ANTALYA has long been the default answer for families wanting guaranteed sunshine, massive all-inclusive resorts, and enough waterslides to make returning home genuinely depressing.
But after several years of Turkey completely dominating our booking charts, I’m noticing a clear case of Antalya fatigue with Brits.
It’s still a brilliant option, but holidaymakers are starting to shop around – and discovering that plenty of other destinations have caught up.
Egypt, Tunisia, Greece, Morocco, and even Spain now boast the same mega four and five-star resorts, waterparks, and hot weather that used to make Antalya so difficult to beat.
And crucially, they can be significantly cheaper.
I’ve crunched my booking data to find where the previously most Turkey-loyal customers have swapped Antalya for in 2026, and how much cheaper they are in comparison to a Turkey holiday.
Lanzarote might sound like a wildcard swap, mostly because the Canaries aren’t usually associated with budget all-inclusive mega-resorts.
Playa Blanca, however, serves up a proper lineup of big family hotels alongside golden sand, a smart waterfront, and guaranteed sun.
It feels more chilled and far more walkable than many of Antalya’s sprawling hotel blocks, plus the slightly shorter flight from the UK is a godsend if you’re traveling with kids who ask if you’re nearly there before you’ve even cleared the runway.
Our data shows that the customers who made this switch in 2026 pocketed a 19% saving on average.
And the hotel that topped the swap charts here is the four-star HL Paradise Island – where I clocked five nights all-inclusive here from £295pp, flying direct from London Gatwick this September.
And it’s easy to understand why people are making the switch here when you spot their on-site Dino Waterpark, which is packed with proper drop slides, splash zones, and multi-lane racers that keep kids of all ages busy.
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Five nights at HL Paradise Island:
from £295pp
Rhodes is the ultimate Greek swap for anyone who loves the scale of Antalya but wants a slightly fresh landscape.
The southeastern resort of Kiotari is tailor-made for this: it’s quieter and completely hotel-focused, featuring massive beachfront properties, reliable heat, and ancient Lindos sitting just 20 minutes down the road when you want to swap the sunlounger for a spot of culture.
Hundreds of customers shifted their booking from Antalya to Rhodes, saving an average of 20% in the process.
The absolute favourite with these switching customers was the four-star Kiotari Miraluna Beach Resort where you can grab five nights all-inclusive from £338pp, flying direct from Gatwick in late September.
It sits right on the sand and boasts nine outdoor pools – including a pirate splash park – alongside nine different bars and restaurants.
Plus, several room options here offer direct swim-up pool access straight from your terrace. And everyone loves a swim-up room, right?
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Five nights at Kiotari Miraluna Beach Resort:
from £338pp
Majorca is the ultimate low-effort swap if you want the convenience of an Antalya all-inclusive without putting your kids through a four-hour flight.
Calas de Mallorca on the east coast is a purpose-built family pocket surrounded by quiet coves and crystal-clear water.
It’s far more relaxed than Magaluf or Alcudia, with the hotels doing all the heavy lifting when it comes to entertainment.
Switching Antalya for Calas de Majorca in 2026 saved Brits around 20%, according to the stats.
And the most popular hotel to switch to here was the four-star HYB Eurocalas – and I spotted five nights all-inclusive here from £318pp, flying direct from Birmingham on 24th September.
This hotel’s a massive family favorite on our board, packing in multiple pool zones, sports courts, splash parks, and a dedicated kids’ club. No brainer.
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Five nights at HYB Eurocalas:
from £318pp
People usually associate Marrakech with bustling souks and rooftop tea, but step outside the city center and you’ll find some seriously massive all-inclusive resorts.
The Palmeraie area sits in a quiet palm grove outside the old city, giving you sprawling hotels, massive pools, and mountain backdrops.
You get something Antalya can rarely deliver: a proper city break AND a flop-and-drop resort holiday rolled into one.
Our figures show that customers who swapped Antalya for Marrakech for their all-inclusive resort holiday bagged an average 21% saving.
And the four-star Marrakech Ryads Parc & Spa is the value highlight and the most popular for a switch. I found five nights all-inclusive here from £240pp, flying direct from Gatwick in late September which is absolutely perfect weather-wise.
This hotel has the exact scale, massive pool footprint, and self-contained feel of a Turkish mega-resort, but adds a free daily shuttle into the medina when you want to explore.
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Five nights at Marrakech Ryads Park & Spa:
from £240pp
Hurghada is an absolute slam-dunk if you care purely about the resort footprint rather than the destination town.
