sacks

American golf brand Good Good has sacked two senior executives following backlash over an advert which showed a woman being pushed to the ground after reaching for a club.

The company, whose YouTube channel has 2.1m subscribers, said it had parted ways with chief executive Matt Kendrick and president Joe Flannery following the release of the advert created for golf club manufacturer Callaway.

Good Good vice-president of brand and marketing Jeffrey Lefkovits was sacked earlier this week.

Head of finance and operations at Good Good, Alex Puchala, said the dismissals on Wednesday were a “difficult day for the entire Good Good family”.

Nahid Giga, a board member and investor in Good Good, has been installed as interim CEO.

The video drew widespread criticism and was accused of making light of violence against women.

Last month Good Good and Callaway removed the advert and issued apologies.

Callaway ended its partnership with Good Good and said it was donating $1m (£736,000) to organisations working to prevent violence against women and support victims.

Good Good, whom Callaway has worked with since 2023, has stepped away from its sponsorship of a PGA Tour event in Austin, Texas, in November.

Good Good products have also been pulled from the shelves of several retailers.

The advert showed Good Good co-founder Garrett Clark rushing over to Alexis Miestowski – a professional golfer and regular content creator for Good Good – and pushing her to the ground before shouting: “Do not touch my new driver.”

The brand, which has become one of the largest content creators in golf, launched its YouTube channel 2020. Regular clips include men and women competing in various golf challenges.

Good Good also creates made-for-TV shows as well as adverts for golf clothing and other merchandise.

Puchala said Good Good was “concouraged by the continued support” of its fans and said it is “focused on moving forward and building the next chapter of the company”.

Don’t ever doubt the toughness of Max Eldridge from Corona Santiago High.

During football season, he’s a 6-foot-3, 220-pound defensive lineman who loves to make quarterbacks feel uncomfortable. He recorded four sacks in the season opener last week against Yucaipa and another on Friday against Temescal Canyon.

As an outfielder-pitcher for the baseball team, he showed off power with his bat and arm. He had eight home runs last season. He’s committed to UC San Diego for baseball.

For him to keep playing football even though baseball will be his sport in college shows that he wants to make his senior year memorable and enjoy his final months playing with his best friends.

This is a daily look at the positive happenings in high school sports. To submit any news, please email eric.sondheimer@latimes.com.

EXPLAINER

Several Ukrainian and Russian generals have been fired from their militaries over the course of the war in Ukraine.

Ukrainian President Volodymyr Zelenskyy has sacked his military chief Oleksandr Syrskii in the latest reshuffle in the country’s defence apparatus after days of protests following the ouster of the defence minister.

Here is a closer look at what happened in the latest instance, alongside all the top shakeups in Ukraine and Russia over their four-year war.

Who was Oleksandr Syrskii?

Syrskii, 60, was born in Soviet Russia, in July 1965 and studied at a Red Army academy in Moscow.

In the 1980s, he was deployed to Ukraine, then part of the Soviet Union. After this, he remained in Ukraine and studied at the National Defence University of Ukraine in Kyiv, joining the ranks of the newly independent Ukrainian army.

In 2014, he commanded Ukrainian troops fighting a Moscow-backed armed rebellion in the eastern Donetsk region.

In 2019, he became head of Ukraine’s land forces and led the country into war when Russia invaded in February 2022. In the early months of the war, he was named a “Hero of Ukraine”, the country’s highest honour, because of his successful defence of Kyiv.

Syrskii is credited with planning Ukraine’s counteroffensive around Kharkiv from July to September 2022, which became one of Kyiv’s biggest victories and led to the recapture of the strategically significant Kupiansk and Izyum cities.

What’s the context for Syrskii’s removal?

The removal came after six days of protests in the capital, Kyiv, caused by the removal of Defence Minister Mykhailo Fedorov, who had previously clashed with Syrskii.

Fedorov, who was seen by many as pivotal to the war effort, was removed from his post last week, leading to widespread anger across Ukraine. Before his dismissal, the former defence minister had accused Syrskii of blocking his reform efforts.

In place of Syrskii, Zelenskyy has appointed Mykhailo Drapatyi to lead the military.

“I am grateful to Oleksandr Syrskyi and to every one of our warriors for Ukraine’s strong front-line positions,” Zelenskyy said in a statement on social media. “I am grateful to Mykhailo Drapatyi for holding that same view.”

“Our shared wish is one – victory over the enemy and conditions at the front and in pressure on Russia that would force Russia toward peace,” he added.

Zelenskyy emphasised the need to address friction within the military leadership and resolve persistent issues concerning mobilisation and front-line management.

Zelenskyy said Tuesday’s decision to appoint Drapatyi was made to “reset” the ongoing defence against Russia’s invading troops.

Which other generals has Ukraine fired during the war?

More than 10 Ukrainian generals have been fired from their positions over the course of the war.

Here are some of the most major instances:

• In September 2023, Zelenskyy removed his Defence Minister Oleksii Reznikov over corruption allegations.
• In February 2024, Zelenskyy dismissed Valerii Zaluzhnyi from his position as military commander-in-chief. Zelenskyy appointed Syrskii to take his place.
• In June 2024, Zelenskyy introduced Andrii Hnatov as the new commander of the Joint Forces Command, replacing Yuriy Sodol.

What about Russia?

Over the four-year war, which began in February 2022, Russia has had its fair share of reshuffling in its own military. Here are some major instances:

• In August 2022, Vice Admiral Igor Osipov, who commanded the Black Sea Fleet, was fired. He was first suspended after the fleet’s flagship Moskva was sunk in April 2022.
• In July 2023, Moscow’s military leadership dismissed Major-General Ivan Popov, commander-in-chief of Russia’s 58th Combined Arms Army stationed in southern Ukraine, over his concerns for troops fighting without rest and criticism of Russian battlefield strategy.
• In August 2023, Russia removed Sergey Surovikin, nicknamed “General Armageddon”, from his post as commander of Russia’s Aerospace Forces. Surovikin was linked to the Wagner mercenary group and was dismissed two months after its short‑lived mutiny against Russia’s military leadership.