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The village has been crowned the world’s most beautiful by Forbes and receives 20,000 visitors on weekends – but overtourism has caused serious problems

A UK village crowned the most beautiful in the world has moved forward in the fight against overtourism, with a huge cash boost and a raft of new potential measures.

Bibury, nestled in the Gloucestershire Cotswolds, is an undeniably charming spot. It boasts honey-hued stone cottages, a gently winding river, and a historic, fairytale-like atmosphere. Its allure led Forbes to name it the world’s most attractive village for 2025, approximately 150 years after poet William Morris declared Bibury “the most beautiful village in England.”

The cottages of Arlington Row are often hailed as the most photographed and breathtaking cottages in Britain. Built in 1380 as a monastic wool store, it was later converted into a row of weavers’ cottages in the 17th century.

It’s easy to see why Bibury garners such accolades, with accommodation options like the Swan Hotel and The Catherine Wheel pub both welcoming inside and festooned with climbing plants outside. The village’s charm has put Bibury firmly on the tourist trail. And now, some locals say, things are getting out of hand.

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Chairman of the local parking action group, Mark Honeyball, who has resided in Bibury for a decade, has had some rather unpleasant experiences with visitors. He revealed to the Express that he asked a coach driver to move on from some double yellow lines before drama unfolded.

He said last year: “I’ve been physically attacked four times now, but once really quite badly two weeks ago, I was kicked in the chest and stomach and kneed and punched in the face full force by a driver that I’d just asked simply to move on from double yellows at the top of the village.

“The coach drivers themselves are being pushed here by their coach companies, they don’t really want to be here, they find it really difficult to park. The tour operators are the key behind this, the coach operators are doing what the tour operators ask them to do, primarily with people from China, India, and South Korea at the moment.”

Up to 20,000 tourists flood into Bibury over weekends in the high season, with as many as 50 coaches arriving daily. That’s a staggering number for a village home to merely 600 residents.

This week, Gloucestershire County Council announced it was investing £175,000 in a project to combat ‘overtourism’ in Bibury, Punchline Gloucester reports.

Following the period of consultation, the county council is considering a series of measures to control the impact of tourism. They include:

• Permanent removal of coach parking bays and implementation of on-street parking restrictions.
• Additional enforcement of parking restrictions.
• Introducing pay-and-display parking.
• Restricting coach parking/waiting using enforcement officers to support traffic flow.
• Exploring if there are improvements that can be made to local bus services including options such as park and ride.

Restrictions on coaches entering the village were implemented in May last year. At that point, parking bays in the heart of the village were shut and new public bus stop clearways were established. The objective was to put a stop to “unsafe coach manoeuvres.” Following the summer trial period, Gloucestershire County Council decided to implement permanent restrictions on coaches entering the area.

Cllr Lisa Spivey, leader of the county council, said: “Hopefully we are getting somewhere. We did a trial last year which has been extended where we essentially removed the coach parking bays in the centre of the village and created drop off and pick up points for coaches, so we are now going to make that a more permanent solution.

“They have currently got some red and white plastic barriers which don’t look very nice in a historic village so we want to make that look nice. We are going to introduce pay and display parking so we can pay for more enforcement to make sure people aren’t parking where they shouldn’t be and causing an issue.

“We’ve been working alongside the coach operators and other stakeholders to really encourage the use of smaller vehicles to come into the village. There’s been a huge amount of engagement with the coach operators, Cotswold Tourism, the parish council, businesses, the police etc. Lots of people have been involved.”

One UK village is known for its strict preservation rules managed by the Fitzwilliam Wentworth Amenity Trust, which dictate everything from the colour of front doors to banning takeaways

For those who enjoy putting their personal stamp on their home decor, England’s ‘strictest’ village might not be the ideal place to settle down. In this locale, creativity takes a backseat as virtually everything is painted in a uniform shade of green. Fast food lovers and supermarket shoppers might also want to give the Yorkshire village of Wentworth a wide berth, as both takeaways and supermarkets are strictly off-limits.

The historic estate village is renowned for its stringent conservation rules, overseen by the Fitzwilliam Wentworth Amenity Trust. Takeaways, supermarkets, and ‘flashing neon signs’ are all prohibited in an effort to maintain the village’s traditional charm.

Instead, dining options are confined to a handful of classic establishments such as the Rockingham Arms, the George and Dragon pub, and the Village Tearooms.

Every front door in the village must adhere to a specific hue known as “Wentworth Green” (alternatively referred to as Hollybush Green or BS 14C39). Drainpipes and gates typically need to match this colour, whilst window frames should be painted off-white.

The majority of the village’s buildings boast external walls constructed from local sandstone, and any alterations must receive the trust’s approval.

Influencer Robbie Thompson, who boasts a following of 87,500 on Instagram, recently posted a reel about the village, dubbing it the “strictest village in England”.

In his video, he revealed that the village’s pubs, shops, and restaurants exclusively serve British cuisine and that a traffic and tourism steering group keeps a close eye on parking and traffic levels.

Robbie, who bills himself as a ‘champion of British food’, also revealed the village shop – fittingly called The Village Shop – stocks English jams, chutneys, teacakes, black pudding pork pies and what he describes as an “incredibly good” steak and ale pie served with mushy peas, mint sauce and gravy.

Over at the tea room (simplu named The Village Tea Room), Robbie insists proprietor Jane whips up the “lightest lemon sponge you’ll ever eat”.

As for the local pubs, you’ll discover more British staples including Scotch Eggs and Sticky Toffee puddings, the influencer reports.

He further notes you’ll come across honesty boxes scattered throughout the village flogging locally-sourced honey and eggs.

The post proved a massive hit, clocking up over 53,000 likes, with one person gushing: “Love this.”

Someone else commented: “That steak pie with mushy peas looked real legit though.”

A third person weighed in: “I’m Filipino and I love visiting villages like this. I always say British people should be proud their culture.”

Though one viewer couldn’t resist joking: “Looks like they could do with a kebab shop.”