Visitors to one Italian destination say it’s “incredible”, but it was once a place shunned by many
Once a ‘national disgrace’ this Italian destination is now ‘incredible’(Image: Marco Bottigelli via Getty Images )
Italy is a beautiful country with each province very different from the next – and each Italian area has its own identity and culture. While holidaymakers typically flock to the Amalfi Coast, cities such as Florence or Rome or Lake Garda or Lake Como, there’s a lesser-known spot that has left visitors speechless with delight.
Once famous for being the ‘shame of Italy’, Matera, a city based high on a rocktop in the southern Basilicata is now a luxurious tourist getaway. Here, a collection of old cave dwellings forged into the mountains in an area called Sassi offer a peaceful inland holiday infused with history.
The cave dwellings were evacuated by the Italian government in the 1950s, hailed as slums at the time with poor living conditions. Thousands of residents were transferred into modern housing and Prime Minister Alcide De Gasperi, of the time, described Matera as a “national disgrace”.
It’s likely that not all the locals wanted to leave their Matera homes at the time, but the spot was deemed a health hazard with no ample sewage system or electricity – and it was poverty-stricken.
One former Matera resident once described living conditions as “brutal,” with “families of maybe nine or 10 children, sleeping next to mules and pigs”.
“We were dying of hunger”, said Luigi Plasmati recalling his family’s life in Matera several years ago, when he was 89-years-old.
These days things have really turned around – and several Airbnb cave-style accommodation stays are described as “exceptional” by those who visit.
Sassi di Matera covers two districts, with the city of Matera situated on a mountain top.
One TripAdvisor review by a guest staying in Pietragialla, which looks across to the city of Matera, described their cave stay as an “incredible experience”.
The cave stay reviewer wrote: “I am speechless for how good we felt. It was an incredible experience and everything was unbelievable. The room is fantastic. The bathroom is the best bathroom I’ve ever been and the bath tub is from another planet. But the most incredible thing is the silence.”
The visitor went on to describe “pure sleep” they experienced in the cave due to the peacefulness and darkness as the cave has “no windows”.
Breakfast, they went on, was already prepared the previous night so you “can have it at any time” and it included fresh fruit, juices, marmalades, fresh local bread, almonds and even almond milk.
The TripAdvisor reviewer added: “Once you leave the room you have in front of you the whole city centre, it looks like a fairy tale. Pietragialla is an experience that needs to be done once in life at least.”
The Sassi district boasts museums such as the Cave House in the Sassi of Matera, which show visitors what peasant life was like in the region just a few decades ago.
There are also churches made of rock that date back to the 13th-century, with St. Lucia alle Malve (a Catholic church in Matera) being described as the “most beautiful” with its ancient mosaics dating back centuries.
Beer lovers prayers have been answered as this Coach firm has just launched a 250-mile-long pub crawl starting early at 9:15am from Dolgellau and taking in many famous Spoons along the way
The 12-hour ‘Spoons Pilgrimage’ will pull up at six pubs(Image: WALES NEWS SERVICE)
Nobody loves an organised pub crawl more than the Brits – but this one may have just topped them all.
While some make pilgrimages to a significant place or worship or set out on a journey to deepen their spirituality, this particular tour will have travellers doing less thinking and more drinking.
Lloyd’s Coaches has launched the ultimate ‘Spoons Pilgrimage’, a 250-mile round journey visiting a whole load of JD Wetherspoon pubs throughout North Wales, and venturing slightly beyond the border as well. The route begins and ends in Dolgellau.
It’s such a brilliant idea that other travel companies are likely kicking themselves, wondering why they didn’t come up with the scheme first. Yet the concept is pretty simple.
For the very reasonable price of just £20, not including any drinks bought along the way, passengers can embark on a day trip like no other.
Departing nice and early from Dolgellau, Wales at 9.15am, the coach will head towards the inaugural Spoons in Oswestry, known as the Wilfred Owen. It’s expected that the coach arrives at noon, with attendees given a 45-minute stop to knock back a pint or two.
