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In L.A. mayor’s race, everyone is campaigning on change — even the incumbent

Mayor Karen Bass has had a lengthy political career, spending six years in the state Legislature, 12 years in Congress and the last three in the top elected office at Los Angeles City Hall.

Now, facing the toughest reelection battle of her career, Bass is marketing herself in a way that might surprise some Angelenos: She’s running as a champion of change.

And she’s not alone.

City Councilmember Nithya Raman, who has represented a Hollywood Hills district since 2020, says her last-minute decision to enter the race was fueled by “a sense of urgency that things needed to change.”

Three other major candidates, all political newcomers, argue that an outsider is needed to shake up the status quo.

“We can no longer keep our city together with duct tape and slurry,” said Rae Huang, a leftist community organizer, at a recent candidate forum on housing and transportation.

The race to embrace the mantle of change in the June 2 primary election comes at a moment of political peril for Bass, a veteran Democrat who has racked up high disapproval numbers in several voter surveys.

In recent months, Bass has revamped her messaging, saying she’s been tackling problems that have “been around for multiple decades,” such as homelessness, sluggish police hiring and trash-strewn streets.

Last week, speaking to the Pacific Palisades Democratic Club, Bass said she wants another four years to finish that work. She also implied that, in her zeal to fix the city’s problems, she quietly pushed out a dozen high-level bureaucrats, including those who dealt with trash pickup and police recruitment.

“Let me just tell you that in three years and three months, it is difficult to change what has been a practice for over four decades,” Bass told the group. “I am very clear that there needs to be massive change, and I’ve done a lot of change.”

Raman has portrayed herself as someone who shook up the system while in office, securing a 4% cap on rent increases for more than 600,000 apartments and opposing initiatives she viewed as “disastrous” for the city’s budget. She said the city is falling short on an array of issues, including traffic deaths and housing affordability.

“So much of what’s happening in L.A., our inability to address our biggest crises — our housing crisis, our homelessness crisis, but also essential services like lights and potholes — so much of this has resulted from a lack of clear urgency in decision-making at City Hall,” said Raman, the first L.A. council member to win office with the backing of the Democratic Socialists of America.

Those types of arguments have elicited salty responses from Huang, tech entrepreneur Adam Miller and conservative reality TV personality Spencer Pratt.

Miller, who described himself as a lifelong Democrat, pointed out that Raman runs the powerful five-member council committee on housing and homelessness. He argued that both she and Bass have failed on those issues, as well as on public safety and much needed infrastructure repairs.

“These are the people who have been running the government,” said Miller, who made a fortune developing education software. “So I don’t understand how they could describe themselves as change-makers. They’re the ones who have been the problem.”

Pratt offered a similar take on social media, calling Raman and Bass “two peas in a pod,” while portraying himself as a change agent.

“I’m a wrecking ball to the status quo,” he said in one post.

Neither Pratt nor his representative responded to an interview request.

In one recent high-profile poll, about 56% of respondents said they had an unfavorable view of Bass. In another, about 40% of those surveyed said they had not yet made up their minds about who should lead the city.

“It’s clear that there are concerns among voters about the direction of the city — and the state, quite frankly,” said Pomona College politics professor Sara Sadhwani, referring to the race for governor. “In both instances, there are lackluster candidates, and so we see voters being very much undecided in both of these incredibly consequential races.”

The election season got underway a little more than a year after the Palisades fire, which destroyed thousands of homes and left 12 people dead.

Bass, who was out of the country when the fire broke out, was unsteady in her early public appearances and, since then, has faced sharp criticism over the pace of the rebuilding. She has defended her record on the recovery, saying she cut red tape and suspended city permit fees, while also pressing the Trump administration to crack down on insurance companies that fail to compensate wildfire survivors.

The back-and-forth over change and the status quo broke to the surface during last month’s housing forum in downtown L.A.

At one point, Raman voiced alarm over the city’s elevated “people mover” being built at Los Angeles International Airport, saying it is so far behind schedule that it won’t be ready before the World Cup, which starts in June.

Raman said that as mayor, she would ensure that such projects are finished on time — and replace airport leadership if it fails to happen.

“Nithya, you’ve been on City Council for six years, though,” Huang shot back. “Why have you not moved this forward?”

(At five years and four months, Raman’s tenure is slightly less than that.)

Raman countered that, as a council member, she only has control over certain issues.

“So much of what’s going wrong in Los Angeles requires the mayor to get involved,” she said.

