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American golf brand Good Good has sacked two senior executives following backlash over an advert which showed a woman being pushed to the ground after reaching for a club.

The company, whose YouTube channel has 2.1m subscribers, said it had parted ways with chief executive Matt Kendrick and president Joe Flannery following the release of the advert created for golf club manufacturer Callaway.

Good Good vice-president of brand and marketing Jeffrey Lefkovits was sacked earlier this week.

Head of finance and operations at Good Good, Alex Puchala, said the dismissals on Wednesday were a “difficult day for the entire Good Good family”.

Nahid Giga, a board member and investor in Good Good, has been installed as interim CEO.

The video drew widespread criticism and was accused of making light of violence against women.

Last month Good Good and Callaway removed the advert and issued apologies.

Callaway ended its partnership with Good Good and said it was donating $1m (£736,000) to organisations working to prevent violence against women and support victims.

Good Good, whom Callaway has worked with since 2023, has stepped away from its sponsorship of a PGA Tour event in Austin, Texas, in November.

Good Good products have also been pulled from the shelves of several retailers.

The advert showed Good Good co-founder Garrett Clark rushing over to Alexis Miestowski – a professional golfer and regular content creator for Good Good – and pushing her to the ground before shouting: “Do not touch my new driver.”

The brand, which has become one of the largest content creators in golf, launched its YouTube channel 2020. Regular clips include men and women competing in various golf challenges.

Good Good also creates made-for-TV shows as well as adverts for golf clothing and other merchandise.

Puchala said Good Good was “concouraged by the continued support” of its fans and said it is “focused on moving forward and building the next chapter of the company”.

Fallout continued Thursday for content creator and apparel brand Good Good Golf over an ad that was supposed to promote a new Callaway driver but ended up being criticized for portraying violence against women.

Good Good announced it would no longer be the title sponsor of a new PGA Tour event in Austin, Texas, in the fall, saying in a statement that the decision came “after thoughtful discussions with the PGA Tour and careful reflection.”

“We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation,” the company wrote. “We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together again in the future.”

The controversial ad for the Good Good Callaway Quantum Driver depicted a man, played by Good Good co-founder Garrett Clark, shoving a woman to the ground as she reaches for one of his golf clubs. “Do not touch my new driver,” he says menacingly as he stands over her.

The ad was posted on Friday and deleted hours later. Both companies issued apologies days ago, and Callaway announced Thursday it had cut ties with Good Good after a three-year business relationship.

Callaway also said it had “taken appropriate internal corrective actions and significantly strengthened” its content approval procedures and committed $1 million “to support organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts.”

“These actions do not undo the harm caused or excuse our role in it,” Callaway wrote. “We sincerely apologize to everyone who was hurt, disappointed, or offended by this incident.”

A day earlier, Clark posted a lengthy video on social media in which he apologized for “the worst ad known to man.”

“I personally want to apologize for playing the role in this skit, in this ad, at the magnitude that I did,” Clark said. “And then on Good Good marketing team’s behalf, I wanted to say an apology as well because this is not at all what we stand for. … I want everyone to know that I do not support [domestic violence], abuse or any of that of any kind.”

He added at the end: “Hopefully we can move on and grow the women’s side of golf.”

The PGA Tour has expressed disappointment over the video. Chief Executive Brian Rolapp told reporters on Tuesday that Good Good initially did not accept enough accountability for the matter.

Earlier this week, the Golf Channel postponed the premiere of reality show “Big Break x Good Good” because one of the sponsors wanted out. Also, Dick’s Sporting Goods and subsidiary Golf Galaxy removed Good Good’s merchandise from their stores.

The Associated Press contributed to this report.

Mass kidnappings highlight Nigeria’s security crisis in the north as elections approach.

Kidnappers have released a video of what appears to be a large group of people being held captive by armed men in a forested area in Nigeria.

The video emerged on Sunday, two days after gunmen abducted as many as 600 worshippers during Friday prayers at a mosque in Dekera village in Nigeria’s north-central Niger state.

The incident comes as Nigeria prepares for presidential elections in January, with security likely to be high on the agenda due to a wave of mass kidnappings for ransom across the north of the country.

Dekera village residents have reported that gunmen took people away in simultaneous raids on several communities.

In the video, posted on Facebook and WhatsApp and circulating widely, children can be heard crying. A gunman speaking in the Hausa language speaks directly to families of the captives, telling them to identify relatives.

“These are all your people,” the gunman ⁠says.

News agencies reported that they could not verify the exact date or location where the video was filmed. However, no older version of the video has been found posted online before Sunday.

Residents, including Abdulmutallib Muqaddas Dindi, were able to confirm the identities of some ⁠of the hostages.

“We have identified our elders, relatives, and some of us have seen their wives and children in the video,” he said.

Police and state authorities have not responded to requests for comment.

Amnesty International has urged Nigerian authorities to secure the release of the worshippers, warning of the growing threat posed by mass abductions in northern Nigeria.

State Commissioner for Information and Orientation Obed Nana told the Anadolu news agency that an operation is under way to “assess the situation, track the attackers, and facilitate the rescue of the abducted worshippers”.

Mass abductions for ransom have become common in parts of northwestern and north-central Nigeria, with armed gangs frequently raiding villages, schools and highways and holding abductees until the gangs are paid large sums of money.

Increasingly, the gunmen are targeting communities further south, beyond ‌hot spots in the north.

As he prepares for the election, President Bola Tinubu has faced growing criticism over lax security.

Netherlands international Memphis Depay has defended the release of his new music video showing Corinthians’ headquarters in flames as “just art” – days after a contract row with the Brazilian club.

The former Manchester United forward agreed to take a “significant” pay cut to stay at Corinthians on Tuesday.

It came a week after the club opted against renewing his contract.

But Depay has now come under scrutiny for releasing the controversial music video for his track ‘Don’t Panic’.

It was released just 24 hours after the 32-year-old helped Corinthians reach the quarter-final of the Copa Libertadores, and appears to contain references to his recent disputes with the club, showing him watching their administrative center Parque Sao Jorge in flames.

In the song, Depay does not name who he is referring to, but mentions “rivals” and sings: “I know a vice-president who is now my enemy.”

Corinthians fans are currently protesting against the club’s ownership amid growing financial and governance issues and Depay moved to dampen any potential backlash against the video before further protests, external by saying it was filmed “months ago”.

“I hope its a peaceful protest where people can express what they think calmly. About my music, I insist it’s just art,” he said on social media, external.

Referencing to the club’s headquarters’ being in flames, the Dutchman added he was “fully against any type of violence of all kind”.