Then it’s time to get back on board and head on towards The Castle Hotel in Ruthin, under an hour’s drive away. Here they’ll have another 45-minute stop, before carrying on to The Picture House in Colwyn Bay, a further 45-minute drive.
It’s shaping up to be a long day on the road already, but fortunately, it’s a shorter drive this time around to the Palladium in Llandudno: the most impressive of all the establishments on the route. At this point, six county boundaries have been crossed, but there’s still plenty more to go.
Perhaps feeling a little bit giddy from all of the drinking thus far, punters will head to Tafarn y Porth in Caernarfon, then Pen Cob in Pwllheli for 7.30pm, for the final drinking stop.
Lloyds Coaches announced in a statement: “Ready for a legendary day out without the ‘who’s driving?’ debate. Grab your mates and hop aboard for the Lloyds Coaches Wetherspoons Tour. We’re hitting some of the most iconic pubs across North Wales and the border. Whether you’re in it for the affordable ales, the legendary breakfasts, or just to check the carpet patterns, this is the trip for you!”
The never-before-seen Wetherspoons Tour is set to be held on Saturday, June 27, and with the initial Facebook post gaining so much traction, who knows, it could go on to be a regular event.
Full of excitement, the travel firm later added: “We’re filling up faster than a pint of Ruddles on a Tuesday. At this rate, we’re seriously asking ourselves: ‘Do we need to add another coach’.”
On Wednesday afternoon, Lloyds Coaches added a second coach on the same day, after the first sold out.
It was once owned by William the Conqueror and is one of the few privately owned villages left in the UK.
‘It’s like time has stood still, like going back to 1950s Britain’ says village resident Cassandra McFarlane, who has stunning sea views from her cottage(Image: Jonathan Buckmaster)
The honourable John Rous has a proud smile on his face as he tells me: “The village is built on a 400ft cliff overlooking a gorgeous bay with a living community, there’s nothing else like it.”
Mr Rous inherited the privately owned village of Clovelly on the North Devon coast from his mother, Countess Mary Rous, in 1983 and has since continued to develop and preserve what is one of the UK’s most unique destinations. Clovelly was recorded in the Domesday Book in the 11th century as the property of William the Conqueror. The estate was later inherited by his wife, Matilda of Flanders, England’s first crowned queen, before being purchased in 1738 by the Hamlyn family for £9,438.
Today, Clovelly remains one of the few privately owned villages in the UK and is now owned by the Hamlyns’ descendants, the Rous family. It continues to function as a thriving community, with around 250 residents living in 80 cottages throughout the car-free village, while also being a popular tourist destination that welcomes around 150,000 visitors each year.
When you arrive in Clovelly, you must pass through a visitor centre, where admission costs £10.90 for adults and £6.25 for children aged seven to 16. After taking over the estate in 1983, Mr Rous explains how there was a backlog of repair work that needed to be done. In order to pay for the work and maintain the upkeep of the village, he decided to create a visitor centre where all of the money raised would be redistributed into the village.
“We put together a plan to create the visitor centre and the money created there helps the maintenance of the whole village which is great,” Mr Rous, 75, said. “Fortunately, it all worked out financially and we’re still here today.”
After passing through the visitor centre, visitors can stroll down The Hobby Drive before reaching the cobbled High Street which leads down to Clovelly’s harbour 120m below. Cassandra McFarlane moved to the village from South East London in 2021 and now lives at the top of the High Street in a cottage she describes as “the best in the village”.
“I’ve been here around five years now and absolutely love it,” she says. “It’s like time has stood still in Clovelly, it’s like going back to 1950s Britain. Everyone talks to you, everyone’s polite, you don’t get anti-social behaviour. It’s just a blissful place to live. It’s so peaceful.”
She adds: “It’s very, very safe here. There’s no cars or noise and you have these amazing views. It’s beautiful. You go to sleep at night and hear the owls hooting and you wake up to birdsong or the village woodpecker. It’s just an idyllic place to live and visit.”
While Mr Rous has focussed on developing a tight-knit living community, he also understands the importance of tourism to keep Clovelly intact. The village attracts up to 150,000 people every year, with the majority of them visiting for just a day.
