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How the Masters protects its green jackets and other inside stories

Lawrence Bennett wasn’t only a guardian of the green jackets — the iconic garment of Augusta National — but he also oversaw their cremation.

That was among his many responsibilities in a career that spanned 51 years, where he first picked up litter then picked up everyone from celebrities to sports heroes to ex-presidents as the club’s top chauffeur.

“All I’ve known from Day 1 was Augusta National,” said Bennett, 72, sitting in the living room of his tidy home six miles from the storied course. His hallways are painted Masters green. Paintings of the course hang on the walls, as do photographs of famous people with heartfelt inscriptions.

For decades, he embraced the club. The members hugged him back, from bankrolling his college tuition to sending him generous gifts when he retired in 2013 and donations when his beloved wife, Cheryl, died in 2020 after suffering a massive stroke.

Lawrence Bennett, a longtime chauffeur at Augusta National, holds a framed portion of the logo.

Lawrence Bennett, a longtime chauffeur at Augusta National, holds a framed portion of the logo that appears on the green Masters jackets.

(Sam Farmer / Los Angeles Times)

Bennett isn’t watching the Masters this week — he tuned in for Jack Nicklaus, Tiger Woods and some other greats over the years — and he said he’s never swung a golf club. But his job was his life, even though he moonlighted as a high school teacher and administrator.

His father, too, bled green. The late and legendary Freddie Bennett began as a young caddie and worked his way up to caddie master, looking for that ideal chemistry between club members or tournament competitors and the men who carried their golf bags and advised them on putting lines.

“Once you work at Augusta National, they don’t want half of your time,” the younger Bennett said. “They want all of your time. And that’s what he did, and that’s what I did.”

Father and son were highly regarded at the club.

“There’s no doubt they commanded respect,” said Ward Clayton, author of “The Legendary Caddies of Augusta National.” “But at the same time, they understood, whether you’re working for Augusta National or a top corporation, you’ve got to follow the guidelines of the place you’re working for. I think they understood that to the highest degree.”

Augusta National opens its gates to the world every April but otherwise is so secretive that it won’t confirm how many members it has, let alone name them. The waiting list for Masters tickets has been closed for decades and patron badges are passed down through families like heirlooms. The club is closed from mid-May until October, and new buildings appear as if by magic, yet fit in as if they’ve been around forever.

As his father and other club employees did, Bennett signed a non-disclosure agreement that lasted 10 years. Now, more than a decade after his retirement, he’s telling some of his stories.

Hot pockets

When an Augusta member died, left the club or simply wanted a new green jacket, Bennett was responsible for disposing of the old garments. That meant cutting off a coat’s emblem on the pocket, buttons and name tags in the lining, then taking what was left to a local funeral home for cremation. It wasn’t an everyday event. Bennett and a security guard from the club would bring 20-30 of the jackets that would be placed in a coffin-like cardboard box and pushed into a 2,400-degree oven.

Lawrence Bennett, longtime chauffeur at Augusta National, points to a painting of the course in his home.

Lawrence Bennett, longtime chauffeur at Augusta National, points to a painting of the course in his home.

(Sam Farmer / Los Angeles Times)

“We had to wait until the ashes cooled down to make sure we weren’t leaving buttons or anything identifying about it, and the funeral home would take care of the rest,” Bennett said. “They would just toss it.”

Occasionally, deceased members were buried in their green jackets.

“Some members’ families started to request that,” he said. “And I know one guy — I had to go take the jacket, a local member — I had to watch them put it on him. Didn’t like that too good. Watch them put it on, fixing it neat, and report back to the club manager that it was on.”

Watch your speed

The club had three station wagons and a long blue limousine when Bennett began chauffeuring at age 17. He was well spoken and polite, so his bosses soon began sending him on the most important jobs.

Once, a member named Alexander Chisholm from Mississippi had come into town for a party and round of golf, then stayed over for a dinner at a fancy place called the Green Boundary Club in Aiken, S.C. Bennett brought him in the limo.

“My dad said, `Boy, if you’re going to South Carolina, slow down because they’ll give you a ticket in a minute. They watch for Augusta tags to give you tickets,’” Bennett recalled.

He started slow and cautious.

“Mr. Chisholm, with a big cigar in his mouth, said, ‘Can you go any faster than this?’” he said. “Now, I’m 19. That’s all I needed to hear. I stepped on the gas.”