The coastline is wall-to-wall with all-inclusives, private beaches, and on-site waterparks, while the guaranteed Egyptian heat makes it a goldmine for late-season breaks.
Hurghada was also the third most-popular destination that people traded Antalya for, bagging an average 21% saving.
And the most popular hotel people made the switch for was the four-star Rewaya Inn Resort.
Probably because this place gives you the full Turkish mega-resort experience without the hefty price tag – it’s a proper fly-and-flop complex anchored around an enormous lagoon-style pool network.
You can lock in five nights all-inclusive from £393pp, flying direct from London right at the start of September
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Five nights at Rewaya Inn Resort:
from £393pp
On paper, Benidorm and Antalya look like completely different beasts, but they serve the exact same holiday brief: tons of hotel choice, guaranteed sun, world-class beaches, and enough family entertainment to fill every evening.
Benidorm just pulls it all closer together – and cuts an chunk off your flight time.
Our booking data shows an average saving of 22% for Brits who switched from Antalya to the Costa Blanca, with their new holidays averaging £92 per person, per night. Not bad.
The four-star Rosamar Hotel topped the charts when it came to switches.
I clocked five nights all-inclusive here from £285pp, flying direct from Gatwick at the end of September.
It sits right near Levante Beach and has a brilliant on-site splash park loaded with slides and water features, essentially acting as a cheat code for tiring out energetic kids before bedtime.
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Five nights at Rosamar Hotel:
from £285pp
Sharm El Sheikh is the single closest direct alternative to Antalya on the map.
You get scorching temperatures, all-inclusive mega-resorts, massive pool complexes, and hotels designed so you never actually have to leave the gates.
The massive bonus here though is the Red Sea itself, which offers some of the best house-reef snorkeling in the world right off the hotel jetties.
A staggering amount of customers swapped Antalya for Sharm El Sheikh – more than any other spot on this list – all while saving an average of 23%.
One of the most popular hotels in Sharm is the five-star Rehana Sharm Resort in Nabq Bay where I found five nights all-inclusive from £413pp, flying direct from London slap-bang in the middle of September.
This hotel’s a cracker too, and features a sprawling pool network, an aquapark, kids’ clubs, and several dining options – but best of all, it sits just six miles from the airport, so you can go from baggage reclaim to sunbed in record time.
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Five nights at Rehana Sharm Resort:
from £413pp
If your absolute priority is getting the maximum amount of resort facilities per pound spent, Tunisia should be right at the top of your list.
Sousse combines massive beachfront resorts with an authentic historic medina, fine sand, and the smart marina at Port El Kantaoui just down the road.
And hundreds and hundreds of people swapped Antalya for Tunisia, averaging a rock-bottom £70 per person, per night on their Tunisian holiday.
That makes it the cheapest destination on this list and delivers the biggest average saving at 25%. A popular Tunisian destination is the four-star Royal Jinene Sousse.
This hotel’s built directly on its own private sandy beach and features indoor and outdoor pools, waterslides, and a dedicated beach bar – meaning the distance between your lounger and a cold drink is virtually zero.
And if you fancy it, you can grab five nights all-inclusive this September from just £243pp. Bargain.
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Five nights at Royal Jinene Sousse:
from £243pp
TRYING to fill the long school holidays without spending an absolute fortune can seem impossible.
However, the recently launched Great British Summer Savings scheme is offering loads of deals and discounts until September 1 – meaning family days out will cost a lot less at a whole host of attractions across the UK.
The temporary scheme is slashing VAT from 20 per cent to five per cent on family activities, children’s meals in restaurants, children’s tickets for theatres and cinemas and tickets for everyone for soft play, adventure centres, and theme parks.
And along with free local bus travel for kids aged between five and 15 this August, you can easily find an affordable day out.
With nearly 2,000 spots across the UK taking part in the scheme, we’ve found some of the best, with the biggest savings.
With wooden rollercoasters and dark water rides, there is something for everyone at Blackpool Pleasure Beach, with an All You Can Ride eTicket costing £29 per person, instead of £60 on the gate.
You can also get an ‘Ultimate Ticket’, which includes Blackpool Pleasure Beach, Sandcastle Waterpark, The Blackpool Tower Eye, Blackpool Tower Dungeon and Madame Tussauds for £56.88, down from £65.
Across the eight different Zip World locations, families can now save money including ziplines and underground trampolines.
The biggest savings offered are on Velocity, which is the world’s fastest zip line. Instead of £124, tickets now cost £99 per person.