Ms Mcfarlane says: “People sometimes ask me if I get fed up with the tourists and I say: ‘Don’t bite the hand that feeds you’. We’re very lucky they still want to come and see the village because all of the money they spend to get in here is reinvested in the cottages.
“But also, I meet such lovely people who visit. Most people come here for a day and arrive at 10am and are gone by 4pm. Then it’s back to just the 250 of us.”
Mr Rous adds: “We’re quite fortunate to have a number of day visitors. They arrive after 10am, enjoy the village, and then are mostly gone by 5pm. The village then returns to its sleepy self. We do have people staying in the hotels obviously but they always appreciate and respect the village.”
As well as boosting tourism numbers, the decision to charge an entrance fee to Clovelly, rather than a car park charge, has allowed for a renovation of the historic cottages. Some of the properties date back to the 15th century and require regular maintenance throughout the wetter and windier months.
The regular income has also allowed Clovelly to maintain its policy of having no second homes or absentee landlords. Mr Rous, who lives on the estate which also includes 700 acres of woodland, three large farms and a sawmill, acts as the landlord for every cottage in the village and maintains a close relationship with the tenants.
“I say to people that if you love a traffic-free area or have always wanted to live by the sea, but you can stand visitors, Clovelly will be perfect for you,” Mr Rous explains. “We advertise for the properties but do like to speak with more than one applicant to see who fits the village best.
“We have some families that have been here for generations but also have new ones coming in which is great. The older people give stability to the village while the youngsters give it vitality. It’s the best of both.”
Another feature that makes Clovelly a truly unique village is its use of sledges, which largely replaced donkeys by the 1970s, to transport groceries, laundry and furniture up and down the 400ft cobbled high street. While the sledges might seem like a gimmick to visitors, they perfectly represent how the community has adapted to modern times while preserving its 1,000-year-old past.
“Everyone has their own sledge and they go past every day. I’ve even seen someone take a grand piano down the hill! It’s truly unique,” Ms McFarlane explains.
As there are no chain supermarkets in the village, locals order their groceries to be delivered. When the delivery drivers see “Clovelly” on the address, they give the customers a 15-minute warning so they have time to head to the top of the High Street with their sledge.
Ian Roberts, the manager of The New Inn located half-way down the High Street, is one of 70 staff who are employed to work on the estate throughout the year.
“The New Inn is around 500 years old and remains steeped in history. We [the village] have been here since the days of William the Conqueror and try to keep some of that history,” the 62-year-old says. “There’s so much history in Clovelly, it’s a very unique place. Visiting here is a great opportunity for people to see real history.”
The New Inn has also benefitted from a sympathetic restoration in recent years, preserving its character and enduring charm. The hotel once hosted Charles Dickens who wrote of the cobbled streets and cliffs in “A Message to the Sea”.
Likewise, Charles Kingsley, the 19th-century novelist and poet, lived in the village as a child. After his wife visited Clovelly for the first time in 1854, he wrote: “Now that you have seen the dear old Paradise you know what was the inspiration of my life before I met you.”
“It really is unique here. Places like this are very difficult to find in the UK now,” Mr Roberts, who manages The New Inn with his wife Theresa, adds. “It’s well worth a visit and the views alone are stunning – it’s Instagramable!
“People come here to eat, sleep, rest, relax and enjoy themselves. They come here to get away from the real world and refresh themselves.”
According to the hotel manager, Clovelly can become flooded with visitors over the warmer summer months, including coach loads of day-trippers from across the UK. Two of those tourists are David, who has visited Clovelly once before, and Margaret Herbertson, who is visiting for the first time.
“We didn’t know much about Clovelly before we got here,” Margaret, 75, says. “We obviously Googled it, and did a bit of research, and it looked amazing so we thought we’d come for a visit.”
While standing at the top of the High Street, overlooking the historic 14th-century harbour, David, 78, adds: “Yes, we’ve read about the donkeys going up and down with sledges to transport items. I found that interesting. It’s just a beautiful and peaceful place. I’ve been here once before when I was younger and it doesn’t look like it’s changed much.
