Unemployment

Political parties in Morocco are intensifying campaign efforts before legislative elections on September 23, which will ultimately decide Morocco’s next government.

Twenty-seven political parties are competing for 395 seats in the House of Representatives and the vote comes at a crucial time for the country.

Rising living costs, pressure on public services, and high youth unemployment – currently at 37.3 percent for Moroccans aged 15 to 24 – are all issues being hotly debated.

Party headquarters across Morocco and sites at packed city neighbourhoods and markets have been transformed into electioneering operation rooms. Campaign teams navigate crowded streets with loudspeakers, music, and leaflets to catch the attention of Morocco’s 15.8 million registered voters.

“We choose communication locations carefully; we start from a field map where we define the spaces where citizens meet naturally, then we divide the team according to tasks between direct communication and recording observations,” al-Wali al-Shtouki, campaign manager for the Justice and Development Party (PJD) in the Medina-Sidi Youssef Ben Ali district, told Al Jazeera.

“We also hold small meetings at the headquarters because they allow a calm and direct dialogue to understand what the citizen actually expects. What we hear in the field is what guides our daily work. After every tour or meeting, we collect observations and repeated questions and discuss them within the team, then we distinguish between local issues that need follow-up and those related to public policies and parliamentary work.”

While physical headquarters serve as hubs for election campaigns, a party’s success ultimately relies on its roots within a community, Jawad al-Shafdi, head of the Moroccan Observatory for Political Participation, said.

“In the Moroccan case, the strength of the candidate, their local extension, their network of relationships, and their electoral record also play essential roles,” al-Shafdi told Al Jazeera.

“We may find a party with limited organisational presence in a specific district achieving a significant result thanks to a strong candidate, and vice versa. Winning votes is achieved through a more complex system that combines party organisation, candidate strength, local extension, networks of elected officials, direct and digital communication, in addition to the party’s image and political offering.

“Therefore, the true criterion is not the number of people who enter the headquarters, but its ability to convert organisational movement into electoral mobilisation, mobilisation into votes, and votes into seats.”

Digital, direct engagement

The competition has forced political groups to adopt multi-channel strategies that balance street-level outreach with digital campaigns to reach a broader audience.

Fatima al-Tamni, a candidate for the Left Alliance in the Ain Sebaa – Hay Mohammadi district in Casablanca, highlighted the necessity of direct engagement with voters rather than superficial campaign displays.

She believes that party campaigns should serve as a space to listen to the concerns of the electorate and propose solutions, while building a strategic vision for transport, housing, pollution and other issues.

“We do not want to speak to the citizen from above, nor turn the campaign into a festival of pictures and slogans… We want to speak with them in clear language, and hear from them before we speak in their name,” she said. “[It] is not an end in itself, but the beginning of a new political relationship with citizens based on clarity, accountability, and fulfilling commitments.”

Youssef Ait Sidi Said, a political activist with the Progress and Socialism Party in the Chichaoua province, said campaigning remains an evolving process.

“For the party, this campaign is no longer just a specific period to introduce candidates and the electoral programme, but has become an opportunity for direct and continuous communication with the population and listening to their concerns and expectations,” Ait Sidi Said told Al Jazeera.

“Digital platforms allow reaching broad groups, especially youth, and grant them the possibility to interact, ask questions, and express their opinions. However, we do not consider that digitisation can replace direct communication. On the contrary, we see that each tool has its function.”

Ultimately, direct engagement with voters should remain the hallmark of party campaigns, he said.

“Field communication allows direct listening to the citizen, while digital platforms allow expanding the reach, interaction, and documenting activities,” Ait Sidi Said added.

DEVELOPING STORYDEVELOPING STORY,

The 25 basis-point hike is the first raise in three years and comes ahead of critical midterm elections in the United States.

The United States Federal Reserve has said it will raise interest rates by a quarter of a percentage point as inflation, driven by soaring fuel prices amid the US-Iran war, continues to weigh on the economy.

The Fed, which is the central bank of the US, said on Wednesday that it will hike interest rates by 25 basis points to 3.75 percent to 4 percent.

It is the first hike in more than three years and comes just weeks before the US midterm elections, despite repeated demands from US President Donald Trump to lower rates.

“Economic activity is expanding at a solid pace. While uncertainty remains elevated owing, in part, to geopolitical developments, domestic spending has been resilient,” the Fed said in a statement on Wednesday.

“Inflation remains elevated. Today’s policy action will support a timelier return to the Committee’s 2 percent goal. The Committee will deliver price stability.”

After Wednesday’s hike, Fed officials expect one more rate increase this year, according to their quarterly projections.

CME FedWatch, which tracks the likelihood of monetary policy decisions, forecast a 92.3 percent chance of the Fed increasing rates to 3.75 to 4 percent. A week ago, that forecast was a 40 percent chance of a quarter-percent rate increase.

But in the days since, a slew of data shifted those expectations.

For one, consumer prices jumped in August by 0.4 percent, the highest increase in four months. On an annual basis, prices rose 3.4 percent, matching the increase recorded in July, while the job market remains healthy.

Since then, benchmark crude oil prices have continued to soar as strikes in the US-Israel war on Iran have intensified. Brent crude hovered near $109 per barrel on Tuesday.

The average price for a gallon (3.8 litres) of petrol is $4.36, up 14 cents in the past week, and up from $4.06 in the last month, according to the American Automobile Association (AAA), which tracks daily petrol prices.

Diesel, on the other hand, was at $6.31, the highest recorded average and roughly double from a year ago. That, in turn, is expected to further stoke prices as diesel is used in trucks to haul everything from fruits and vegetables to steel and cement.

At the same time, the benchmark 10-year Treasury yield broke above the psychologically important 5 percent threshold on Tuesday, hitting 5.02 percent, its highest level in 19 years. The yield serves as a benchmark for borrowing costs, including car loans and home mortgages, and is a bellwether for inflation.

“The economy is in an unusual place,” Michael Klein, professor of international economic affairs at Tufts University’s Fletcher School and executive editor of EconoFact, a nonpartisan economic and social policy publication, as unemployment remains at a comfortable level while higher prices continue to stick, sending inflation beyond the Fed’s target of 2 percent.

“There [has been] a lot of pressure on Chairman Warsh to raise interest rates because of inflation coming in high, and that has been compounded by concerns about Trump’s pressure” as the president has continued to demand that interest rates be lowered, Klein said.

“Higher interest rates tend to weaken the economy… but if the market believes that there’s going to be a rate increase, it’s priced in already as prices move on news, so this won’t be news,” Klein said, adding that should help steady yields.