A prominent Latino group is raising fresh concerns about Paramount Skydance’s proposed acquisition of Warner Bros. Discovery, saying the blockbuster deal would crush Latino workers and small businesses that support Hollywood.
In an open letter to California Atty. Gen. Rob Bonta, the League of United Latin American Citizens urged the state’s top prosecutor to continue his legal fight to block Paramount’s proposed $111-billion takeover of the media company that owns HBO, CNN, HGTV and the Warner Bros. film and television studios.
“No state has more to lose from this disastrous merger … than California,” LULAC National President Roman Palomares and Chief Executive Juan Proaño wrote in the six-page letter sent to Bonta late Sunday.
Thousands of jobs would be lost, and Latino voices could be squelched should the deal go through as it is drawn, the LULAC leaders said.
“The current form of the consolidation would have a devastating and unacceptable impact on Latinos, including those who reside in the Los Angeles community,” they wrote, noting Latinos make up 40% of the state’s population and nearly half of Los Angeles County, where HBO and the Paramount and Warner Bros. studios are based.
At least 4,500 jobs in Southern California would be lost if the merger goes through, according to a 120-page report last week from Los Angeles County’s economic office.
Paramount’s proposed merger has carved deep divisions and become increasingly contentious.
In recent days, Gov. Gavin Newsom, Los Angeles Mayor Karen Bass and Democratic gubernatorial nominee Xavier Becerra publicly pressured Bonta to settle the lawsuit to avoid a drawn-out court fight.
Politicians have been reacting to Paramount’s threat to move its studio, and potentially Warner Bros., from Hollywood to Tennessee or Texas unless Bonta backs down.
Theater owners and two major Hollywood unions — the Directors Guild of America and the International Alliance of Theatrical Stage Employees — have joined the parade pleading for a settlement. But the Writers Guild of America and Teamsters have steadfastly opposed the merger, warning about its potential impact on working writers and film crews.
Paramount Chief Executive David Ellison was set Monday to meet Bonta and others representing the 12 states that sued to block the transaction. But Bonta abruptly canceled the mediation session, accusing Paramount of “playing games,” leaking details and making misrepresentations about the talks despite agreeing to keep them confidential.
Paramount later denied that it was the source of the leaks.
Paramount didn’t immediately comment on the LULAC letter, but previously has touted the merger as a way to build a stronger competitor amid a pullback in local production. The company said it would “invest $30 billion annually in production and release at least 30 films a year,” a commitment that would lead to “more jobs over time, and ultimately, a stronger, more durable entertainment industry for generations to come.”
“To have it thrown in your face that Paramount will leave Los Angeles if they don’t get what they want is really just tantamount to a threat … one that will be devastating to Latinos,” Proaño said in an interview with The Times.
“There is a significant number of small businesses — Latino small businesses — and Latino residents, employees and workers that support this industry,” Proaño said. “We’ve been invisible, we’ve been silent — but we wanted to make sure that LULAC is not silent in this moment.”
In its letter, LULAC pointed to Hollywood’s most recent mergers, including Discovery’s 2022 acquisition of WarnerMedia from AT&T, saying such tie-ups underscore how media consolidation tramples over Latino voices, particularly when companies resort to job eliminations and other cost cuts to balance the expense of a corporate takeover.
After Warner Bros. Discovery Chief Executive David Zaslav took the helm, his company plodded through years of turmoil and massive layoffs. The movie “Batgirl,” which was set to feature a young Afro-Latina as lead actor, was shelved to gain tax benefits. Warner also canceled “Gordita Chronicles,” a TV show about an immigrant Dominican family, despite solid viewership.
Latino families make up “a significant portion of the film and television industry audience,” the letter said, adding that Motion Picture Assn. data show Latinos annually attend more movies per person in theaters than any other demographic group.
“Hollywood returns almost nothing for that loyalty,” the letter said. “Latino characters filled only 5 percent of speaking roles across 1,300 top-grossing films.”
“These and other harms are not collateral to the antitrust case,” LULAC’s letter said. “They are consequences of the diminished competition that will result. Every studio absorbed by a rival is one fewer buyer for a script, one fewer employer for a crew and one fewer distributor willing to bet on a story its franchise slate does not need.”
Warner Bros. Discovery nearly drowned in debt that it took on to finance its $43-billion buyout from AT&T in 2022. Ellison’s proposed Warner Bros. takeover also will be heavily leveraged with nearly twice the debt that resulted from Zaslav’s previous deal.
David Ellison has lined up nearly $80 billion in debt financing to buy out Warner investors. The tech scion is relying on a guarantee from his billionaire father, Oracle co-founder Larry Ellison, and $24 billion in equity financing from three Middle Eastern sovereign wealth funds, representing the royal families of Saudi Arabia, Qatar and Abu Dhabi.
The deal comes one year after the Ellison family bought Paramount, which had been on the ropes because of significant under-investment over the years.
“Paramount followed the same script: within months of closing its Skydance merger in August 2025, it laid off roughly 2,000 employees, about ten percent of its workforce, just after dismantling its diversity programs earlier that year,” the LULAC letter reads.
“This time, Zaslav’s going to walk away with a billion-dollar parachute and Paramount may end up with these crown jewels assets when it comes to movie-making and television programming,” Proaño said.
