Starbucks

Coffee chain has seen ‘very significant’ drop in sales after campaign that evoked deadly crackdown, local operator says.

Starbucks Korea has suffered a “very significant” drop in sales after a marketing campaign that evoked a brutal 1980 military crackdown on pro-democracy protesters triggered a public outcry, according to the coffee chain’s local operator.

Shinsegae Group, whose subsidiary E-Mart owns the coffee chain in South Korea, has faced mounting criticism over its so-called “Tank Day” campaign, launched on the anniversary of the May 18 Gwangju Uprising, when the military government deployed troops and tanks to suppress pro-democracy demonstrations.

In a news conference on Tuesday, Shinsegae Group chairman Chung Yong-jin made a public apology and asked people not to take out any anger on Starbucks Korea employees and front-line staff.

“I take it very seriously, the fact that many people felt deep pain and anger because of Starbucks Korea’s inappropriate marketing campaign,” Chung said.

“I will take all responsibility for the incident.”

Chung also asked people not to take out their frustration on staff at Starbucks shops, saying the responsibility lies with management. There were no immediate reports of major incidents at stores.

Chung issued his first apology on May 19, saying in a statement that the campaign caused “deep pain to the victims and bereaved families of the May 18 Democratization Movement as well as to the public”.

Shinsegae fired the head of Starbucks Korea last week after apologising over the campaign. Starbucks Global also apologised and said that an investigation had begun.

A Shinsegae official said sales had fallen sharply since the marketing controversy.

“While sales are not our main concern at the moment, we have seen a very significant drop,” said the official.

At Tuesday’s news conference, Jeon Sangjin, a senior Shinsegae Group executive, said the company had yet to find conclusive evidence that Starbucks Korea marketing employees intended to mock the pro-democracy movement, an accusation the employees have denied.

However, he said some employees refused management requests to hand over their smartphones during a weeklong internal review.

Jeon said the company would look at the results from the police inquiry, and any employee found to have intended to ridicule protesters would be fired.

The anger over the campaign has triggered public calls for boycotts, amplified by government officials, including Interior and Safety Minister Yoon Ho-jung, who said Starbucks products will no longer be used at government events and lamented the chain’s “anti-historical behaviour”.

The country’s president, Lee Jae Myung, said on X last week that the campaign displayed “inhumane and disgraceful behaviour by cheap profiteers who deny the values of the South Korean community, basic human rights and democracy”.

Hundreds of people are estimated to have died ⁠or gone missing when Chun Doo-hwan’s military government cracked down on the protests in Gwangju.

Many details remain unconfirmed, including who gave the order to open fire.

This picturesque Dublin village is a celebrity haven famed for its independent shops, stunning coastline and the fact that locals chose local businesses over Starbucks

For those who have never visited the breathtaking coastal village of Dalkey in south Dublin, perhaps Hollywood A-lister Matt Damon put it best.

He spent time there in 2020 while filming The Last Duel and, when quizzed about his temporary Irish home, he said: “Oh, it is incredible. It is one of the most beautiful places we have ever been. I mean, it is just absolutely gorgeous.” Continuing his praise, he told radio station Spin 1038: “Even in the lockdown when they were like ‘you’ve got to stay within 2km of your house’…

“I mean 2km here there are trees and forests and woods and ocean. I can’t think of any place you would rather want to be in a 2km radius of. It is a little like a fairy tale here.”

Travel 13km beyond that radius and you’ll find yourself in Dublin city centre, easily reachable via the DART train. Rock legend Bono calls neighbouring Killiney home, just south of Dalkey, while Van Morrison is among the area’s other well-known residents.

Yet, despite this picturesque and tranquil seaside town along Dublin’s coastline — often affectionately referred to as the “Amalfi Coast of Ireland” — being a magnet for tourists and celebrities alike, there is one notable absence: a Starbucks, reports the Express.

This may come as a surprise to many, given the American coffee giant’s presence in most bustling towns, particularly as the company celebrates 20 years of trading in Ireland this month. A Starbucks once existed in Dalkey back in 2008, but it shut its doors just 13 months later after locals staged a boycott in a show of solidarity with independent businesses.

Speaking to the Irish Independent, Peter O’Donovan, who runs a specialist coffee shop with his wife called Pepper Laine just off the main street, said: “I don’t think it suits the Dalkey image. I think they were too big for somewhere so small, and people say that it took from other businesses in the area.”

He also noted that the absence of a Starbucks, which he believes tourists would naturally gravitate towards for convenience, has actually proved a boon for independent traders during the busy summer months.

Beyond coffee, the town’s most beloved attraction is Dalkey Castle, constructed around 1390 and once used as a loading port during the Middle Ages. It now houses a Writers’ Gallery featuring exhibits dedicated to literary greats such as James Joyce, who once lived nearby.

The charming town is also characterised by narrow streets lined with cafés, restaurants and quirky bookshops.

It also offers stunning walks that wind their way from the village down to the coastline, where locals frequently take a dip in the sea.

For the more adventurous visitor, there is a rock climbing centre at the old Dalkey Quarry near Killiney Hill, where thrill-seekers are rewarded with breathtaking views across Dublin. Visitors can also explore the bay, with excursions on offer to nearby Dalkey Island, where seals, birds and wild goats can be spotted — and perhaps even the occasional dolphin.

Other notable figures to have rented properties in the area include Pierce Brosnan, Mel Gibson and Russell Crowe, while in 2022 Harry Styles was photographed at the Vico Baths enjoying a swim, just as Matt Damon did during his visit to the bathing spot.