toy

‘Toy Story 5’ could be the start of a big summer box office

It’s been more than 30 years, but Andy’s toys are proving irreplaceable at the box office.

Walt Disney Co. and Pixar’s “Toy Story 5” opened to a massive $160 million in the U.S. and Canada last weekend, marking the biggest domestic box office debut so far this year. Internationally, the film brought in $152 million for a worldwide total of $312 million.

With those numbers, “Toy Story 5” broke several franchise records for opening weekend totals. As my colleague Cerys Davies and I wrote last week, it’s a sign of the long-running juggernaut’s firm grip on audiences amid a sea of Hollywood sequels, reboots and spinoffs.

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“‘Toy Story’ has been breaking ground since it first hit the screen more than 30 years ago,” Disney Entertainment Studios Chairman Alan Bergman said in a statement. “It’s wonderful to see ‘Toy Story 5’ continuing that tradition and connecting with audiences around the world to deliver the biggest opening for the franchise and the biggest of this year as well.”

For theater owners, “Toy Story” may have seemed like a surefire bet. After all, the franchise has grossed more than $3 billion in worldwide box-office revenue, and its third and fourth installments each made more than $1 billion globally.

The big opening weekend for “Toy Story 5” has no doubt brightened the outlook for many theater operators as the all-important summer movie season gets underway.

Already, last weekend’s box-office totals were a whopping 80% improvement compared with a year ago, when Universal Pictures’ live-action “How to Train Your Dragon” was in its second weekend in theaters. But more importantly, the domestic box office is now up 14% to $4.46 billion compared with the same time a year ago, according to data from Rentrak.

This summer’s lineup of films, including “Toy Story 5,” will play an important role in terms of whether 2026 will truly be the year that the theatrical business turns the corner from the COVID-19 pandemic and the dual Hollywood strikes of 2023.

In one promising sign, summer box-office revenue so far is up 15.2% to about $1.84 billion compared with the same May to mid-June period in 2025. (That summer ultimately ended in a dismal finish of $3.67 billion.) Compared with pre-pandemic 2019, this year’s summer box office to date is down just 1.9%.

Studio executives and theater owners have told me they feel good about this summer and are optimistic about the overall outlook for 2026.

It’s easy to see why. The deck is stacked, with upcoming titles such as Universal and Illumination’s “Minions & Monsters,” Disney’s live-action “Moana,” Christopher Nolan’s “The Odyssey” and Sony Pictures’ “Spider-Man: Brand New Day.”

In a propitious sign, presales for “The Odyssey” and “Spider-Man” have already shown massive demand. Overall, there’s just more and varied movies in theaters now, which expands the pool of potential moviegoers, theater owners have said.

Take A24’s “Backrooms” or Focus Features’ “Obsession,” for instance. The two original and digital-native films shocked the industry by keeping a weeks-long grip on the box office, largely by attracting Gen Z audiences who were familiar with the 20-something directors from their followings on YouTube.

Beyond these two, as well as Steven Spielberg’s “Disclosure Day,” many of this summer’s films continue established franchises.

Although not all spinoffs have performed this year — including Disney and Lucasfilm’s “Star Wars: The Mandalorian and Grogu,” which saw ticket sales drop sharply after its late May opening — “Toy Story” has remained a consistent force in theaters over the decades.

Disney and Pixar executives credit the films’ focus on character relationships, particularly that of Tom Hanks’ Woody and Tim Allen’s Buzz Lightyear. And as the franchise spanned years, its appeal became generational.

“Having parents now that say, ‘I grew up with ‘Toy Story,’ and now I’m showing my kids,’ has been really gratifying,” Pixar Chief Creative Officer Pete Docter told me by phone a week before the movie’s opening.

“Toy Story” is now the most-watched franchise on the Disney+ streaming service, with more than 2 billion hours streamed. And its beloved characters have spawned 19 theme park rides, four themed lands, two hotels and roughly $1 billion a year in global retail sales.

That has no doubt kept the franchise front and center for both adults and children, as well as fueling interest in future stories.