“Where we’re stood now overlooking the sea it’s amazing. I don’t think there are many places like it around.” Margaret adds: “It’s unique, isn’t it? What I love is how quiet it is. There’s no cars and no rush.”
While Clovelly is a tranquil fishing village with just 250 inhabitants, there is still plenty to do for visitors. As well as soaking up the sweeping coastal views out the Atlantic, visitors have access to the South West Coast Path, which includes a hike to Mouth Mill Beach.
Ms McFarlane adds: “There’s also loads to do here which people don’t always realise. You can take the ambience in, you can go for walks in the area, we’ve got a museum, we’ve got a few nice little shops, the beautiful harbour, blissful gardens.”
The Clovelly Court Gardens, located at the top of the village, are a perfect spot to relax while visitors can also learn about local history at the Fisherman’s Cottage and the Kingsley Museum and Shop. The village is also the proud host of a number of festivals every year, including the Seaweed Festival in May, the Maritime Festival in July, the Lobster and Crab Feast in August and the Herring Festival in November.
“Around 120 years ago, Clovelly was just a fishing village with a lot of fishing a little bit of tourism. Now, it’s a little bit of fishing, which I’m keen to preserve through a number of festivals like the Lobster and Crab Festival, and a lot of tourism,” Mr Rous adds.
“We’ve maintained a living community while avoiding becoming a seaside village full of holiday lets. It’s such a welcoming place and the people are so proud to be associated with the village.”
With snow-capped peaks tumbling towards the turquoise waters of the Caribbean, the Sierra Nevada de Santa Marta National Park is one of the jewels in Colombia’s tourism crown.
But behind the picture-postcard views lies a more sinister reality.
Armed groups are holding local businesses to ransom and terrorising Indigenous communities.
The signing of a 2016 peace deal between the Colombian state and the Revolutionary Armed Forces of Colombia (FARC) ended more than half a century of war and helped propel a country long associated with druglords and rebels onto the global tourism stage.
Since then, thousands of visitors have poured into the Sierra Nevada each day, trekking through pristine jungle to white-sand beaches or climbing towards Colombia’s mountaintop Lost City, which predates Peru’s Machu Picchu.
Few notice the men in camouflage watching from a distance.
They are members of the Self-Defence Forces of the Sierra Nevada (ACSN), a group of former paramilitaries that controls cocaine trafficking routes in the region and is also involved in illegal gold mining.
Extortion has become another lucrative business for the group. The “Conquistadores”, as ACSN members are often called, demand a cut of the earnings of hotels, tour bus companies and Indigenous communities, whose hand-woven hammocks and bags are snapped up by visitors.
“We are afraid and anxious about the future,” said Atanasio Moscote, the governor of the Kogui Indigenous people, who live high up in the Sierra Nevada de Santa Marta National Park, which the Kogui consider “the heart of the world”.
In February, the government closed Tayrona National Park, a UNESCO World Heritage Site overlooking the Caribbean, for more than two weeks following threats against park rangers, allegedly issued by the ACSN.
Authorities have accused the group of pressuring Indigenous Wayuu residents in the park to resist a crackdown on illegal activities such as logging.
Together, Tayrona and the Sierra Nevada national parks received more than 873,000 visitors last year.
The influx of tourists marks a dramatic shift from the 1980s and 90s, when the region was a battleground for brutal clashes between paramilitaries and FARC rebels.
Ten years after FARC laid down its arms, the ACSN – founded by a paramilitary leader who was later extradited to the United States – holds sway in much of the area.
In recent months, Colombia’s biggest drug cartel, the Gulf Clan, has tried to muscle in, vying for control and prompting clashes with the ACSN.
Caught in the middle are Indigenous communities “who don’t speak Spanish, and who live off their crops and their traditional knowledge”, said Luis Salcedo, governor of the Arhuaco people, who also live in the Sierra Nevada.
Gustavo Petro, Colombia’s first left-wing president in modern history, included the ACSN in his bid to negotiate the disarmament of all armed groups in the country.
But four years after he launched his “Paz Total” (total peace) campaign, the ACSN still dominates the Santa Marta area, said researcher Norma Vera.