Fans of the Crystal Maze TV show should try out the Crystal Maze Experience where you compete in a number of different challenges across an hour.
Tickets now cost £26.50 per person, instead of £39.50 – although you must get a minimum of three tickets per order, with one being a child (over nine).
Spread across 100 acres, Woodlands Family Theme Park is home to water coasters, rides, animals and a giant indoor soft play area.
If you book online in advance, tickets will cost just £20 instead of £29.15 per adult, and £15 instead of £21.45 per child.
You can capture panoramic views from the Spinnaker Tower in Portsmouth, right to the Isle of Wight.
An all-day adult ticket now costs £12 instead of £19.25, and an all-day child ticket costs £10 instead of £15.50 or a family of four ticket also now costs less – £40 instead of £68.50.
Want to make the most of the sunshine? Go Ape has 37 sites across the UK, with up to 15 per cent off.
Tickets cost from £36.95 – prices may vary depending on location, and you need to use the code ‘VATSUMMER’.
If you want to live out your Mario Kart dreams, then head to Chaos Karts in Manchester.
You can compete in immersive themed races with tickets now costing £21 per person, instead of £27 (though you must get a minimum of three tickets per order, with one being a child).
Spread across 180 acres, Drayton Manor features four themed lands, including Thomas Land, Vikings, Adventure Cove and Frontier Falls and across these lands visitors can head on rides ideal for smaller children.
Day tickets cost from £39 instead of £45 per person.
Game of Thrones fans should head to the studio tour in Linen Mill Studios in Banbridge, Northern Ireland.
Tickets cost £23.50 per adult instead of £29.50, if you use the code ‘SUMMER’. Kids tickets then cost £4.80 each and youth (13 to 15-year-olds) cost £11.20 each.
For Potterheads who haven’t been to the Warner Bros studio tour yet, now is the perfect time with five per cent off tickets.
Instead of £58.50 per adult, you now pay £51.19 and instead of £47 per child, it is now £41.13. The family offer, which used to be £188 per family of four, is now £164.52.
There are three different ticket types for Blenheim Palace but if you want the ultimate experience, opt for the palace, park, gardens and adventure play for £44.63 per adult (was £51) and £35.88 per child (was £41).
Alternatively, you could get a family ticket for £144.38, instead of £165.
Waterworld is the UK’s number one indoor tropical aqua park with more than 30 rides and attractions, including a huge wave pool and the thrilling Thunderbolt trap-door slide.
Tickets now cost £20 per person over 1.1 metres tall, instead of £26 per person. Kids under 1.1 metres tall, cost £18 now instead of £22.
Found at the end of Bournemouth Pier, you can head to RockReef with 28 Clip ‘n Climb walls suitable for all ages and PierZip – which is the world’s first pier-to-shore zip wire.
A Clip ‘n Climb session now costs £15 per person, instead of £20.
Corrie fans should use this summer to head to the world of Coronation Street in Manchester, where you can step onto the famous cobbles.
Guided tour tickets cost £35 instead of £40 per person.
You can enjoy Alton Towers‘ 40 rides and attractions for less now, as online tickets now cost £34.13 for a day pass instead of £39 (guests under 90cm still visit for free) when bought online in advance (you’d save £135.48 for a family of four compared to the original on the gate tickets).
You can save even more by getting the ‘twice the fun’ ticket that allows you into two theme parks for £34.13 until the last weekend of July, including Alton Towers, Legoland, Chessington World of Adventures and Thorpe Park.
Just 12 miles from the capital, Chessington World of Adventures is home to more than 40 rides and 1,000 animals.
A day ticket online costs from £34.13, instead of £39 per person (you’d save £127.48 for a family of four compared to the original on the gate tickets).
Great for little kids and Lego fans alike, online tickets to Legoland now cost from £34.13 for a day pass instead of £39 and guests under 90cm still visit for free (you’d save £135.48 for a family of four compared to the original on the gate tickets).
The park has 11 themed lands, with more than 55 rides as well as live shows.
With over 25 rides and attractions including rollercoaster The Smiler, there’s loads to see and do at Thorpe Park, with online tickets instead costing £34.13 for a day pass instead of £39 (you’d save £127.48 for a family of four compared to the original on the gate tickets).
With the day pass, kids under 1.2 metres tall go for free still and all day tickets include a free return visit.
All English Heritage properties across the country are taking part in the scheme.
This means you can get 12.5 per cent off the ticket price, which is automatically applied at check out.