Stuff We Wrote

Film shoots

Number of the week

six million

The FIFA World Cup has been a major boost for broadcasters, as an average of 6 million viewers tuned in to Fox and cable network FS1 for the first 16 group stage matches, an increase of 128% compared with the last World Cup in 2022, according to Nielsen data released last week.

On Spanish language network Telemundo, which is owned by Comcast, the first 12 group stage matches drew an average of 7.5 million viewers, up 234% from four years ago. (The Telemundo telecasts are also streamed on Peacock.)

I was in the Bay Area last week on vacation and didn’t watch many of the games, but I did catch my colleague Clara Harter’s great read about the mutual love and respect between fans of Mexico and South Korea and how that has played out in Los Angeles.

What I’m watching

Since I was out of town last week, I didn’t watch a ton of TV. But I did make time to watch the series finale of “The Way Home,” a quirky time-travel drama on Hallmark that I’ve followed for all four seasons.

I’m a big fan of time-travel stories (The “Back to the Future” trilogy is one of my favorites), so the usual past-future questions, plus the complicated family dynamics anchored by matriarch Andie MacDowell, made this a must-watch for me. The series finale was a satisfying ending, though there are definitely some loose strings that deserve further exploration.

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‘Toy Story 5’ goes to infinity and beyond at the box office

“Toy Story 5,” the latest installment to one of Disney Pixar’s longest-running franchises, topped the box office this weekend.

The tech-fueled tale, led by fan favorite characters Woody, Buzz Lightyear and Jessie, earned $160 million for its opening weekend at the domestic box office and a global total of $312 million, according to Rentrak Data. The animated feature now holds the biggest box office opening of the year, further signaling what could be a massive summer for theaters.

Steven Spielberg’s “Disclosure Day” came in second at the box office with a domestic haul of $17 million. “Obession,” “Backrooms” and “Scary Movie” rounded out the top five.

“Toy Story 5” features the original cast, including Tom Hanks as Woody, Tim Allen as Buzz Lightyear and Joan Cusack as Jessie. The story follows the beloved band of toys as they grapple with the introduction of technology into their home, with a tablet named Lilypad. The production budget for “Toy Story 5” is about $150 million to $200 million, and a crew of about 300 people worked on the film at Pixar’s Emeryville, Calif., headquarters.

“Tech versus toys is a very easy concept for families and parents to grasp. Every family goes through that to some degree,” said Andrew Cripps, head of theatrical distribution for Walt Disney Studios.

With the successes of “Inside Out 2” and “Zootopia 2,” sequels have proved to be dependable releases for Disney and Pixar in recent years. But “Toy Story” has been a steadfast juggernaut for the entertainment giant. This new release marks a new debut weekend record for the 31-year-long franchise, beating the nearly $121-million opening of 2019’s “Toy Story 4.” The original opened with $29 million in 1995, 1999’s “Toy Story 2” hit $57 million, and the third installment from 2010 received $110 million.

“The franchise is just so big,” Cripps added. “It’s in the theme parks. The consumer products keep it alive. It’s been 31 years with five movies, so it’s not like it’s overstayed its welcome. They’re very good at Pixar. They tell a story when they have a story worthwhile telling, and it feels like this one was worthwhile.”

Across the franchise’s lifetime, “Toy Story” has grossed more than $3 billion worldwide. The new movie also landed the second-highest animated opening weekend of all-time, behind only “Incredibles 2,” which earned $182 million.

Building off the surprise successes of budget horror films like “Obsession” and “Backrooms,” “Toy Story 5” brings yet another major boost to this year’s box office. Domestic ticket sales are up over last year, and Roth Capital Partners forecasts the second quarter will climb 6.5% to $2.8 billion.

With this uptick, there’s a chance the box office could climb back to pre-pandemic numbers. The 2026 box office is tracking 1.1% behind the summer of 2019 and 16% ahead of last year, according to Paul Dergarabedian, head of marketplace trends at Rentrak data.