Extortion has now emerged as a key issue in the campaign to elect Petro’s successor in polls starting on May 31.
The Ministry of Defence says it has received more than 46,000 extortion complaints since 2022.
Omar Garcia, president of the hotel association in the coastal city of Santa Marta, a gateway to the Sierra Nevada, said he fears for Colombia’s fragile tourism boom.
“Any news affecting the image [of a destination] and visitor safety makes tourists think twice,” he said.
Seoul – Shekinah Yawra had no other option but to spend the night at a South Korean jjimjilbang, a 24-hour bathhouse, after every hotel near central Seoul sold out in late March.
But sleep was secondary for the 32-year-old Filipino who had made her way to Seoul’s Gwanghwamun Square at 7am to secure a spot in a crowd that city officials estimated would grow to hundreds of thousands.
Recommended Stories
list of 4 itemsend of list
All this was for a glimpse at the seven-member K-pop supergroup BTS, who returned to the stage on March 21 after almost four years away from the limelight for their staggered, mandatory military service.
Though she failed to secure one of 22,000 free tickets for BTS’s first return concert in the square, Yawra was still ecstatic to stand on the sidelines and watch the concert live on a big screen set up for the occasion.
“We all came just for this,” she told Al Jazeera, recounting how friends had flown in from the Philippines for a single night to catch the concert.
Worldwide, more than 18.4 million viewers tuned in for the Netflix livestream of the concert.
Kpop group BTS perform during ‘BTS The Comeback Live Arirang’ concert in central Seoul, South Korea, March 21, 2026 [Kim Hong-ji/Pool/Reuters]
With an estimated 30 million fans worldwide – who refer to themselves as the BTS ARMY – the K-pop group is the most visible symbol of “Hallyu”, or the “Korean Wave”, and the global surge of interest in South Korean popular culture and the financial revenues being generated as a result.
In late March, BTS’s 10th studio album, Arirang, topped the charts in the United States, Japan and the United Kingdom, the world’s three largest music markets. The group’s upcoming world tour is expected to generate more than $1.4bn in revenue across more than 80 shows in 23 countries.
Domestically, inbound tourist numbers for the first 18 days of March rose 32.7 percent from the previous month, according to Ministry of Justice data, as the return concert approached and hotel prices surged across central Seoul amid the demand for rooms.
In the week leading up to the concert, sales of BTS merchandise – from BTS glow sticks to blankets – surged 430 percent at the Shinsegae Duty Free retail outlet in central Seoul, the company said.
Over the concert weekend, revenues also rose 30 percent at the city’s Lotte Department Store and 48 percent at Shinsegae overall, compared with the same March weekend a year earlier, in 2025.
Fans cheer before the BTS The Comeback Live Arirang concert as they wait near the concert venue, in central Seoul, South Korea, on March 21, 2026 [Kim Hong-ji/Reuters]
As far back as 2022, the Korea Culture and Tourism Institute (KCTI) – a government-sponsored think tank and research organisation – estimated that a single BTS concert in Seoul could generate up to 1.2 trillion won ($798m) in overall economic impact.
KCTI researcher Yang Ji-hoon told Al Jazeera that a sample study of the crowd at the BTS comeback event at Gwanghwamun Square highlighted the uniqueness of fandom-driven tourism. More than half of those at the concert were foreign visitors and many required long-haul travel to attend.
“In Europe and the United States, travel tends to be concentrated within its own regions,” Yang said.
“So, for people to overcome such travel barriers and come to South Korea, it usually requires more than just ordinary motivation or typical spending – it’s not something that happens easily,” he said.
K-pop’s transition to the global mainstream
The scale of BTS’s return to the entertainment world reflects a broader state-backed strategy.
When music promoter Hybe requested Seoul city support for the Gwanghwamun square comeback concert, authorities approved it on public-interest grounds, treating the event as a showcase of national cultural influence.
Almost befitting an official event, more than 10,000 state personnel were deployed for security, logistics and crowd control.