Bass did not attend the forum, traveling instead to New Orleans for a reelection fundraiser. Pratt also skipped. In their absence, the three remaining candidates pounded on a wide array of municipal ills, including broken sidewalks, high rents and sluggish housing production.

Raman, at that event and elsewhere, has sought to differentiate herself from Bass, and City Hall more broadly, by highlighting her dissenting votes.

In 2023, Raman opposed a package of police pay increases negotiated by Bass, saying they were too expensive and would deprive other city departments of funding. Last year, she voted against a $2.6-billion upgrade of the Convention Center, citing similar long-term cost concerns.

Bass, for her part, said she’s been shifting the direction of the city in critical ways. Previous city leaders were too hesitant to build temporary housing for homeless people, she said, leaving them to languish on sidewalks while waiting for government-funded apartments to be built.

After taking office in 2022, Bass declared a local emergency on homelessness and launched her Inside Safe initiative, which has put thousands of people into hotels and motels. Raman signed off on the emergency and the funding for Inside Safe but now says the program is too expensive.

The mayor said she also pushed for changes in LAPD hiring, not just by making officers’ salaries more competitive, but by hacking away at a slow and bureaucratic recruitment process. Speaking to the Palisades Democrats, Bass said she got that done, in part, by changing the leadership and staff at the city’s personnel department.

Bass told the group she’s preparing to launch an initiative to clean up the city’s streets — and that she made a personnel move in that regard as well.

“In terms of cleanliness, I’ve had to change the leadership of the Department of Sanitation, because I couldn’t get the job done,” she said.

Sadhwani, the Pomona College professor, said she doubts that voters will view Bass as a reform candidate. Raman, she argued, is also part of the establishment.

“They cannot run from the fact that they have been in power,” she said.

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What a silly ‘Latinos Por Pratt’ salsa video says about L.A.’s mayoral race

You know the political silly season is upon us when campaigns start to make fools of themselves trying to court Latino voters.

In the Los Angeles mayoral race, that moment kicked off last week.

On Friday, a social media account called Latinos Por Pratt released an AI-animated music video praising the mayoral candidate and former reality television star Spencer Pratt. It starts with a fit, sunglasses-wearing Pratt rolling a trash bin brimming with detritus and Mayor Karen Bass past a crowd of cheering Angelenos. The Hollywood sign looms in the background as the title “Spencer, Saca La Bassura” flashes on the screen — Spencer, Take Out Trashy Karen, with “Bassura” a play on the mayor’s last name and the Spanish word for “trash.”

Cut to scenes of Bass playing tourist on her infamous trip to Ghana while the Palisades burn. Splice in Pratt dancing with his wife, Heidi Montag, onstage at a street party where onlookers wave a Mexican and a U.S. flag. And because L.A.’s Latino majority is overwhelmingly of Mexican descent, the thing was anchored by a peppy accordion, dramatic guitar plucks and a bold tuba, right? Right?

Uh, no.

Lyrics such as “Latinos for Pratt we’re singing / Because we’re tired of this dirty beat” play over brassy salsa rhythms that are more Miami and Cuban than L.A., where Latinos are mostly of Mexican and Central American heritage and the soundtrack of the city — corridos tumbados, cumbias, Latin rock and pop — reflect that.

That didn’t stop clueless, mostly non-Latino Pratt fanboys and fangirls from going gaga over it online. Nor did it stop Bass from joining in the we-need-Latino-voters fiesta.

Soon after the video was released, a group called Latinos Con Bass brought out big-name speakers to Plaza de la Raza in Lincoln Heights — state Sen. Maria Elena Durazo (D-Los Angeles), Coalition for Humane Immigrant Rights head Angélica Salas, Service Employees International Union California President David Huerta — so they could pledge support for the incumbent with all the dutifulness of doctors reminding people to take their flu shot. Bass greeted the crowd with a peppy “¡Sí se puede!” — the standard Latino politico rallying cry for decades but one that’s not so kosher right now given its association with César Chávez, the legendary labor leader whom a New York Times investigation recently revealed to have sexually assaulted teenage girls.

Latinos Con Bass came off as a bunch of establishment types sticking up for one of their own instead of anything organic. But at least we know the track record of those involved. Latinos Por Pratt seems to be just one guy: Adrian E. Alvarez, a Cuban American whose online profile says he splits his time between the Miami area and L.A. If the lawyer by trade — who didn’t respond to numerous requests for comment — was really serious about winning Latino votes for his guy, he would’ve commissioned a corrido instead of a salsa tune. The Mexican ballad form has been trotted out by Angelenos for decades for everything from the tragic deaths of Robert F. Kennedy and Kobe Bryant and his daughter to the capture of sundry narco lords.