Savings vary depending on the attraction you are heading to, but for example, if you went to Stonehenge, an adult ticket would cost from £23.65 and a child ticket would cost from £11.82.
This is instead of £27.20 per adult and £17.20 per child.
Often dubbed the UK’s most affordable theme park, Paultons Park is now even cheaper to visit – and thanks to a new £12million themed world – Valgard: Realm of the Vikings – there could not be a more perfect time to visit.
Tickets were previously £46.75, and now cost from £43.
History buffs can head to Warwick Castle, which is home to over 1,100 years of history and inside the castle, you will find immersive experiences as well as a bird show.
Online tickets cost £25.38 instead of £29 per person (you’d save £54.44 for a family of four compared to the original on the gate tickets).
Gulliver’s World has four locations across the UK including Milton Keynes, Matlock Bath, Warrington and Rotherham.
Ticket prices vary per park, but you could get half-day tickets for as little as £13.75 per person. Day tickets cost from £22.50 per person, instead of £26 per person.
One of London’s landmarks sat on the banks of the River Thames is suitable for all ages and offers great views of the city.
Tickets now cost £25.38 per adult instead of £29, and £22.75 per child, instead of £26.
Fancy cooling off in all this heat? Then you could head to the largest outdoor waterpark in the UK, with 18 slides.
A day ticket used to cost £31 per adult or £26 per child under the age of nine-years-old but now, day tickets cost £27.15 per adult and £22.75 per child.
Sandcastle Waterpark in Blackpool is the biggest indoor waterpark in the UK, with 18 slides and attractions as well as a spa.
Tickets cost from £22.31 instead of £25.50 per adult or child aged eight to 11 and £13.96 instead of £16.50 per child aged three to seven.
You can also get an ‘Ultimate Ticket’, which includes a range of attractions in the seaside resort.
This includes Blackpool Pleasure Beach, Sandcastle Waterpark, The Blackpool Tower Eye, Blackpool Tower Dungeon and Madame Tussauds for £56.88, down from £65.
You can spend the day up close to 150 lifelike wax figures of celebs, royals and historical figures at Madame Tussauds in London.
Instead of £27, you’d now pay £23.63 per adult and instead of £24, you’d pay £21 per child.
Located across five floors, you can visit Edinburgh‘s oldest visitor attraction with more than 100 interactive exhibits and the attraction even has panoramic rooftop views.
Adult tickets used to cost £24.95 and are now £21.85 per person, while children’s tickets used to cost £17.95 and are now £15.70 per person.
Sprawled across 326 acres, Kew Gardens features a myriad of different gardens to explore, including indoor gardens and there’s also a giant kids play area.
Tickets cost £21.85 per adult instead of £25, £1.75 per child under 16-years-old and £8.75 for those aged between 16 and 29-years-old.
You could head to the World Rugby Museum in Twickenham, which is home to the world’s most prestigious collection of rugby memorabilia.
Family tickets have been reduced from £80 to £67.50 in the case of two adults and two children.
Butlin’s has three resorts in the UK, all of which are taking part in the scheme.
Visitors can get reduced day visits during the school summer holidays, with access to the Splash Waterworld pools, unlimited fairground rides, all live shows on the Skyline Pavillion stage, playgrounds, soft play and paid-for activities.
Day visit tickets now cost £13.60 per child instead of £16 and £20.40 per adult, instead of £24.
Under two’s still go free.
Down in Cornwall, you could head to the Eden Project where you can explore the world’s largest indoor Rainforest.
Adult tickets cost from £31.06 instead of £35.50 and children’s tickets cost from £10.94, instead of £12.50.
For something different, you could head to Frameless, which is the UK’s largest permanent immersive art destination with masterpieces including by Van Gogh and Monet.
Flexible adult tickets cost £31.06 instead of £35.50, and flexible child tickets cost £22.75 instead of £26 each. You can also get a family of four ticket for £19.69 per person, instead of £22.50.
You could head to an immersive ‘amazement park’ in Bristol, which meshes theatre with art and an immersive experience to make you feel as if you are in a different world.
Adult tickets cost £21.88 instead of £25 each and children’s tickets cost £17.50 instead of £20.
In Cambridge, you could head to IWM Duxford which is Britain’s largest aviation museum.
Adult tickets now cost £25 each instead of £28.60 and children’s tickets cost £10 instead of £11.40 each.
With over 40 rides, 140 species of animals and even a holiday park, you won’t be short of things to do at Flamingo Land Resort in North Yorkshire.
Tickets now cost £43.50 instead of £46 per person.