“The industry’s on a roll,” Dergarabedian said. “There’s some unpredictable things that have happened so far this year, with the holdover strength of ‘Project Hail Mary,’ ‘Michael’ and ‘The Devil Wears Prada 2.’ Their worldwide grosses are incredibly impressive. It’s a phenomenon.”

“Toy Story 5” is just the first of several theatrical tentpoles hitting the big screen later this summer. Rentrak predicts this could be another $4-billion summer season domestically, following in the steps of the 2023 “Barbenheimer” summer.

Warner Bros.’ DC Studios has “Supergirl” landing later this month. Universal Pictures and Illumination’s “Minions & Monsters,” Disney’s live-action “Moana,” Christopher Nolan’s “The Odyssey” and Sony Pictures’ “Spider-Man: Brand New Day” are all lined up for releases in July.

Times staff writer Samantha Masunaga contributed to this report.

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Toy Story 5 film review: Woody and Buzz are back to take on kids’ biggest enemy yet – but magic isn’t quite what it was

TOY STORY 5

(PG) 102 minutes

★★★★☆

Woody and Buzz realise there’s a new enemy in the toy box Credit: AP
Bonnie’s parents buy her a Lilypad – a kid-friendly tablet that she can ‘connect’ with other children on Credit: PA

IT’S more than 30 years since the first Toy Story film changed the way we look at the contents of an old toy box.

And it might seem that after four films — and a pretty dire Buzz Lightyear spin-off in 2022 — that the story of toys could have been packed up and put in the loft for ever.

But, no. There’s always room for another play.

And Woody, Buzz and their motley crew realise there’s a new enemy sucking the imagination out of their beloved children’s minds: Technology.

The film focuses on good old rootin’-tootin’ Cowgirl Jessie (voiced by Joan Cusack), who is favoured by her owner, Bonnie.

DULCIE PEARCE

Disclosure Day is punctured with plot holes and one-dimensional characters


DULCIE PEARCE

There’s plenty in silly, fun Masters Of The Universe to entertain the family

The kid loves nothing more than playing games where Jessie and Buzz Lightyear get hitched.

Sadly, the neighbourhood kids don’t want to join in with Bonnie. In fact, they laugh at her suggestions.

When Jessie goes on a mission to persuade them otherwise, she watches as they all sit staring at devices, like little zombies.

“That’s not playing!” she exclaims. “They’re not even looking up.”

In a misguided act of kindness, Bonnie’s parents buy her a Lilypad (Greta Lee) — a kid-friendly tablet that she can use to “connect” with other children. And, as you can imagine, this does the opposite.

Bonnie becomes addicted to the screen, while shunning her toys, losing her imagination and getting cyber-bullied by the girls in her class.

So, it becomes Jessie and the crew’s job to get her away from the screen and the misery it brings. Which, as any parent will know, is a near impossible task.

There is also another story running alongside it involving a shipment of new Buzz Lightyears trying to find their way to a star.

At the same time, Woody has to be brought into the pack as he’s living on the outside with the rebellious Bo Peep.

The brilliant dynamic between competitive pals Woody and Buzz is hugely missed here — as is Randy Newman’s superb theme tune, You’ve Got A Friend In Me.

This time, Taylor Swift’s original song, I Knew It, I Knew You, is played at the credits.

And Jessie’s relentless energy also becomes a little grating.

However, it’s great to see the gang back together on the big screen, and this outing has enough entertainment and imagination to make sure you won’t check your phone throughout.

EFFI O BLAENAU

(15) 90mins

★★★★★

Leisa Gwenllian as Effi in Effi O Blaenau Credit: Unknown

THIS hard-hitting drama is adapted from Gary Owen’s one-woman play Iphigenia In Splott, which transforms his doomed Greek tragedy character into a working-class woman.

Effi (Leisa Gwenllian) has a bleak life, spending her days drinking vodka from a mug with her mates and eating Pot Noodles in a grim house in the Welsh valleys.

Her joy comes from club nights in Llandudno, where she meets handsome soldier Lee (Tom Rhys Harries) and the pair have a passionate one-night stand.

