smear

Melissa Nathan, the crisis management public relations pro hired by actor-director Justin Baldoni amid his lengthy legal feud with actor Blake Lively, is in the hot seat after Baldoni’s former publicist claimed that Nathan played a key role in operating a network of anonymous “smear” websites.

The publicist, Stephanie Jones, filed an initial complaint in New York Supreme Court in December 2024, accusing Baldoni’s crisis PR team of waging a coordinated effort to undermine her and deflect blame for what she called a retaliatory smear campaign targeting Lively.

But new documents filed last week brought front and center a “key question from the outset of this case”: Who was behind the creation of anonymous websites that popped up in May 2024 and accused Jones of “holding clients hostage” and leaking their secrets?

Nathan did not immediately respond to The Times’ request for comment Friday. But in a deposition, she said she was absolutely not the mastermind behind the now-defunct stephaniejonesleaks.com.

In the recent filing, Jones claims she repeatedly sought communications that could support her suspicions about the website’s origin, and last week received documents from Katherine Case, a former employee of Jones’ PR firm, Jonesworks, who subsequently worked for Nathan’s crisis management firm, the Agency Group.

Those documents, the filing alleges, show Nathan repeatedly testified falsely about the websites, and confirm that “Melissa Nathan was directly involved in a scheme to utilize untraceable websites to destroy the reputation of her competitors and those adverse to her clients. Stephanie Jones and Jonesworks were among her victims.”

In alleged text messages between Nathan and Case included in court documents, Nathan appears to have offered Case “three or four grand” to make the website copy tarnishing Jones’ reputation “a lot more meaty” — “good enough for us to be able to point a journalist towards.”

Nathan also appears to direct Case to discuss “holding clients hostage” and detail how people are “scared of” Jones, the documents allege.

Nathan is alleged to have instructed Case to write copy that would “follow along the lines of a purported ‘whistleblower’ narrative.” In Case’s notes from a subsequent phone call, she allegedly wrote, “Copy for the website along the lines of — I can’t sit and watch this woman continue to do this, this is what she does … it’s now a time where I can speak my truth about what I saw there.”

The filing claims that a record from Zelle, a money-transferring service, shows a subsequent payment to Case in the amount of $4,000 from “Melissa E. Nathan.”

The websites weren’t a one-off, according to the filing. They were allegedly one of Nathan’s specialties, and a hot commodity among embattled celebrities.

Three months after the Jones website went live, Nathan allegedly texted “Pitch Perfect” star Rebel Wilson, who was involved in a dispute with producer Amanda Ghost over Wilson’s directorial debut, the 2024 musical “The Deb.”

“Nathan quoted Wilson $110,000 for an untraceable site with a satellite, ghost server, ghost hosting, full build, maintaining, and full algorithmic push across all platforms … for 3 months,” the filing alleges. “The next day Nathan texted Case, ‘Rebel wants a one of those sites.’ ”

SACRAMENTO — Labor leader Dave Regan claimedFriday that he was the victim of a “smear” campaign orchestrated in part by wealthy Californians and said he has been falsely accused of attempting to “extort” an endorsement of the billionaire tax ballot measure and of physically assaulting a female union leader.

Investigations commissioned by the Service Employees International Union and SEIU California, and conducted by outside law firms, determined the allegations against Regan were credible, along with reports that he threatened and intimidated other female labor leaders. Regan, who is president of SEIU-United Healthcare Workers West, vehemently denied the allegations, which were first reported by The Times Friday morning.

During a video news conference hours after the allegations were published, Regan claimed the probes were launched by opponents of Proposition 40 — the billionaire tax measure he helped place on the Nov. 3 ballot — as well as members of the SEIU California labor council with whom he had clashed in the past.

Regan, joined by other SEIU-United Healthcare Workers West union leaders and members, also criticized Gov. Gavin Newsom for opposing the proposed one-time 5% tax on billionaires’ assets.

Newsom is “trying to curry favor with the richest people in the state to fund [his] presidential campaign,” Regan said. “That is shameful behavior.”

Newsom and other opponents of the measure, including Democratic gubernatorial candidate Xavier Becerra, Planned Parenthood Affiliates of California and the California Teachers Assn., have expressed concern that Proposition 40 could push many of the state’s biggest taxpayers to relocate and destabilize state finances.

“The Governor supports a national tax on billionaires and is proud to stand with teachers, firefighters, reproductive health clinics, and others in opposing this poorly written state measure that will harm California,” said Newsom’s spokesperson Izzy Gardon.

Regan also criticized The Times’ reporting on the allegations, and an editorial opposing Proposition 40. He alleged that Dr. Patrick Soon-Shiong, the Times’ owner, influenced coverage about the measure because he is a billionaire.

“We stand by our reporting,” said a Times spokesperson.

David Huerta, president of SEIU-United Service Workers West, and three other labor leaders filed a rare formal union charge against Regan in February. The SEIU investigation report, which was reviewed by The Times, supported Huerta’s claim that in December, Regan suggested the state council could be investigated for “governance issues” if the council did not endorse the proposed billionaire tax. Huerta was then president of SEIU California, which along with their national arm, did not endorse Proposition 40.

In July, the executive board for SEIU California voted to take a neutral position on the proposed wealth tax.

The investigation and a second inquiry conducted on behalf of SEIU California substantiated allegations that Regan threatened and intimidated women who worked for the state council. The investigation also determined an allegation that Regan physically assaulted a former executive director of the state labor organization, Courtni Pugh, in 2009, was credible.

Regan called the allegation that he assaulted Pugh a “complete fabrication.” Regan and other SEIU-United Healthcare Workers West members downplayed Pugh’s allegations against him because of her political consulting firm’s role opposing Proposition 40.

Pugh called his remarks “offensive” to the women who participated in the independent investigation.

“My testimony and the testimony of the other women were substantiated by investigators,” she said. “His claims were not.”

Regan remains in his job as the SEIU administrative process moves forward with hearings. Regan will get a chance to make his case before SEIU determines any appropriate disciplinary action.

Times Staff Writer Phil Willon contributed to this report.