According to data retrieved by South Korean publication Sisain, through a public information disclosure request to the Seoul government, close to 130 million won ($87,400) of city funds were spent as part of logistics for the comeback concert.
South Korean government support for BTS has a precedent.
As members of the boyband approached South Korea’s mandatory military service age, policymakers debated special exemptions for members of BTS, which was estimated to have generated $4.65bn annually to the country’s economy.
After BTS’s forthcoming concerts in Mexico City sold out in just 37 minutes, Mexican President Claudia Sheinbaum urged South Korea’s President Lee Jae Myung to “bring the acclaimed K-pop artists more often”, noting nearly one million fans in Mexico had attempted to secure 150,000 tickets.
South Korea’s cultural influence is also extending beyond music.
South Korea’s cosmetics exports surpassed $11bn last year, according to global accountancy firm PricewaterhouseCoopers (PwC), overtaking France in cosmetics shipments to the US, while South Korean food and agricultural exports reached a record $13.6bn, according to data from the Ministry of Agriculture, Food and Rural Affairs.
KCTI researcher Yang described the growing interest as a phase of “transition to the global mainstream”, where South Korean products are internationally recognised and content output is measured against worldwide benchmarks such as the Billboard charts and the Academy Awards.
He also warned that structural reform is now essential to keep pace with the wave of interest in South Korea.
“As the industries expand in scale, they must also evolve in its underlying systems, infrastructure, and workforce,” he said.
“Rather than focusing solely on direct financial support, future governmental policies should move toward strengthening foundational conditions – such as improving labour environments, addressing unfair practices, building relevant infrastructure, and establishing more robust statistical and data systems,” he said.
Politicians appear to be paying attention.
During his election campaign last year, President Lee framed the next phase of cultural expansion as “Hallyu (Korean Wave) 4.0”, with promises to grow the sector into a 300 trillion won ($203bn) industry with 50 trillion won ($34bn) in exports.
In line with this vision, the government set the budget to bolster “K-content”, support the “pure” arts sector and strengthen the overall culture-related fields at a record 9.6 trillion won ($6.5bn) — reflecting the president’s view of the cultural sector as a strategic national industry rather than merely a consumer market.
South Korea’s strategy appears to be paying off.
South Korea now ranks 11th globally in “soft power”, according to Brand Finance’s Global Soft Power Index, placing the country as both “influential in arts and entertainment” and “products and brands the world loves”, just behind the US, France, the United Kingdom and Japan.
The darker side of K-pop: Pressure to become a perfect idol
Amid its global success, the darker side of the K-culture industry has received more scrutiny.
Mega-promoter Hybe has been embroiled in a prolonged dispute with K-pop’s New Jeans, a band considered to be a potential heir to BTS and their all-female colleagues Blackpink. The highly public legal dispute that started in 2024 highlights industry tensions over creative control and artist autonomy.
Since the early 2000s, K-pop has also grappled with the legacy of “slave contracts”, or highly restrictive agreements limiting artists’ freedom. Although reforms by the Fair Trade Commission have improved protections for performers, contractual obligations in the K-pop industry are exacting on new performers and their strict work routines have long been documented.
From their trainee years, aspiring idols endure gruelling schedules that involve long workdays and little sleep.
Many top stars often face contractual restrictions on socialising, using their phones or dating. They are also typically limited in what they can say publicly, relying on agency-managed messaging to communicate with fans and the media.
While the rise of social media and other online platforms has opened new avenues for more direct expression and interaction in recent years, concerns over burnout and depression have continued to shadow the industry, with several high-profile stars taking their own lives.
Beauty standards associated with the K-culture genre have also become another flashpoint for controversy.
A 2024 report by South Korean economy news site Uppity found 98 percent of 1,283 respondents born between 1980 and 2000 viewed physical appearance as among the most desirable “social capital” an individual can possess.
Nearly 40 percent of respondents in the survey had undergone cosmetic procedures, while more than 90 percent held neutral or positive attitudes regarding undergoing medical procedures to enhance beauty.
According to the International Society of Aesthetic Plastic Surgery, South Korea has the world’s highest rate of procedures, with 8.9 per 1,000 people compared with 5.91 per 1,000 people in the US and just 2.13 per 1,000 in neighbouring Japan.