After he ghosts her, Effi discovers she’s pregnant.

But in the poorly maintained hospital in the poverty-stricken area, an NHS maternity care horror story then changes her life forever.

This Welsh-language film is a breathtaking work by director Marc Evans.

It strikes the perfect balance of grit and heart to make the subject matter compelling.

Gwenllian’s performance as the unpredictable and broken Effi is a masterclass in how to make an initially unlikeable character be- come someone you want to throw your arms around and care for.

FAMILIAR TOUCH

(12) 90mins

★★★☆☆

Kathleen Chalfant as Ruth Credit: Alamy Stock Photo

IN her debut feature film, director Sarah Friedland brings to life a moving story about a woman with dementia who is placed in a retirement community.

We meet clever, stylish Ruth (Kathleen Chalfant) as she’s making a delicious meal with immaculate precision. Yet at one point, she pops a piece of toast on to the dish-drying rack.

Her son then arrives – whose name she needs a reminder of – and she wonders about his profession and acts as though they may be on a date.

But he is there to take her to an assisted-living home.

Ruth has significant short-term memory loss, though she can still reel off the recipes with precision.

She enters with little protest, apart from telling the carer, in front of her son, that she never wanted children.

Chalfant’s performance is brilliant and has none of the clichés of the elderly.

Ruth is still a sassy, flirty woman who really knows her own mind even though it is betraying her.

This gentle film has a slow pace and the long, silent scenes often ask a lot of the audience – and there’s no rush in unravelling the story.

But its subtle characterisation makes it compelling and somehow uplifting.

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30 years and $3 billion later, ‘Toy Story’ still Disney’s surest bet

Woody, Buzz Lightyear and Jessie will be back at the box office this weekend, delivering what could be the biggest film debut of the year.

Analysts expect the fifth installment of Disney/Pixar’s “Toy Story” franchise will pull in at least $150 million in the U.S. and Canada, with some predicting as much as $175 million — either of which would set a franchise record, topping the nearly $121-million opening of 2019’s “Toy Story 4.”

A strong showing for “Toy Story 5” will further fuel a recovery of the box office this year from the post-pandemic doldrums.

Domestic ticket sales are up over last year, and Roth Capital Partners forecasts the second quarter will climb 6.5% to $2.8 billion — a post-pandemic high.

“Toy Story 5” is the first of several family tentpoles this summer, ahead of Universal and Illumination’s “Minions & Monsters” and Disney’s live-action “Moana.”

“Right now we’re on pace for the best opening of the year,” said Daniel Loria, editorial director at Box Office Co. “This is a performer.”

The timing also is fortuitous for Walt Disney Co. at a moment when its other once-reliable franchises such as “Star Wars” and Marvel have faltered. The recent “Star Wars: The Mandalorian and Grogu” dropped sharply at the domestic box office after its late-May opening, bested by low-budget horror films “Backrooms” and “Obsession.”

“People love these characters from ‘Toy Story,’ ” said Paul Dergarabedian, head of marketplace trends at Comscore. “It’s just as appealing as ever.”

Indeed, across four films and 30 years, “Toy Story” has grossed more than $3 billion worldwide. It is the most-watched franchise on Disney+, with more than 2 billion hours streamed. Woody, Buzz Lightyear and Jessie have spawned 19 theme park rides, four themed lands, two hotels and roughly $1 billion a year in global retail sales.

The production budget for “Toy Story 5” is about $150 million to $200 million. A crew of about 300 people worked on the film at Pixar’s Emeryville, Calif., headquarters.

For Pixar, the reliance on “Toy Story” reflects a shift away from originals that used to be its lifeblood.

February’s “Hoppers” managed a respectable $372 million worldwide, but the surer money now comes from sequels.

“Inside Out 2” grossed nearly $1.7 billion in 2024, and both “Toy Story 4” and “Toy Story 3” crossed $1 billion globally.

Still, the franchise label is no guarantee: The 2022 spin-off “Lightyear” stalled at $226 million worldwide after straying from the formula, recasting Buzz as an actual sci-fi hero — voiced by Chris Evans rather than Tim Allen — and sidelining Woody and the rest of the gang.

