reggaeton

As La Cruz continues to break down barriers for the LGBTQ+ community in reggaeton, the rising Venezuelan star enjoys living out his gay fantasies in his music videos. Take the sultry video for his 2023 breakthrough single, “Quítate La Ropa,” which sees shirtless men perreando (twerking) before him in a locker room.

But at the same time, La Cruz has come to understand that his platform as a gay reggaeton artist coincides at a time when conservatism is sweeping the globe — and queer rights are receding.

“It fills me with happiness to represent a community that has been denigrated, treated badly and pushed into a corner for many years,” a bedheaded La Cruz says over Zoom from his New York City hotel room. (He had just performed at a Pride event the night before.)

“It’s a fact that [LGBTQ] rights are becoming progressive, but they’re rolled back even faster than they advance,” he adds. “This is very painful and concerning. This is happening in every country in different ways. During these difficult times, I’m going to keep putting my heart into my music more than ever.”

La Cruz is the stage name of Alfonso La Cruz. The native of La Guaira, a coastal city in Venezuela, pursued a music career after relocating to Spain in 2015. Following a brief stint on the singing competition “Operación Triunfo” three years later, La Cruz was closeted and found his momentum stifled. In 2022, he took the brave step of singing about his affection and lust for other men in his debut album, “Hawaira.”

Venezuelan reggaeton singer La Cruz released his new EP, “El Nene, Vol. 2,” on June 11.

(Maria Camila Pinzon)

Backed by the beats of reggaeton, a genre that had historically excluded the LGBTQ+ community, La Cruz found both his groove and his tribe with hits like “Te Conocí Bailando” and “Quítate La Ropa.” Early supporters included Colombian superstar Karol G, as well as Mexican American R&B singer Omar Apollo.

Alongside Puerto Rican provocateurs like Young Miko and Villano Antillano, La Cruz has continued to queer the heteronormative urbano space. He has also pushed his sound to broader horizons in his new EP, “El Nene, Vol. 2,” which includes “Sírveme,” a Brazilian funk banger with drag pop star Gloria Groove — and “Te Perdí,” a touching tribute to the victims and survivors of the 2016 Pulse nightclub shooting in Orlando, Fla.

La Cruz’s EP dropped on June 11, the day before the 10th anniversary of that tragedy, which largely impacted the queer Latino community. In an interview with The Times, he opened up about being a gay reggaetonero and “Te Perdi,” his tribute to the 49 people lost at Pulse.

It’s been three years since you first went viral with “Quítate La Ropa.” What have you learned about yourself during that time?
There are songs that have brought me a lot of love and I’m thankful to my fans that consider that song to be a classic. It’s brought me a lot of blessings. At this moment, I feel like I have the best opportunities in my life. However, I feel like the industry is a bit uncomfortable with an artist that’s openly gay and wants to be a part of this. That hasn’t stopped me at all. It’s the gasoline in my motor. It’s what pushes me to keep working hard. My fans are what’s building my career and I won’t let them down. I’m sticking with this until the end.

You connected with Karol G early in your career. Did she give you any advice when you met her?
I want to say publicly that I would love to open for her concerts on her Viajando Por El Mundo Tropitour. I’m very close to her. I love her so much. She has always treated me with so much love. I hope that something between me and her can happen sometime. I know everything happens in due time. I told her that I love the way she is and how she connects with her fans. When I see her singing and performing, I feel like she’s a sister to me. A big piece of advice that she gave me and that I’ll always carry with me is to never lose the humility and closeness that I have with my fans. The key to success is humility. I never want to be out of reach. I want people to see me and say, “I want to achieve my dreams like he has.”

How did your collaboration “Sírveme” with Gloria Groove come together?
I love her so much! I’ve always been a big fan of hers. I’ve gotten close to a lot of artists in Brazil and Gloria has been one of them. We didn’t think twice about making this song. Gloria was coincidentally traveling to the amusement parks in Orlando. I told her: “Baby, let’s go! I’m ready for you in Miami.” She told me: “Baby, I’m going to Miami!” We met one afternoon to create this song. She paused her vacation to go to the studio with me. It was very beautiful. I love my Brazilian fans.

With “El Nene, Vol. 2,” why was it important for you to also shed a light on the 10th anniversary of the Pulse nightclub shooting?
In 2016, when I recently arrived in Spain and my brother recently arrived in the U.S., we had a call with our family. My brother said, “There was a shooting close to where I live and it was in a gay club.” My family has supported me since I first told them about my sexuality. I thought that that could’ve happened to me.

I’m following up on this tragedy because it shaped my life. As the years go on, information about this attack has faded away. Each day people are talking less about it. It’s a tragedy that’s super important to remember, like 9/11 and the [2017] Las Vegas shooting, because it’s one of the worst attacks in U.S. history. Why are we not talking about it anymore? We have to keep talking about things so that they don’t happen again.

What inspiration did you pull from the Pulse tragedy for your song “Te Perdí”?
On this path, I’ve gotten to know the stories of people that survived that shooting. For example, there was a boy with his mother that lost her life and he survived. There’s a lot of stories of love from that club that have [since] come out. When I went to the studio, I was inspired by loss, or a love that’s gone away, with respect and love for the community that supports me. It is my gift, to be a voice for this situation that should never be repeated. There are people that don’t know about this tragedy and I want to let the world know that this happened. I hope that the victims’ families and the people that survived are living lives of peace and calm.

As 2026 reaches its halfway point, the editors of De Los are eager to talk about Latin artists to watch — and share their hottest music takes. Over the years, award-winning music journalist Suzy Exposito and Director of Latino Initiatives Fidel Martinez have documented the rise of genres like reggaeton and música Mexicana in mainstream culture.

In her work for Vogue, The Times and Rolling Stone, Exposito has interviewed influential artists like Shakira, Cardi B and Bad Bunny (the last of which made history as the first Rolling Stone cover story written by a Latina journalist).

Martinez has an impressive roster of his own, having interviewed many stars in the Mexican and Chicano music scenes, from Fuerza Regida to Natalia Lafourcade.

Reflecting on a landmark year for Latin music

On this week’s episode of “The De Los Podcast,” they weigh in on the explosive impact of 2025 on the genre: between Bad Bunny‘s Super Bowl halftime show and Karol G‘s Coachella headlining performance, last year was nothing short of a groundbreaking for Latin music.

“Being there, you could feel barriers coming down,” Martinez, who reported live from the Super Bowl in February, said. “It wasn’t Bad Bunny trying to validate us in front of others. It was him saying, ‘This is who we are, and we are proud of who we are.’”

According to the RIAA, 2025 was the first year that Latin music sales in the U.S. reached $1 billion, in its 10th consecutive year of growth. In 2016, American Latin music sales were at just below $150 million.

“It highlights how quickly and with what speed the genre has been taking off,” Martinez said.

However, as Exposito notes, at times, it came at the cost of originality.

A Latin music trend that De Los is leaving behind this year

“Our generation is too married to the past,” Exposito said. “How can we evolve musically if we keep trying to re-create our grandparents’ music?”

Nostalgia, De Los editors note, has driven the wide-ranging popularity of last year’s most successful Latin projects. As Exposito says, the artists “mine the past in their own ways.”

In Bad Bunny’s “DtMF” and Karol G’s “Tropicoqueta,” classic genres like salsa, plena and cumbia took center stage. “DtMF” samples El Gran Combo de Puerto Rico while in Fuerza Regida samples Mexican classics like Vicente Fernández.

While comforting and educational for younger generations, Martinez argues that artists relying on nostalgia could turn that effort into becoming more experimental with their sound.

Some artists, however, are resisting the nostalgia trend, making De Los’ best albums list of 2026 … so far.

De Los’ 2026 Latin albums you need to hear

Suzy’s picks:

Alvaro Díaz, “Omakase”

“He’s experimental … and taking bold swings, with producers like Tainy,” Exposito said.

“Omakase,” which the Puerto Rican star released in May, blends Latin trap elements with electronic, R&B and in one track, cumbia, for a diverse, thoughtful album that Diaz equates in his De Los story to the Japanese dish omakase, or a platter decided by the chef.

RaiNao, “Marcría”

With a worldplay title that blends the words “malcriada” (badly raised woman) and “cria por el mar” (born in the sea), RaiNao’s project promises earthly, intimate lyricism with experimental musicianship.

“The way she melds jazz with reggaeton and folkloric elements, I really enjoy,” Exposito said. “I really appreciate people (like RaiNao) who can remix but also introduce seemingly disparate elements, like saxophone and Caribbean music.”

Other picks include Ibeyi’s “Offering” and Diles Que No Me Maten’s “Escrito en Agua.”

Fidel’s picks:

Julieta Venegas, “Norteña”

Venegas, who De Los interviewed last month, wrote a memoir alongside this album, which delves into her Tijuana heritage with Mexican collaborators like Bronco, is what Martinez calls “a chef’s kiss.”

“She’s such a fascinating character because she started as an indie rocker,” Martinez said. “This album is a love letter to Tijuana. It’s just the perfect fusion of tradition and pop.”

Hermanos Espinoza, “Linaje”

Two brothers from the Rio Grande Valley, Hermanos Espinoza performed at De Los’ SXSW showcase and blew the audience away with their live energy and accordion work.

“Their project talks about lineage. This album certainly has a point of view,” Martinez said. “With this album, they said, música Mexicana can be like rock and roll.”

Also on the list are Tito Doble P’s “Acomodo” and Trio Asesino’s self-titled.

To hear more about 2026’s emerging artists and De Los’ music hot takes, check out “The De Los Podcast.”