Yoo Seung-chul, a professor of media studies at Ewha Womans University in Seoul, said that K-culture has reinforced the normalising of beauty as a significant metric of personal and social value.
“K-culture has reinforced systems and structures around self-expression,” Yoo told Al Jazeera.
“With the rise of webtoons that incorporate themes like plastic surgery, there has been a noticeable reduction in the stigma towards going under the knife among younger audiences in their teens and early twenties,” Yoo said, explaining that popular plastic surgery platforms such as Unni have further normalised the trend by connecting people to clinics and reviews of these clinics and their surgeons.
At the same time, globalisation has reshaped the K-culture industry itself. Many new K-pop acts now include international members to broaden appeal.
Hybe has expanded this strategy through its US subsidiary, Hybe America, producing globally oriented groups like Katseye, which only has one South Korean member in its six-member girl group.
The shift has prompted debate.
Even BTS’s latest album Arirang – a nod to South Korea’s most iconic folk song – has divided fans over its use of English lyrics and foreign producers.
“K-content is being designed with global audiences in mind from the outset. In film, there has been a noticeable rise in genres like horror and science fiction, which are easier to export internationally,” Yoo said.
“This global orientation is also reflected in K-pop agencies recruiting foreign members for idol groups,” he said.
But international audiences do not always prefer highly globalised versions of Korean content, Yoo said, adding, in fact, that many are drawn to K-pop’s “sense of locality”.
As audiences increasingly seek authenticity, Yoo argues the industry faces a defining challenge.
“Industries and companies need to figure out how to preserve a sense of local identity while effectively marketing to global audiences,” Yoo added.
“Striking that balance will be crucial in shaping the next phase of Korea’s cultural exports.”
Holidaymakers planning a trip to Spain who haven’t yet booked their flights are being warned to do so know amid speculation that escalating oil prices could soon drive up the costs
Brits should book their travels soon according to one tourism boss(Image: Geography Photos/Universal Images Group via Getty Images)
A Spanish tourist boss has warned that Brits who haven’t yet booked their summer holidays should book flights as soon as possible to avoid “price fluctuations”.
Jordi Hereu, Spain’s Industry and Tourism Minister, made the comments to Spanish news outlet Expansion yesterday (April 27), warning that growth in the tourist industry could be dampened by rises in the cost of flights. Last year, Spain welcomed 97 million tourists through its borders, and was expected to hit the 100 million mark this year.
He said: “What we’re recommending is that people buy their tickets now because it’s true that (airlines) are currently using kerosene that was purchased some time ago, and therefore there’s an element of price fluctuations involved.”
“It’s already clear that prices have risen and this could affect demand.” he added. He went on to reassure holidaymakers that authorities were looking at ways to prevent fuel shortages as the busy summer season looms.
But Mr Hereu also warned: “If the countries that send tourists to Spain had problems, we would have them too.”
Many airlines have been foreced to cancel flights this spring and summer due to the rising cost of jet fuel as supplies run law, as a consequence of the closure of the Strait of Hormuz following the Israeli and US attack on Iran.
Keir Starmer said the UK was doing “everything we can” to reopen the Strait, although the UK PM warned: “I don’t want anybody to think that, once the Strait is open, that that’s the end of the damage. It will go on longer than that.”
He went on to tell Sky News: “I can see that, if there’s more impact, people might change their habits… where they go on holiday this year, what they’re buying in the supermarket, that sort of thing.”
Corneel Koster, Virgin Atlantic’s chief executive, told the Telegraph: “I was looking at improving our financial results by a really significant chunk. And then this happens. We have never seen jet fuel at these levels, with prices more than doubling. The industry cannot absorb increases like this.”
In recent weeks, the cost of a barrel of jet fuel has increased from £63 to as high as £148 amid the conflict in the Middle East. The cost of fuel accounts for around a quarter or more of operating expenses for airlines, meaning it can have a big impact on profits.