“Toy Story 5” stays closer to home but wades into new territory: the explosion of tech in everyday life. The toys must contend with Lilypad, a tablet that captures the attention of their owner, Bonnie — a premise that grew out of a tech-toy character originally written for “Toy Story 4” and scrapped for time. Disney is betting the underlying tension is universal.

“What parent hasn’t had anxiety over tech versus toys with their kids?” said Andrew Cripps, head of theatrical distribution for Walt Disney Studios.

Disney is betting that this universal concern will drive audiences to the film.

The fifth installment also arrives with an unusually high-wattage assist: Taylor Swift wrote and performed an original song, “I Knew It, I Knew You,” and made a surprise appearance at last week’s premiere, performing it after the credits before joining longtime franchise composer Randy Newman for “You’ve Got a Friend in Me.”

“It means the world to me to be a small part of the universe of these films,” Swift told the crowd.

The expected blockbuster opening for “Toy Story 5” would be a full-circle moment for the long-standing franchise; Pixar animators in 1995 hadn’t even considered the possibility of a sequel while working on the first “Toy Story.”

“There was so much learned on that first film, specifically our iterative process,” Pixar Chief Creative Officer Pete Docter said in a phone call last week from Madrid, shortly before the film’s Spain premiere. “A lot of things that we discovered having worked on that film have just continued to inform every movie that we make.”

“Toy Story” revolutionized the movie business as the first computer-animated feature film. But its enduring appeal was in the bonds between the characters, Docter said.

Docter, who supervised animators and helped with character design and writing on the original “Toy Story,” added: “It certainly had some new technology, but it was really up to the story and characters to carry the audience.”

The franchise’s longevity is also due to its ability to capture generations of fans.

“Having parents now that say, ‘I grew up with “Toy Story,” and now I’m showing my kids,’ has been really gratifying,” Docter said.

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Toy Story 5 film review: Woody and Buzz are back to take on kids’ biggest enemy yet

TOY STORY 5

(PG) 102 minutes

★★★★☆

Woody and Buzz realise there’s a new enemy in the toy box Credit: AP

IT’S been over 30 years since Disney’s Pixar changed the way we all look at the contents of an old toy box forever, with the creation of 1995’s Toy Story.

And it might seem that after four films – and a pretty dire Buzz Lightyear spin-off in 2022 – that the story of toys might have been packed up and put in the loft forever.

But, no. There’s always room for another play.

And Woody, Buzz and their motley crew realise there’s a new enemy sucking the imagination out of their beloved children’s minds: technology.

This film focuses on rootin’-tootin’ Cowgirl Jessie (Joan Cusack), who is favoured by her owner, Bonnie.

DULCIE PEARCE

Disclosure Day is punctured with plot holes and one-dimensional characters


DULCIE PEARCE

There’s plenty in silly, fun Masters Of The Universe to entertain the family

The kid loves nothing more than playing games where Jessie and Buzz Lightyear get hitched.

Sadly, the neighbourhood kids don’t want to join in with Bonnie. In fact, they laugh at her suggestions.

And when Jessie goes on a mission to persuade them otherwise, she watches as they all sit staring at devices, like little zombies.

“That’s not playing!” she exclaims. “They’re not even looking up.” In a misguided act of kindness, Bonnie’s parents buy her a Lilypad (Greta Lee) – a kid-friendly tablet that she can ‘connect’ with other children on.

Bonnie’s parents buy her a Lilypad – a kid-friendly tablet that she can ‘connect’ with other children on Credit: PA
The film also features a shipment of new Buzz Lightyears trying to find their way to a star Credit: AP

And, as you can imagine, this does the opposite – making Bonnie addicted to the screen – while shunning her toys, losing her imagination and becoming gently cyber-bullied by the girls in her class.

So, it becomes Jessie and the crew’s job to get her away from the screen and the misery it brings. Which, as any parent will know, is a near impossible task.

