West Norfolk Borough Council, described the move as a “vote of confidence” in the future of the town.

He said it followed years of discussions between the local authority and the firm.

“This is huge news for Hunstanton,” Ring told the BBC.

“The sheer fact the UK’s largest hotel chain wants to invest in Hunstanton is a vote of confidence in the resort’s future, placing us alongside Norfolk’s other big visitor destinations, and this investment and new facility will hopefully act as a catalyst for further money.”

Whitbread acquisitions manager Paul Smith said the new hotel would provide “visitors with the quality, value and reliability they expect from the UK’s leading hotel brand”.

Premier Inn currently operates nearly 850 hotels in the UK.

A HUGE new attraction set to open in a trending seaside town has finally been given the green light.

Morecambe was named the fastest-rising place for Brits going on a staycation last month, according to Booking.com.

And the new Eden Project Morecambe in Lancashire is set to go ahead after securing planning permission.

It comes as the £100million attraction in the often overlooked town created new designs that needed approval from Lancaster City Council.

As for the attraction itself, everything will be centred around the Realm of the Sun, Realm of the Moon and an area called Metronome.

In the Realm of the Sun, visitors can expect a tropical landscape that adapts to both hot and cold seasons, with vertical plants, hanging mini gardens, a multi-sensory area and a waterfall.

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Then in the Realm of the Moon, the space will be darker with a “hyper-real rock pool” that has sped-up cycles of tides.

Outside, there will be a number of landscaped gardens and an arena to explore too.

And of course, there will be shops and restaurants for the visitors as well.

In the most recent announcement, there will be a £4.5million immersive experience called The Elder Tree.

The tree will stretch nearly 20 metres and take visitors on a journey from its roots to its hollows.

The attraction is expected to get around 585,000 visitors a year, with a capacity of up to 740,000.

Outside, in the arena, the capacity will be 6,000 people.

Parts of the attraction are expected to open in 2027, with other parts opening at a later date.

Plans originally approved in 2022 included four domes, but in the most recent plans this was reduced to two domes.