According to reports by the BBC, the lowest-priced economy tickets currently cost 24% more on average than this time last year. In response, airlines have asked for measures such as a cut or suspension to Air Passenger Duty to be put in place to balance out the costs for consumers.
A number of airlines have already cut services, such as Lufthansa, which has axed 20,000 European short-haul flights, which it claims will save around 40,000 metric tons of jet fuel. The German airline will offer customers options, including refunding fares or booking them on alternative flights with other airlines.
Have a story you want to share? Email us at webtravel@reachplc.com
The pier has been extensively redeveloped and is widely regarded as one of Britain’s top seaside family attractions, perfect for a day out by the sea
The modernised pier is the perfect escape from the rain(Image: Getty)
When Brits picture a quintessential pier experience, their minds often drift to the likes of Blackpool or Brighton, while overlooking one of the UK’s finest piers.
Yet nestled in the South West, along the Bristol Channel in North Somerset, lies a coastal gem that delivers a pier experience unlike any other.
Weston-super-Mare pulled out all the stops when it decided to elevate its Grand Pier, preserving its heritage while simultaneously raising the bar on the main seafront stretch.
Today it caters to modern families in exactly the way a holiday spot should, boasting an indoor venue packed with excitement, entertainment and all the British seaside essentials.
Originally opening as the Grand Pier in 1904, it has since achieved listed building status, safeguarding a rich history of seaside tourism in Weston.
However, during this period, the pier has evolved from a simple viewing platform to a comprehensive attraction offering hours of amusement.
Sadly for visitors and residents alike, throughout its existence, the pier has been devastated twice by fires, the first in 1930 and subsequently in 2008. It was the 2008 disaster which granted it a completely fresh start and ushered in the reconstruction of the pier as it stands today.
In 2009, North Somerset Council gave the green light to proposals for a new pier to be constructed, with contractors John Sisk and Son chosen to build a new pavilion.
The revamped Grand Pier threw open its doors for the half-term holiday on 23 October 2010, with an official reopening for the tourist season the following July.
While the pier still offers traditional seaside rock, fish and chips and a host of arcade games — including the much-loved 2p machines — there is a great deal more on offer these days.
Fifteen years on, it continues to delight families seeking a fun-filled day out, with activities spread across two floors and stunning views of the surrounding sea.
Top indoor attractions include a house of horrors, glow-in-the-dark go-karts, mini golf, a free fall ride, a sidewinder ride, dodgems and much more besides.
One visitor shared their experience on TripAdvisor, writing: “We spent pretty much the whole day there and could easily go again the next day as we didn’t do everything (didn’t make it to soft play for the little ones) even though we did do the ghost train twice!
“Absolutely great day out at a beautiful venue. Wristbands are great value for money, and so much is included. 100% recommend – great destination. We will be back!”
On arrival, guests can pay a £2 entry fee per person at the door, or book tickets in advance to save the hassle of carrying loose change.
The pier’s website features a range of deals, including unlimited ride access or combined entry and ride packages for the whole family, making advance booking both straightforward and cost-effective.
As with any pier, visitors should expect to part with some money once they reach the pavilion, with individual attractions and games each carrying their own separate charges.
There’s no need to head off-site for a bite to eat either, as the Grand Pier has your mealtimes well and truly sorted with its range of cafés and dining options.
From classic fish and chips to sugary doughnuts, ice creams and more, the pier has everything you’d need for a perfect summer’s day or seaside trip.
A recent visitor shared: “Can clearly see a lot of thought and investment has gone into the grand pier. The couple of hours we spent there were enjoyable.
“There’s something and everything for all ages. Even if it’s just sitting out on a nice sunny day enjoying a nice drink. £2 entrance fee doesn’t break the bank.”
Weston-super-Mare is also home to a second pier, though there’s little in the way of entertainment on offer, as it remains derelict. Birnbeck Pier stands as a piece of history and a listed building, currently undergoing restoration work with hopes of reopening sometime in 2027.
Having first welcomed visitors in 1867, the once-stunning structure has lain dormant since 1994. Weston hopes to see it restored to its former glory, breathing fresh life into the seaside town as the only pier in the UK connected to an island.