service

The year was 1923, and thousands of people a month were flooding into Los Angeles in hopes of finding a job in the nascent film business.

Many planned to start as background actors, dreaming they’d be discovered by a director and finally get their big break. These behind-the-scenes actors would wander from studio lot to studio lot, lining up in hopes of being cast.

But the chaos of aspiring actors searching for jobs eventually became too much. Even silent screen star Mary Pickford took to warning wide-eyed newcomers that they should save enough money to survive for five years before coming out to Hollywood.

Out of calls to create safeguards around this fledgling business, and more order around background acting opportunities, emerged the Central Casting Corp.

Central Casting — now so eponymous that its name has become a cultural phrase — celebrated its 100th anniversary earlier this month.

I recently spoke with Mark Goldstein, president and chief executive of the Burbank-based company, to talk about changes in the industry, including the threat of artificial intelligence, runaway production and the role of a background actor in 2025.

Goldstein acknowledged the tough environment for background performers, also commonly known as extras, who populate restaurants, parks and other film and TV scenes to make the environment seem more realistic — all without saying a word.

After the lows of the pandemic, and then the explosion of content during the peak TV era, one of the main challenges for Central Casting’s members is just finding new roles, he said.

“There’s been a little bit of a pullback in production over the last year,” said Goldstein, who serves as president and CEO of Central Casting as well as production finance and management tools firm Entertainment Partners, which owns the agency. “It’s really just constantly finding the right roles for people.”

In Southern California, of course, jobs have been more scarce as production has flowed to other states and countries offering steeper film incentives.

Then there is the advent of computer-generated imagery, which has lessened the need for massive crowd scenes that were once standard.

“Before [CGI] technology, we may fill up an arena, like we may fill a 5,000-person shoot or a 10,000-person shoot,” Goldstein said.

Remember the long lines for casting calls?

No more.

More recently AI has been a key concern for background actors, though Goldstein said he doesn’t think the new digital tools and the rise of synthetic characters will eliminate the need for background actors.

“There’s a lot of conversation [about] is it human or technology? And we kind of view it as human and technology,” he said. “The consumer wants believability, and so there’ll be situations where it’s really important to have the human role involved, but there may be other situations where AI and technology can be helpful.”

He added: “We have legendary people that started their career because they wanted to follow their dream to become an actor in Hollywood,” he said, ticking off the names of famous alumni such as Clark Gable, Carole Lombard, Eva Longoria, Will Ferrell and Brad Pitt. “And we don’t see that changing.”

Despite the challenges, aspiring actors still register with Central Casting every day, Goldstein said. The company has 200,000 background actors in its database, with more than 20,000 new names added a year. About 3,000 are placed in roles each day, the company says.

One of those is Jaylee Maruk, 38, who signed up with Central Casting in 2009 and has worked steadily ever since.

Maruk works often on “Grey’s Anatomy” and has credits on Hulu’s “Paradise” and Apple TV’s “Shrinking.” She once stood in for Greta Lee in Apple TV‘s “The Morning Show.”

“What I love about doing background is it really gives a solid foundation about what it’s like to be on set and what the expectations are,” Maruk said.

But she worries about her future, especially with the rise of AI and the migration of production.

“Productions will pack up and leave,” she said. “They’ll go somewhere cheaper, and it’s becoming harder and harder for us. That’s really the biggest concern, trying to entice and support productions staying here.”

Towns in far-off countries like Hungary and Turkey can be made to look just like places in America, she says. And they can cast local residents instead of U.S.-based performers like Maruk. After all, background actors don’t have speaking roles, so not speaking English isn’t a problem.

“We want our work to be here,” said the Lake Balboa resident. “Our families are here, our lives are here.”

Last year, I got a glimpse into the world of background acting when I covered the annual Los Angeles Union Background Actors Awards. Though tongue-in-cheek at times — the awards themselves are called Blurries — the ceremony and winners’ speeches also highlighted these actors’ key roles in Hollywood.

I met background actors who had done the job for years, including one who got his first role as a 12-year-old in “Hello, Dolly!” Many talked about the difficulty of the last few years and the desire for respect for their professional work. Some were full-time background actors; others did the work part time. All were passionate about what they did.

“It really is just preparedness and luck, as they say,” Maruk said. “And also just having a lot of motivation and resilience.”

Stuff We Wrote

Film shoots

Number of the week

James Cameron’s “Avatar: Fire and Ash” brought in $89 million in the U.S. and Canada during its opening weekend. Globally, the film made $346 million, with big hauls in China and France.

That opening total came in at the lower end of box office analysts’ expectations and is also less than the massive opening weekend for its predecessor film, 2022’s “Avatar: The Way of Water,” which grossed $134 million in its domestic debut. But “Avatar” films tend to build momentum at the box office over subsequent weekends, so the Na’vi aren’t vanquished yet.