As soon as he crossed the Savannah River, the police lights pulled up behind him.

“The officer wasn’t real nice,” Bennett said. “He said, `Boy, can’t you read? Can’t you see that speed limit?’ Mr. Chisholm was in back and said, `How much is the ticket?’ The officer said it was going to cost me $150.”

Chisholm peeled off three $100 bills.

“Here,” the member told the officer. “Take $300, because we’re going to be coming back the same damn way.”

Hail to the chief

Back when he was in first grade, Bennett feigned illness so he could get sent home and spend some time with his dad, whom he hadn’t seen in two weeks.

“I would hear him come home and get in the bed, but I didn’t see him because he came home when I was asleep,” he said. “He left when I was asleep. So one day I was at school, and I played sick. So I told my teacher my stomach was hurting.”

His mother was working at the time, so the school called the club.

“Dad came to get me, and he took me to work, gave me a Coca-Cola and a little pack of crackers,” he recalled. “He said, `You can’t be running around, because the President is here.’ Well, I’m 6 or 7. I thought he was talking about George Washington.”

Then, his father pulled a milk crate up to a hedge.

“He said, `You want to see the President?’ So I went out, and he put me on this box, and I could look over the top of the hedge, and there was Eisenhower. That was Clifford Roberts, and that was Bobby Jones,” he said, referencing the Roberts and Jones, co-founders of Augusta National.

Bennett has some snapshot memories of the president.

“I remember him being a big man, big stomach,” he said. “He had brown pants on with pleats, and he got up and made his tee shot off number one, and he looked over and saw me. He did just like this [crisply saluting the child]. I did it back at him.”

The moment left an impression.

“That was my first really inkling of what my daddy did,” he said, “and the type of people that were at the club.”

Supreme honor

As a young chauffeur, Bennett had all sorts of driving duties. He would take members’ wives antique shopping or sit through movies with the children of members who were bored at the tournament.

He picked up Christopher Lee at the airport once, and — as a big fan of Dracula — he half-believed he saw the English actor transforming into a vampire while they drove to the club.

“As we got back, it was getting dark, and all I could see — this was in my mind now — those fiery red eyes in the rear view mirror,” said Bennett, recounting the meeting on the “70 Years of Masters Magic” podcast.

Lawrence Bennett, longtime chauffeur at Augusta National, shows some Augusta National keepsakes at his home.

Lawrence Bennett, longtime chauffeur at Augusta National, shows some Augusta National keepsakes at his home.

(Sam Farmer / Los Angeles Times)

“When he got out, I had to tell him. I said, `You know what? I was nervous because all I saw was your eyes and your face in the mirror.’ And it was illegal to get an autograph, but I got it.”

In 2013, the last Masters for Bennett, he drove Arnold Palmer back to the airport and they both got teary rolling back down Magnolia Lane and out of the club.

Maybe the most memorable assignment was picking up Sandra Day O’Connor. He was especially excited because he had just been teaching his ninth-grade students about her, the first female justice on the U.S. Supreme Court.

The two became fast friends, and O’Connor gave him her personal pocket constitution. She inscribed it: “For Lawrence Bennett and his ninth-grade class, always remember the constitution protects you. Sandra Day O’Connor.”

Her husband, John Jay O’Connor, told Bennett: “Do you know what she has given you? She takes that to the bench every day she goes to work.”

It’s framed in Bennett’s den.

From the heart

Bennett, whose mother was a nurse and semi-professional bowler, was the first in his family to finish high school, and first to go to college, where he would earn three degrees. His younger sister followed him, earning a degree in nursing.

Tuition at Paine College wasn’t easy on the family. That’s where the club stepped in.

“Sometimes my dad didn’t have the money, so the club manager [Phil Wahl] said, `Lawrence, Freddie, everything OK?’ My dad said, `No, Mr. Wahl, I’ve got to pay $855.53 for that boy’s semester.’ Mr. Wahl said, `Go to the front desk and get a petty cash slip.’ They gave daddy $855.53 per semester for four or five years. Never asked for it back.

“So I owe a lot to Augusta National. I tried to pay it back but they wouldn’t take it.”

Freddie Bennett retired in 1999 after 46 years as caddie master and 51 years on the property — just as long as his son would work there. He died in 2006.

“Paine College, this huge chapel, we had daddy’s funeral down there,” the younger Bennett said. “It was packed. If you looked at the private field, you thought it was tournament time. The private jets came to his funeral.

“The club manager got up and spoke, and he talked about all of the things that Freddie had done, all the achievements he had done. But he said Freddie’s greatest accomplishment at this club: `He gave us Lawrence.’

“I lost it,” he said, tears welling, “I never thought anybody thought that of me.”

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Bible stories would be part of a new Texas public schools reading list drawing attention

Biblical stories like Jonah and the whale would be required reading for Texas public schools students under proposals that are putting the state at the center of another contentious wrangling over the role of religion in classrooms.

Religious leaders, teachers, parents and students spent hours Tuesday before the state education board arguing about the reading list for the state’s 5.4 million kindergartners to 12th-graders. The debate is part of widening efforts in the U.S. to incorporate religion in schools, mostly in Republican-led states, driving legislation and legal action.

Nationally, President Trump has pledged to protect and expand religious expression in public schools. And Texas, a red state that is home to about 1 in 10 of the nation’s public school students, often helps set the agenda.

Texas became the first state to allow chaplains, in 2023. And just last year, a Republican-led mandate that the Ten Commandments be displayed in public schools took effect in the state, although around two dozen districts took them down because of a lawsuit.

But while the debate over Texas’ reading list could have national implications, to the speakers the issue boiled down to whether the passages are essential to understanding the nation’s history and morals — or unconstitutional.

“Our children need truth,” said Nathan Irving, a pastor and father of eight from Myrtle Springs, Texas. “Truth is the only currency that never devalues. Investing truth into our children is the most loving thing that we can do for them. This is the truth. This country and this state were founded upon a Christian worldview. Like it or not, it is true.”

Final vote on the changes still ahead

A final vote on the list is expected in June, and if approved by the Texas State Board of Education, the changes would take effect in 2030.

Several speakers cited the “establishment clause” of the 1st Amendment, which states that “Congress shall make no law respecting an establishment of religion.”

“This list is a tool of proselytization that has no place in our public schools,” Rabbi Josh Fixler, of Congregation Emanu El, a reform synagogue in Houston, told the board. “There is a difference between teaching about religion and teaching religion, and this list will force teachers to cross that line.”

Megan Boyden, a mother of three from Denton, Texas, described is as a direct attack on her private faith.

“As a Christian mother, it is my right and responsibility to teach our family’s religion,” she said. “It is not the state’s job to shed through the lens of a teacher who may not share the same beliefs I do. Will Bible passages be taught in conflict with my beliefs?

“What,” she asked, “of non-Christian students?”

The list stems from a state law passed in 2023, which called for the creation of a state-approved list of high-quality materials.

Third-graders would learn about the Road to Damascus, which tells the story of Paul’s transformation from an early persecutor of Christians into a follower. Seniors, meanwhile, would learn about the Book of Job, a story about a man whose faith is tested when he loses everything.

The list also includes classics like Dr. Seuss’ “The Cat in the Hat,” stories about the national folk hero Daniel Boone. And there are also works by famous African Americans like Frederick Douglass and Martin Luther King Jr. and a book about Harriet Tubman of the Underground Railroad fame.

Texas has already approved optional curriculum that incorporates the Bible

The GOP-leaning board previously approved a new Bible-infused curriculum that is optional for schools to incorporate in kindergarten through fifth grades.

The board also is considering social studies standards that have been criticized as too state-centric, not focused enough on world events and rife with an undercurrent of American exceptionalism. They call for students to “identify the Texas flag as a symbol of Texas pride,” and recognize the state song “Texas, Our Texas.”

Students also are supposed to be able to understand stories about Texas Independence.

Curriculum debates crop up occasionally. Over the years, state boards in places such as Kansas have debated whether the teaching of evolution should reflect doubt about the well-established scientific theory — and leave room for arguments that the universe’s complexity points to an intelligent design.

Allison Cardwell, a mother of a fourth-grader and a fifth-grade social studies teacher, urged the board to rethink the standards. She said fifth grade would be the only time most Texas students would receive instruction in U.S. history until high school.

“We have to ask ourselves, how can we expect to create citizens who value liberty, responsibility, and the principles this country was founded on, if we don’t ensure that they truly understand those foundations?” she said.