At Shrek’s Adventure in London, you can walk through an immersive experience with a 4D flying bus ride, mirror maze and 10 live shows.
Instead of £21 per adult, tickets cost £18.38 and for kids, tickets cost £14 instead of £16.
If you are based in the north then you could head to Cadbury World for the day to find out about the history of the iconic chocolate brand – the self-guided tour features exhibits as well as a 4D cinema experience.
Tickets cost from £15.75 per person, instead of £18.
For Naval history fans, you could head to the Historic Dockyard Chatham and explore the ships, galleries and exhibitions – including Steve Backshall’s Awesome Oceans Family Trail.
Tickets for a family of four cost £70 instead of £79.
Techniquest is Wales‘ largest science discovery centre, spread across three floors with live shows and lab workshops.
Tickets used to cost £17 per adult and £15 per child, but are now £14.87 and £13.12 respectively.
The Big Sheep family theme park in Bideford is home to both farm animals and rides, as well as live entertainment for when the weather isn’t great.
Tickets cost £14.95 per person instead of £16.95 and £6 instead of £8 per child under three-foot tall.
Earnings Call Insights: Great Southern Bancorp (GSBC) Q2 2026
CEO Joseph Turner said results showed “the strength and resilience of our core banking franchise,” while noting Q2 net income of $15.8 million, or $1.43 per diluted share, “was negatively impacted by several one-time expenses
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Big summer savings, Algarve escapes and a bit of VAR (that’s video assisted research) – insider tips from the Jet2 team
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Earnings Call Insights: Educational Development Corporation (EDUC) Q1 fiscal 2027
“During March, we ran a recruiting special surrounding our March 14 Pi Day, which yielded better-than-expected results. We added over 1,300 new brand partners, which brought our Active Brand Partner numbers above
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When Klarna chose New York over Europe for its stock market listing, it highlighted a challenge Brussels has been trying to solve for years: Europe’s fastest-growing companies often look across the Atlantic for deeper pools of capital.
As the EU seeks to build its own AI champions, strengthen its defence industry and keep more high-growth companies raising money at home, one question remains: why does a bloc with €37tn in household savings still struggle to finance its own fastest-growing businesses?
Now the European Union has stepped up efforts to reform its capital markets, aiming to make capital flow more freely across the bloc.
Policymakers are pursuing incremental reforms, including greater supervisory alignment, but a fully unified capital market is likely to take many years, as member states struggle to agree on key technical details, slowing the process.
The current speed of negotiations does not reflect the urgency being expressed by the EU’s political leadership: Europe needs more integrated capital markets to compete globally with major powers such as the US and China.
To do so, billions need to be invested in strategic sectors such as AI and defence, amid intense geopolitical uncertainty, including wars and trade tensions.
Lacking strategic industrial and technological leadership means sacrificing geopolitical power and economic resilience, especially in a global landscape where dominance, or even survival, depends on control over resources and expertise.
This narrative has been championed by leading EU politicians, including European Commission President Ursula von der Leyen, whose goal of making Europe more competitive on the global stage has become the North Star of her political mandate.
For this reason, von der Leyen tasked former European Central Bank President and Italian Prime Minister Mario Draghi with preparing a report on EU competitiveness, which identified capital markets reform as one of its central recommendations.
Presented in autumn 2024, the report says Europe needs €750bn-€800bn in investment each year, equivalent to up to 5% of GDP, to fulfil its competitiveness goals and remain globally competitive.
“It’s ‘Do this,’ or it’s a slow agony,” Draghi warned in one of his best-known remarks. Draghi describes this “agony” as a prolonged and cumulative erosion of Europe’s economic position, driven by structural weaknesses such as high energy costs and a fragmented single market, which together make the continent less conducive to investment and innovation.
The EU is focusing on two priorities to unlock the potential of its capital markets.
The first is convincing households to invest, mobilising a small percentage of the estimated €37tn in savings. The second is integrating national financial markets across the EU to reduce barriers within the single market, making it easier for businesses to raise funding and for investors to put their money to work.
For this to happen, households need better access to capital markets, along with a better understanding of how to invest and the potential benefits involved. For example, greater participation in financial markets can help individuals build their retirement savings.
At the same time, Brussels must advance the legislative framework — known as the Savings and Investments Union (SIU) — to enable these reforms to take place.
Capital markets are marketplaces where individuals, institutions and governments buy and sell long-term financial instruments, such as equities or debt.