In addition to “Avatar,” this past weekend also saw strong performances from Angel Studios’ animated “David,” as well as Lionsgate’s thriller “The Housemaid,” pushing the year-to-date domestic box office total a slim 1% above the same time period last year. That’s helpful for theaters but doesn’t bode well for the box office’s overall performance this year.

Finally …

My colleague Josh Rottenberg looks at what movie stardom will mean in an age of AI. In that story, he has an interview with the creator of Tilly Norwood, the AI-generated character that recently sparked a furious debate in Hollywood about the role of synthetics in film and TV.

If you’re looking for a completely unique weekend away, there’s a hotel with colourful themed rooms and lots of fun surprises, and it’s set in the UK’s coolest city with plenty to do nearby.

While staying in a hotel for the weekend can be nice, one criticism you can level at them is that so many hotel rooms look the same. They may be comfy, but it’s easy to get bored of the same beige style you get in every hotel room.

However, whatever words you use to describe Hotel Pelirocco, “boring” is not one of them. This boutique hotel has 19 rooms, each one with a different theme, and each room is its own colourful little world.

Set on a quiet square in Brighton, the hotel is the perfect place to stay if you’re looking to enjoy the UK’s coolest city. Brighton recently beat competition from cities such as Edinburgh and Manchester to cinch the title, thanks to its independent shops, unique restaurants, and lively music scene.

The hotel is just a 15-minute stroll from the North Laines, famous for its colourful shops including vintage stores, bookshops, record shops, and quirky cafes. There’s also The Lanes area, which has a more historic vibe with narrow cobbled streets full of pretty jewellery stores and designer shops.

Historic Brighton Pier is also just a short walk away, with old-fashioned rides, amusements, and stalls. And of course, there’s the iconic Brighton Beach, a long stretch of shingle that has a promenade full of clubs and bars, and becomes a lively area for nightlife as the sun goes down.

Hotel Pelirocco is set inside two converted Regency townhouses, with its historic façade blending in with the other buildings in a pretty square. However, once you step inside, it’s a maximalist’s dream with colourful walls covered in vintage art and posters. Downstairs it has a bar that hosts live music and events, and opens until the small hours for guests returning from nights out.

However, it’s the rooms that the hotel has become famous for, and themes range from David Bowie to pin-up girls and local artists. The Mod-themed room is perfect for visitors to Brighton who are there to see the city’s filming locations for Quadrophenia, while Do Knit Disturb is a room dedicated to knitting and crochet, with accessories including a knitted telephone.

Brighton has long been a destination for couples’ weekends, and the hotel has a cheekier side to it too. The Botanica suite, for example, comes with a dancing pole and a mirrored ceiling, among other surprises, and there are rooms such as Taboo with more romantic vibes.

The hotel also offers a range of extras that are perfect for couples celebrating a special occasion, from Champagne to boudoir photography in your bedroom. And if you want to really surprise your other half, you can arrange for a hamper from independent store Lust!, which includes an array of toys for couples for a fun start to your break.

Find out more about the Hotel Pelirocco or book a room on their official website.

Have a story you want to share? Email us at webtravel@reachplc.com

Dec. 16 (UPI) — President Donald Trump has awarded 13 soldiers and Marines the newly established Mexican Border Defense Medal for their contributions to safeguarding the U.S. southern border.

The service members are the first to receive the commendation, created Aug. 13 in a memo signed by Defense Secretary Pete Hegseth to honor those deployed to the U.S.-Mexico border.

The commander-in-chief awarded the medals to the service members at the White House.

“On day one of my administration, I signed an executive order making it [the] core mission of the United States military to protect and defend the homeland. And today, we’re here to honor our military men and women for their central role in the protection of our border,” Trump said during the ceremony.

Since returning to the White House in January, Trump has overseen crackdowns on immigration and crime that have included the deployment of troops to the U.S.-Mexico border.

More than 10,000 U.S. military service members attached to Joint Task Force Southern Border have been deployed to the U.S.-Mexico border in support of the Department of Homeland Security, with the missions to secure the border, disrupt transnational criminal organizations and respond to national security threats.

Trump said Monday that more than 25,000 service members have served in this “incredible and historic operation,” which has overseen 13,000 patrols along the border.

“They’ve spent night and day enduring scorching hot and bitter cold, and they’ve given up their holidays and their weekends, working with the offices of Customs and Border Protection,” Trump said.

“And today, we give these great warriors the recognition that they have earned — and they have really earned it.”

The medal, according to the Department of Defense, is identical to the Mexican Border Service Medal awarded for service in 1916 and 1917 in the Mexican state of Chihuahua as well as the U.S.-Mexico border regions in New Mexico and Texas.

It is bronze with a sheathed Roman sword hanging on a tablet on the front, which bears an inscription that reads: “For Service on the Mexican Border.”