Those songwriters got it. Alvarez’s diss track doesn’t. And his use of Cuban Spanish on social media to promote it — carajo, fajame, mi gente — in place of Mexican Spanish equivalents such as güey, éntrale and raza sounds like a guy who doesn’t know South L.A. from South Beach.

But to dismiss “Spencer, Saca La Bassura” as an inauthentic joke is to miss what it says about this political moment. In a year when Latinos nationwide will make or break the Democrats’ effort to win back Congress, they’ll play an even more crucial role in L.A.’s mayoral race.

And it’s the Bass campaign that needs Latinos more than any of her opponents — because there’s no guarantee she’ll get them.

Five adults and children stand in a row.

Then-L.A. mayoral candidate Karen Bass, center, is flanked by pioneering farm labor leader Dolores Huerta, left, and former Mayor Antonio Villaraigosa, right, during a 2022 campaign event in Mariachi Plaza.

(Luis Sinco / Los Angeles Times)

A UC Berkeley Institute of Governmental Studies poll released last month and co-sponsored by The Times revealed that 56% of likely voters view the mayor unfavorably, the only candidate to have a majority of those surveyed look negatively on her. She’s the top choice among Latinos — 29%, compared with Pratt’s 16%. But 27% of Latinos remain undecided about whom they want as mayor, the highest percentage of any ethnic group.

Pratt has some name recognition among Latinos as a C-list celebrity, but he’s also a registered Republican who thinks L.A. should coordinate with the Trump administration’s deportation leviathan, a position that’s as popular among Angelenos as rooting for the San Diego Padres. That obviously presents an opportunity for Councilwoman Nithya Raman, who’s running for mayor to the left of Bass — if she can smartly seize it. But Raman represents a district with one of the lowest Latino populations in the city and has yet to make a name for herself across town — no wonder the Berkeley poll found just 9% of Latinos favored her, trailing even Presbyterian pastor Rae Huang.

Those shortcomings should give Bass — whose children are Mexican American and who has worked alongside Latino L.A.’s political establishment for nearly her entire political career — an advantage among Latinos. But all that star wattage didn’t win her the Latino vote four years ago against Rick Caruso. And L.A.’s biggest problems during the mayor’s first term — homelessness, beat-up streets, busted streetlights, President Trump’s immigration deluge — unduly affected the Latino areas of L.A. Even the inferno that engulfed the Palisades led to the loss of thousands of jobs for the nannies, house cleaners and gardeners that kept the neighborhood as pristine as it was.

Bass’ campaign will trumpet all of her supposed accomplishments and trot out endorsements as it did at the Plaza de la Raza event, but she lost the narrative of a healthy L.A. a long time ago.

Pratt — who doesn’t seem to know Los Angeles besides the Westside and television studios — will have to do far more than Bass and Raman to attract Latinos. But by repeatedly referring to the mayor as “Karen Bassura” — a juvenile, obvious insult that nevertheless sticks once you hear it — he’s at least making Spanish a far more constant part of his campaign than his rivals. And Alvarez’s music video, as silly and un-L.A. as it is, speaks to an enthusiasm among at least one Latino Pratt supporter that will most likely remain catchier and more inspired than anything the Bass and Raman campaigns come up with.

That reality seems to have already made Bass blink. She responded to “Spencer, Saca La Bassura” on social media a few days later with a photo of people at her Plaza de la Raza rally holding “Latinos Con Bass” signs with the caption “Latinos Con Bass > Ai Latinos.” It was meant as a political flex but came off as insecure posturing. Meanwhile, Latinos Por Pratt just released a teaser for another video, this time featuring Pratt as Batman carting out a clown-faced Bass and Raman as the villainous Two-Face.

Playing, again, to salsa. That’s weak sauce. Can someone try to really get Latino L.A.?

I promise: Sí se puede.

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Bass leads the field for L.A. mayor, but many voters view her unfavorably, poll finds

Los Angeles Mayor Karen Bass has a lead over her challengers in her bid for reelection, but more than half of voters view her unfavorably, according to a poll released Sunday.

Bass was supported by 25% of voters, while City Councilmember Nithya Raman drew 17% and conservative reality TV star Spencer Pratt came in third at 14% in the poll by the UC Berkeley Institute of Governmental Studies, co-sponsored by The Times.

About a quarter of voters were undecided, the poll found.

Bass has come under heavy criticism for her handling of the devastating Palisades fire. More than a year later, 56% of those polled said they had an unfavorable view of her, while 31% viewed her favorably.

The survey of 840 likely voters between March 9 and 15 provides one of the first snapshots of the mayoral race, less than three months before the June 2 primary.

Beyond the top three, leftist Rae Huang notched support from 8% of those polled, while tech entrepreneur Adam Miller drew 6%.

Despite Bass’ lead, the poll is “borderline catastrophic” for her, because the field of candidates is so weak, said Dan Schnur, a politics professor at USC, UC Berkeley and Pepperdine.

“That she’s having this much trouble against this field, against such a little-known field of opponents, bodes very, very poorly for her,” Schnur said. “The only thing saving her at this point is that the top tier of potential candidates who were considering running against her decided to stay out of this race.”

The mayoral race solidified in early February, when Raman shocked the political establishment by jumping in against her ally Bass, hours before the filing deadline.

By that time, other well-known politicians, including billionaire developer Rick Caruso and L.A. County Supervisor Lindsey Horvath, had opted to stay out of the race. Former Los Angeles schools Supt. Austin Beutner dropped out following the death of his 22-year-old daughter.

Those decisions have left Angelenos with a field of candidates they hardly know. While they have strong views about Bass, slightly more than half of those polled said they didn’t know enough about Raman to have an opinion. Even more voters were unfamiliar with the other candidates.

Bass was on a diplomatic trip to Ghana when the Palisades fire ignited on Jan. 7, 2025, killing 12 people and destroying thousands of homes. She was unsteady in her initial public appearances and has since come under attack by Pratt, Caruso and others over the LAFD’s management of the fire and the pace of the recovery as well as allegations that she ordered an after-action report on the fire to be watered down.

Bass’ campaign has pointed to declining homelessness and crime as among the successes of her first term as mayor.

“It’s clear Angelenos are frustrated by decades of inaction on major issues,” Douglas Herman, a spokesperson for the Bass campaign, said in a statement. “This campaign will show that it’s Karen Bass who changed the direction on these issues and that others running responded with reports while Karen Bass took action.”

Raman, who represents Los Feliz and parts of Silver Lake and the San Fernando Valley, was viewed favorably by 26% of those polled and unfavorably by 23%. The 51% who said they didn’t have an opinion of her could be an indication that she has yet to expand her name recognition citywide.

She has said that her decision to run was driven in part by her frustration with city leaders’ inability to get the basics right, such as fixing streetlights and paving streets.

“I am very grateful that our campaign to make our city more affordable is resonating with so many Angelenos,” she said in a statement.

Former City Councilmember Mike Bonin, who runs the Pat Brown Institute for Public Affairs at Cal State L.A., said that after the shock of Raman’s entry into the race, the mayoral campaign has taken on a sleepier pace.

“Candidates are raising money and doing their due diligence … but it’s felt like a staid, quiet race,” he said. “This poll reflects that.”

Bonin said the most important number is the gap between Raman and Pratt.

If no candidate gets more than 50% of the vote in the primary, the top two finishers will proceed to a November run off. According to Bonin, Raman and Pratt will likely be jockeying to face off against Bass.

“While voters are clearly looking for an alternative [to Bass], they haven’t chosen one,” Bonin said.

The poll showed Bass — the city’s first female mayor and first Black female mayor — with strong support from Black voters, at 43%, while Raman has 6%.

Raman, who if elected would be the city’s first South Asian mayor, leads with Asian and Pacific Islander voters at 34%, with Bass at 10%.

Bass performs better with older voters, while Raman and Huang are appealing to younger voters, the poll found. Huang led the pack at 19% with voters between 18 and 29 years old.

In the poll, Angelenos ranked their top priorities for the next mayor to address. Building more affordable housing came in first, followed by fixing streets, sidewalks and streetlights and then moving homeless Angelenos indoors.

One potential bright spot for Bass was policing.

The poll found that 39% of Angelenos think the LAPD needs to increase in size, with 29% saying the department should stay the same size and 19% saying it should shrink.

Bass has called on the City Council to hire more police officers.

Raman, meanwhile, has said that she believes the police force is the right size at around 8,700 officers, down from a peak of 10,000 in 2020.

“Bass is going to make Raman look like AOC’s liberal sister,” said Schnur, referring to progressive U.S. Rep. Alexandria Ocasio-Cortez (D-N.Y.). “If she ends up in a runoff against Raman, she can run as a tough-on-crime centrist.”

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