They offer businesses a way to raise funds and support their growth. However, scaling up in Europe remains challenging. Cross-border operations can be costly, time-consuming and involve significant administrative burdens. This is because rules differ between member states, and even where they are the same, their implementation may differ.
These are among the reasons why firms in Europe obtain most of their financing through bank credit.
“What we need to develop is a more diversified funding source,” the head of the European Securities and Markets Authority (ESMA), Verena Ross, told Euronews in an exclusive interview with Euronews Business editor Angela Barnes.
Without enough diversification, businesses look for other markets where funding is more readily available, such as the US.
“The US capital market benefits from a more consolidated supervisory approach. There are fewer layers of bureaucracy and red tape because the US uses a single currency,” Rebecca Christie, senior fellow at Brussels-based think tank Bruegel, told Euronews.
Christie also said the US benefits from having a long-established federal system and from the dollar’s status as the world’s dominant reserve currency, both of which reduce barriers and increase its attractiveness.
“Anybody who needs financing has an incentive to go to US markets because that’s where the money is,” she said.
A less fragmented European capital market would have far-reaching implications, including making more capital available for strategic investments and strengthening the euro’s international role as a global currency — another major ambition of the current EU leadership amid the dollar’s declining role.
“We live in a global world and, particularly, capital markets are global by their nature. We also need to be attractive to overseas investors, whether they are American, Asian or from wherever they come, and make sure that Europe is a destination for that investment capital,” Ross told Euronews.
Despite broad agreement that capital markets need greater integration, there is still strong disagreement over how to make it happen.
The capital markets union legislation forms part of the Savings and Investments Union (SIU), a package of legislative proposals currently under negotiation.
One of the key pieces of legislation aimed at harmonising capital markets is the Market Integration and Supervision Package, known as MISP.
Despite the intensification of talks on MISP in recent months, member states have yet to reach a common position, particularly on how to harmonise capital markets supervision.
Last spring, the six largest European economies — Germany, France, Spain, Italy, Poland and the Netherlands — made a proposal setting out how to centralise supervisory powers.
In particular, they propose transferring some supervisory powers to ESMA, but there is no consensus on whether to proceed, an EU diplomat told Euronews on condition of anonymity. Even among those who agree, there are differing views on how and over what timeframe this should be implemented.
“The problem with the integration of capital markets is not even a political one; it is more a national issue,” Aurore Lalucq, chair of the European Parliament’s Committee on Economic and Monetary Affairs, who played an important role in the legislation, told Euronews.
“I think there will be progress in supervision, but there are a lot of details that will be tough to negotiate due to very different perspectives,” Lalucq added, referring to the fact that member states have very different capital market cultures.
Klarna’s decision to look across the Atlantic for deeper capital markets illustrates the challenge Europe faces. While there is broad agreement that the bloc needs to mobilise more private investment, national interests continue to slow progress towards a truly unified capital market.
MILLIONS of families will be able to enjoy discount meals and days out this summer, the Chancellor announced today.
From June 25 to September 1 the Government is temporarily cutting the VAT on attractions and children’s meals in restaurants from 20% to just 5%.
The cut will apply to theme parks, zoos, museums, soft play, fairs and even cinema tickets.
The full list of businesses participating has not yet been announced but several major firms including Merlin Entertainments and Odeon Cinema have confirmed they will be taking part.
If a business chooses to pass on the full benefit then the total saving for a family of two adults and two children could be:
Read more on free days out
The Government said it expects qualifying businesses to pass these savings on to families by lowering the prices people pay on eligible children’s meals and tickets.
As a result, the VAT cut will be directly reflected at the till.
It added that passing on the full saving should help businesses attract more customers over the summer, which could increase footfall and support local economies.
The reduced rate will apply in England, Wales, Scotland and Northern Ireland.
The plans are part of a package to help households with the cost of living.
Meanwhile, throughout August all children aged between five and 15 in England will be able to travel for free on any local bus service.
Among the attractions taking part are Alton Towers, Legoland Windsor, Warwick Castle and Cadbury World.
Fiona Eastwood, chief executive officer of Merlin Entertainments, said: “Merlin will be applying this VAT cut to both admission tickets and children’s meals, adding more value to days out and short breaks at our 20 UK attractions.”
Meanwhile, Mark Way, president AMC Europe & managing director at Odeon Cinema Groups, said: “We’re excited that our guests will be able to enjoy the big screen for less over this blockbuster summer.”
The following activities and meals will benefit from the VAT cut:
The reduced rate applies to admission tickets, including adults, for:
But there are several attractions and popular activities that will not be included in the scheme. They include:
