prepares

RIYADH: Saudi Arabia’s first automotive company and original equipment manufacturer, Ceer, will unveil its first flagship electric vehicles, a sedan and an SUV, on Sept. 21, marking a major milestone in the Kingdom’s efforts to establish a domestic automotive industry.

The reveal comes as Saudi Arabia accelerates its push to develop advanced manufacturing capabilities and build an electric-vehicle ecosystem under Vision 2030, supporting economic diversification and strengthening the Kingdom’s position in the global automotive industry.

Established in 2022, Ceer is moving from vehicle development to the unveiling of its first models as Saudi Arabia seeks to establish itself as a regional hub for electric-vehicle manufacturing.

James DeLuca, CEO of Ceer, said: “At the beginning of this year, we said that 2026 is the year of Ceer. I am happy to announce that we’ve set the date for the reveal of our first flagship vehicles.”

He added: “The world is about to witness a historic moment, the result of an incredible journey from initial design and intensive engineering to the buildup of one of the most advanced manufacturing facilities in the world, in record time.”

Saudi Arabia’s EV push

The Public Investment Fund is driving the Kingdom’s electric vehicle ambitions through investments in companies including Ceer and Lucid, while supporting a broader ecosystem covering manufacturing, infrastructure, technology and supply chains.

Ceer was established as a joint venture between PIF and Foxconn to develop Saudi Arabia’s automotive industry. The company designs, engineers, sources, validates and manufactures vehicles, with plans to sell and service them in the near future.

Workforce and local impact

Since its establishment, Ceer has expanded its workforce from 20 to 2,300 employees, bringing together Saudi talent and global automotive experts.

The company has secured partnerships with international companies including BMW, Hyundai Transys and Rimac, as well as Siemens, Sabelt, Isoclima, ANDRITZ Schuler, Durr and XYG.

These partnerships support Ceer’s target of achieving 45 percent local content by 2034. The company is also developing an advanced manufacturing complex and vehicles tailored to the needs of Saudi Arabia and the wider region.

Ceer is expected to contribute around SR30 billion ($8 billion) to Saudi Arabia’s gross domestic product, improve the trade balance by SR80 billion and create about 30,000 jobs, with Saudis accounting for 80 percent of direct employment.

The company also supports the Saudi Green Initiative’s target of achieving net-zero emissions in the Kingdom by 2060.

Andy Murray has long been a guiding figure for British tennis, but newly-married Katie Boulter will not be following his lead when it comes to keeping her wedding ring safe.

Three-time Grand Slam champion Murray, who married wife Kim in 2015, famously briefly lost his wedding band after playing with it tied to his shoe laces.

Murray had left his trainers – with the ring still attached – under a car to dry out after a practice session in California in 2021, and after discovering they were missing the next day, was eventually reunited with both after putting out an appeal for their return.

Boulter, who married Australia’s world number seven Alex de Minaur this summer, said she will not be making the same mistake.

“I learned from Andy. I’m not going to do that,” the 30-year-old said. “I don’t wear it. Not during matches.”

Boulter and De Minaur tied the knot at a small, private ceremony in England before holding a bigger celebration in Tuscany, Italy, in July.

Speaking to BBC Radio 5 Live, Boulter said: “One was in the UK for my nearest and dearest. It was like eight people – very, very small, very much for my grandpa.

“It was a huge contrast to the Italian wedding, which had all of our closest people, all of our friends, and was a little bit more of a party and a lot of fun.”

When it came to De Minaur’s speech, however, Boulter admitted she was “sceptical”.

“I hadn’t seen him do any preparation for the speech at all. And he was like, ‘I’m just going to wing it. It’s fine. How hard can it be?’,” she said.

“He was amazing. He was so, good. I was crying the whole time. I think I permanently cried for like three hours straight during all the speeches.”

Since their wedding, the world number 60 has wasted no time in throwing herself back into tennis before the US Open, which gets under way on Sunday.

“I actually just chose to go straight back into the conditions, go into the deep end and see what we’ve got,” said Boulter, who lost in the first round in Washington and Toronto before suffering a second-round exit in Cincinnati.

“I do think the conditions in the States are very different from the UK. I think you can’t really replicate them.

“So I felt like I’d be a little underprepared coming to the US and just getting used to the conditions again would have been quite difficult.”

Boulter’s US Open begins with a first-round encounter against American wildcard Carol Young Suh Lee, who is ranked 143rd in the world.