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Ryanair claimed its Prime subscription scheme was a ‘no brainer’ for frequent flyers, but it failed to attract anything like enough customers and has now been ditched

Budget airline Ryanair has announced the immediate closure of a loyalty scheme to new customers after failing admitting it was loss-making.

The no-frills carrier only launched its £79 a year Prime subscription in March, offering free reserved seats, free travel insurance and access to 12 annual (one per each month) member-exclusive seat sales.

It claimed that “Prime” members who took a dozen flights per year would save up to £420 , or more than the times the cost of the subscription Ryanair said the scheme was limited to 250,000 members on a first come, first served basis.

But the Irish airline has now announced it will be scrapped after just 55,000 people signed-up.

Ryanair said all those existing members will continue to get exclusive monthly low fare offers until October next year, but no new members will be allowed to sign up.

Dara Brady, Ryanair’s chief marketing officer, called the scheme a “no-brainer” for frequent flyer when launching it back in March.

But speaking now, he said: “Over the years, customers have asked for a Ryanair members scheme, so we trialled this ‘Prime’ scheme over the last eight months.

“To date, we have signed up over 55,000 Prime members, generating over €4.4m (£3.86m) in subscription fees. However, our Prime members have received over €6m (£5.26m) in fare discounts, so this trial has cost more money than it generates.

“This level of memberships, or subscription revenue does not justify the time and effort it takes to launch monthly exclusive Prime seat sales for our 55,000 Prime members. We are grateful to our 55,000 Prime members who signed up to this Prime trial over the last eight months, and they can rest assured that they will continue to enjoy exclusive flight and seat savings for the remainder of their 12-month membership.”

He went on: “With over 207m passengers this year, Ryanair will continue to focus on delivering the lowest fares in Europe to all our customers, and not this subset of 55,000 Prime members.”

Ryanair recently made a change so that passengers have to use to use digital boarding passes only. Since November 12. passengers will no longer be able to download and print a physical paper boarding pass. Instead, they will have to use the digital boarding pass generated in the “myRyanair” app on their mobile device -smartphone or tablet -during check-in process to board any of its flights.

THE thought of a long-haul holiday, far away from the cold UK, can be tempting for some – apart from the jet lag.

But experts have revealed the three day ‘hack’ that is meant to help you get over it much faster on holiday, and not waste any of your vacation time.

Most winter sun destinations are pretty far away, bar a few African islands.

And being far away comes with a tricky time difference to adjust to.

That’s because your internal body clock – also called the circadian rhythm – becomes confused when you change time zones quickly.

This can then result not only in extreme tiredness, but also headaches and stomach aches.

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Sleeping patterns as well as eating habits can both be severely affected by jet lag.

According to experts at Go2Africa, there are a few ways to try and avoid the worst symptoms of jet lag.

One is choosing the correct flight time before a long journey.

They advise booking a flight that lets you land between 2pm and 5pm, as it allows exposure to daylight which can help stave off the effects of jet lag.

Not only that, but it also means you have enough time to try and adjust before going to sleep at the location’s natural time.

Otherwise there is also the three-day rule, which you need to do before you even get on a flight.

This is particularly for anyone travelling east, as this is when you are more likely to have to go to bed earlier rather than later.

To try and get used to this, it is advised to adjust your sleep schedule three days before you travel.

This is advised to be as much as one hour per day, so you find it easier to sleep at a more sociable time on holiday.

And this is then the same when flying westwards but instead to sleep an hour later.

Of course this isn’t the easiest, trying to fall asleep earlier than you are used to.

But even as little as 30 minutes per day can still make a difference.

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Even the plane you are on could increase or decrease the effects of jet lag.

If you want to go somewhere that is 27C in December but has no jet lag – then we’ve found some great islands.

A rare November storm dumped continuous gallons of rain on players and fans Friday night across Southern California, creating opportunities for underdogs in the quarterfinals of the high school football playoffs.

No one was better prepared for rain than Santa Margarita quarterback Trace Johnson, who played last season in Florida. “Every other game was rain,” he said.

Johnson fired touchdown passes of 33 and 34 yards to sophomore Ryan Clark to help No. 5-seeded Santa Margarita (8-3) hand No. 4-seeded Sierra Canyon (10-1) its first defeat, 21-9, to advance to the Southern Section Division 1 semifinals.

The big stunner of the night was No. 8-seeded Orange Lutheran eliminating No. 1-seeded St. John Bosco 20-19 when the Braves missed an extra point in the final two minutes. Orange Lutheran (3-8) lost to St. John Bosco 48-0 in the regular season. The big play was sophomore King Rich Johnson returning an interception for a touchdown and a 20-13 lead. The Lancers will host Santa Margarita next week at Orange Coast College.

“To go from losing 48-0 to beating a team in the playoffs speaks to their character and continued growth,” Orange Lutheran coach Rod Sherman said. “Our goal is to play our best football at the end of the year. We don’t make excuses with our young team. We played our best football game of the year. I’m super proud of our guys. They got over the mental block that they can play with anyone in the country.”

The other semifinal will have Mater Dei at Corona Centennial. Centennial defeated Servite 41-6. Mater Dei defeated Mission Viejo 20-0.

Sierra Canyon had never trailed this season, led by a defense considered the best in the region. But Johnson stunned the Trailblazers with his touchdown pass to Clark at the end of the first half for a 7-3 halftime lead. Sierra Canyon scored on its opening possession of the second half to go on top 9-7, but after that, it was Santa Margarita’s defense displaying its dominating form.

Isaia Vandermade sacked Sierra Canyon quarterback Laird Fink twice in the second half. He also batted down a pass attempt. Fink was limited to 92 yards passing. The Eagles had three second-half sacks, with leading tackler Leki Holani making tackle after tackle.

Santa Margarita entered the Division 1 playoffs under first-year coach Carson Palmer having played six of the seven teams in one of the toughest regular-season schedules. Palmer singled out Clark, who’s also the Eagles’ punter.

“He was unbelievable,” Palmer said. “He made plays all night.”

Said Clark: “They were great throws. We practiced good all week.”

Sierra Canyon quarterback Laird Fink throws in the rain.

(Craig Weston)

Sierra Canyon’s Jaxsen Stokes rushed for 106 yards, but lost opportunities in the first half proved costly. The Trailblazers tried three field goals. Carter Sobel made a 34-yard field goal, but he had one blocked and missed from 42 yards. Fink had a pass intercepted in the end zone by Joshua Holani in another huge play for the Eagles.

With seven commits to USC playing on the drenched Sierra Canyon all-weather field and USC Heisman Trophy winner Palmer coaching Santa Margarita, it would have been a perfect time to hire Traveler to take a gallop around the field or borrow the Trojan band to play “Tusk.”

Palmer has certainly made an impact in his first s†int as a high school coach.

“It’s been real fun and it’s still going,” he said.