tea

Avanti West Coast research says that more than half of all passengers would like a completely phone-free carriage

Railway boffins claim to have discovered the ‘perfect train journey’ – from dodging boiled eggs and sweaty feet to revealing the best seat on any train. Avanti West Coast research and customer data claims to have revealed the unwritten rules of onboard comfort and which behaviours generate disapproving tuts.

The intercity operator has launched its first Comfort Index to provide a unique insight into what passengers value most during their journey and how it varies across Britain.

Their research said more than two thirds (77%) said they want a window seat, 69% prefer to face forward and 58% want an empty seat beside them. Exactly one in five (20%) would even travel 15 minutes longer to keep it empty, 18% would pay an extra £5 and 22% would sacrifice Wi-Fi.

Another one in five (20%) would even swap their coveted window seat for a little more space. Avanti’s booking data suggests there may be such a thing as the perfect train seat, with Seat 18 in Coach B being the most reserved seat on its Pendolino services.

It was booked 179,685 times between September 2025 – September 2026 and matches passenger preferences of having a window and table.

While those travelling on the West Coast Main Line have similar thoughts about seats, snacks proved controversial with 52% of rail travellers objecting to boiled eggs and 48% to tuna sandwiches being eaten onboard.

They say the famously reserved reputation of British people extends to the carriage environment too, with more than two-thirds (68%) wanting more quiet carriages.

More than half (52%) would even choose a completely phone-free carriage, suggesting that for many Brits, the dream journey might simply be one where nobody makes any noise.

The Index also reveals a generational shift in the unwritten rules of train travel, with Gen Z passengers being more tolerant of video calls. It says 38% think Facetiming onboard is unacceptable compared to almost three quarters (72%) of over-65s.

Sounds of other people’s phones onboard reveals an even bigger generation gap. A huge 88% of over-65s object to TikToks or videos without headphones compared to just 51% of 18-24-year-olds.

Younger passengers are said to place greater emphasis on choice and ‘making the journey their own’. A surprising 62% of 25-34-year-olds say choosing between Standard, Premium and First Class matters during planning compared with 42% of over-65s.

Gen Z are bringing their own comforts onboard too, with one in eight (12%) 18-24-year-olds saying they’d even pack a massage gun. Avanti West Coast say everyone seems to agree on keeping your socks on, as three quarters (75%) say taking them off onboard is unacceptable.

A whopping 70% object to TikToks without headphones and 67% to someone cutting or filing their nails. The study also shows how rail journeys are considered part of the occasion, with 69% of Brits saying their leisure time starts the moment they get onboard.

Between September 2025 – September 2026 Avanti West Coast say their customers drank almost 420,000 cups of breakfast tea and ate 212,000 KitKats.

Beer proved another favourite, with 154,000 Grolsch Pilsners sold, painting a suitably British picture of onboard comfort – a cuppa, something sweet or a cold beer en route. From seating preference and noise tolerance to boiled eggs, the Index shows Brits might never agree on exactly what makes the perfect journey.

Kathryn O’Brien at Avanti West Coast said: “The Comfort Index shows everyone’s definition of comfort varies. While there’s some unspoken rail travel etiquette most seem to agree on, beyond that people have different thoughts on what makes a comfortable journey.

“For some it’s peace and quiet while for others it’s getting work done, enjoying a snack or having space to relax.

“Customers most value the ability to shape their journey around their own needs, whether that’s choosing the perfect seat or enjoying a cup of tea onboard. That’s why we offer our seat picker tool and a range of refreshments in our onboard shop, helping customers to enjoy their trip from the very moment they board.

“By better understanding what matters most to our customers, we can continue to enhance and develop the onboard experience. This includes upgrading Wi-Fi connectivity to make travelling with Avanti West Coast as comfortable as possible for everyone.”

The full Avanti West Coast Comfort Index is available here

This beautiful seaside town has gorgeous coastal walks and plenty to see

As the summer throngs start to thin out, late August and September offer an ideal opportunity to discover Devon’s coastline, with less crowded beaches, gentler temperatures and beautiful walks just waiting to be enjoyed. A delightful seaside town nestled between steep hills and the Bristol Channel has been crowned Devon’s finest seaside destination by Which?, placing it squarely on the map for an idyllic West Country escape.

Lynmouth is the sort of spot that appears almost impossibly picturesque, with its lovely riverside location, striking coastline and classic village appeal. Perched on the fringes of Exmoor National Park, it’s encircled by breathtaking scenery and is frequently dubbed “Little Switzerland”.

The region is a paradise for ramblers, with the South West Coast Path and Tarka Trail winding through the village and providing numerous routes to discover. Tourists can trace the River Lyn upstream to Watersmeet, a striking wooded gorge looked after by the National Trust, complete with riverside paths and a tea garden.

Among Lynmouth’s standout features is the renowned Lynton and Lynmouth Cliff Railway, which has linked the twin villages since 1890. The 260-metre railway holds the title of the world’s highest and steepest water-powered railway, with travellers enjoying panoramic coastal vistas as they journey between the two settlements.

Those looking to transform their visit into a romantic getaway, River View is a second-floor flat positioned directly alongside the river in Lynmouth. The property boasts a furnished balcony with views over the bay, and on a clear day, guests might even glimpse the Welsh coastline in the distance.

Within, the flat provides a cosy open-plan lounge and kitchen space kitted out with everything required for an uncomplicated self-catering break. A king-size master bedroom with an en-suite shower room delivers a peaceful retreat in which to relax after a day discovering the coastline.

The balcony proves a particularly beautiful location for a morning cuppa or an evening tipple, with vistas across the river and the neighbouring village. There’s also no need to fret about preparing every meal, with numerous cafes and eateries nearby for breakfast, lunch or dinner.

For a different setting, Ilfracombe sits less than 20 miles away, celebrated for its selection of restaurants and historic harbour. Guests can also catch sight of Damien Hirst’s eye-catching ‘Verity’ statue positioned at the harbour entrance before returning to the tranquil environment of Lynmouth.

For even more striking scenery, holidaymakers can make the 1.5-mile trip to the Valley of Rocks, where soaring cliffs and distinctive rock formations form one of Exmoor’s most spectacular landscapes. The area is also home to intrepid goats and some of the highest sea cliffs in Britain, making it a memorable spot for a coastal walk.

If a large group gathering is in the pipeline, the area is additionally home to Lynhurst, a spacious, impressive property just a brief stroll from the historic village of Lynton. Nestled within stunning gardens and natural woodland, it boasts a games room with a slate pool table and dart board, alongside an outdoor table tennis table for abundant entertainment.

Visitors who have previously enjoyed a stay at River View have posted glowing reviews online. One guest said: “Lovely apartment. Perfectly situated with everything we needed. A real ‘home from home’. We love Lynmouth and will be back.”

Another added: “A wonderful location for walkers as several spectacular river and coastal walks from the door. Great for visitors with dogs, close to the promenade for walks and meeting lots of other dogs.”

A more in-depth review explained: “A small but well-equipped and comfortable flat with beautiful views over the river to the sea. Good location to explore the area. Luckily found a temporary parking spot initially on Riverside Road in order to unpack, as the flat entrance is on a pedestrianised street.

“Parking permit was £25 for the week at the nearby Upper Lyndale car park. Tesco delivered groceries without difficulty. Walks locally and some National Trust properties made it a very enjoyable week in a lovely location.”

One guest pointed out, however, that “the two flights of steep stairs would need to be taken into consideration by anybody perhaps not a 100% fit”, while another revelled in the scenery, commenting: “We had the door open all the time and could listen to the water and the wildlife, which we really enjoyed.”