Specific

According to Abs Mechial, there is a specific minute every day in which holidays can be booked for cheaper on average – but you may need to set your alarm to take advantage of it

If you are yet to book a getaway this year and are wondering when the ideal moment might be to do so, a financial expert has identified precisely when you should – and shouldn’t – make your move. Abs Mechial turned to TikTok to reveal that not only are certain days preferable for booking, but specific times of day matter too.

“When is the worst time to book a holiday and when is it actually cheapest? he asked his followers in a video. Surprisingly, according to research, Abs claimed there is a one-hour window in each day when holidays can cost you significantly more money to book.” he asked his followers.

“According to the data, the most expensive time to book is between 9am and 10am,” he explained. “Bookings in that window came in around 30 per cent more than the cheapest time of the day – so no more booking holidays as soon as you log in for the day.”

As for the most economical time of day, Abs warned that you might need to set your alarm. “Early… and I mean really early,” he said. “Between 4am and 5am – and the logic does make sense.”

Abs highlighted that overnight, demand “drops off” and consequently prices “reset” to their baseline.

He elaborated: “Then as the day goes on, the more searches and more clicks result in prices starting to creep back up again.”

For those reluctant to wake up before sunrise, however, Abs provided guidance for anyone wanting to book during “more realistic hours”.

“Late evening, around 8pm to 10pm tends to be noticeably cheaper than the morning rush,” he enthused. “But if you want to go even further and want the exact moment – not just the hour, but the minute – according to the data, the single cheapest minute to book a holiday is 2:48am.”

Surprisingly, bookings made at that precise time worked out up to 60 per cent cheaper on average, according to Abs.

He concluded with a word of caution, however: “Now, definitely take that with a pinch of salt – booking at 2:48am isn’t going to make every holiday 60 per cent cheaper, but the pattern is clear – if you want to save money, avoid peak booking hours because timing, just like everything else with money, makes a massive difference.”

Responding in the comments, one TikTok user offered their own unverified tip: “Best to search in private browser so prices do not increase if you are searching for same destinations. Prices increase with demand so private searching will prevent this.”

A second person added: “I usually book mine within 72 hours of departure… like 50% cheaper! I find the hotels I want and then I wait for them to deal them off.”

A third exclaimed: “Wow that’s crazy how the time of day can cost you!”

While a fourth TikTok user pointed out: “Doesn’t change if you want a certain resort at a certain time of year.”