There is also another story running alongside it involving a shipment of new Buzz Lightyears trying to find their way to a star.

Also, Woody has to be brought into the pack as he’s still living on the outside with the rebellious Bo Peep.

These multiple storylines make Toy Story 5 disjointed in places, and while plenty of fresh ideas are shown, it keeps repeating the idea of kids growing out of playing with toys.

The brilliant dynamic between the competitive pals Woody and Buzz is missed – as is Randy Newman’s superb theme tune You’ve Got a Friend in Me (this time Taylor Swift’s original song “I Knew It, I Knew You” is played at the credits).

And Jessie’s relentless energy becomes a little grating.

However, it’s great to see the gang back on the big screen – and it has enough entertainment, imagination and heart to make sure you won’t check your phone throughout.

Toy Story 5 is out on Friday.

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After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift

Three years ago, Mattel Inc. struck box-office gold — or rather, pink — with the billion-dollar success of “Barbie.”

In its first return to theaters since the female-forward phenomenon, the El Segundo toymaker is turning to the brawny He-Man for another box-office lift.

Its latest film, “Masters of the Universe,” opens this weekend, as Mattel looks to build on that previous success and continue extending its signature toy brands into the entertainment arena.

“The movie is very much in tune with culture,” said Mattel Chief Executive Ynon Kreiz. “Everything is much more contemporary relative to what was created more than 40 years ago, but it’s still very true to the origin story and to the DNA of the brand.”

The new film arrives at a pivotal time for Mattel, which is facing pressure from investors to grow its business. The maker of Hot Wheels, American Girl and Uno has recently confronted a challenging market for toys, beset by tariffs on goods produced overseas and weaker-than-expected demand for Barbie dolls and Fisher-Price preschool products.

Amid uncertainty in the toy market and the fallout from tariffs, Mattel’s net income dropped 25% to $398 million in 2025. And since the company announced disappointing holiday sales totals in February, its stock has dropped more than 30%, closing at $14.34 on Wednesday.

 "Masters of the Universe" toys at Mattel.

“Masters of the Universe” toys at Mattel headquarters in El Segundo.

(Myung J. Chun / Los Angeles Times)

The share price slide prompted investor Southeastern Asset Management to send a letter last month to Mattel leadership suggesting the toy maker should sell itself and go private. Southeastern manages about 4% of the company’s stock on behalf of its clients.

“The frustration among investors has been the fact that if you look at the business from 2021 through 2025 and even this year … the business really hasn’t grown,” said Eric Handler, a Roth Capital senior media and entertainment analyst, referring to Mattel. “This is a company that needed something fresh in the portfolio, and there’s a wide range of investments being made, of which ‘Masters of the Universe’ is one part.”

Kreiz pushed back on the idea that the company is not growing. In the fourth quarter of 2025, net sales were up 7% to $1.8 billion, though the result was not as strong as the company expected.

Mattel has spent $1.2 billion in the last three years to buy back shares, with an additional $1.5-billion share repurchase planned for the next three years.

“We’re investing in our own stock because we believe it is undervalued,” he told The Times in an interview at his office, which has floor-to-ceiling windows that give an expansive view of El Segundo. “We absolutely agree that the share price doesn’t reflect the progress that we’ve achieved over the last few years financially, operationally, our place in culture, the strength of our brands, and the continued expansion of the business. And more importantly, the potential that we have down the road.”

“Masters of the Universe” is a key variable in that equation.

Ynon Kreiz, chief executive of Mattel.

Ynon Kreiz, chief executive of Mattel.

(Myung J. Chun / Los Angeles Times)

The movie, which had a budget of roughly $170 million, is expected to bring in $25 million to $35 million in the U.S. and Canada during its debut weekend. That’s a far cry from the $162-million opening haul of “Barbie,” but box-office analysts say that film captured the cultural zeitgeist in a way that’s hard to replicate.

The ‘80s-era “Masters of the Universe” is “a property that was famous with a certain group of fans, but it hasn’t had much of a pop culture presence,” said Shawn Robbins, who directs movie analytics at Fandango and founded the forecasting site Box Office Theory. The movie has notched a respectable 74% approval rating from critics on aggregator Rotten Tomatoes.