Hollingsworth writes for the Associated Press.

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‘The Faithful’ centers women of the Bible, reinterpreting their stories

A loving husband and wife desperately want to start a family but struggle with infertility. A mother bears the weight of twin sons who are destined to be at severe odds with one another. Two sisters fall in love with the same man.

These stories may sound like soapy twists in a Taylor Sheridan drama or cable TV movie, but they actually come straight from one of the bestselling books of all time — the Bible.

The sacred text is jam-packed with compelling and highly relatable stories, but Fox’s “The Faithful: Women of the Bible,” a three-part event series, aims the spotlight on the primary matriarchs of the Book of Genesis — Sarah, Hagar, Rebekah, Leah and Rachel. The first installment consists of two episodes airing Sunday, with subsequent double episodes airing over the next two weeks, and begins with the story of Sarah (Minnie Driver), who is regarded as the first matriarch for building the nation of Israel with her husband, Abraham (Jeffrey Donovan), the first patriarch.

“These are three generations of women who passed the baton of what was set in motion by Sarah and Abraham and the episodes are all in a way portraits of different types of marriages,” says René Echevarria, who wrote the first installment and is the series’ showrunner.

However, like the Bible’s many miracles, “The Faithful” coming together in the first place is divine considering executive producing partners Carol Mendelsohn and Julie Weitz were actually not planning to pitch it when they were in a meeting with Fox TV executives on one fateful day.

A woman in a blue head covering and blue dress in a field.

“The Faithful” begins with the story of Sarah (Minnie Driver) and Abraham.

(Moris Puccio / Fox)

“Julie gave me one instruction, ‘We can talk about all of our projects but do not talk about the Bible,’” recalls Mendelsohn. But then Fox President Michael Thorn asked Mendelsohn what her passion project was and “It was like I was hit by the burning bush!”

So “The Faithful” was pitched and a green light was given for the show. “I guess it was divinely ordered,” Mendelsohn says, laughing.

Crafting a Bible-based event series may initially seem like a stretch for Mendelsohn, known for producing the massively popular “CSI” crime drama franchise and, since partnering with Weitz over a decade ago, contemporary dramas where God wasn’t a part of the story. However, with “The Faithful,” the common thread with their previous projects was very clear. “Everything that we do together comes from characters that we fall deeply in love with and we love to do stories about women,” says Weitz. “We were thinking of doing something in this world when “The Chosen” [the Prime Video series about Jesus Christ] came out and became a huge hit.”

Mendelsohn and Weitz brought Echevarria on board and once they dug into the respective stories of these influential women, “it became clear that we should give two hours to each of these matriarchs and tell that story, which is the genesis of not just Judaism, but Islam and Christianity, the three largest, most prominent religions of mankind,” says Weitz, who is also grateful for Fox’s programming strategy for the episodes. “It worked nicely because they are giving us Sunday Nights leading right through Passover and into Easter so it just made sense to [Fox] too.”

For varying perspectives, the show utilized both Christian and Jewish scholars, which backed up their storytelling objectives, given that these age-old stories traditionally didn’t always flesh out women as much as men, so leaning into an interpretation of text was not taboo. “Our Jewish scholar mentioned, ‘what you’re doing is called midrash, an ancient tradition in Judaism to look at these stories and read between the lines,’” says Echevarria.

That interpretive freedom can be seen in the show’s first installment, which explores Genesis 16 where Sarah, barren for years despite God having told Abraham that she would bear a child in her older age, enlists former Egyptian slave Hagar (Natacha Karam) to sleep with her husband in the hopes she’ll give them a child. Driver says Sarah’s story is one that many women can connect with, but as far as who the real woman was, there’s a lack of true definition. “Who knows what Sarah was like? We don’t know. She doubted and, to some people, she thwarted God, but actually to me, she was just a woman who wanted to have a baby, loved her husband very much and was very strong,” she says.

A woman with long braided dark hair, wearing a blue beaded necklace and white dress.

Natacha Karam plays Egyptian slave Hagar, who bears Abraham’s child.

(Stefano Cristiano Montesi / Fox)

Donovan notes that Sarah suggesting Abraham lie with Hagar in Genesis 16 initially comes across as a straightforward and simple sentence. “But there’s so much to unpack in that one line from the Bible,” he says. “The complex struggles that these three people must have had that people today are still having 4,000 years later? We’re still going, ‘I can’t have a baby. Let’s have her have our baby. But do you like her? Is she better than me?’”

But as much as Sarah’s plight with infertility is relatable, other moments in the story took more work to get there, like the moment where Abraham talks with God. “I can only imagine what it would feel like to speak to God,” Donovan says.

To grapple with that notion before shooting this particular scene, the actor, dressed in his character’s tunic and waiting on the crew to set up, found a spot to sit on under a tree and thought about Abraham’s daily life and how impactful a message from God would be. “He’s a shepherd that got up with the sun and watched his flock and tried to survive,” Donovan says. “‘How do I not die today? How do I feed my family?’ For me to give the respect to the character, that deserves a couple of hours of solace and solitude.” He calls it the most difficult scene in the series for him.

And while the show explores Sarah and Abraham’s marriage, it also dives into the relationship between Sarah and Hagar, which begins when a captive Sarah is freed and she takes slave Hagar with her to give her a better life.

“Hagar finds herself pulled into this story that’s far larger than anything that she could ever have imagined for herself,” says Karam, adding that the two women grow close but conflicts also arise. “Originally, the relationship is defined by hierarchy and necessity and then there’s this complicated dependence that bounds them together for life.”

The actor expressed her satisfaction that the story of Sarah and Hagar is given a positive portrayal since that’s not always been the case. “There are versions of that story that are read through a lens of reprimanding both of these women, which I want to say is shocking but it was actually quite predictable to spin it so that it ends up being, ‘Oh, look what these two women did when they tried to take control,’” she says.

Two women look at a man holding a clay pot in both hands.

“Hagar finds herself pulled into this story that’s far larger than anything that she could ever have imagined for herself,” says Natacha Karam, left, with Minnie Driver and Jeffrey Donovan.

(Moris Puccio / Fox)

The spin from the cast and crew on the production itself was that with all “The Faithful” episodes filming in the ancient city of Rome, the series benefited from what the city had to offer in terms of scenic authenticity. Also, the unforgiving heat while shooting outdoor scenes wasn’t fun but also wasn’t a total negative, says Driver. “I’ve never been outside in 100-plus degree heat for 10 or 11 hours a day. It was brutal, but it definitely lent to the veracity of the story like where you were so beyond hot and exhausted,” she says. “There’s a generosity of its history that you’re invited in. It was this fever dream, the whole experience of being there.”

And while the Sarah-Abraham-Hagar story fills out the first episode, the March 29 installment continues the drama with the introduction of Rebekah (Alexa Davalos), who marries Sarah and Abraham’s son, Isaac (Tom Mison). Also barren for many years, she eventually receives a message directly from God that she will have twin sons and that her youngest son will one day rule. With the arrival of Esau (Ben Robson), who is born first, and Jacob (Tom Payne), she’s faced with a burden to ensure God’s message stays on course at any cost. “The story becomes about how she almost destroys her family because she’s been told that this is the way, this is the destiny,” says Weitz.

The April 5 finale, airing on Easter Sunday, moves forward as a now-exiled Jacob returns to his hometown and meets two sisters, Leah (Millie Brady) and Rachel (Blu Hunt), and sparks fly. Teases Echevarria, “tonally the episode is a little bit different and it’s a little more scandalous but certainly contemporary.” Adds Weitz, “Jacob falls in love with both of the sisters for different reasons and at different times so it becomes a story about sister rivalry for the love of the same man.”

Love is something audiences have been feeling in recent years for faith-inspired programs, which keeps this three-week event from feeling like a television anomaly. For example, Prime Video’s “The Chosen” has been exploring the life of Jesus Christ (Jonathan Roumie) for five seasons with a sixth season centered on Jesus’ crucifixion coming later this year. Also, on March 27, Prime Video launches the second season of “House of David,” which follows the journey of young shepherd David (Michael Iskander) from slaying a certain giant named Goliath to becoming the king of Israel. And earlier this month, faith-centric streamer the Wonder Project wrapped the first season of its contemporary drama series, “It’s Not Like That,” starring Scott Foley as a widowed minister raising his kids and finding love again. Plus, no Easter holiday would feel right without ABC’s annual broadcast of the 1956 classic film “The Ten Commandments,” airing April 4.

