Thorpe

UK theme park crowned ‘best in the world’ – and it’s not Alton Towers or Thorpe Park

A UK-based theme park has beaten competition from across the globe to be named the best in the world, and a brand-new ride that only opened this summer also scooped a major award

The Park World Excellence Awards has named its top theme park picks for 2026, and the coveted Best of the Best award has been given to a British theme park that has beaten competition from across the world.

The north west resort scooped the prestigious prize at the awards ceremony held on Wednesday (September 23). The awards, which focus on parks in Europe, the Middle East and Asia, included categories from the Best Roller Coaster to the Best Water Park, and competition was stiff, with nominations for huge theme parks including PortAventura, Futuroscope, and Land of Legends.

Pleasure Beach Resort in Blackpool took the top prize, which was described as being awarded to “theme parks, rides, or tourist attractions recognised for excelling as the best of all time within its respected industry.” The Best of the Best award is given to parks that offer “the absolute pinnacle, reflecting everything that is great about our industry”.

Formerly known as Blackpool Pleasure Beach, the iconic theme park has been celebrating its 130-year anniversary in 2026, making it one of Europe’s oldest, and it is fourth-generation family-owned. It’s the first UK theme park to win the award, with former recipients including Germany’s Europa Park and Siam Park in Tenerife.

The theme park also scooped Best Ride of the Year for Aviktas, the largest ride of its kind in the UK, which swings passengers 138ft in the air on a rotating pendulum. Aviktas opened in May 2026 and was an £8.27 million addition to the park. Meanwhile, Valhalla, a Viking-themed attraction, was the runner-up in the Best Water Ride category. It’s the fifth time the water-based ride has been nominated in this category.

The Pleasure Beach Resort is also home to the UK’s only Nickelodeon Land, which includes SpongeBob SquarePants and PAW Patrol-themed rides for all the family.

It’s Halloween event, Journey to Hell, is set to open on October 17, just in time for half term. Described as an “immersive scare experience”, it’ll include three new scare mazes and a selection of rides that stay open until 9pm.

Amanda Thompson, managing director of the Pleasure Beach Resort, said in a statement: “To be named Best of the Best is a massive achievement for our park. Our industry is full of so much talent, so to be recognised among the best speaks volumes on the dedication and hard work that has kept us moving forward for 130 years.

“Avitkas has been a hugely valuable addition to the park and I’ve been delighted by its reception so far. If they haven’t already I’d absolutely encourage people to visit Pleasure Beach and give our ride, now recognised as one of the world’s best a go!”

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Debbie Beard and Amanda Thorpe lost their husbands – this is their story

Amanda Thorpe has said previously she believes her husband would still be alive had he received more support from the England and Wales Cricket Board (ECB) after leaving his coaching role. Following the inquest into his death, the ECB said it was “a profound tragedy” and added Thorpe’s passing was a “stark reminder” of the challenges many face with mental health.

Matt Beard died a month after leaving his role as manager of Burnley Women. He had been in the post for only two months. When the inquest into his death was postponed indefinitely, Burnley said they were “aware of an ongoing legal process” and would “not be making any comment at this time”.

Amanda: “Graham had been struggling for the previous year to 18 months during Covid. Graham didn’t really like following rules and there were quite a few in Covid – like playing under bubble conditions. So he had been having some medication and therapy in his job. But then Graham lost his job and he didn’t see it coming.

“He did pride himself with having been in the game his whole life. He just couldn’t believe that he was blindsided by it.

“I think at least two other people were sacked at the same time, which does happen at the end of disastrous Ashes series.

“Also he was probably drinking too much and found the whole of the last trip in Covid very stressful. He then took a playful video at the end of the tour, when they had a few drinks with the opposition. One of the players sent it to two friends and someone unfortunately leaked it, so it was in the Sydney Morning Herald.”

Simon: “Going for a few drinks with the opposition – you would think that that happens in sport all the time, but they lost?”

Amanda: “Yes. It’s OK if you win but you’re not allowed to have a drink if you lose. He was probably in shock. He couldn’t believe it. And he was embarrassed and ashamed about this stupid video, which to me he blew way out of proportion. But he was in this tunnel where he thought he’d messed it all up. So he went into a quick and steep decline.”

Simon: “During that period, what could have been done? You said that he was seeking some help. What might have made a difference, do you think?”

Amanda: “He was having therapy sessions. He had 10 sessions. There’s obviously the confidentiality but I found out after he made a very serious attempt on his life, when he really hurt himself very badly, that he’d mentioned suicide. I didn’t know about that at the time. Of course, I feel that if I’d known, things could have been different. And I did feel that he wasn’t really getting better. It was difficult. I felt like maybe he did need more help – maybe residential but we didn’t really know where to find that.”

Simon: “Debbie, Matt also lost his job…”

Debbie: “He did.”

Simon: “Were there any signs that he was struggling with mental health, and then was there a steep decline afterwards?”

Debbie: “I think there were changes in behaviour, looking back. Performance-wise the team weren’t doing well so there was a lot of abuse on social media. He could never really speak his truth during media interviews of what was going on behind the scenes and he used to sound off to me at home.

“I’ve found out since that he had spoken to his brother quite a lot about his mental health. But whenever I would say to Matt ‘how are things?’, he’d be, ‘I’m all right, I’m all right’, because he always wanted the best for other people.

“He didn’t want to concern me and the family that he was having these thoughts and that he was going through these different struggles.

“The sacking came out of the blue and there was a lot of speculation around that. He was starting to drink more than he would have done normally. In terms of his behaviour, I would say he was taking a lot of risks as well. So maybe that was the start of this with him.”

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