“There’s been so many callbacks to nostalgic franchises,” he said. “Some people are always on board for them, and maybe the positive reviews bring people in who were on the fence. But people are also ready for something fresh and new and exciting.”

Kreiz said he’s often asked how the company will match the success of “Barbie.”

“The answer is, we don’t need to match ‘Barbie’s’ success for movies to have a meaningful economic impact on the company,” he said. “Not every movie will be ‘Barbie.’ If we create quality content that people want to watch and create quality experiences that people are engaged with, good things happen, and these brands will resonate and will be here for years to come.”

While theatrical revenue is important, the measure of success for “Masters of the Universe” could also include its eventual reception on streaming platforms and, of course, toy sales, analysts said.

There are hundreds of products tied to the movie, from collectible action figures of Nicholas Galitzine’s He-Man and Camila Mendes’ Teela, to branded Uno decks, Legos, clothing and skateboards.

Skeletor from "Masters of the Universe."

Skeletor from “Masters of the Universe.”

(Myung J. Chun / Los Angeles Times)

“For us, it’s a huge win already,” said Robbie Brenner, president of Mattel Studios and chief content officer, who also served as a producer on the film. “We have reinvigorated and relaunched this brand that has been around for decades … and done it in a way with just the best-in-class toys. Obviously that’s our bread and butter. And then to have made an epic, incredible movie … is a huge win.”

While Mattel does not yet have sales totals for its “Masters of the Universe” toys, executives said during an earnings call in late April that product sales were “growing double digits” amid strong customer demand, particularly from adults.

When Kreiz was named CEO in 2018, he saw the potential for Mattel to expand beyond toys. In an entertainment landscape dominated by known franchises and intellectual property, the former TV and media executive wanted to leverage the company’s IP in new ways to attract consumers.

Hence, Mattel has expanded into real-world experiences such as a Barbie pop-up at Coachella or a traveling Hot Wheels monster truck show. In February, the company fully acquired Mattel163 mobile game studio after buying out a stake held by Chinese tech firm NetEase. The studio has released games based on Uno, Skip-Bo and other Mattel intellectual property.

And on the film and television front, the Mattel Studios division now has 51 people — most of whom are based in El Segundo — focused on projects across platforms.

After “Masters of the Universe,” Mattel Studios plans to release a “Matchbox” streaming movie in October. The division has more than a dozen films in development that have been announced, including an American Girl movie with Paramount, Polly Pocket with Amazon MGM Studios, as well as a live-action Magic 8 Ball series from M. Night Shyamalan.

“The journey for the company was to evolve from being a toy manufacturer that was making items to become an IP company that is managing franchises,” Kreiz said. “It’s not that we’re not creating toys — it’s obviously a big part of our business — but the opportunity is to expand so much more than the physical product.”

“Masters of the Universe” was in development for years at several different studios before it was picked up by Amazon MGM.

That partnership stemmed from Mattel’s work on the “Barbie” movie with Courtenay Valenti, then president of production and development at Warner Bros. Pictures who is now head of film at Amazon MGM.

“Masters of the Universe” felt like a good property for Mattel to bet on because of its nostalgia factor and deep bench of colorful characters, from the green tiger Battle Cat to the heavily armored Ram Man and ever meme-able Skeletor, which the company hopes will attract new audiences, Brenner said.

The movie is directed by Travis Knight — chief executive of stop-motion studio Laika who also led the 2018 “Transformers” spin-off “Bumblebee” — who Brenner said “nailed” the narrative’s tone. (It didn’t hurt that Knight was already a fan of the franchise and had sported the He-Man haircut as a child.)

“It’s a property that’s kind of out there,” said Brenner, who grew up watching He-Man and his twin sister She-Ra. “It’s got all these crazy characters. But just riding that line between what is funny and kind of irreverent and then kind of heartfelt, that is a very hard thing to put in a blender and to get right.”