Why is faith TV having a moment now? The appetite for this kind of programming by audiences could reflect the often-bleak world of the 21st century we live in, offers Karam. “These are stories about people who are in the middle of impossible circumstances, who can’t see what the lesson is yet, or whether there’s light on the other side,” she says. “But historically, there always was and there always is [light on the other side] so I think that’s what people are hungry for right now is a framework to make sense of things.”

As long as this hunger continues and audiences show up for “The Faithful,” the producers have a wealth of stories to tell beyond the great matriarchs.

“The difference from a regular TV show is that we do have this extraordinary IP and this different perspective,” says Echevarria. “Our hope is that ours will always be a little different and we’d come at it from a different angle.” Sounds like the faith is definitely being kept.

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‘Meal Ticket’ serves real stories from McDonald’s All-American Games

Long before he became an NBA Hall of Famer, Paul Pierce was a senior at Inglewood High School thrilled to be chosen to play in the 1995 McDonald’s All-American Game, a nationally televised showcase that has brought together 24 of the best prep players in the country every year since 1978.

The McDonald’s all-time scoring record of 30 points had been set in 1981 by (who else?) Michael Jordan a month after his 18th birthday. Fourteen years later Pierce scored at a blistering pace, yet because someone had stolen his jersey, he played a portion of the game with the name “McCoy” on the back.

Broadcasters credited “McCoy” with several baskets and apparently the scorekeeper couldn’t keep track either. In the box score, Pierce was credited with 28 points. In his mind, he was certain he had more than 30.

He painstakingly watched the game tape and, sure enough, he had scored 31 points. Yet the official McDonald’s record book didn’t recognize it, and Jordan continued to hold the record until Jonathan Bender put up 31 in 1999.

That is just one of the delightful, insightful stories included in the feature-length documentary “Meal Ticket,” an exhaustively researched labor of love by co-directors Corey Colvin and Carlton Gerard Sabbs of production company Stony & Yates. The film will premiere Thursday on Prime Video.

Meanwhile, Jordan had his own beef with McDonald’s — or at least his mother did. He was not given the John R. Wooden Award as Most Valuable Player in that 1981 game even though he set the scoring record and made shots during the East team’s last five possessions, including the winning basket in a 96-95 victory.

Two tall basketball players in McDonald's team uniforms hold a trophy while flanking an older man in front of a crowd

Chase Budinger, left, and Kevin Durant, co-MVPs of the 2006 McDonald’s All-American High School basketball game, hold the MVP trophy in front of legendary coach John Wooden, center.

(Denis Poroy / Associated Press)

Deloris Jordan was not happy. On the elevator leaving the arena, she told broadcaster Billy Packer, “Poor Michael. My poor son Michael. He never gets any recognition. He never gets any respect.”

Soon, of course, her son would get his due, first for leading North Carolina to the NCAA title as a freshman — again sinking the winning shot — then for leading the Chicago Bulls to a record six NBA titles in eight years while winning 10 scoring titles. Michael Jordan is widely considered the greatest basketball player of all time.

Produced by Roc Nation, Known Originals and Creative Control, “Meal Ticket” chronicles the 49-year history of the McDonald’s All-American Games. Nearly 50 Naismith Hall of Famers were participants, and many reminisce for the documentary.

For most, the showcase was their first time on national television. At 17 or 18 years old, they were fresh-faced, eager and ultra-competitive. Colvin, 41, and Sabbs, 39, dug deep into archives of games and surrounding activities provided by McDonald’s and ESPN, and the result is a balanced blend of action footage and fond memories.

“We tried to illustrate the parallel between the McDonald’s game and the growth of the sport,” Colvin said. “I honestly feel it’s a power hidden within the McDonald’s game that people haven’t paid attention to. If you want to know where basketball is going, watch the McDonald’s game.”

Among the key developments was founder Bob Geoghan expanding the event to include girls’ basketball, launching a doubleheader format with the boys beginning in 2002 that proved immensely popular.

Two years later Candace Parker won the annual Slam Dunk Contest, defeating among others JR Smith and Josh Smith, both of whom would be NBA first-round picks within months. Parker’s achievement was so unlikely that her own brother hung up on her when she called to tell the family, according to the documentary. Just another nugget unearthed by Colvin and Sabbs.