Those eligible for the award must have been permanently assigned to a designated Department of Defense military operation supporting CBP within the area of eligibility for at least 30 consecutive or non-consecutive days from Jan. 20 of this year.

“We’re proud of this mission,” Hegseth said during the White House event. “We’re proud to defend the American people and pinning these medals on is an example of how important it is to us.”

The Trump administration states that its crackdown has resulted in more than 2.5 million undocumented migrants removed from the United States and the lowest level of illegal border crossings since 1970.

A British company has unveiled plans for a new ‘flying taxi’ service that would whisk passengers to the airport in a matter of minutes, but there are still some regulatory hurdles to overcome

A British firm has revealed bold plans for a ‘flying taxi’ service that will transport passengers to airports, with this cutting-edge travel option expected to cost no more than an Uber.

Vertical Aerospace claims its electric Valo aircraft, engineered to reach speeds of up to 150mph across distances of up to 100 miles, could provide swift and effective city-to-airport links, enabling travellers to bypass airport traffic jams. For instance, a journey from Canary Wharf to Heathrow Airport would take just 12 minutes by aircraft versus an hour by road.

The firm, which recently conducted flight trials at Cotswolds Airport, is now targeting airline-standard safety approval by 2028 before launching commercial operations in early 2029.

Vertical Aerospace has released images of its prototype aircraft, which it claims delivers a luxurious experience for up to six passengers, featuring ample baggage capacity. Pictures of the aircraft reveal a sleek, contemporary design with an interior boasting comfortable seating and big windows, reports the Express.

Despite the aircraft’s high-end appearance, the company intends to provide an affordable and accessible service. A spokesman confirmed: “Ultimately, the potential is for this aircraft to be a similar cost as hiring an Uber.”

Vertical has also announced its proposed route network at launch, which would initially link Cambridge and Oxford -Bicester with the capital as well as Heathrow and Gatwick Airport. Aside from airport transfers, the firm suggests these innovative aircraft could be used for emergency medical services, cargo delivery, and even defence operations.

Vertical confirmed plans to build seven aircraft in the UK for testing with the UK Civil Aviation Authority (CAA) and the European Union Aviation Safety Agency (EASA).

In a statement, Vertical announced approximately 1,500 pre-orders for Valo. The company projected that manufacturing these aircraft could generate 2,000 skilled jobs in the UK by 2035.

Stuart Simpson, CEO of Vertical Aerospace, stated: “Electric flight will transform how cities move, and London is one of the best places in the world to prove it. With Skyports and Bristow, we have the aircraft, infrastructure and operational strength to lead this market. These plans show the commercial potential of services we aim to see operating following regulatory approval in 2028 and we look forward to bringing them to life with our partners.”

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However, gaining CAA approval could pose a challenge for these futuristic vehicles. At present, the CAA is conducting a consultation on vertical take-off and landing (VTOL) aircraft to ensure their safe operation within the UK.

The consultation commenced last month and will continue until the end of January 2026, inviting interested parties to share their views. This process will help establish safety standards for pilot licenses, aircraft, and landing sites, ensuring the proper regulation of VTOLs.

Have a story you want to share? Email us at webtravel@reachplc.com

A San Francisco supervisor has proposed increasing the city’s film and television tax credit to lure more productions to the Bay Area.

Board President Rafael Mandelman introduced legislation Tuesday that would create a tiered rebate system based on local spending on items like San Francisco resident wages, services or goods.

To qualify, most productions must spend a minimum of $500,000 in the city and shoot at least five days of principal photography there. Those productions also get a 100% rebate on city agency fees, including permits and police services.

Then, under the new proposal, those projects could get 10% back on the first million dollars spent in San Francisco, then 20% on any qualified local spending beyond that, said Manijeh Fata, executive director of the San Francisco Film Commission.

“As localities across the state compete to attract more film production, San Francisco must stay in the game,” Mandelman said in a statement. “Strengthening our film incentive program will keep jobs in San Francisco and help ensure this important economic activity doesn’t bypass us.”

The legislation is expected to go to a committee hearing next month, with a final vote potentially at the end of January or early February, Fata said.

Though San Francisco’s production incentive was established in 2006, the program has been “underutilized,” said Supervisor Connie Chan, who is co-sponsoring the legislation.

“I support this legislative update so we can ensure the original intent and benefits of the program can be fully materialized,” she said in a statement. “I expect the film rebate program to deliver robust job opportunities for workers, creative promotion of our City through films that will boost tourism and increase sales tax revenue with film industry spending.”

San Francisco’s incentive proposal comes five months after California increased the cap on the state’s film and television tax credit program in an attempt to curb runaway production to other states and countries.

California now allocates $750 million annually to the program, up from $330 million. Legislators also broadened the type of productions eligible to apply for the credit.

Since then, more than three dozen TV shows, including a “Baywatch” reboot, and 52 films have been awarded tax credits.