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From culture to magical toy shops and tasty food

Collage of the Eiffel Tower, a dessert with chocolate sauce, and Notre Dame Cathedral.

“DOES the hunchback of Notre-Dame still live here?” my eight-year-old daughter Molly asks, as we look up at the gleaming white towers of Paris’ recently restored Notre-Dame cathedral.

Although we don’t find any secret medieval residents inside, we do adore gazing at the gold stars dotted across the sky-blue ceilings of the side chapels, and the stunning stained-glass windows that cast rainbows of light across the floor.

A trip to Paris provides fun for all the family Credit: Getty Images/iStockphoto
Entry to Notre-Dame is free, but make sure to book ahead Credit: Getty Images/iStockphoto

The five-year restoration project – after Notre-Dame burned down in 2019 – cost more than £600million and involved around 2,000 craftspeople, with 1,200 oak trees sourced from French forests – and the results are miraculous.

Entry is free, but save queuing time by booking ahead (Notredamedeparis.fr).

Stairway to heaven

Dine on the city’s famous cuisine Credit: Instagram/Bouillon Pigalle

We’re staying at NoPi Chic, a gorgeous Airbnb just off the main drag in Pigalle and down the road from the Moulin Rouge.

The two-bedroom apartment has high ceilings and a treasure trove of objets d’art. The kids’ room comes with the cutest bunks, and we love climbing the classic Parisian spiral staircase to our front door.

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Each morning, I sit on the balcony with an espresso watching locals on their baguette runs, while Sundays are market day on nearby Rue des Martyrs, where tables are laden with cheese, wine and paintings.

Just five minutes’ walk away is Bouillon Pigalle, a modern French bistro, where Molly and her older brother Elliot, 11, marvel at the black-and-white uniformed waiters buzzing about.

We order a litre of citronnade, £8.85, which the kids speedily drain, before digging into oeufs mayonnaises, £2.20, as a starter, and demolishing steak frites, £10.90.

Our puddings – crème brulée, £3.30, and chocolate mousse, £3.25 – are also a triumph (Bouillonlesite.com).

Vuitton & Views

The incredible Fondation Louis Vuitton in north-west Paris Credit: © Tuul & Bruno Morandi/4Corners Images

The next day, we head to the incredible Fondation Louis Vuitton in north-west Paris, designed by architect Frank Gehry using thousands of custom-carved glass panes, making the building resemble a boat.

Kids can borrow iPads that guide them through the gallery’s modern and contemporary art exhibits.

From the top terraces, we soak up the view over the city and the Eiffel Tower, before heading next door to Le Jardin d’Acclimatation, included in the entry fee, to explore its landscaped gardens and amusement park, complete with fairground rides, mini golf and a house of mirrors.

A family ticket costs £27 (Fondationlouisvuitton.fr).

Another gem we all adore is Passage Jouffroy, one of a series of 19th-century covered arcades.

The kids love roaming around Pain d’Epices, a magical toy shop (Paindepices.fr), while the original, stunning site of the oldest chocolatier in Paris, À La Mère de Famille, which opened in 1761, sits close by on Rue du Faubourg Montmartre.

The chocolates here really are miniature masterpieces (Lameredefamille.com).

That evening, we check out Bouillon Julien, half an hour’s walk away from our apartment.

The jaw-dropping art nouveau paintings and glasswork must make this bistro one of the capital’s most beautiful.

The two-bedroom apartment had high ceilings and a treasure trove of objets d’art Credit: Supplied
The Sun’s Ellie O’Mahoney enjoyed watching locals on their baguette runs each morning Credit: Supplied by Ellie O’Mahoney

The food is excellent, too.

We order the avocado and prawn cocktail, £4.35, then yet another steak and chips with an amazing house butter, £11.25, washed down with a carafe of merlot, £6.90 (Bouillon-julien.com).

Santé to being well-fed and well-cultured!

GO: PARIS

A three-night stay at NoPi Chic costs around £1,179 (Airbnb.co.uk).

Eurostar train tickets from London to Paris cost from £39 each way (eurostar.com).

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