The creative careers of the Chicago South Side products began with directing branded content, and their mentors, directors Coodie Simmons and Chike Ozah, helped them make a pitch to McDonald’s in 2022 for an independent documentary.

Early fears that the fast-food colossus would be overly brand conscious and dictate content were allayed. Mickey D’s not only gave the directors the rights to tell the story, but also provided game footage while steering clear of editorial meddling.

Bronny James in a McDonald's All-Americans jersey talking to dad LeBron James courtside in front of a large audience

Bronny James of the West team talks to his dad, LeBron James of the Lakers, at the 2003 McDonald’s All-American Game in Houston, Texas.

(Alex Bierens de Haan / Getty Images)

“You’d think with McDonald’s, they’d be very hands-on to position and push the brand,” Sabbs said. “But they were good partners. We were even concerned about the name, ‘Meal Ticket,’ because it’s kind of edgy, a quadruple entendre. Would McDonald’s approve it? They stood by us. Nobody micromanaged us. And when they were around, we knew we’d be getting some french fries.”

The closest Sabbs and Colvin came to deviating from McDonald’s sanitized version of events came when the directors recognized the role Geoghan played in launching the Games. Amateur basketball luminaries Wooden — the legendary former UCLA coach with 10 national championships — Sonny Vaccaro and Sonny Hill were drawn into promoting the Games largely because Geoghan earmarked profits for the Ronald McDonald House Charities.

The documentary team immersed itself in the 2022 McDonald’s All-American Games, shadowing two boys and two girls throughout the weekend. Part of that story was the outpouring of emotion for Geoghan, who died at 87 in February 2022 and was honored at the Games a month later.

“When we were filming in 2022 we saw how deeply everyone respected Bob,” Sabbs said. “They did a tribute on the Jumbotron before the game and put a Bob Geoghan jersey and a dozen roses on the seat where he watched games.

“Bob never wanted to get rich off the McDonald’s Games. He was a humble guy who some said died penniless. I hope this film helps him and his family get some recognition for what he contributed to basketball. He really ought to be in the Naismith Hall of Fame and I hope that happens.”

All indications point to Geoghan redirecting attention to the court and the sheer number of precocious youngsters who went on from the showcase to legendary professional careers. California has produced the most McDonald’s players on both the boys and the girls teams. And simply considering those who eventually made their marks with the Lakers is staggering.

Magic Johnson starred in the first McDonald’s game in 1978. James Worthy played alongside Isiah Thomas, Dominique Wilkins and Ralph Sampson the next year. Shaquille O’Neal was MVP in 1989. Kobe Bryant made highlight reel plays in 1996. JJ Redick was 2002 MVP and won the three-point shootout. LeBron James was MVP in 2003.

Bryant and James, of course, were among the elite players to jump straight from the showcase to the NBA, skipping college. Another player who did so, Amar’e Stoudemire, was physically dominant even when sharing the court with other future greats.

“I was a different kind of beast, man,” Stoudemire says in the documentary. “I’m not doing a finger roll off the glass move. I’m attacking the basket and I’m shaking the whole backboard. I think from that point on, everyone knew, ‘Stoud, he’s going to the NBA. He ain’t going to college.’ By the time we left, I’m sure there were a few screws and hinges that had left the rim.”

JR Smith also realized he was going to skip college for the NBA after dominating the McDonald’s Game in 2004, scoring 25 points on an assortment of dunks and long-range jumpers. He was committed to North Carolina but had made no secret that he didn’t want to go there.

Upon returning to the hotel after the game, Smith began running through the halls, yelling, “I’m going to the league!”

This year’s Games will take place March 31 at Desert Diamond Arena in Glendale, Ariz. The West boys roster will include Southern California products Brandon McCoy Jr. and Maximo Adams from Sierra Canyon, Christian Collins from St. John Bosco and James Crowe Jr. from Inglewood. Jerzy Robinson from Sierra Canyon and Cyndee Bryant from Corona Centennial will play in the girls game.

Even with NIL money seeping into players’ bank accounts, Sabbs and Colvin haven’t noticed a change in how the best of the best approach the McDonald’s All-American Games.

“All you hear are these stories from all-star games that the players don’t care anymore because there’s too much easy money,” Colvin said. “But these guys are competing, playing defense, diving on the floor. The McDonald’s Games are still a precursor for where the game is going, from elevating the girls to NIL, and we hope that comes across in the film.”

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